17th October 2012Grange Hotel, St. Pauls

City A.M. Awards 2012

• Date: Wednesday 17th October 2012

• Venue: The Grange, St. Pauls

• The third annual Awards ceremony will celebrate the most

successful individuals and firms in London’s business and

financial community 2012

• Sponsors will be included in all Awards activity spanning 6

months of promotion, beginning March 2012

www.cityamawards.com

Headline Sponsorship• The City AM Awards 2012 is available for

Headline sponsorship, including specifically sponsorship of City AM Business Personality of the Year – previous winners include Boris Johnson and Gerald Ronson

• The City AM Awards is fast becoming an institution in the Square Mile and now in its 3rd year, the Awards will continue to grow in stature, exposure and strength as The City anticipates this years eventual winners

Champagne Reception Sponsor

COMPANY AWARDS

• Company of the Year

• Investment Bank of the Year

• Retail Bank of the Year

• Professional Services Firm of the Year

• Law Firm of the Year

• Insurance Company of the Year

• Property Company of the Year

• Alternative Manager of the Year

• Fund Manager of the Year

INDIVIDUAL AWARDS

• Personality of the Year

• Rising Star of the Year

• Dealmaker of the Year

• Trader of the Year

• Lawyer of the Year

• Analyst of the Year

NEW AWARDS

• Innovation in The City Award

• Marketing Campaign of the Year

• Entrepreneur of the Year

2012 Sponsorship Categories

Judging Panel 2011

• Sir Roger Carr - Chairman of Centrica and CBI President

• Sir Martin Sorrell - Chief Executive of WPP • Simon Mackenzie-Smith - Director of UK & Ireland

Corporate & Investment Banking, Bank of America Merrill Lynch

• Phil Raper - Managing Director at Goldman Sachs• Nigel Boardman - Partner, Slaughter and May• Simon Borrows - Co-European head of Greenhill• Alison Carnwath - Chair, Land Securities and non-

executive director of Barclays• John Griffith-Jones - Head of KPMG• Allister Heath - Editor, City AM• David Hellier - Deputy Editor, City AM• Roland Rudd - Founder of Finsbury• Truett Tate - Executive Director, Lloyds Banking Group

The City A.M. Awards are judged by an expert panel of the most influential people in the UK financial business community

Previous Table Guests Aberdeen Asset ManagementAdmiralAFMEAllen OveryAlpari ArdenARMBaker & McKenzieBofAMLBarclays StockbrokersBBCBDOBloombergBoisdalesBrandlinksBrewin DolphinBritish AirwaysBrunswickCapital SpreadsCartierCass Business SchoolCiscoCity of London

CLS CommunicationCNBCCQSDeloitteDLA PiperEasy ForexFDFinancial DynamicsFinsburyFreshfieldsFXCMGain CapitalGFTGoldman SachsGorkana GroupGreenhillGroupM H2O MarketsHeron InternationalHogan Lovells Hornby ChapmanICICI BankIG IndexImperial College London

Interactive InvestorJ.P. Morgan CazenoveJaeger-LeCoultreKPMGL.E.K. ConsultingLand SecuritiesLinklaters LLPLloyds TSBLMAXLouis RoedererMan GroupMaurice Turner Gardener LLPMaxusMedia Group LondonMerchant Securities LtdMHPMindshareMorgan StanleyMPGNeptuneNewsfax InternationalNorton RoseOndra Partners

OtkritiePolo in the ParkPwCRedleaf CommunicationsRothschildRSA Insurance PLCSanford BernsteinSAXO BankSeymour PierceSlaughter & MaySpotifyStandard BankStephenson HarwoodThe Color CompanyThe Royal Bank of ScotlandThomas EggarThurleigh Investment Managers LLP TPG MediaTulchanWest HillWilliam & SonWinterflood

Previous Sponsors:

Previous Winners:• Personality: Boris Johnson (2010), Gerald Ronson (2011)• Business: Burberry (2010, ARM Holdings (2011)• Rising Star: Ivan Gazidis – Arsenal FC (2010), Alex Ham - Numis (2011)• Investment Bank: JP Morgan Cazenove (2010), JP Morgan Cazenove (2011)• Trader: Crispin Odey – Odey Asset (2010), Michael Hintze - CQS (2011)• Marketing Campaign: Aviva (2010), Natwest (2011)• Analyst: Andrew Wood – Bernstein (2010), Jeff Currie – Goldman Sachs (2011)• Fund Manager: Neptune (2010), Aberdeen Asset (2011)• Lawyer: Edward Braham - Freshfields (2010), David Cheyne - Linklaters (2011)• Retail Bank: First Direct (2010), Lloyds TSB (2011)• Dealmaker: Roger Carr - Centrica (2010), Simon Robey – Morgan Stanley (2011)• Law Firm: Slaughter & May (2010), Freshfields Bruckhaus Deringer (2011)• Professional Services: Deloitte (2010), LEK Consulting (2011)• Insurance: Admiral (2010), Admiral (2011)• Property: Land Securities (2010), Land Securities (2011)• Alternative Manager: Inflexion (2010), Man Group (2011)• Entrepreneur: Spotify (2011)

