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Cities and Businesses Growing Economic Strengths Breakout Session C: Speakers: Theresa Foxley, Clint Betts, Tom Christopulos Moderator: Stuart Clason

Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

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Page 1: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

Cities and Businesses Growing Economic Strengths

Breakout Session C:Speakers: Theresa Foxley, Clint Betts, Tom Christopulos

Moderator: Stuart Clason

Page 2: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

Wasatch Choice 2050

Page 3: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

Who AreWe?

› Private, non-profit organization founded in 1987 with a mission to act as a catalyst for quality job growth and increased capital investment in the state

› Statewide economic development organization (EDO) specializing in corporate recruitment, economic research, site selector marketing, and community development

› Supported by the private sector, state (GOED) government, and local governments

› Partner to the Governor’s Office of Economic Development (GOED) for corporate recruitment

Page 4: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

What Do We Do?

Lead Generation and Business Development

Economic Research and Reporting

Site Selector Marketing

› Corporate Recruitment Project Management

›››› Public Development

Page 5: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

UTAH ECONOMIC SNAPSHOT

Page 6: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

State of Utah’s Economy

2.7% (National = 1.5%)

3.1% (4.1%)

Population 5-Year Growth Rate: 11.8% (5.3%)

Labor Force Participation Rate: 70.0% (65.9%)

Net Migration Rate (2016-2017): 7.3% (3.4%)

Change in Real GDP: 3.34% (2.3%)

GINI Coefficient: 0.419 (1st)

› Job Growth Rate:

› Unemployment Rate:

›››››› Economic Diversity (Hachman Index): 96.3 (2nd)

Page 7: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

EDCUtah Current Project Pipeline

Page 8: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

New Projects – FY 17-18

77

Projects

100,879

Jobs

376 M

Square Footage

Page 9: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

Site Selector Decision Drivers

This data comes from an EDCUtah survey of nearly 200 site selectors completed December, 2017.

WORKFORCE = #1

Labor factors make up three of the top five most important considerations in a corporate relocation project.

Graph explanation: Site Selectors were asked to rankthese factors on a scale of 1 to 5, where “1” was “notimportant, and “5” was “extremely important. 3.03

3.30

3.29

3.23

3.51

3.67

3.78

3.70

3.70

3.87

3.87

3.82

3.96

4.06

4.02

4.14

4.25

4.56Labor quality

Availability of experienced labor

Business friendly government

Labor costs

State and local tax environment

Transportation access (road, rail, air)

Utility infrastructure

State and local tax incentive programs

Proximity to major markets

Utility costs

Availability of entry level labor

Real estate / land availability

Higher education assets

Real estate costs

Cost of living

Quality of life

Construction costs

Total population

Relocation Decision Drivers

Page 10: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

What Makes for a Great Workforce?

Labor mobility

Housing options

Arts and culture amenities

› Educational assets

›››› Employers of choice

› What do these have in common?

Page 11: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

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Page 12: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

THANK YOU

Page 13: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

Clint Betts

Page 14: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

How should cites change their approach to growing and attracting business?

•Understanding the relationship between • Product development• Planning the City to produce revenue and for the

future needs • Wealth development

Page 15: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

There are only so many strategies. The focus on product development

1. Marketing and Business Attraction Site Selection

2. Community development, Infrastructure3. Workforce development4. Business finance 5. Real estate development

/Redevelopment/Downtown Development6. Industrial rehabilitation 7. International trade 8. Tourism development 9. Nurturing the Startup Ecosystem,

Entrepreneurship/Cashing in on Creative Capital/Incubators, Research Parks, Technology Transfer, Maker spaces, colocation facilites

10. Regional Collaboration Regional Asset Development and Capital Reduction Strategies

11. Commercial Demand Market Analysis12. Finance and Data Analysis—highest and best use of assets13. Manufacturing Liaison/Workforce Development

14. Planning/ Community Development/Housing Development

15. International Business Development and Trade16. Airports17. Business Parks18. Office Parks19. Economic and Policy Analysis (lobbying)20. Transportation

Page 16: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations
Page 17: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations
Page 18: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

What is Ogden and Boyer different to make it successful.

• The right product

• Priced right

Page 19: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

19

BUSINESS DEPOT OGDEN

Page 20: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

• What are the core issues that we all have interest in?

6. The Strategy Landscape & Core Issues.

• Is there a practical method that can get us to work together.

3. A “Pragmatic” Model for Strategic Planning.

• What are the facts behind the core issues?

4. Common Fact Base Development & Analysis.

• How will we structure working together?

2. Business Model Assessment

• Can we have a collective vision?

5. Vision & Mission Alignment

• Do our values align?

1. Values, Culture, & Organization.

• Imperatives needed for our competitive success

7. Imperatives, Strategies, & Strategic Goals.

• The most impactful strategies first

8. Strategic Initiatives Portfolio Formation & Management Strategic Initiative Execution.

Page 21: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

The Primary Objectives-20071. Creation of a reliable economic base to sustain the downtowns viability over time2. Creation of a wealth building community3. Creation of a system that represents simplified governance4. Develop governance that is not afraid to take the consequences of leading and taking risk5. Develop a community with integrated and comprehensive people moving6. Control of External Planning Environment—ED Development First then a General Plan7. Creation of a community that matches its environment with focus on the aesthetic8. Focus on the aesthetic with a companion healthy environment9. A self promoting environment10. Develop a Leadership Legacy that establishes consistent and sustained economic and community

development.11. Design long term strategic plan for economic competitiveness12. Value those that help create the economy stability and consistency

Page 22: Cities and Businesses Growing Economic Strengths · corporate recruitment, economic research, site selector marketing, and community development › ... most important considerations

Panel Time!!!Cities and Businesses Growing

Economic StrengthsBreakout Session C:

Speakers: Theresa Foxley, Clint Betts, Tom ChristopulosModerator: Stuart Clason