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© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential BDM DC Presentation 1 Cisco IT and Data Center Migration Strategy EU Partners Sanjeeva Meegama Cisco IT General Manager, Japan March 21 2013

Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

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Page 1: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential BDM DC Presentation 1

Cisco IT and Data Center Migration Strategy EU Partners

Sanjeeva Meegama – Cisco IT General Manager, Japan

March 21 2013

Page 2: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

2

In This Session

The Pulse of “New Normal”

IT @ Cisco

Data Center Strategy &

Migration Story

Page 3: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

The Pulse of “New Normal”

Page 4: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

Living in Uncertain Times

Global Economic Downturn

Widespread Political Chaos

Fiscal Cliffs and Abysses

Shifting World Order

A World in Critical Care

Page 5: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

2020… 30% of all data

uses the cloud.

2020… 50GB devices will

be connected to

the Internet.

2014… VIDEO will

QUADRUPLE

all IP traffic.

2010 – 2015… MOBILE data traffic

will grow 92%

CAGR.

While the World

Changes at Network Speed

Page 6: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

IT Operational Excellence

IT As a Service

Pervasive Security and Compliance

Connected Experience

Cloud Architectures

Immersive Collaboration

Global Expansion of the Business

Employee Engagement and Productivity

Minimizing Business Risks

Innovation and New Business Models

Process Change – Operational Efficiency

Partnerships – Strategy, Business

Development

Concerns

CEO CIO

CEO and CIO

Worlds Have Converged

Page 7: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

Funding

Impact on business

Pressure toward innovation,

growth & productivity

Funding

Impact on

Business

Pressure toward

Innovation,

growth

and productivity

• Growth

• Experience

• Productivity

• Time to capability

• Replication

• Flexibility

• Scale

• Speed

Tech Leader

Challenges and Priorities

Page 8: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

IT @ Cisco

Page 9: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 9

EMPLOYEES

GLOBAL APPROACH

SERVICES-LED SOLUTIONS

ENABLE

CISCO’S

BUSINESS

THROUGH

INNOVATIVE

TECHNOLOGY

SERVICES

Page 10: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 10

Governed

Capabilities

Network Services

Infrastructure Services

Foundation Services

Functional

Business Services Large Scale Services

Operating

Process

Services

Operating

Technical

Services

Application

Services

Development

Page 11: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 11

FIVE CORPORATE PRIORITIES

IT Priorities

Expectations

Services

Review

Organizational

Health

Strategic

Investment

Planning

Architectural

Reviews

Checkpoints

VSEM

Roadmaps

Page 12: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 12

Services

Review

Organizational

Health

Strategic

Investment

Planning

Architectural

Reviews

Enterprise Architecture

Strategy Review

• Technical architecture

strategy and health

• Architectural dependencies

• Architectural roadmaps

Strategic Investment Planning

• Prioritize potential investments

• Funding models

• Execution plans

Review of IT Service Portfolio

• Cost, quality, risk, leverage,

speed, experience

• Progress to deliverables

Organizational Health

• Talent development

• Functional health

• Financial health

Page 13: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 13

Data Center Strategy and

Migration Story

Page 14: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

300 locations in

165+ countries

550 offices

32 Cisco data centers

72,000+ employees

334,000 sq. ft.

of data center space

35.6 MW of UPS power

to raised floors

46PB Storage

30K Servers

85% Virtualized

95% Virtualization Target

Page 15: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

Page 16: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

How is the current Data Center infrastructure

viewed by application teams?

Too

Slow

Too

Expensive

Too

Inflexible Too

Much Down

Time

Page 17: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential BDM DC Presentation 17

DC & Cloud Strategy…

17

Growth Enablement

Transformation Run as a business, Internal SP.. Cloud

Resiliency Multi-DC, Tier-III,

Operations

Capacity New DC, Consolidation,

Virtualization Global Next-Gen DC 4 new DCs (15+ MW), Tier III & II

Consolidation & Migration

Unified Infrastructure Unified Fabric, 10500+ UCS,

DC Orchestration, x86-only

Virtualization Metro-Virtual DC, >85% compute,

Virtual DC & NW, Repurpose-DR

Cloud (CITEIS), Gen 1 & 2 IaaS+PaaS, Service Catalog,

Elasticity, Self-Service

… and Execution

Page 18: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

2005 2012

6845 Total Servers 30692 Total Servers

Linux 35%

Windows 25%

SUN 37%

HPUX 3%

Linux 80%

Windows 16%

SUN 4%

HPUX 0%

Page 19: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

Data Center Aggregation

Block

Network Services

Block

Catalyst 4948

Catalyst 6509

Catalyst 6509

SAN B

SAN A

Ethernet

Fiber Channel

Server OOB Mgmt.

Page 20: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

Data Center Aggregation

Block

Network Services

Block

Nexus 7000

Catalyst® 6509

SAN B SAN A

SAN Aggregation

Page 21: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential BDM DC Presentation 21

From cabling to your Data Center organization – UCS simplifies

From ad hoc and

inconsistent…

2001

…to structured, but

siloed, complicated

and costly… 2008

…to simple, optimized

and automated … 2013

What does your Data Center organization look like?

