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Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco WebEx! You can watch the live session recording via the following URL: https://new-webex.webex.com/new-webex/lsr.php? RCID=6b77f2b9e20f4fc2ba881f3e144a9b04 Thanks for your interest and participation!

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Page 1: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

Cisco Quick Hit Briefing

Brian J. Avery, Territory Business Manager - Cisco Systems

Max out your Sales with UCS Mini

This session was recorded via Cisco WebEx! You can watch the live session recording via the following URL:

https://new-webex.webex.com/new-webex/lsr.php?RCID=6b77f2b9e20f4fc2ba881f3e144a9b04

Thanks for your interest and participation!

Page 2: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

Cisco Quick Hit Briefing

Brian J. Avery, Territory Business Manager - Cisco Systems

Max out your Sales with UCS Mini

Welcome! Connect using the audio conference box or by calling into the meeting:

1. Toll-Free: (866) 432-9903

2. Enter Meeting ID: 205 383 827

3. Press “1” to join the conference.

Page 3: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

Cisco Confidential 3C97-730795-00 © 2014 Cisco and/or its affiliates. All rights reserved.

Introduction

What is a Quick Hit Briefing?

Cisco UCS At Five Five Years of Data Center Innovation

Cisco UCS Mini Edge-Scale Computing with Enterprise Capabilities

UCS Mini Sales Positioning

Resources, Conclusion

Welcome and Agenda

Brian J AveryTerritory Business Manager

Florida Territory Commercial

[email protected]

Priors:

Cisco Sales and Channels (9 yrs)

President and CEO (6 yrs)Cisco Premier Partner

Director of Sales (2 yrs)Cisco Silver Partner

Financial Analyst (7 yrs)Sprint Corporation

Page 4: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

Cisco Confidential 4C97-730795-00 © 2014 Cisco and/or its affiliates. All rights reserved.

What Is a Quick Hit Briefing?

• A weekly partner briefing series designed for Cisco Commercial Territory partners

• Concise, relevant updates on:

• Cisco products and solutions

• Partner programs and promotions

• Partner Enablement – Demand Generation, Selling Skills, Closing Tools, etc.

Next Quick Hit Briefing

Back To the Future - New Cisco Routers Deep DiveThursday Feb 5th, 2015 at 9:30 ET

Check http://cs.co/quickhit for registration links and replays

Page 5: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

Cisco Unified Computing System

Five Years of Data Center Innovation

Page 6: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

Cisco Confidential 6© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Data Center Economics

Overhead

Disaster Recovery

Storage

Networking

Servers

Energy/Facilities

Software

People

2%

7%

7%

10%

11%

12%

22%

29%

Source: Gartner-Cisco IT, “Data Center Cost Portfolio”

63%of Overall IT

Spent on OpEx

(People, SW, and Facilities)

Page 7: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

7

March 2009: Cisco Unified Computing System

"A year from now the difference will be UCS is dead and we have had phenomenal market share growth in the networking space" – Randy Seidl, HP

“Cisco deserves a lot of credit for its industry chutzpah”

"The tough part here is that the server buyer has no relationship with Cisco. And they don't know why they need one.” -Forrester Research

Page 8: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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Timing is Everything

http://www.gartner.com/newsroom/id/1059813

Page 9: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

9

Cisco UCS: The Right Solution at the Right Time

CISCOUCS

Virtualization

Network & Storage AccessCompute

ApplicationCentricity

OperationalSimplicity

Platform for IT Innovation

Reduce the Complexity that Drives OPEX

Get the Most Out of Virtualization

Automate and Move Faster

Get ready for cloud

Customer Asks in 2009

Help me:

Page 10: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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1IDC Worldwide Quarterly Server Tracker, Q1 2013 Revenue Share, May 2013

