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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Cisco IT StrategyGuillermo Diaz, Jr., VP
Connected IT Services, IT
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Agenda
Cisco IT Strategy
Unifying Business and Technology Architecture
Architecture-Led Governance and Culture
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Productivity Globalization Consumerization
We Face The Same Challenges
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Solve our customers’ most
important business problems by
delivering intelligent networks and
technology architectures built on
integrated products, services and
software platforms.
STRATEGY
Cisco Strategy and Goal
GOAL
“ Cisco’s intelligent networks
become our customers’ most
strategic communications,
IT and business asset, helping
solve their most important
technology and business issues.”
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Cisco’s VSEM…How We Prioritize
12-18 months
12-18 months
Run the Business… Operating Model Simpler, Accountable, Empowered… Complex Value Add
Business Entities and Regions Goals… Segment Councils Interlock
Transform the BusinessConstant Transformation… ACT (Accelerated Cisco Transformation)
Solve our customers’ most important business challenges by delivering intelligent networks and technologyarchitectures built on integratedproducts, services, and softwareplatforms
2-4 years
Portfolio/Architectures5 Foundational Priorities
Mobility…Security…Any to Any
Market TransitionsMulti-Year Strategic Initiatives
Technology/Business
Innovation and
OperationalExcellenceTransformation/Reinvention
Customer and PeopleCulture
Changing the Way We Work, Live, Play and Learn5+ years
Cisco Performance Measurements Annual Targets
GrowthEnterprise
Service ProviderCommercialPublic Sector
Profitability/ Efficiency
Profits faster revenue… Stock Price
Time to Market/ InnovationMarket ShareWallet Share
Customer Experience
Cisco Value AddCSAT
Partner Experience
Partners’ ProfitPartner SAT
Employee Experience
Pulse, FunEngagement Index
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Collaboration
Data Center/Virtualization/Cloud
Video
Architecture Business problems solved by Cisco architectures
that deliver a service or capability that leverages the network
Leadership in the Core… Routing/Switching/Services
(including Security and Mobility)
Key Drivers of The Future of Intelligent
Networks…Our 5 Foundational Priorities
Most Important
and Most Difficult
Value of Integrated
Architectures
• Collaboration Experience – IWE, Cisco.com
• Collaboration Platform – Quad, Jabber, WebEx
• Mobility – AnyDevice, Appstore – Medianet – Cisco Virtual Office
• Global Data Center – RCDN, Allen, RTP
• CITEIS – CITEIS2, NewScale/Tidal Integration
• Cloud Storage – Private and Hybrid
• TelePresence
• Tandberg
• WebEx HD
• LSS/GC – Country Enablement, Software, Instance Strategy
• Entitlement Framework – CEPM, Identity Services Engine (ISE)
• Services Management Framework
• Core Infrastructure – Network, Applications, Security
• Borderless Networks – AnyConnect, Policy, SecureX
• Services – Smart Services1
2
3
4
5
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Why Architectures
Are Important
“ Cisco needs to lead
with architecture…”
“ Lead every move we
make with Cisco IT.”
