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CITAS First of all, to expand the definition of a coffee shop it is important to define what market is. According to Kotler who defines the market as “composed of all the potential customers sharing a particular need or want who might be willing and able to participate in the exchange to satisfy that need or want"

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CITAS First of all, to expand the definition of a coffee shop it is important to define what market is. According to Kotler who defines the market as composed of all the potential customers sharing a particular need or want who might be willing and able to participate in the exchange to satisfy that need or want"