Real Innovation Channel Acceleration

Cisco UCS: After Five Short Years

Technology Partnerships

“Leader” in Gartner Magic Quadrant for Blade Servers

#2 in World Wide x86 Blade Server Market1

23,000UCS Customers 5400 900 38,800

2010 2011 2012 2013 20142009

3850 Partners

90% of $2B+ UCS Business

Growing Partner Data Center Practices

Simplify the Total Solution

Established and Emerging Players

Integrated and Converged Infrastructures

Focused on Customer OPEX

Application Centric vs. HW Centric

ASIC-Level Virtualization Technology

Growth Drivers

Page 11: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

11

© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco Unified Computing SystemFastest Growing Product in the Market

#1Americas revenue market share in x86 blades1

Source: 1 IDC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue ShareSource: 2 As of Cisco Q3FY14 earnings results Data Center Revenue is defined as Cisco UCS and Nexus 1000V

38,800+Unique UCS Customers2

34%YoY Growth2

100 IndustryPerformance World Records Achieved

+85%of all Fortune 500 customers have invested in UCS

$3B+Annualized RevenueRun Rate2

Page 12: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

12

© 2013-2014 Cisco and/or its affiliates. All rights reserved.

UCS Market Share GrowthX86 Server Blade Market Share Q3CY14

1 Source: IDC Worldwide Quarterly Server Tracker, 2014Q3, December 2014, Vendor Revenue Share

# 1 in USA (40.5%) 1

# 2 Worldwide and growing 27% YoY1

UCS momentum 38,800+ Unique Customers 18,000+ Repeat Customers

UCS # 1 in Only Five Years

OracleSugon

HuaweiOthers

SGINEC

FujitsuHitachi

DellIBM

CiscoHP

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%

UCS # 2 with 27.4 %

Worl

dw

ide

Oracle

SGI

Dell

IBM

HP

Cisco

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%

UCS # 1 with 40.5%

US

A

Page 13: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

13

2%

-22%

3%

34%

2%

-5%

0%

Source: IDC Worldwide Quarterly Server Tracker, 2014Q3, December 2014, Vendor Revenue Share for top vendors. Revenue is cumulative 4 quarters (Q4CY13 – Q3CY14).

$13.3B $11.2B $8.7B $2.4B $1.6B $50.6B

Market

$2.8B

Cisco UCS Leading Overall Server Growth (Y/Y)

Page 14: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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0%

35%

-16%

15%

26%

-17% -15%

-24%

5%

Cisco UCS Leading X86 Blade Server Growth (Y/Y)

$3.4B $2.1B $1.2B 0.1B $8.2B

Market

$0.8B

Hitachi Ltd

NEC

$0.2B 0.1B

Source: IDC Worldwide Quarterly Server Tracker, 2014Q3, December 2014, Vendor Revenue Share for top vendors. Revenue is cumulative 4 quarters (Q4CY13 – Q3CY14).

0.1B

SGI

Page 15: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

15

© 2013-2014 Cisco and/or its affiliates. All rights reserved.

“Cisco-Integrated” is a Leader in the 2014 Gartner Magic Quadrant for Integrated Systems

Read the Full Report here:

By Andrew Butler, George J. Weiss, and Philip Dawson G00252466, June 16, 2014, © 2014 Gartner Inc.

Gartner 2014 Magic Quadrant for Integrated Systems

http://www.gartner.com/reprints/cisco-v3-us-7?id=1-1VJWM3X&ct=140617&st=sb

Page 16: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco Unified Computing SystemProven Value and Over 38,800 Customers World Wide

“It’s given us a competitive edge.”

Reduction in Provisioning

Times

83%Reduction of Management

Costs

67%Reduction of

Power and Cooling Costs

49%Cabling

Reduction

77%World-record Performance Benchmarks

100

“Our Cisco Unified Computing System decision is a game-changer.”

Wes WrightCIO, Seattle Children’s

Andrew HendersonCIO, ING Direct

“With Cisco UCS, we can adapt much more quickly to user demand.”

