Cisco's VoIP - Present Capability, Future Market · Cisco Public 7 Cisco UC Market Su ce s. pt • More & more customers 38,000+ Cisco Unified Communications customers worldwide 130+

1© 2005, Cisco Systems, Inc. All rights reserved. Cisco Confidential

Cisco's VoIP - Present Capability, Future Market

Matt Light Consulting Systems EngineerCisco SystemsApril 18, 2006

2© 2005, Cisco Systems, Inc. All rights reserved. Cisco Confidential – Do Not Distribute

Agenda

1. State of IP Telephony

2. Securing IP Telephony

3. Cisco Unified Communications

4. What the future holds

5. Q&A

3© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential – NDA RequiredAHB:VM

…Results inDelays and

Missed Deadlines

…Unable to Reach

Coworkers on First

Try…

…Have to UseMultiple

Methods of Reaching

Coworkers…

Communication Devices and Apps

Proliferating…

EmployeesIncreasingly Mobile…

Daily 52%

Daily 36%

Monthly 22%

6.4 Types of Devices

27% Traveling 1X Month Avg.

Source: Sage Research

Innovation Has Created Complexity


Today’s Communication Complexities:Can Result in Ineffective Communications

CustomerReality

EnterpriseReality

EmployeeReality

Lost RevenueCustomer Satisfaction IssuesInefficiency

Higher CostLess CompetitiveBusiness Constraints

Lost ProductivityIneffectivenessLower Efficiency

5© 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID Cisco Confidential

The Marketplace Has Shifted

• Market acceleration• Innovation has moved

to IP communications

Total Market $B

WW Enterprise Voice Market

Enterprise IP Telephony

Source: Synergy Research

TDM/PBX

2001 2002 2003 2004 2005 2006 2007 2008 2009

$0$2$4$6$8

$10$12$14$16


ServiceConvergence22

Virtualization Applications

Effective Communications

2006 20091997 2001

IP C

omm

unic

atio

ns A

dopt

ion

Begins withYour IPNetwork

Media Convergence11

MovementMovement

CommunicationsExperienceConvergence33

OPEX Reduction

Network Simplification

New Capabilities

And DeliversIntegrated securityand Applications

Through a NewExperience

7© 2005 Cisco Systems, Inc. All rights reserved. Cisco PublicCisco UC Market Success.ppt

• More & more customers38,000+ Cisco Unified Communications customers worldwide

130+ customers deploying more than 5,000 IP phones, including 40+ customers deploying more than 10,000 IP phones

More than 70% of the Fortune 500® are using Cisco Unified Communications

• More true IP endpoints shipped7.8 M+ Cisco IP phones 5.3 M+ Cisco Unity seats (Messaging)1.0 M+ Cisco Unified Contact Center agents155 K+ Cisco Unified MeetingPlace licenses

(Rich-media conferencing)

• More deployed & proven VoIPinfrastructure

25 M+ VoIP gateway ports54 M+ Power over Ethernet ports All numbers through Mar-06

Cisco: The Enterprise & SMB Unified Communications Leader


-

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

Q1 CY 00

Q2 CY 00

Q3 CY 00

Q4 CY 00

Q1 CY 01

Q2 CY 01

Q3 CY 01

Q4 CY 01

Q1 CY 02

Q2 CY 02

Q3 CY 02

Q4 CY 02

Q1 CY 03

Q2 CY 03

Q3 CY 03

Q4 CY 03

Q1 CY 04

Q2 CY 04

Q3 CY 04

Q4 CY 04

Q1 CY 05

Q2 CY 05

Q3 CY 05

Q4 CY 05

Q1 CY06

Nearly 8 Million Cisco IP Phones Sold

• More than 38,000 Cisco Unified Communications customers worldwide

• Cisco Unified Communications customers include more than 70% of the Fortune 500®

• Cisco displacing almost 12,000 TDM phones every business day

• Cisco now shipping 1 million phones every few months:

3 years+ to ship 1st million1 year to ship 2nd million8 months to ship 3rd million6 months to ship 4th million5 months to ship 5th million

…and accelerating!

• More than 38,000 Cisco Unified Communications customers worldwide

• Cisco Unified Communications customers include more than 70% of the Fortune 500®

• Cisco displacing almost 12,000 TDM phones every business day

• Cisco now shipping 1 million phones every few months:

3 years+ to ship 1st million1 year to ship 2nd million8 months to ship 3rd million6 months to ship 4th million5 months to ship 5th million

…and accelerating!

