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Cisco Confidential 1© 2013-2014 Cisco and/or its affiliates. All rights reserved.
In Collaboration with Intel®
Cisco Intercloud
Saravan RajendranVP/GM, Cloud Networking and Services Group
February 11, 2015 In Collaboration with Intel®
Cisco Confidential 3© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3© 2015 Cisco and/or its affiliates. All rights reserved.
New Breed of AppsMobility/VideoCloud Internet of Things Big Data and Analytics
TECHNOLOGY TRANSITIONS
INCREASING BUSINESS DEMANDS
Navigating Pace of Change
Growth and Productivity
Security and Regulatory Compliance
Globalization User Experience and Expectations
New Business Models
EVOLVING ROLE FOR IT
Cisco Confidential 4© 2015 Cisco and/or its affiliates. All rights reserved.
From Cloud Builders to Service Brokers…
BUSINESSdemands
drive LOBs to launch
NEW SERVICESwith Shadow IT
IT must offer fasterVALUE CREATION
As a “broker”of IT Services
Up to10XMore
Discovered Cloud Services
Buy or Build NOW!
Cisco Confidential 5© 2015 Cisco and/or its affiliates. All rights reserved.
From Cloud Builders to Service Brokers…
BUSINESSdemands
drive LOBs to launch
NEW SERVICESwith Shadow IT
IT must offer fasterVALUE CREATION
As a “broker”of IT Services
Up to10XMore
Discovered Cloud Services
Cisco Confidential 6© 2015 Cisco and/or its affiliates. All rights reserved.
The CIO’s Challenge
5-10XCloud services typically purchased without IT involvement (Cisco)
Vis
ibili
ty
50%Global 1000 companies that will have customer data stored in the public cloud by 2016 (Gartner)
Ris
k
90%Percentage of IT expenditures spent outside of IT budget by 2020 (Gartner)
Cos
t
Cisco Confidential 7© 2015 Cisco and/or its affiliates. All rights reserved.Cisco Intercloud
Cisco Confidential 8© 2015 Cisco and/or its affiliates. All rights reserved.
World of Many Clouds
Cisco Confidential 9© 2015 Cisco and/or its affiliates. All rights reserved.
Imagine the Possibilities
Cisco Confidential 10© 2015 Cisco and/or its affiliates. All rights reserved.
Imagine the Possibilities
Cisco Confidential 11© 2015 Cisco and/or its affiliates. All rights reserved.
Intercloud Fabric
CRM
SecurityPolicy
NetworkPolicy
On-PremisePublic Cloud
Customer
Financial
Employee
Seamless Workload Migration
Cisco Confidential 12© 2015 Cisco and/or its affiliates. All rights reserved.
Intercloud Fabric
CRM
SecurityPolicy
NetworkPolicy
On-PremisePublic Cloud
Customer
Financial
Employee
Seamless Workload Migration
Cisco Confidential 13© 2015 Cisco and/or its affiliates. All rights reserved.
Intercloud Fabric
CRM
SecurityPolicy
NetworkPolicy
On-PremisePublic Cloud
Customer
Financial
Employee
Seamless Workload Migration
Cisco Confidential 14© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14© 2015 Cisco and/or its affiliates. All rights reserved.
Cisco Intercloud Strategy
HCS
MicrosoftSuite aaS
DRaaS
PaaS
IaaS
EnterprisePrivateClouds
Public Clouds
Partner Clouds Cloud Services and
ApplicationsIntercloud Fabric
APIs
Portal
APIs
APIs
Meraki
Security
Analytics
vDesktop aaS
WebEx
HANA aaS
IOE aaS
Collaborationand Video
Big Dataand AnalyticsNative Cloud
ApplicationsEnterpriseWorkloads
Cisco Confidential 15© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15© 2015 Cisco and/or its affiliates. All rights reserved.