Mark AdamsVP Information Technology, HireRight

Sources: “Cisco UCS: Changing the Economics of the Datacenter, December 2014” Customer Case Studies, Cisco UCS Performance Benchmarks

Page 17: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

Cisco UCS MiniEdge-Scale Computing with Enterprise Capabilities

Mike Williams

Data Center Specialist UCS/Cloud/Virtualization

Page 18: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Seamless Infrastructure Management

L4-7 Services Virtualization

New!Integrated application containers for secure workload provisioning

New!Application Centric Infrastructure configuration

New!Open developer kit for ecosystem acceleration

Update!UCS Central integration to easily manage all UCS and UCS Mini domains together

Storage

UCS Director

Nexus Product FamilyUnified Computing System

Automation Powered by UCS Director

QualityEnforce IT Best

Practices

VelocityRapidly Deploy Applications

SimplicityReady for Use in

Hours

Page 19: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Unified Computing: Powering Applications at Every Scale

Innovation for a Changing Application

Landscape

Taking Unified Computing to new use cases and to

customers in new market segments.

Expanding to New Customers and

Workloads

Game-changing results for customers fueled by

industry-leading technology and partnerships

Better Business Outcomes

Applying Cisco’s Application Centric Infrastructure strategy to new infrastructure requirements

of location and scale.

Page 20: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Next Wave of Unified ComputingPowering Applications at Every Scale

UCS Mini

Fourth Generation UCS Servers

UCS Management Innovation

Compute Network Storage Virtualization Management and Automation

Edge-Scale Computing

Core Data Center Workloads

UCS B-Series

Page 21: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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Edge-Scale Computing Needs

Central IT

Customer Needs› Computing proximity for IoE and fog computing› Comprehensive remote management at global scale› Small footprint: space, power, and cooling› Consistent configuration and policy enforcement› Hardware separation (compliance and security)

Enabling Small-Scale ITAt the Edge of Large IT

Customer Needs› “No assembly required” total computing solution› Simplified systems management› 1-15 servers

Small and MediumOrganizations Test/Dev

Remote Sites Customer PremiseBranch Offices

Page 22: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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© 2013-2014 Cisco and/or its affiliates. All rights reserved.

UCS Mini

UCS Mini

New architectural entry point for Unified Computing at 1~15 server scaleFull Power UCS in an all-in-one package:• Compute• Networking• UCS Manager• Standard UCS Blades /

Fans / Power Supplies

Enterprise Capability at Edge Scale

Connect up to 7 C-Series Rack Servers for Expanded Capacity

UP TO

29%CapEx Savings

UP TO

36%TCO

UP TO

34%LowerPower

UP TO

80%Fewer Cables

6324 Fabric Interconnects

Page 23: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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Cisco UCS Mini: Enterprise Capabilities at Edge Scale

Unified computing in 6RU

› Chassis-integrated fabric interconnects

› Cisco UCS Manager

› Standard Cisco UCS blades, fans, and power supplies

Connect up to 7 Cisco UCS C-Series Rack Servers for expanded capacity

Unified computing in 6RU:

› Chassis-integrated fabric interconnects

› Cisco UCS Manager

› Standard Cisco UCS blades, fans, and power supplies

New architectural entry point for unified computing at 1 to 15 server scale

Full-power Cisco UCS® in all-in-one package:

› Computing

› Networking

› Cisco UCS Manager

Page 24: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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Cisco UCS Mini: At the Edge of Large IT Configurations

Central IT

Cisco UCS® Mini

Cisco UCS Mini

Cisco UCS Mini

UCS Management

Cisco UCS Mini

Page 25: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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Cisco UCS Mini: Delivering the Power of Unified Computing at the Edge

› Simple− Allows for consolidation of multiple servers in a single managed

solution− All hardware is managed from a single interface− Cisco UCS® Central Software manages data centers and remote

sites as one

› Efficient − Unified systems management− Highly-availability system for the most uptime − Reduced capital and operational expenses

with consolidation and virtualization

› Expandable− Extensive scalability within a stable platform − Support for future Cisco UCS blades

Page 26: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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Cisco UCS Mini: Enterprise Capabilities at the Edge

› Computing and storage integration− 6RU rack-mount chassis− Up to 8 blade servers− Up to 7 rack servers