Page 22: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

Driving Adoption and Virtualization

10800+ Total UCS Blades Deployed Globally* *Count covers all lifecycles and all stages of blade commissioning. Data as of Jan 2013

Data

Center

UCS

Blades

ALLEN 1090

AMS 482

BGL 865

BOX 232

GPK 96

IRV 87

LWR 35

MTV 186

NTN 120

RCDN 2756

RTP 2230

SJC 2441

SNG 16

SVL 212

Page 23: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

Legacy systems reaching technology end of life and scalability limits

Increasing maintenance and support costs for older platforms

Proprietary (e.g. HP-UX, VFS) vs. “open” (Linux)

Data Center migration: Technology/architecture “rethink” opportunity

Oracle de-support for Itanium

Cisco UCS provides better performance at considerably lower cost

Large

ERP DB Size Description Migration Date

C3 (12xB440) 40 TB

Cisco Customer Care Center (TAC) and Service Sales

(Contracts, Installed Base and Entitlement Repository) –

Oracle E-Biz 11i with Oracle 10g

2012

COE (4xB200) 3 TB The Configuration & Ordering Experience 2011

E-Customer

(2xB440) 8 TB E-Customer – Customer Master 2011

QTC/BV

(4xB440) 6 TB/4 TB Quote and order entry 2011

G2C (2xB440) 4 TB Goal to Commissions 2010

PDBPROD

(4xB200) 1 TB

Plan to Build (P2B) Manufacturing & Logistics. Procure

to Pay (P2P) Finance. 2010

BI

(ODS/CORE)(

3xB440)

28 TB/ 3 TB Business Intelligence systems, Data Warehouse 2012

Page 24: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential BDM DC Presentation 24

Legacy C3 Environment

• Highly active, revenue impacting OLTP database

• Based on EBS 11i/10g ~ 200+ bolt-on applications

• 3 RAC Node HP IA64 Superdomes

• 128 Cores each @ 1.5 GHz, 512 GB RAM, EMC SAN

• ~ 36 TB, expected 40 TB soon

• Redo of 3 TB/day; peaks 4 to TB

• ~ 8000+ sessions from Conc. managers and JVM

connections

• Reached hard limit on vertical scalability!

Considerable Cost to

increase capacity or

move to next-gen

Superdomes

with

Multiple life cycle env

Page 25: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential BDM DC Presentation 25

Current C3 Environment – (N+1) with 50% more capacity

• Highly active, revenue impacting OLTP database

• Based on EBS 11i/10g ~ 200+ bolt-on applications

• 12 RAC Node Cisco UCS

• 32 Cores each Xeon 7500, 256 GB RAM, EMC SAN

• ~ 40 TB DB size

• Redo of 5 TB/day

• ~ 8000+ sessions from Conc. managers and JVM

connections

• Significantly increased horizontal and vertical scalability

Minimal Cost to

increase capacity or

move to next gen UCS

with

Multiple life cycle env

Page 26: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

1/3 data center space used Supports Cisco Service

Sales, Advance Service Mgmt, Technical Service

Delivery

47 kW power saved

23% of Cisco revenue

($10B annually)

60% reduction in CAPEX/OPEX Cost

Source (Legacy)

Target (Cisco UCS)

3 Legacy RISC-based IA

Superdomes

12 Cisco UCS B440 blade

servers

Production

Server

Configuration HP-UX v11.23 Red Hat Enterprise Linux

v5.5

Operating

System 384 384 CPU Cores

1536 GB 3072 GB Memory

Capacity: current workload Capacity: 1.5 times the current

workload

Performance

3 node RAC Oracle 10g (CRS

10g)

12 node RAC Oracle 10g (CRS

11gR2)

Database

N+1 Architecture Legacy: Cisco UCS B440:

15 4 vs.

74 KW 27

KW

vs.

241 100 vs.

27% less Tile

space

36% less

Power

41% less

cables

Increased

vertical and

horizontal

scalability

25% reduction of ORACLE licensing

costs

Page 27: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27

0

5

10

15

20

25

HP Production SJ to SJ

UCS Production RCDN to RCDN

0

2

4

6

8

10

12

14

Adding InstallSite on to a

Quote

GenerateQuote

RenewalQuote

Creation

Serial NumberSearch

QuoteSummary

Page

Create NewQuote

HP Production SJ to SJ

UCS Production RCDN to RCDN

1.62

1.37

1.2

1.25

1.3

1.35

1.4

1.45

1.5

1.55

1.6

1.65

HP UCS

Average Run Time (minutes) per

exeution of Conc programs 39.59

30.88

0

5

10

15

20

25

30

35

40

45

HP UCS

Average Run Time (minutes) per

exeution of Conc programs

running > 30 mts

Concurre

nt P

rogra

ms

Executio

n C

om

paris

on

Onlin

e tra

nsactio

ns

Executio

n C

om

paris

on

Sec

Sec

Page 28: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential BDM DC Presentation 28

http://www.cisco.com/go/migratetoucs

Page 29: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential BDM DC Presentation 29

Automated

Self-Service

On-Demand

Architect

It

Design It Where

Can We

Put It?

