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City of Santa Cruz Using a crisis to empower a community
Get Involved: Stay Informed
cityofsantacruz.com
Economic Development’s Core Mission
Economic Development Mission Statement
- Create a more balanced revenue base for city government
- Work within a framework of preserving the cultural and environmental aspects that make the community so unique
Goals
I. Increase Access to Capital for entrepreneurs and SMBs II. Identify and Retain Talent III. Streamline the Interaction of Private Capital / Energy with Local
Government
Capital
We are focused on working to leverage our tax increments to address the credit crunch brought on by the Global Recession
- New Market Tax Credits (National Development Corporation)
- SBA Backed Revolving Loan Program
- Micro Lending Revolving Loan Programs
Retention of Talent
New Tech Meetup Santa Cruz Geeks SBDC Freelance Camp Girls in Tech
Working With UCSC
An Ecosystem of Cooperation
Entrepreneurs / SMB need not go it alone in Santa Cruz Government Support:
- Economic Development runs on social capital
- Role as facilitator
- Socialize our innovative companies
- Encourage local investment
- Fund programs and organizations that foster our main goals, liquidity and talent retention
Marketing & Technology
New tactics for a new economy Focus on developing sustainability
California Finances
The Private Sector Has It Easy
9 Sets of Reductions
A New Kind of Government
Fix West Cliff if it falls in the Sea
Rebuild after an earthquake
Rebuild after an Earthquake … Or a Tsunami
Vital Services
We needed to communicate directly with the public and reset expectations of what
a City can and can’t provide its citizens
Who Controls the Debate?
Vox Populi
Anonymous Speaks
New Tools, New Conversations
Obligatory Picture of Serenity
Crisis forced us to try something new
Potential Landmines
- IP issues
- IT security
- Free speech implications
- Bureaucratic Territory
- Over Politicization
A New Framework
Not YOU should do this, but WE CAN do this.
Accessibility
Two Paths: One Clear Choice
ReasonMadness
Widening the Debate
A Voice Emerges
Sorry for the Small Print
Still Outliers
Updates & Information
Success on a Shoestring
Cruelest Cut
Lessons Learned
Don’t rely on a third party to tell your story Show all your cards Public Opinion can be reasonable, creative and powerful Solicit feedback in narrow channels without anonymity
Good Examples of this Philosophy
DataSF Data.gov
Geeks are a Patriotic & Powerful Resource Technology is the only service than can help automate municipal
processes, saving dollars and increasing efficiency Technology leads to more transparency, a good thing for democracy Technology can help to foster innovation Can help get more (and different) people involved in an ongoing debate
Results
The Status Quo can’t hold through more budget cycles like this
- The community must be taken into consideration when making cuts
- This website framework can be used for other crises
- Exploring real time feedback in council meetings
- Reframed the debate around economic development
- Slow / no growth versus smart / green growth
Results
Out of the top ten ideas voted up on the site more than half are under serious discussion at the City.
- Palomar Hotel
- IT / Tech Development
- Mutual aid in public safety and fire
Thanks to the team . . . And you