› Integrated networking − SFP+ for 1- or 10-Gbps connectivity− Hassle–free connectivity with end-host mode

› High availability− Hot-pluggable redundant power (N+N, N+1, and N support)− 100 to 120V, 200 to 240V, -48V support− Redundant network connectivity− Redundant fans

› Full systems management capabilities − Full-featured Cisco UCS® Manager− Cisco UCS Central Software for remote management

Page 27: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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Cisco UCS Mini: Server Support

› No-compromise computing capability

› Cisco UCS® B200 M3 Blade Server: feature-rich,2-socket, half-width server− Support for all CPU configurations− Up to 768 GB of DDR memory− Up to 40-Gbps bandwidth per blade in Cisco UCS Mini

Page 28: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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Cisco UCS Mini: Simplified Networking Support

› Easily connect to upstream networks withend-host mode

› SFP+ supports 1 and 10 Gigabit Ethernet forfuture proofing

› Redundant networking capability built in

› Simple expansion for additional computing power

Page 29: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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Cisco UCS Mini: Storage Connectivity Options

Direct-Attach Storage

ETH 1 ETH 2

iSCSI/NAS iSCSI/NASiSCSI/NAS/FibreChannel/FCoE

iSCSI/NAS/FibreChannel/FCoE

ETH 1 ETH 2

Network-Attached Storage

Page 30: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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Cisco UCS Mini: Management Simplicity

API API

Basic Management Functionality

API

API

Cisco UCS® Director API

Stand-Alone Cisco UCS C-Series Rack Server Cisco Unified Computing

System™

Cisco UCS Central Software

Cisco UCS Director

Cisco® IMC

Cisco UCS Manager Domain

1

Advanced Infrastructure Abstraction and Automation

Storage

Virtual Machines

Network Devices

Servers

Third-Party Infrastructure

APICisco UCS

Manager Domain 1

Cisco UCS Mini Domain 1

› Single-office locations

− Cisco UCS Manager converges management of servers, storage, and networking

− Full-featured management with no limitations

› Data centers

− Take advantage of the full Cisco UCS management suite

− Integrated with third-party ecosystems (Microsoft, VMware, CA, IBM)

− Common management of Cisco UCS in the data center and Cisco UCS Mini at remote offices

Page 31: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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Cisco UCS or Cisco UCS Mini: Main Component Differences

Cisco UCS® 5108 Blade Server Chassis with new backplane

(UCSB-5108-AC2, etc.)

+ = Cisco UCSCisco UCS 2204XP

Cisco UCS 2208XPCisco UCS 6248

Fabric InterconnectCisco UCS 6296

Fabric Interconnect

+

+Cisco UCSMiniCisco UCS 5108 Blade

Server Chassis Withnew backplane

(UCSB-5108-AC2, etc.)

+

New PSU at 200 to 240V (UCSB-PSU-

2500ACDV)

Cisco UCS6324 Fabric

Interconnect for Cisco UCS Mini

(UCS-FI-M-6324)

=Dual-voltage PSU

(UCSB-PSU-2500ACDV)

+

Page 32: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

Cisco Unified Computing System

Sales Positioning

Page 33: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

Cisco Confidential 33C97-730795-00 © 2014 Cisco and/or its affiliates. All rights reserved.

Challenges Faced by SMBs, Branch Offices, and Remote Offices

Limited Staff− On-site support is often part-time or nonexistent− Trained personnel are difficult to find and expensive to maintain− Staff is limited for many SMBs and remote and branch offices− Must accomplish more with limited resources

Access to Data and Applications− An increasingly mobile workforce requires access to applications and data− Unplanned downtime hurts productivity and has a negative impact on

business

Data Security and Storage− Need to manage dramatic data growth − Must Improve backup and recovery processes − Need to keep storage costs under control− Need to help ensure that data is secured

Page 34: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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© 2013-2014 Cisco and/or its affiliates. All rights reserved.