Headline Sponsorship “Personality of the Year”

City AM offers one client theopportunity to become headlinesponsor of the entire event 2012

The awards are a unique way toengage City AM readers and the influential leaders of UK business

2012 Promotion before the Awards

Company Logo added here – starting March

2012

2012 AdvertisingRegular presence in City AM throughout 2012 – branding on all advertising associated withthe awards and specific advertisingrelating to category sponsorship

City AM Editorial:• Accreditation (sponsor

name published) where category is mentioned

• Logo branding on all shortlists pages with category specific branding on the relevant shortlist

• Logo branding on all ads promoting entry to the Awards and the Awards’ ceremony

Launch

Shortlists

Ads

Online:

• Logo (clickable) branding on www.CityAMAwards.com

• Sponsors’ logo in the right column scrolling MPU on the Awards site

• Textual credits alongside sponsored categories

• Logo and accreditation on ‘Sponsors’ page

• Logo branding and accreditation on email newsletters created for the Awards

Homepage

2012 Category Sponsorship package: At the Awards

Branding at the Awards:

• Unique opportunity to expose your company to the elite of the financial industry

• Branding on all “on the night” print material, including Menu/Programme

• Branding on all sponsors’ gallery audio-visual sequences and category specific branding on screen

• Full-page advertisement in the Finalists’ booklet

Dinner and Networking:• Social event to engage with other

important personalities within the industry

• Champagne Reception• A well-positioned table for 10 at

the dinner

• Three course dinner• A named representative to present

the sponsored category Award on stage

• After-party in The Grange downstairs club

Post Awards:• Branding in the post-

ceremony issue• Branding continues on

www.CityAMAwards.com• Specific pages about the

winners and finalists will also show each relevant sponsor’s logo

• Multi-year sponsors will automatically be included in the revised scrolling MPU in the right column of the site

Winners coverage

03/12 Awards LaunchAdvertEditorialWebsiteDirect mail

03/12 – 05/12Entry PromotionAdverts in the paper

Website updates

06/12 – 07/12Shortlist Announced

EditorialWebsite

Direct Mailing

06/12 - 10/12 Dinner PromotionAdverts in the paper

Website updates

17/10/12City AM AwardsThe Grange Hotel

St.Paul’s

City A.M. Promotional Schedule

Headline Awards Package:In City A.M.• Accreditation (sponsor’s name published) where category

is mentioned• Logo branding on all short-list pages with category

specific branding on the relevant shortlist• Logo branding on all ads promoting entry to the Awards

and the Awards’ ceremony

Online• Logo (clickable) on www.CityAMAwards.com • Sponsors’ logo in the right column scrolling MPU on the

Awards site• Textual credits alongside sponsored categories• Logo and accreditation on ‘Sponsors’ page• Logo branding and accreditation on email newsletters

created for the Awards

At the Awards•A well-positioned table for 10•A named representative to present the sponsored Award on stage•Branding on all “on the night” print material, including Menu/Programme•Branding on all sponsors’ gallery audio-visual sequences and category specific branding on screen•Full-page advertisement in the Finalists’ booklet

Post Awards•Branding in the post-ceremony issue•Branding continues on www.CityAMAwards.com•Specific pages about the winners and finalists will also show each relevant sponsor’s logo•Multi-year sponsors will automatically be included in the revised scrolling MPU in the right column of the site

Previous Winners’ Comments

• “There was strong competition from the shortlist, so we are extremely honoured to receive the award”

Francis Salway - Land Securities (Property Firm of the Year)

• “It’s great for City A.M. to recognise us...City A.M. means the first thing you read when you get on at the tube station and the first news of the day...It has been a great event – social, fun, exciting”

Nilufer von Bismarck - Slaughter & May (Law Firm of the Year)

• “This recognition is marvellous. We are privileged and it’s splendid to be a part of this....Delighted to be here and congratulations to City A.M. on such a great event...City A.M is punchy, concise, smart, relevant and a good read”

Amanda McKenzie -Aviva (Business Marketing Campaign of the Year)

Previous Winners’ Comments

• “It’s a privilege to be nominated by a range of other asset managers and professionals in the city” John Hartz, Inflexion (Alternative Manager of the Year)

• “Very good for our shareholders and a wonderful recognition...City A.M. is the way I start the day, the first thing I read...It is a very good indication of something that can flourish in adversity...The awards are a good experience, an excellent atmosphere with a real sense of achievement and excitement” Roger Carr, Chairman, Centrica (Dealmaker of the Year)

• “Terrific environment, interesting company...Terrific newspaper – excellent coverage, possibly best leader of any of the newspapers” Edward Braham, Freshfields Bruckhaus Deringer (Lawyer of the Year)