Network-centric partner
ecosystem
Application centric policy
control
Secure VM portability
Data virtualization
Open Standards
Cisco Intercloud Differentiated Principles
Cisco Confidential 16© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16© 2015 Cisco and/or its affiliates. All rights reserved.
World of Cloud Islands (2000s)
Each Cloud is custombuilt with no consistent APIs
Intercloud
Connected for application acceleration with Open APIs
The Intercloud
Intercloud
Web-scale | Automated | Open, Secure, Hybrid
InternetIslands of Isolated PC
LAN Networks (1990s)
Multiple LANs usingmultitude of protocols
The Internet
Connected using IndustryStandard IP protocol
IP Based | Open Standards
Journey to Intercloud
Cisco Confidential 18© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18© 2015 Cisco and/or its affiliates. All rights reserved.
Gaining Complete Visibility of Public Cloud with Cisco Cloud Consumption Services
Box
Windows AzureI
Terremark
Cisco CloudConsumptionWeb Portal
Cisco CloudUsage Collector
The Journey begins by understanding Your Cloud Usage
SaaS
PaaS
IaaS
CustomerNetwork
5-10XMore
Discovered Cloud Services
Unauthorized CSP
Authorized CSP
Cloud Benchmarking- Consumption
Analytics- Spend Data- Vendor Profile
Salesforce.comWebex
Force.com
Cisco Confidential 19© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19© 2015 Cisco and/or its affiliates. All rights reserved.
Cisco offers a complete portfolio to support your cloud initiatives
THE CISCO CLOUD
Application Centric Infrastructure
Platform and Infrastructure Services
OpenStack Cloud Libraries
Applications Customer’s Private Cloud
Cisco Cloud Apps
Partner and ISV Apps
IoE and Vertical Apps
On Premise
Managed
Hybrid
CISCO CLOUD ENABLEMENT PRODUCTS AND SOLUTIONS
Application Centric Infrastructure
Cisco UCS Integrated Infrastructure
Intercloud Fabric
Cisco Cloud Enablement Platform
Service Catalog
Orchestration and Automation
Infrastructure Controller
CISCO CLOUD CONSULTING SERVICES
Cisco Confidential 20© 2015 Cisco and/or its affiliates. All rights reserved.
Cisco Innovations Power Intercloud
NetworkCompute
Security
UCS
2010: UCS Integrated Infrastructures
StorageNexus 9K and ACI
2013: ACI for the Data Center Fabric
Intercloud Fabric
2014: Hybrid Cloud Solutions
IntercloudFabric
Cisco Confidential 22© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22© 2015 Cisco and/or its affiliates. All rights reserved.
Cisco Intercloud – Intercloud Fabric
Intercloud
EnterprisePrivateClouds
Public Clouds
Partner Clouds
Intercloud Fabric
Portal
Cloud Services & Applications
Cisco Confidential 23© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23© 2015 Cisco and/or its affiliates. All rights reserved.
What is Hybrid Cloud?
Now how do I boil that down for the
executives…?
Source : Vmware vDilbert Twitter Competition
Cisco Confidential 24© 2015 Cisco and/or its affiliates. All rights reserved.
Striking the perfect balance
Why Hybrid Cloud?
Cisco Confidential 25© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25© 2015 Cisco and/or its affiliates. All rights reserved.
Total Monthly Cost of 200 VMs: 100 Sustained, 100 Variable
Hybrid Cloud ROI: Buy the Base, Rent the Peak
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
Private Only Public Only Hybrid with InterCloud
100 VMs - Monthly 24X7 100VMs - Monthly 50 hrs
Same Cost Structure for Fixed and Variable
Expensive for Fixed, Cost Effective for Variable
Fixed in Private, Variable in Public:
35–50% TCO Reduction
Cisco Confidential 26© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26© 2015 Cisco and/or its affiliates. All rights reserved.