UCS Mini

Target Markets for UCS Mini:

• Small-to-Mid-sized Businesses• Branch Offices• Retail Locations• Medical/Imaging• Virtualization• Office Applications• Industry Specific Apps• Point of Sale• Compliance/Security

Page 35: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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Cisco UCS Mini Use Case : A Growing Coffee Roaster

Problem

› Need to reduce floor space

› Need an IT platform that will expand

› Need low-cost redundant storage expansion

› Require full-featured blades to run virtual desktop infrastructure (VDI) for floor staff

› Want a service provider to remotely manage hardware

Solution: Cisco UCS® Mini with Storage on Cisco UCS C240 M3 Rack Server with StorMagic SvSAN

› Servers consolidated into a single chassis, reducing floor space

› Easy computing and storage scalability: hot-pluggable in new bladesand drives

› Large, shared storage capacity and exceptional performance improve client service, without the cost and complexity of a SAN

› Cisco UCS B200 M3 blades provide the computing power for VDI and order management applications

› Cisco® Call Home and Cisco UCS Central Software allows remote monitoring and trouble-ticket issuing

› Scenario: A growing coffee roaster continues to add new customers for its custom coffee roast and needs to add new staff and a more flexible IT solution that supports the growing business. The company needs to improve communication between the front office and the roasting team as well as be able to run its order management system more efficiently.

Page 36: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

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Cisco UCS Mini Use Case: Retail Store Upgrade

Requirements

› Standardize on a single computing platform in stores and data center

› Provide high availability to in-store applications, reducing costly downtime

› Need local access to customer data for in-store orders

› Manage store environment from central IT without requiring local IT staff

› Reduce downtime from remote system issues

Solution: Cisco UCS Mini

› Standardize on Cisco UCS B200 M3 blades for data center and store environments

› Direct connect existing in-store Fibre Channel storage to Cisco UCS Mini, eliminating in-store Fibre Channel switch maintenance

› Standardize deployment of store configurations from Cisco UCS Central Software

› Cisco UCS Central Software allows central IT to monitor and manage Cisco UCS Mini remotely

› Common cisco UCS Manager, Cisco® IMC, and Cisco UCS Central Software management of all server infrastructure

› Scenario: A retailer needs to standardize its in-store IT infrastructure to reduce costs. The store already has Cisco UCS ® installed in its data center and would like to expand it to the 200 stores, but it has not been cost effective to date.

Page 37: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

37

© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Large RetailerUCS Mini

Blended Physical + Digital Customer Experience

Customer Insights

Employee / Store Productivity

Business Objectives

Power for local applications:

• VDI for rich ERP apps

• Location based services & merchandizing

• Media streaming & recording

• Log data for traffic, density, dwell time patterns

UCS Advantage

Store Operations

Trend AnalysisDynamic Pricing

InventoryControl

Store Back Office

InteractiveDigital Signage

Location based Merchandising

Page 38: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

© 2013 Cisco and/or its affiliates. All rights reserved. 38

• Virtualization- Server/Desktop- Test/Dev

• Office Applications- Mail/Print Servers- Database

• Industry Specific Apps- Point of Sale- ERP- Imaging

• Security- DMZ- HW Separation for

Compliances- Smaller Failure Domains

• Hardware (Cisco UCS)•(2) 6324 Fabric Interconnects•(1) 5108 Chassis•(2) B200 M3 Blades

- (2) 2.50 GHz E5-2609v2/4Core- 64 GB – DDR3/1866 MHz- VIC 1240

• Software•UCS Manager 2.2•UCS Central 1.1 (2a)•FI Unified Port Licenses

• Maintenance and Warranty Support (TBD)

•Maintenance for XX Months

UCS “All-In-One” Use Cases

Cisco UCS Mini - Small

Cisco UCS Mini - Medium

• Hardware (Cisco UCS)•(2) 6324 Fabric Interconnects•(1) 5108 Chassis•(2) B200 M3 Blades

- (2) 2.10 GHz E5-2620v2/6Core- 64 GB – DDR3/1866 MHz- VIC 1240 – Dual 40G

• Software•UCS Manager 2.2•UCS Central 1.1 (2a)•FI Unified Port Licenses

• Maintenance and Warranty Support (TBD)

•Maintenance for XX Months

Starting as

low as $36K

List!