– John Chambers,
Chairman and CEO
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Cisco Information Technology
Technical Roadmaps
Unify the Business and Technology Architectures with Services-Oriented Everything
Technology
Implement Architectures
that Leverage Multi-Sourced Services
Process
Create Globally Pervasive Excellence
in Operations and Decision Making
CultureDeliver a Compelling Experience to Our
Customers, Partners and Workforce
Lead Every Move We Make with Networked IT
Measure Success
Growth Speed Productivity Experience
Accelerators
Talent Strategy
Service Owner Accountability
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
VideoVideo
Data Center
VirtualizationMobility
Communication
and
Collaboration
CloudConnected
Experience
Immersive
Collaboration
Business
Services
ArchitectureCustomer
Data
IT
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
VideoVideo
Data Center
Virtualizatio
nMobility
Communication
and Collaboration
Cloud
Immersive
Collaboration
Business
Services
ArchitectureCustomer
Data
IT Connected
Experience
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
FROM TO
Transforming the Connected Experience
Virtualized Storage Clouds Accessible Anywhere, Anytime
CONTENT Access to Content From Single Device and Local Storage
EXPERIENCE Little/No Differentiation in Capabilities, Entitlements and User Experience
Cost-Effective Differentiation of Service Offerings Based on Role and Global Location
DEVICES Limited Device Selection/Underutilization of Fleet
NETWORK Connectivity Primarily Through VPN, per Device
SUPPORT Non-Segmented Support Primarily Provided Through Call-center
Support for BYOD, VXI, and Additional User Devices
Personalized Collaborative Support Model as New “Front Line” for Solutions
Optimized Secure Network Connectivity for Voice, Video, Data
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Traditional Corporate Laptops
Cisco’s Any Device Landscape
19,9857,404 2,05998,719
Corporate VXI Endpoints
Mobile BYO Devices
10,779 23,258 6,592 9,724 Other 1,010
14
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Enterprise App StoreServices CatalogSocial Support
Connected Experience Services
HOMEOFFICE
VXI
BYOD
WEBEX
JABBER
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Communicatio
n and
Collaboration
Immersive
Collaboration
Business
Services
Architecture
IT Mobility
Connected
Experience
Data Center
Virtualizatio
n
Cloud
VideoVideo
Customer
Data
Cloud
VideoVideo
Customer
Data
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Global Data Center StrategyVirtualization is Key
TRANSFORMATION
• Run IT as a business
• Internal service provider model
• Service-oriented architecture
RESILIENCY
• Increase data center tiers
• Multi-site architecture
• Move out of high risk geos
GROWTH ENABLEMENT
GROWTH ENABLEMENT
• New markets and business
models
• Global expansion
• User experience
CAPACITY
• Build and occupy data centers
• Optimize demand
• Consolidate where appropriate
CAPACITY
TRANSFORMATION
RESILIENCY
Service OrientedProcess
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Automated
Self-Service
On-Demand
CITEISA Framework for Providing Infrastructure As a Service
Architect It Design It Where Can
We Put It?
Procure It Install It Configure It Secure It Is It Ready?
Manual
Service-Oriented
Self-Service;
Automated
Provisioning
Elasticity
(Capacity-on-
Demand)
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
C3 – Cisco Customer CareMigrate C3 Platform (42 TB) from San Jose to Richardson
Richardson,
Texas
C3 Platform
Technical ServicesService delivery and
parts fulfillment
Advanced ServicesManagement of services
projects engagement
Service Sales20% of Cisco revenue
$10B
15% + CAGR
Business
Value
Improved User
ExperienceApplications performance
improved by minimum
of 30%
Cisco on CiscoShowcase UCS and
Cisco Data Center
capabilities
AgilityReduce time-to-market for
new business capabilities
and zero downtime to add
new servers/services
Scale & Resiliency Mapped services across
multiple nodes and
removed single points
of failure
Application PortfolioRationalized
Reduced apps. by 40% and improve supportability
Cost OptimizationReduced CAPEX/OPEX
by 60% ⅓ data center space used
– 47 kW power saved
San Jose,
California
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Business
Services
Architecture
IT
Video
MobilityConnected
Experience
Data Center
Virtualizatio
n
Customer
Data
Cloud
Communication
and
Collaboration
Immersive
Collaboration
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Directory
Business Intelligence
CRM/ERP
HR Systems
Manager Tools
