© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1

Cisco TechnologyDeveloper ProgramEvolution Webcast

March 17, 2009

Michael ShermanBusiness Development ManagerWireless & Security Technology Group

Frank FlorenceSenior DirectorCentral Marketing Organization

Rick TywoniakSenior ManagerUnified Communications Business DevelopmentVoice Technology Group

Host: Bert ParaynoCTDP Program Office

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

Agenda

Cisco’s Commitment to Developers

What is the New Cisco DeveloperNetwork (CDN) Program?

How Does It Work?

Developer Requirements andAdvancement

Developer Entitlements and Benefits

Next Steps

For More Information

Questions and Answers

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Cisco’s Commitment to Developers

Developers are key toCisco’s innovation strategy

Developers enable theNetwork as the Platform

Developers enable customer success

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Fosters collaborative,interconnected community ofbusinesses and individuals

Cisco’s next-generationdeveloper program

Provides developers withenhanced technical,marketing, and salesbenefits

Benefits joint customers byproviding access to abroader ecosystem ofdevelopers

What is CDN?

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What is CDN?

Technology focus

Technology enablement

Certification-centric

Complementary products

Uncertain navigation

Inconsistent, fragmented

Business solution focus

Go-to-Market enablement

Customer requirement-centric

Business applications

Clear paths for access

Consistent, centralized

CTDP CDN

High developer investment Lower barriers to entry, reward investment

Shift to improve the developer experience and focus ondelivering business solutions to joint customers...

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What is CDN?Enhanced Technical Enablement Tools & Resources

Cisco Developer Community Portal

Comprehensive developer support

Expanded interoperability verificationtesting (IVT) options

Invitations to virtual and in-persondeveloper events

Cisco Developer Community Portal

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What is CDN?Improved and Augmented Marketing Enablement Benefits

Enhanced developer directory

New marketing tools and templates

Updated PR templates

More events participation opportunities

New developer relationship logos

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What is CDN?New and Expanded Sales Enablement Tools & Resources

Innovative platforms forDeveloper-to-Developer andChannel partner collaboration

Access to go-to-market programs

New tools for customer referenceidentification and promotion

Cisco Partner Space

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What is CDN?New Program Framework, Systems, and Processes

Three tiered program structure

Improved relationship managementfor top tiers

New infrastructure and streamlinedprocesses

Three tiered program structure

Preferred Solution

Developers

Solution Developers

Registered Developers

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How Does it Work?

Wider range of program benefitsavailable to eligible Solution andPreferred Solution Developers

Array of associated, incrementalprogram entitlements

Advancement based onaccumulation of program points andsatisfaction of other requirements

Set of clearly defined, incrementalprogram requirements

Cisco Developer Network Program

Preferred Solution

Developers

Solution Developers

Registered Developers

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Developer Requirements & Advancement

2Provide customer references

1Provide closed deal details

2Establish development and/or testing lab

PointsActivity

• Signed Program Agreement• Company website• Complementary product• Program fee: $3,500 (APAC $1,000)

• 24x7 support• Interoperability verification testing• Deal registration, customer references• Sales & marketing collateral• Program fee: $5,000 (APAC $1,500)

• Channel readiness• Dedicated business development resource• Program fee: $5,000 (APAC $1,500)

10Points

18Points

Note: see appendix for complete listing of developer requirements

Preferred Solution

Developers

Solution Developers

Registered Developers

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Developer Entitlements & Benefits

Technical Enablement

† Requires completion of interoperability verification testing

• 5 developer support cases• Cisco Developer Community• Product discounts• Relationship logo, Compatible logo†

• Product catalogue marketing

• 10 developer support cases• Relationship management & business planning• Cisco Partner Space marketing forum• Joint Solution collateral

Strategic Alignment

• 20 developer support cases• Advanced roadmap sharing• Reseller mapping

Note: see appendix for complete listing of developer entitlements & benefits

Preferred Solution

Developers

Solution Developers

Registered Developers

Sales/Channels Enablement

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Next Steps

In the coming weeks:Cisco Developer Network Programlimited soft launch

In the summer of 2009:Availability of full-scale program

Important Note:You must accept the new CDNagreement and guidelines before CTDPis retired

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14

Visit the Cisco Technology DeveloperProgram website athttp://www.cisco.com/go/ctdp

Contact the Cisco Technology DeveloperProgram office atctdp_helpdesk@cisco.com

Access the recorded webcast andPowerPoint presentation. Details will beprovided shortly after the event

For More Information

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15

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Appendix: detailed listing ofdeveloper requirements,entitlements, and benefits

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Developer Requirements

Meet channel readiness requirements

Provide sales & marketing collateral on joint solution

Joint strategic planning, including roadmap & resource plan

Testing/support infrastructure, if applicable

Asia Pacific (including China, India, and Japan)

Americas, Canada, and EMEA

Signed program agreement and paid participation fee$5,000$5,000$3,500

If requested, participation in Cisco events and analyst joint-briefings

Dedicated business development resource to manage relationship

Qualified customer references

Registration of closed joint deals

Successful completion of interoperability verification testing

24x7 support infrastructure with regional and escalation contacts

$1,500

Preferred SolutionDeveloper

Cisco Relationship Manager approval for advancement

Complementary to at least one Cisco product family

Valid company, product, and supporting website

$1,500$1,000

SolutionDeveloper

RegisteredDeveloper

Satisfaction of these requirements determines participation level andaccess to associated entitlements and benefits

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18

Developer Entitlements

Access to remote lab for development (future)

Low-cost development software/SDK’s

Access to not-for-resale (NFR) equipment discounts

(20 cases)(10 cases)(5 cases)Developer support case bundles and/or access to a la carte cases

Technical Enablement

Preferred SolutionDeveloper

Invitation to attend Developer Forum/Cisco Live (fee-based)

Access to the Cisco Developer Community portal

SolutionDeveloper

RegisteredDeveloper

Developers receive these entitlements based on their participation leveland completion of milestones

† Requires completion of interoperability verification testing

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19

Developer Entitlements (continued)

Presence on Cisco Partner Space†

Cisco Compatible logo†

Cisco Developer Network Program relationship logo

Marketing developer directory

Invitation to showcase at Networkers/Cisco Live†

PR upon interoperability verification testing completion†

Marketing and Sales Enablement

PR upon participation level advancement

Participation in other industry and Cisco events†

Advanced developer and Cisco roadmap sharing/alignment

Joint solution collateral

Inclusion in virtual demos at least annually

Relationship management and periodic business planning

Reseller mapping and/or recruitment programs

Preferred SolutionDeveloper

SolutionDeveloper

RegisteredDeveloper

Developers receive these entitlements based on their participationlevel and completion of milestones

† Requires completion of interoperability verification testing

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20

Additional Benefits

Vertical Brief for Cisco, channels, & customers

Eligibility for inclusion in Cisco/Channel partner sales programs

Requirements

Meet channel readiness requirements

Must firstcomplete all

standardSolution

Developerrequirements

Provide additional sales & marketing collateral on joint solution

Provide sales contact and territory coverage information

Meet Industry Solution Partner Network (ISPN) requirements

Preferred SolutionDeveloper

Eligibility for ISPN and other channel/sales marketing programsNot Eligible

Presence on Cisco Partner Space

Additional Benefits (available upon satisfaction of above requirements)

SolutionDeveloper

RegisteredDeveloper

Solution Developers and Preferred Solution Developers may beeligible to receive additional benefits based on satisfaction ofcertain requirements