Page 39: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

© 2013 Cisco and/or its affiliates. All rights reserved. 39

UCS Founding Principles

UCS Introduces Flash Memory

Servers

Flash Memory

UCSNetwork / Storage Access

NEXT GEN UNIFIED COMPUTINGIntegration of Solid-State Memory Systems into the UCS Fabric

UCS Invicta Series Solid-State Systems

ApplicationCentricity

OperationalSimplicity

Platform for IT

Innovation

Address new data velocity and scale

requirements

Integrate application acceleration into the computing domain

• Hardware (Cisco UCS)•(2) 6324 Fabric Interconnects•(1) 5108 Chassis•(2) B200 M3 Blades

- (2) 2.20 GHz E5-2660v2/10Core- 128 GB – DDR3/1866 MHz- VIC 1240

• Software•UCS Manager 2.2•UCS Central 1.1 (2a)•FI Unified Port Licenses

• Maintenance and Warranty Support (TBD)

•Maintenance for XX Months

Cisco UCS Mini - Large

Page 40: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

Cisco Confidential 40C97-732592-00 © 2014 Cisco and/or its affiliates. All rights reserved.

40

For more information, please visit cisco.com/go/ucsmini

› Is the Cisco UCS Mini right for your customers?

Thank You and Next Steps

Page 41: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

Cisco Confidential 41© 2013-2014 Cisco and/or its affiliates. All rights reserved.

To engage pre-sales support, please follow these steps If you need assistance prior to making a call to your customer with

talking points and suggestions, call the following resources: PDI Helpdesk TSN Disti Data Center Support Services

Local Cisco Team Account Managers, SE’s, PAMs, BDM Data Center Specialist (PSS), Consulting Systems Engineer

Key Promos SeedIT --> 70% off UCS Mini!! Advanced New Account Breakaway SP8 Bundles

I’ve got an opportunity, now what?

Page 42: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

How to Sell Unified Computing

Page 43: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

Cisco Confidential 43© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco UCS C-Series Rackmount Servers http://www.cisco.com/en/US/products/ps10493/index.html

NO specialization required! Open to all partners!

Do I Need to Be Specialized?

Page 44: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

Cisco Confidential 44© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco UCS B-Series Blade Servers http://www.cisco.com/en/US/products/ps10280/index.html

YES - Two paths to specialization

Do I Need to Be Specialized?

Page 45: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

Cisco Confidential 45© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco UCS B-Series Blade Servers Cisco Unified Computing Technology Specialization Summary

Account Manager

Cisco Sales Expert 646-206

Sales Specialist for Unified Fabric Technology 646-985

Systems Engineer

CCDA (refer to specialization page for options) 640-864

Unified Fabric Technology Design Specialist 642-991 or 642-996

OR Data Center Unified Fabric Design Specialist 642-991 or 642-996, 642-997

Field Engineer

CCNA (refer to specialization page for options) Multiple

Unified Fabric Technology Support Specialist 642-992 or 642-997

OR Data Center Unified Fabric Support Specialist 642-992 or 642-997, 642-980

Do I Need to Be Specialized?

Page 46: Cisco Quick Hit Briefing Brian J. Avery, Territory Business Manager - Cisco Systems Max out your Sales with UCS Mini This session was recorded via Cisco

Cisco Confidential 46© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco UCS B-Series Blade Servers Cisco Advanced Datacenter Architecture specialization Summary

Account Manager Cisco Sales Expert 646-206 Data Center Sales Specialist for Architecture 650-987, 646-985

Architecture System Engineer Data Center Architecture Design Specialist 650-987, 642-991 or 642-996, 642-993

or 642-998

Field Engineer 1 Data Center Support for Unified Computing Specialist 642-994 or 642-999 OR Data Center Unified Computing Support Specialist 642-994 or 642-999, 642-035

Do I Need to Be Specialized?