My Expenses
My Approvals
WORKFORCE SERVICES
BUSINESS PROCESS
Applications and Services
Search
Content
WorkforceData
ID Management
Policy Management
Tagging
CONTENT
Personalization and Relevancy
Blogs
Forums
Communities
SOCIAL
Enterprise Social Software
Elements of Collaboration Transformation
Personalized and Relevant Workspace
UnifiedCommunications
Enterprise Video
Conferencing
Cisco TelePresence
COMMUNICATION
Cisco Video Communicationand Collaboration
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Community Team Space
Blogs, Wikis, Forums
Directory Profile
Applications and Services
Video: Cisco Show
and Share
Click to Call, IM, Meet, EmailAdvanced Search
Integrated Cisco UC
and Presence
Micro-Blogging
Personal Dashboard
Social Tagging
People, Communities,
Information
Content Management
Directory
Business Intelligence
CRM/ERP
HR Systems
Manager Tools
My Expenses
My Approvals
WORKFORCE SERVICES
Search
Content
WorkforceData
ID Mgmt
Policy Mgmt
Tagging
CONTENT
Personalization and Relevancy
Blogs
Forums
Communities
SOCIAL
Enterprise Social Software
COMMUNICATIONCisco Video Communication and Collaboration
SOCIALEnterprise Social Software
CONTENTPersonalization and Relevancy
BUSINESS PROCESSApplications and Services
Unified Communications
Enterprise Video
Conferencing
Cisco TelePresence
COMMUNICATION
Cisco Video Communicationand Collaboration
Elements of Collaboration Transformation
BUSINESS PROCESS
Applications and Services
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Collaborative Business Process
23
INTELLIGENT MATCHING
Intelligent MatchingRepository
Business Rules Engine
SOCIAL FORUM
• Collaborate on cases
• Reputation management
• Reuse of knowledge
Customer
SupportCUSTOMER
CONNECTED PRESENCE
Cisco JabberUnified Presence
Cisco WebEx
Cisco UCCETelephony Collaboration
ID and Policy
Customer
Service
WebCisco.com
CUSTOMER
CARE
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Data Center
VirtualizationMobility Cloud
Connected
Experience
IT
SECUREMANAGEOPERATESECURE
MANAGE
OPERATE
VideoVideo
Customer
DataCustomer
Data
VideoVideo
BUSINESS SERVICES
ARCHITECTURE
Communication
and
Collaboration
Immersive
Collaboration
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Organizing Principles
Governed
Capabilities
Network Services
Infrastructure Services
Foundation Services
Functional
Business
Services
Large-Scale
Services
Operating
Process
Services
Operating
Technical
Services
Application
Services
Development
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
IT
Operating
Model
How We Operate
RoadmapsExpectations
Services
Review
Organizational
Health
Strategic
Investment
Planning
Architectural
Reviews
Checkpoints IT 8 Priorities
VSEM
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Connected Architecture - Culture
CONNECTED EXPERIENCE
IWE CISCO.COM
PRICING | CONFIGURATION | SOFTWARE | ENTITLEMENT
G O V E R N E D C A P A B I L I T I E S
L A R G E - S C A L E S E R V I C E S
DATA ARCHITECTURE
CUSTOMER CARExRMORDER
MANAGEMENT
SUPPLY CHAIN
MANAGEMENT
P E R V A S I V E S E C U R I T Y
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
GovernancePlane
ManagementPlane
DataPlane
IT Governance Security Operations
PolicyCompliance
(Visibility)
Service Security Prime (NEW role)
Decision Making Model
Security-IT OM IntegrationSimplified & Unified MetricsOperational Security Excellence
Foundational Identity MgmtAccess Policy MgmtNG Strong/Adaptive AuthCPrivileged Access Mgmt
Secure Data DeliveryDevice Profiling / Posture Contextual Network AccessThreat Detection/Mitigation
Data GovernanceData Visibility & Control
Identity & AccessSecure Path /
Threat ProtectionData Security
Enforcement
(Control)
Behavior
+ Threats
Transformational Focus Areasfor Pervasive SecurityPervasive Security
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
In Summary
Starts with Architecture…
Business aligned through
Technology
IT is a Business Leader and can
influence by unifying business
and technology architecture
Display value through clear
metrics – Growth, Experience,
Speed & Productivity
Governance and Culture are
critical to architectural
transformation
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
“B” View in BOST• Market positioning• Business strategies
How the “B” view impacts planning• Drives formulation and execution of business
strategy• Links market requirements, strategy, and planning• Serves customer needs in chosen market segments• Provides innovative and competitive products and
services• Utilizes effective sales and supports channels• Leverages business partnership and relationships• Balances resources portfolio