Expanding Cloud Provider Ecosystem
…
CiscoIntercloud Fabric
Cisco’s Hybrid Cloud Approach
Customer
Open
No Vendor Lock-In
Any Hypervisor to Any Provider
Heterogeneous Infrastructure
End-to-End Security
Unified Workload Management and Governance
Workload Mobility Across Clouds
Choice
Cisco Confidential 27© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27© 2015 Cisco and/or its affiliates. All rights reserved.
ENTERPRISE DC / PRIVATE CLOUD
End User and IT Admin Portals
Secure Extender Network, Compute &
Storage
vSphere
Hyper-V*
Openstack/KVM*
CloudStack/Xen*
Intercloud Fabric for Business
EC2 APIs
Azure APIs
Intercloud Fabric for Providers
PROVIDER CLOUDS
Intercloud Ecosystem
* Available in subsequent releases
Cisco Intercloud Fabric
Cisco Confidential 28© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28© 2015 Cisco and/or its affiliates. All rights reserved.
Key Use Cases for Hybrid IT
Providing Rapid Access to Hybrid Cloud Capacity
IT in Control of What and Where Applications
Can Be Deployed
Shadow IT Control
Bursting from Private Cloud to Public Cloud for
Peak Workloads
No Change to Application, Networking and Security
Capacity Augmentation
Dev/Test Application Across Private and
Public Cloud
Bring Back Workload for Production Scale
Dev/Test
Production
Dev/Test
* Available in the future release
Use Public Clouds for Backup and
Disaster Recovery
Securely Extend DC with Consistent Policies
Disaster Recovery*
Public
Enterprise
Cisco Confidential 29© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29© 2015 Cisco and/or its affiliates. All rights reserved.
Cisco Intercloud Fabric Value Proposition: Secure Extension & Workload Mobility
DC/Private Cloud Cisco Intercloud Fabric
Provider Cloud
ConsistencySecurity/Networking as an extension of
Private Cloud
Compliance Enforce existing
compliance policies
ControlPolicy based workload
management across clouds
ChoiceFreedom to place workloads across
heterogeneous Clouds
Cisco Confidential 30© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30© 2015 Cisco and/or its affiliates. All rights reserved.
Data Center WAN Access
WAN Switching WirelessComputeNetworking
Cisco ONE Software Suites
Threat Defense for Data Center
Threat Defense for WAN
Identity Services for Access
Advanced Security
Data CenterFabric
EnterpriseCloud Suite WAN Collaboration Campus
FabricAdvancedMobilityServices
Advanced Application
Foundation for Networking
Foundation for Compute Foundation for WAN Foundation for
SwitchingFoundation for
WirelessFoundation
Intercloud Fabric is part of the Enterprise Cloud Suite
Cisco Confidential 31© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31© 2015 Cisco and/or its affiliates. All rights reserved.
Cisco Intercloud Fabric Offers
A la carteSKU’s
Cisco ONE for Data Center
Cisco Intercloud
Bundles withUCS
Software only Software only Software + Hardware + Cloud IaaS
Smart Pack
SKU based Advanced Services – DIY or Cisco Led
Annual Subscription with Product and Technical Support in a single SKUMetered on Active Hybrid Cloud Units
Cisco Confidential 32© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32© 2015 Cisco and/or its affiliates. All rights reserved.
Try and Buy - 60 Day Free Evalhttps://buildprice.cisco.com/IntercloudFabric
Cisco CloudServices
Cisco Confidential 34© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34© 2015 Cisco and/or its affiliates. All rights reserved.
Cisco Intercloud – Cisco Cloud Services
Intercloud
EnterprisePrivateClouds
Public Clouds
Partner Clouds
Intercloud Fabric
Portal
Cloud Services & Applications
Cisco Confidential 35© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35© 2015 Cisco and/or its affiliates. All rights reserved.