All numbers through Mar-06


Some of the 130+ Cisco Unified Communications CustomersWho Have Deployed over 5,000 Cisco IP Phones

• Abbey National (UK)

• Abercrombie & Fitch• Accenture• Adobe Systems• AT&T• Bank of America• Boeing• Brandeis University• British Airways• Cap Gemini• City of Dallas• City of Torino, Italy• DHL (Deutsche Post)

(Germany)

• Dubai Internet City(United Arab Emirates)

• New York Life• Northrop Grumman• Novartis (Switzerland)

• Novo Nordisk (Denmark)

• Ogilvy Group (UK)

• Oracle• Polish Border Guard• Reuters• Roche (Switzerland)

• Royal Bank of Canada• State of Arizona• State Street• University of Guelph

(Canada)

• Wachovia• Wipro Limited (India)

• Ernst & Young• Florida International

University• Ford Motor• Getronics (Netherlands)

• Hewlett-Packard• IBM• KB Home• Lehman Brothers• Liz Claiborne• Lloyds TSB (UK)

• McKesson• Media Saturn/Metro Group

(Germany)

• NCR Corporation• Nestlé


Some of the Cisco Unified Communications CustomersWho Have Deployed over 10,000 Cisco IP Phones

• Abbey National (United Kingdom)

• AT&T

• Boeing

• Cap Gemini

• City of Torino, Italy

• DHL (Deutsche Post) (Germany)

• Ernst & Young

• Ford Motor

• Getronics (Netherlands)

• Hewlett-Packard

• IBM

• Lehman Brothers

• Lloyds TSB (United Kingdom)

• Media Saturn/Metro Group(Germany)

• NCR Corporation

• Northrop Grumman

• Novo Nordisk (Denmark)

• Oracle

• Royal Bank of Canada

• Wachovia


Some of the Cisco Unified Communications CustomersWho Have Deployed over 20,000 Cisco IP Phones

12© 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID Cisco Confidential 12© 2005, Cisco Systems, Inc. All rights reserved. CISCO CONFIDENTIAL

Securing IP Telephony

13© 2005 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialJP_GSA0511567_08_2005_c1

A Tale of Many Fiefdoms

NetOPsNetOPs SecOpsSecOps

TelOpsTelOpsBDMsBDMs

SecureSecureIPIP

VoiceVoice


Benefits of a Systems Approach

• Complex environment• Gaps & inconsistency• Lower visibility• More difficult to manage• Higher TCO

• Complex environment• Gaps & inconsistency• Lower visibility• More difficult to manage• Higher TCO

• Simplified environment• Tighter integration = tighter

security• Greater visibility • Easier to deploy & manage• Lower TCO

• Simplified environment• Tighter integration = tighter

security• Greater visibility • Easier to deploy & manage• Lower TCO

151515© 2004 Cisco Systems, Inc. All rights reserved.IPC

Cisco’s VoIP Solution Is Secure!

• Cisco is only vendor to earn Miercom/Network World’s highest security rating

• Systems level (holistic) approach to external and internal threats

• Cisco secures all levels of the network

• Security is inherent in our products • One network to secure instead

of multiple networks

“To date we have not seen a VoIP solution that outperforms the security provided by Cisco”Randall Birdsall, Miercom

“To date we have not seen a VoIP solution that outperforms the security provided by Cisco”Randall Birdsall, Miercom


Cisco Unified Communications – Update

April, 2006

17© 2005, Cisco Systems, Inc. All rights reserved. Cisco Confidential – Do Not Distribute

Highlight of Cisco’s Keynote Speech

http://newsroom.cisco.com/webcast/voicecon.html


LocationServices

Cisco Unity Connection

Cisco Unified CallManager

Cisco UnifiedCallManager

ExpressCisco Unified

Contact Center

Cisco UnifiedMeetingPlace

Express

Cisco Unified Presence Server

Presence/SIP

Network

SIP

SIMPLECisco Unified

Presence Server

Mobile Data with Voice

Mobile Phone with Browser

Cisco Unified IP Phone with

Browser

Cisco IP Communicator

Dual Mode Phone

Traditional Phone

…to intelligent services in the network…

Effectively connecting devices…

Unified Communications System

Cisco Clients

3rd Party ClientsandServices


LCS 2005 and MOC integration

• Implements CSTA to CTI bridge to integrate with existing LCS 2005 interfaces

• Provides click-to-dial, phone hook status reporting and general phone control from MOC client