BusinessEnablement
OperationsRequired Capabilities
SystemsApps & Tools
TechnologyInfrastructure
R e
q u
i r e m
e n
t s
BusinessEnablement
OperationsRequired Capabilities
“O” View in BOST• Description of the Basic Service Functions (BSFs) of
the enterprise • The design of effective business processes and
well-defined organizational accountabilities
How the “O” view impacts planning• Links business requirements to executing functions• Provides well-defined functions and streamlined
business processes• Utilizes and creates accurate information• Maps operational functions and downstream
impacts• Assigns clear organizational responsibilities
SystemsApps and Tools
“S” View in BOST• Links information management applications to
automate business process workflow and transaction management
How the “S” view impacts planning• Indicates how to most effectively enable Basic
Service Functions (BSFs) and their capabilities through reliable tools and applications
TechnologyInfrastructure
“T” View in BOST• Architecture models and underlying information
technology infrastructure- User devices that access these applications- Computers that run the applications- Networks that connect it all together
How the “T” view impacts planning• Provides secure, reliable infrastructure that is
supported and shared across the company• Results in a superstructure for all models, their
elements, and their relationships
R E
Q U
I R E
M E
N T
S
Requirements• Enterprise requirements flow downward through the four
framework views, starting with the external market opportunities and stakeholder interests
Capabilities• The capabilities flow upward in response to these
requirements, starting from the arrival of new technologies
The key determinant of business success is how well an enterprise can align their capabilities with the constantly changing requirements in all four views
C a
p a
b i
l i
t i
e s
C A
P A
B I L
I T
I E
S
What Do the Different “Views” of BOST Mean?
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
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34
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Unique Value of Video
Safety and
Security
Improve Protection
Events
Extend Reach
Organizational
Communication
Drive Alignment
Meetings
Speed
Decisions
Messaging
Customized
Messaging
Training/Education
Share Expertise
Customer
Interaction
Expert on
Demand
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Connected Architecture
INFRASTRUCTURE AS A SERVICE (IAAS)
CONNECTED EXPERIENCE
PRICING | CONFIGURATION | SOFTWARE | ENTITLEMENT
IWE CISCO.COM
L A R G E - S C A L E S E R V I C E S
G O V E R N E D C A P A B I L I T I E S
DATA ARCHITECTURE
CUSTOMER CARExRMORDER
MANAGEMENT
SUPPLY CHAIN
MANAGEMENT
PLATFORM AS A SERVICE
P E R V A S I V E S E C U R I T Y
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
CONSOLIDATION VIRTUALIZATION AUTOMATION UTILITY MARKET
Unified Fabric Unified Computing
Inter-CloudData Center Networking
Enterprise-Class Clouds
PRACTITIONER VIEW
CONSUMER VIEW
LocationFreedom
Hardware Freedom
Provisioning Freedom
Business ProcessFreedom
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
1/3 data center space usedSupports Cisco Service
Sales, Advance Service Mgmt, Technical Service
Delivery
47 kW power saved
23% of Cisco revenue ($10B annually)
C3 Migration Benefits
Source (Legacy) Target (Cisco UCS)3 Legacy RISC-based IA Superdomes 12 Cisco UCS B440 blade serversProduction Server
ConfigurationHP-UX v11.23 Red Hat Enterprise Linux v5.5Operating System
384 384CPU Cores
1536 GB 3072 GBMemory
Capacity: current workload Capacity: 1.5 times the current workloadPerformance
3 node RAC Oracle 10g (CRS 10g) 12 node RAC Oracle 10g (CRS 11gR2)Database
N+1 ArchitectureLegacy: Cisco UCS B440:
15 4vs.
74 KW 27 KWvs.
241 100vs.
27% less Tile
space
36% less Power
41% less cables
Cisco Running $40B on UCS
60% reduction in CAPEX/OPEX Cost
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
Why Architectures Are Important
PRODUCTS
SYSTEMS
SOLUTIONS
ARCHITECTURES
2005
2008
2010
2012
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 40
G
William
Guilmo
GmanMemo
Guio
Billy
Geronimo
Gizmo
G o r r i l a m oGuermo
G-@#$%&
Guermo
Guerilno
Willie
G-Money
Gillamo
G u i l Guido
GuiermoGilmo
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public
In Summary
Cisco IT is leading business
transformation
Cisco IT is equipped to unify
business and technology
architectures
IT can lead the way in achieving
new levels of business value,
growth, and productivity
The role of the intelligent network
has never been greater