High Level Architecture
OSS/BSS APIs
GUI
Openstack APIs
Cloud Platform/OS – OpenStack
Tenant PaaS(e.g. Openshift)
TenantCisco Cloud Services Enablement Platform
Combination of Cisco, 3rd party commercial, and open source
software packages
Partner and Provider
Operations
Network Fabric / ACI ISP & Global WAN
Compute UCS – B and C Series KVM hypervisor
Storage CEPH on UCS –
Block, Object Local Storage
Infrastructure deployed on a global footprint
Cisco Confidential 36© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36© 2015 Cisco and/or its affiliates. All rights reserved.
Cisco Cloud Services and Applications
Virtual Compute
Virtual Storage
Virtual Networking
App
licat
ions
Plat
form
Serv
ices
Infra
stru
ctur
e Se
rvic
es
Database Services
Big Data Services
Platform as a Service
Cisco Apps APIs
Collaboration Security VideoNetwork Management
and Orchestration
NFV and SP Infra
Services
Service Provider Apps Enterprise and Public Sector Applications Managed and Private
Cloud Services
Cisco and Partner Services Catalog
Managed Services
Enterprise Managed ServicesSP Managed ServicesManaged Private Cloud and
Data Center
Private Cloud ServicesCollaboration as a ServiceMCPE as a Service LAN as s ServiceWi-Fi as a ServiceDesktop as a Service
IoE and Vertical Apps
Remote ExpertHealthcareCisco Media ExperienceServiceGridBYOD
Cisco Cloud Apps
Meraki EnergyWiseWebExCognitive Threat Analytics Managed Threat Defense
Partner and ISV Apps
Microsoft SuiteSAP Hana
Desktop as a ServiceDisaster RecoveryCloud DVRVideoscape CloudManaged CPE EnergyWiseHosted Collaboration
Services
Cisco Confidential 37© 2015 Cisco and/or its affiliates. All rights reserved.
Cloud Services Catalog
HCS
MicrosoftSuite aaS
DRaaS
PaaS
IaaS
Intercloud Fabric
Meraki
Security
Analytics
vDesktop aaS
WebEx
HANA aaS
IOE aaS
Collaborationand Video
Big Dataand Analytics
Native CloudApplications
EnterpriseWorkloads
Public Clouds
Cloud Services and Applications
Partner Clouds
EnterprisePrivateClouds
Cisco Cloud Services Catalog
Cisco Confidential 38© 2015 Cisco and/or its affiliates. All rights reserved.
Cloud Services Catalog
HCS
MicrosoftSuite aaS
DRaaS
PaaS
IaaS
Intercloud Fabric
Meraki
Security
Analytics
vDesktop aaS
WebEx
HANA aaS
IOE aaS
Collaborationand Video
Big Dataand Analytics
Native CloudApplications
EnterpriseWorkloads
Public Clouds
Cloud Services and Applications
Partner Clouds
EnterprisePrivateClouds
Cisco Cloud Services Catalog
Cisco Confidential 39© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 39© 2015 Cisco and/or its affiliates. All rights reserved.
Cisco Cloud Services DeploymentTokyo
April
Hong KongApril
LondonApril
AmsterdamLive
AllenLive
RTPLive
TelstraLive
RichardsonLive
Intercloudand Partners
Cisco Confidential 41© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 41© 2015 Cisco and/or its affiliates. All rights reserved.
Cisco’s Intercloud Ecosystem Partner Roles
EnterprisePrivateClouds
Public Clouds
Partner Clouds Cloud Services and
Applications
Partner
Cisco Confidential 42© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 42© 2015 Cisco and/or its affiliates. All rights reserved.
Cisco’s Intercloud Ecosystem Partner Roles
EnterprisePrivateClouds
Public Clouds
Partner Clouds Cloud Services and
Applications
Cloud BuilderPrivate Clouds
Intercloud Alliance Partner
(CCS)
Cisco PartnerTechnologyPartner
Aggregator
Consultant(Influencer)
Cisco Channel PartnerReseller
Application /SaaS Partner
Developer
IntercloudProvider
Cisco Confidential 43© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 43© 2015 Cisco and/or its affiliates. All rights reserved.