• Will migrate over time to a pure SIP solution for better scalability

MS Office Communicator user with Cisco Unified IP Phone


CISCO IP COMMUNICATIONS: PORTFOLIO OVERVIEWCISCO IP COMMUNICATIONS: PORTFOLIO OVERVIEW

202020© 2004 Cisco Systems, Inc. All rights reserved.Presentation_ID


IP Communications Requirements

• End-to-end converged communications need to provide

Security

Scalability and Resiliency

Quality of Service

Centralized Management and Control

TO HAVE A SUCCESSFUL COMMUNICATIONS SYSTEM YOU MUST HAVE THESE BUILDING BLOCKS … THAT ARE PROVIDED TO YOU BY THE CISCO AVVID ARCHITECTURE


Video - Changing Communications

• Integrated Video Video Telephony is now just a phone call

Cost effective video to every desktop

Managed by one converged network

High-Quality Video for Effective Non-Verbal Communication


Cisco MeetingPlace

• Fully integrated, rich-media conferencing solution

• Deployed On-net-behind the corporate firewall… for cost savings, integration and security

• Available as a product purchase or outsourced deployment


Cisco Unity and Personal Assistant

• For Enterprises of 100–5,000+ employees

• Provides seamless migration to IP Communications with dual switch integration and message interoperability

• Unity Voicemail option with full featured automated attendant

• Unity Unified Messaging option with native integration with MS Exchange or Lotus Domino

• Cisco Personal Assistant option for speech recognition and advanced/personalized productivity options

• Global solution with 21+ languages supported


Cisco CallManager Express and Cisco Unity Express IP Communications for the Small Office Environment

• High Performance Scalable Cisco Integrated Service Router

• IP Telephony solution for the small office

Integrated Switching and RoutingIntegrated low density In-Line PowerTelephony Call ProcessingVoice Mail and Automated AttendantIntegrated Security ServicesVPN, Content ServicesPTSN, WAN, Gateway RoutingFlexible Deployment w/ or w/o CallManagerAll in One Management

• Supported across all Cisco Multiservice Access routers (1760, 2600XM, 2691, 3700)

• Over 5,000 systems shipped!252525© 2003 Cisco Systems, Inc. All rights reserved.

Advanced Security

Application and Content Networking

Complete IP Telephony, Voice Mail, Automated

Attendant

Low Density L2 Switching


Applications Drive Productivity

Call CenterCall CenterCisco MeetingPlaceCisco MeetingPlace

Amber AlertAmber Alert On-phone PagingOn-phone Paging

Extend Information Flow to Workstations with No PC

Time and AttendanceTime and Attendance

Cisco VT Advantage

CISCO APPLICATIONSCISCO APPLICATIONS

PARTNER APPLICATIONSPARTNER APPLICATIONS

27© 2005 Cisco Systems, Inc. All rights reserved.Session NumberPresentation_ID

Operations Manager

• Comprehensive monitoring and alerting

• Intuitive work flow

• Integrated diagnostic tools

• Pro-active testing end-to-end,

node-to-node;

signaling,

transport

• Physical and logical topology views of IPC deployment

Service Level



Service Quality Alerts on Operations Manager


Cisco UnityIntegrated

Messaging

Integrated ManagementCisco ITEM, CW2K

IP Phone

PC-based IP Video Phone

MMCU

Xcode

PSTN ISDN

IPCC Apps• Integrated Applications • (Web Collab, IVR,• Speech-Rec…)

IP WAN

Cisco IP VCACNS, IPTVH.323 MCUs

IOS/H.323/SIP/MGCP

Gateways

Cisco MeetingPlaceVoice, Video, Web

Conferencing

H.323 Endpoints

Integrated BW control

Personal AssistantSpeech-Recog.Integrated Directories

Video Codec Transcoding

CallManager

Cisco Offers a Complete IP Communications System

• IPCC Enterprise Edition• IPCC Express Edition• ICM• ISN

SCCP Video Endpoints

CallManagerExpress &

Cisco Unity Express

CallManagerExpress

Cisco Unity Express

Cisco IntegratedService Router

SRST

Cisco VT AdvantageIP Communicator (Softphone)

Cisco VT AdvantageIP Communicator (Softphone)

CAC


My Guess at The Future…

• Dual Mode Devices- 802.11 & Cell • High Speed Wireless Access• Collaboration Age• SIP Trunks from Carriers• Presence/Preference Publishing• Large Scale Adoption of Video• Telecommunications Mega-Mergers• IP TV

• What do you think?


Documents

Cisco's VoIP - Present Capability, Future Market · Cisco Public 7 Cisco UC Market Su ce s. pt • More & more customers 38,000+ Cisco Unified Communications customers worldwide 130+