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Cisco Confidential 47© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco UCS B-Series Blade Servers Cisco Advanced Datacenter Architecture specialization

Field Engineer 2 CCNP (refer to specialization page for options) Multiple Data Center UF Support Specialist 642-992 or 642-997 OR Data Center Unified Fabric Support Specialist 642-992 or 642-997, 642-980 Field Engineer 3 CCNA (refer to specialization page for options) Multiple Data Center App Services Support Specialist 642-975

Do I Need to Be Specialized?

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Conclusion

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Cisco Confidential 49© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Tech Data and Ingram Micro are Cisco certified UCS Build to Order (BTO) distributors BTO distributors stock base B-series and C-series server chassis and

configure to customer spcs with inventory on hand Reduces delivery times from several weeks to less than 72 hours.

Ingram Micro http://www.ingrammicro.com/reseller/content/0,,

23248_18002_18004,00.html

Tech Data https://www.techdata.com/business/cisco/datacenter.aspx

CTO and Build to Order

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Cisco Confidential 50C97-730795-00 © 2014 Cisco and/or its affiliates. All rights reserved.

Cisco UCS Mini – www.cisco.com/go/ucsmini

Cisco Unified Computing – www.cisco.com/go/unifiedcomputing

Partner Resources Unified Computing Partner Page Cisco Data Center Partner Community Distribution Central - Data Center UCS Acceleration Partner Playbook UCS For Less vs HP Blade Chassis Pricing Playbook for Partners UCS Business Decision Maker (BDM) Presentation (PDF - 16 MB) UCS Technical Decision Maker (TMD) Presentation (PDF - 21.7 MB)

Promotions Incentives and Promotions-Includes Smart Plays and Solution Packs (select ‘Data

Center’ in Category) Advanced New Account Breakaway Promotion - UCS & Nexus Cisco SmartPlay and Solution Pack Bundles

Resources

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Cisco Confidential 51© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Partner Resources UCS Acceleration Partner Playbook UCS Business Decision Maker (BDM) Presentation UCS Technical Decision Maker (TDM) Presentation B-Series partner resources C-Series partner resources Expresspod Resources

Demos and Assessments Remote Demonstrations -This cloud-based demonstration service enables

partners to conduct, customize, and share demonstrations Data Center and Virtualization Labs -This online training and demonstration

resource is available to Cisco partners at no cost (the At-a-Glance explains how to register)

Design Zone -Learn techniques and strategies to integrate and deploy data center design best practices.

Resources

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Cisco Confidential 52© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Specializations Training Data Center Architecture Specialization Unified Fabric Technology Specialization Unified Computing Technology Specialization

Other Training Partner Practice Builder -Self-paced modules guide partners through the

business and financial optimization models for maximum profitability Partner Education Connection -Personalize, search, browse, enroll, and track

your learning, all in one place. Partner Training -Access an archive of all data center training at the data

center partner community.

Resources

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Cisco Confidential 53C97-730795-00 © 2014 Cisco and/or its affiliates. All rights reserved.

Sales and Marketing Cisco Data Center Competitive Information Customer Success Stories Competitive Information Overview of Core Data Center Marketing Campaigns Partner Marketing Central Access Data Center campaign materials. Partner Grid Create and send emails to generate real-time leads. UCS Banners and Mailers (ZIP - 534 KB) Solution Tracks Includes a series of animated white-board tutorials and supporting

resources

Demos and Assessments Remote Demonstrations -This cloud-based demonstration service enables partners to

conduct, customize, and share demonstrations Cisco-Funded Network Assessments Data Center and Virtualization Labs (PDF - 97 KB) Design Zone

Resources

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© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Join Us Next Week!

Next Quick Hit BriefingBack To the Future - New Cisco Routers Deep DiveThursday Feb 5th, 2015 at 9:30 ET

Check http://cs.co/quickhit for registration links and replays

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Thank You!

Visit us at: www.cisco.com/go/ucs