45+ Partners in the Global Intercloud Partner Ecosystem
Cisco Confidential 44© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 44© 2015 Cisco and/or its affiliates. All rights reserved.
300+ Data Centers 50 Countries
45 Partners in the Global Intercloud Partner Ecosystem
Cisco Confidential 45© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 45© 2015 Cisco and/or its affiliates. All rights reserved.
We can help youbuild your own
We can deliver highly secureCloud-based outcomes
Managed Private Cloud & Managed Services
Internal Private Cloud
Build ----------------------------------------------------------- Buy
Ownership
Management
Location
Customer
Hosted Private Cloud
Customer
On-Prem
Cisco / Partner
Cisco / Partner
Partner
We can manage some or all of it for you
Public Cloud
Hybrid Cloud with Intercloud Fabric
Flexible Deployment options to match Financial, Organizational & Data Locality NeedsPrivate/Hybrid/Public Cloud Offers
Cisco Confidential 46© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 46© 2015 Cisco and/or its affiliates. All rights reserved.
Intercloud Fabric for Business Value Proposition to Partners
Align with strategic cloud direction of
customers
Profit from front-end and back-end margin
on product resale
Professional services opportunities related to
Intercloud Fabric deployment and overall
cloud adoption/migration
Additional sales opportunities (hardware
& cloud/hosted services) created by
helping customer solve their hybrid cloud
needs
Cloud / Market Relevance Product MarginPro Services Revenue Attach
ExcellentN/A
(initial deals likely to be small POCs)
Good Good
Excellent FairVery Good Very Good
Excellent Fair to Good(depends on overall deal size)
Excellent Very Good
Short term benefit(< 6 months)
Medium term benefit
(~12 months)
Long term benefit(12+ months)
Details
Value Proposition
* Subjective grading scale: excellent, very good, good, fair, poor, unacceptable
Cisco Confidential 47© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 47© 2015 Cisco and/or its affiliates. All rights reserved. Intercloud
Business Drivers Infrastructure Requirements
Application Readiness
Service Selection
Adoption and Optimization
Clo
ud A
dopt
ion
Life
Cyc
leCloud Revenue Opportunity for Partners
$$
Business model & Org changes
Financial model pressure
Environment maturity
Fixed vs. mobile users
Local or remote applications
Customized vs. Standard
Licensing Model Security required
Service scalability and reliability
Vertical market compliances
Global vs. local requirement
SLAs & Support Cost
User education and adoption
Security policy implementation
TCO evaluation
Business Drivers Infrastructure Requirements
Application Readiness
Service Selection
Adoption and Optimization
Part
ner
Opp
ortu
nity
Cloud justification business case
Project plan Financial benefit
model
Infrastructure assessment
Infra security policy documentation
Migration plan
Applications assessment
Application security policy documentation
Migration plan
Service deployment
Compliance & Security Audit
User education & Experience
TCO evaluation
$ $$$ $$$ $$
Summary
Cisco Confidential 49© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 49© 2015 Cisco and/or its affiliates. All rights reserved.
Minimize RiskEvaluate risk, & agility
requirements to determine the right sourcing strategy
Add VisibilityUnified workload
management Increase Business Value
Accelerate the launch of new business services
Lower Cost Avoid Public Cloud lock–in
with VM options
Increase Control Act as a proactive “broker,” of cloud
services for the LOBs & eliminate “Shadow IT”
Cisco Intercloud Benefits to IT
Cisco Confidential 50© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 50© 2015 Cisco and/or its affiliates. All rights reserved.
Next Steps
Cloud Builder: • Actively sell private cloud stacks, ACI, Nexus 9K,
Intercloud Fabric and Cisco ONE DC Suites
Cloud Provider: • Move towards becoming a
Cisco Powered Intercloud Provider
All Partners: • Build a hybrid cloud
professional services practice
Thank you.
