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City of Vancouver Brand Book
Citation preview
Brand Book
The new wordmark for city of Vancouver used Gotham medium lowercase as its base. The “city of “ is Gotham light.
The left stroke of the “v” was extended. The “a” and “u” were re-shaped more rounded. The “e” and “n” are inverted “a” and “u”.
WORDMARK Formal version
Informal version
The primary typeface is Gotham Medium manufactured by the Hoefler Type Foundry.
The secondary typeface is Din Pro manufactured by FSI Fonts und Software GmbH.
TYPOGRAPHY Primary typeface
Secondary typeface
GOTHAM mediumA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
DIN PRO lightA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
COLOURSCMYK = 0 / 70/ 51/ 0RGB = 237/ 86 /86
CMYK = 0 /45/ 89/0RGB = 239/134 /34
CMYK = 3 /12 / 83 /0RGB = 244 / 206 /47
CMYK = 3 0 / 0 / 70 /0RGB = 176/ 214 /88
CMYK = 41/1 /11/0RGB = 131/ 201/218
CMYK = 70 /2 /40 /0RGB = 55 /170 /153
CMYK = 80 /62/13 /1RGB = 55 / 81/140
BookmarkThe four bookmarks were designed to represent four seasons. The four elements that used in the design are cherry blossom, crocus, maple and hemlock.
APPLICATIONS Spring / Cherry blossom Summer / Crocus Autumn / Maple Winter / Hemlock
PostcardsThe postcards offer two series. One is Spring + Summer, and the other one is Autumn + Winter. Each series offers three different styles.
APPLICATIONS Spring + Summer Autumn + Winter
Brand VideoThe video offers two versions. One represents Spring + Summer, and the other one represents Autumn + Winter.
APPLICATIONS Spring + Summer Autumn + Winter
iPhone CasesThe four iPhone cases also followed the theme of four seasons. The Vancouver wordmark was shortened to “van“ in this design.
APPLICATIONS Spring / Cherry blossom Summer / Crocus Autumn / Maple Winter / Hemlock
Designed by Lois Wang | Complex Typography COMD 314-s001 | Re-branding Vancouver