Procure

It

Install It Configure

It

Secure It Is It

Ready?

Manual

Service-

Oriented

Self-Service;

Automated

Provisioning

Elasticity

(Capacity-on-

Demand)

Page 30: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30

Service Activation Services/Resources

Service Assurance & Usage

Cisco Cloud Portal

Provisioning

Orchestrator

Resource

Manager

Service Provisioning/Automation

Virtual Datacenter

IP AM

Cisco Cloud Portal Tidal Enterprise

Orchestrator

Cisco Intelligent Automation

for Cloud

EMAN AM Provisioning

Active Directory

Cisco Case Management

BMC

Remedy

vCloud Director

Page 31: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential BDM DC Presentation 31

Source: Cisco IT GIS–September 2012

2011 2012 2013 Circa 2009 (Legacy)

$75,826

$41,438

$31,598 $24,894

$0

$25,000

$50,000

$75,000

$100,000

TCO ($ Per Qtr)Virt.

Rate (%)

25%

50%

75%

100%

0%

E2E Prov.

(Days)

15

30

45

60

0

E2E = 45 days

E2E = 17 days

E2E = 5 days

CITEIS/Compute = 15 mins. Fully Self

Provisioned

5%

70%

85% Virtualization

95%

TC

O (

$/Q

tr.)

Legacy Bare Metals

based Data Center

Focus

• UCS Adoption

• All Virtualization on UCS

Focus

• Workflow automation

• PaaS Enablement

• Storage Optimization

Focus

• Process Transformation

• Infrastructure/

Platform Optimization

-45%

-24% -21%

Page 32: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential BDM DC Presentation 32

Online tour of Richardson TX DC - www.cisco.com/go/virtualdatacenter

Interviews and info about Allen TX DC - www.cisco.com/go/dc2011

Interview with IT VP re. Allen TX DC - http://www.networkworld.com/supp/2010/110310-cisco-datacenter.html

Case studies: http://www.cisco.com/web/about/ciscoitatwork/data_center/index.html

6 case studies on our DC migration,

reducing TCO, and supporting SAP

and Oracle ERP systems on UCS

Page 33: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential BDM DC Presentation 33

How Cisco Is Progressing Toward IT as a Service - Cisco IT reduces the total cost of ownership and speeds application delivery from weeks to minutes at a new data center in Allen, Texas.

Migrating Enterprise Applications to Unified Computing System - Moving Oracle and SAP environments to private clouds supports enterprise goals for capacity, resiliency, and innovation.

Quote to Cash Migration to Cisco UCS - Cisco IT migrated mission-critical quote-to-cash systems to a Cisco Unified Computing System platform.

Dual Purpose Data Center - Infrastructure used for non-production applications versus keeping it idle.

SAS Migration to Cisco UCS B440 Server - Migrating applications to a Cisco UCS B440 High-Performance Blade Server cut costs and daily processing time from 180 to 50 minutes.

Migrating Order Management System to Cisco UCS - The Cisco Unified Computing System platform helps reduce costs and accelerate the performance of large order-management applications.

Oracle RAC Database Migration to UCS - Migrating mission critical Oracle RAC database to UCS improved performance at reduced cost.

Application Migration - Moving applications between data centers aligns with business strategy.

AND MORE: http://www.cisco.com/web/about/ciscoitatwork/data_center/index.html

Page 34: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential BDM DC Presentation 34

http://twitter.com/ciscoit http://blogs.cisco.com/ciscoit

http://www.facebook.com/ciscoit http://www.youtube.com/user/Cisco

http://socialmedia.cisco.com http://together.cisco.com

http://www.cisco.com/go/ciscoit

WxS

WxS (Internal)

http://iwe.cisco.com/web/oncisco

Page 35: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential BDM DC Presentation 35

Cisco on Cisco www.cisco.com/go/ciscoit

Cisco on Cisco http://blogs.cisco.com/ciscoit

Page 36: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential BDM DC Presentation 36

http://www.twitter.com/ciscoit

http://www.facebook.com/ciscoit

http://www.youtube.com/cisco

http://blogs.cisco.com/ciscoit

http:/www.cisco.com/go/ciscoit

http://iwe.cisco.com/web/oncisco

Cisco Confidential 36

Page 37: Cisco IT and Data Center Migration Strategy EU Partners · Cisco Customer Care Center (TAC) and Service Sales (Contracts, Installed Base and Entitlement Repository) – Oracle E-Biz

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 37

• Core Financials

• CRM

• Customer Care

• HR Management

• Master Data

Management

• Order Management

• Product Lifecycle

Management

• Supply Chain

Management

• Access Management

• Channel Partner Management

• Enterprise Insights • Legal Entities • Offer Bundles • Pricing • Revenue Attribution • Sales Coverage • Software and

Entitlement • XaaS Billing

LARGE-SCALE SERVICES “GOVERNED” CAPABILITIES

“Foundational” Major Services Any Company

Needs to Operate

Distinct, Flexible, and Differentiated

for Specialized Services or

Transactions

Provide Scale Provide Flexibility