© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.

Cisco and Rockwell Automation Sales Briefing

© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.

St Louis Session

July 8, 2008

Beth Parkinson

Strategic Alliances

© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.

Cisco and Rockwell Automation, working together

Common Technology View & Thought LeadershipCommon Technology View & Thought Leadership

Collaborating on Reference Architectures Collaborating on Reference Architectures

People and Process OptimizationPeople and Process Optimization

Joint Product CollaborationJoint Product Collaboration

Technology RoadmapTechnology Roadmap

Network Services Collaboration – ResellingNetwork Services Collaboration – Reselling

Sales Engagement: Major Accounts, Theatre/Geo-basedSales Engagement: Major Accounts, Theatre/Geo-based

2+ years of active work

Expanding Solutions: Wireless, Security Expanding Solutions: Wireless, Security

New initiatives

© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.

Voice of Customer FeedbackJointly held 5 Customer Innovation Councils4 Countries, 95 ParticipantsIT and Control RepresentativesVery Interactive – Cisco/RA 75% Listening

•150 Viewers on the 1st

2nd & 3rd Webex:•1264 Registrants• 608 Viewers• ~ 40 Countries Registered

“Cisco & Rockwell are uniquely positioned to create Reference Architectures” -- Kimberly-Clark

“Rockwell Automation and Cisco are great companies with great ideas.” -- General Mills

“Personally, I admire Cisco and RA for coming together on this, at this time. We are an RA and Cisco house

already, and need and want to bring these together.”-- Owens Corning

“The convergence is a journey, especially on the organizational and cultural side…not an end point.” -- Kraft

presentation 4.2 out of 5presenters 4.53 out of 5

Jointly held 3 Webex seminars; statistics collected on 2 of the 3

© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.

Global Thought Leadership/MarketingOct : European Manufacturing Strategies Summit

Nov: Automation Fair, Manufacturing Perspectives

Dec: Customer Innovation Council Korea & CIC China

Jan: Education Series Media Tour

Feb: Education Series II – “What Every IT Professional Should Know About Plant Floor Networking”

April: Education Series III – “ What Every Plant Floor Controls Engineer Needs to Know About Working with IT”

RA Cisco Alliance Media Pickup

March: IAU / Reference Architectures 101

April: RAMBO, Cisco Partner SummitEducation Series III – “ What Every Plant Floor Controls Engineer Needs to Know About Working with IT”, Switch Update WebEx to CIC Members, Rockwell’s 20th Anniversary in China

May: Opening of Cisco’s Shanghai Briefing CenterCisco Networkers in Brazil—RA Gold Sponsor

June: RS Tech Ed, Manufacturing 2.0

Coming up . . .

Aug-Oct: RS TechEd’s in Asia / Pacific – Cisco SponsorSept: CIC in NANov: Automation Fair , Manufacturing Perspectives

© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.

Strategic Partnership: Cisco and Rockwell Automation

Market leader in internetworking

Market leader in industrial automation

Stratix 8000 Switch

Cisco “Ethernet-to-the-Factory” & Rockwell “Integrated Architecture”

Co-developed design guides

Cisco/Rockwell co-branded version of the IE 3000 Customer education series

© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.

Stratix 8000

© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.

Launch Update – Stratix 8000

• Open for orders! Shipping August

• RA Training Programs began Feb 2007:– Integrated Architecture University– RS Tech Ed– Formal Training In-process for:

• Technical Support Services

• Sales Engineers > 650 globally

• Technical Sales > 130 globally

• Specialized Technical Consultants

+Best of Cisco

Best of Rockwell

Best for the Plant Floor

Environment

=

© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.

Providing the Customer with Choice

• These are not competing solutions• Cisco manufactures both • The hardware is identical in both products• Both products run IOS based on a Catalyst 2960 base

image

Cisco IE 3000 Rockwell Stratix 8000

Key Points:• Stratix 8000 has additional features so it can fully

integrate with the Rockwell factory floor applications – This is a game changer for industrial automation

• Rockwell Automation distributors will exclusively stock the Stratix 8000

• Control engineers can now purchase a solution from their trusted Rockwell distributor that is the best of Rockwell and the best of Cisco

Key Differences:

When IT is buying, deploying and responsible for the IE

networking devices

When OPERATIONS is buying, deploying and responsible for

the IE networking devices

© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.

Full Integration With Rockwell Management Applications

Help

AlarmsConfig.

Status

Trending

Major differentiator between IE 3000 & Stratix 8000

© 2008 Cisco Systems, Inc. and Rockwell Automation, Inc. All rights reserved.

Strategic Imperatives – Moving Forward

Continue to develop solutions relevant for manufacturingContinue to develop solutions relevant for manufacturing

Develop and execute a robust process for commercial collaborationDevelop and execute a robust process for commercial collaboration

•Execution on sales activities key to revenue on a Global basis

•Reference Architecture is a key differentiator•More solutions requiring new products and services will be identified•Technology Roadmap activity to expand market adoption

Continued value-add marketplace Education & Thought LeadershipContinued value-add marketplace Education & Thought Leadership

•Drive differentiation through customer focused programs