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The City of Dublin Social Media the Web and Future of Citizen Engagement: v2
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The City of DublinSocial Media the Web and Future of Citizen Engagement: v2
Bruce Edwards, City of DublinMonday, March 28, 2011
What’s changedin a year?
Oh… Did I forget…
Information is as vital to the healthy functioning of communities as clean air, safe streets, good schools and public health. – Informing Communities,
Sustaining Democracy in the Digital Age
website.
website
• Online Hub– Web updated 24/7
• 2010 Stats– 761,433 Visits– 2,294,681 Pageviews
e-news.
e-News
• e-News from Dublin– Mail Chimp
launch.management.optimization.
launch……………… 50%management……. 40%optimization…….. 10%
twitter.
• March 2010 = 1,658 followers• March 2011 = 2,682 followers
• March 2010 = 1,658 followers• March 2011 = 2,671 followers
Tweet on Tuesday, Oct 20, 2009:City of Dublin has been named a Smart21 Community in the Intelligent Community of the Year Awards program
City of Dublin Twitter: 1,327 followers
ReTweet by:
• KimberlyKayler: 296 followers• Tech4Ohio: 318 followers• LiveinColumbus: 75 followers• ColumbusChamber: 1,276 followers• HillardChamber: 566 followers• Sueburness: 972 followers• ConnieRobinson: 155 followers• Twighlightdawn: 40 followers
Using less than 140 characters we reached over 5,025 people in less than 1 hour
• Follow media outlets• Use to push your news• Engage in conversation
facebook.
• March 2010 = 1,170 fans• March 2011 = 2,270 likes
• March 2010 = 1,170 fans• March 2011 = 2,270 likes
• Engage in conversation• Share photos and videos• Custom page apps
word of mouth,you can’t buy this stuff.
it’s Not always pretty.
how do you manage?
manage
• Set up mobile alerts for both• Respond in a timely manner with the truth
video.
video
• ustream.tv • vimeo.com
future.
2011 Goals for Dublin
• Mobile version of the website• Deployment of Apps• QR codes
We don’t have a choice on whether we do social media, the question is how well we do it.
– Erik QualmanSocial Media Revolution 2
![Andrew Yourtchenko, 15 May 2013 IPv6-only clients experience Andrew Yourtchenko [ an internet citizen without a hat ] RIPE66 / Dublin](https://img.pdfslide.us/doc/110x75/55148c45550346b0158b5dd1/andrew-yourtchenko-15-may-2013-ipv6-only-clients-experience-andrew-yourtchenko-an-internet-citizen-without-a-hat-ripe66-dublin.jpg)
