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Cisco Digital Media System

Simply a Better Way to

Communicate

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Presentation_ID

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The Digital Media System—

Two Offerings Today

Desktop

Video

•Application for live broadcasting and

VOD to the desktop

•Common uses include executive/internal

communications, training, or external

marketing to customers

•Horizontal application for broad

business use

•Application for broadcasting

video, audio or graphical content

to digital signs

•Common uses include marketing/

branding to customers in stores/

branches, training and communications

•Targeted application for specific usage in

retail, branch banking, government,

education, transportation, hospitality.

Digital

Signage

Cisco Digital Media

System

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Presentation_ID

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Cisco Digital Media System—

Digital Signage Application

Extension to DMM software for

signage content management

Digital Media Player for display

of content on digital signs

WAN

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Cisco Digital Media Player (DMP)

Advertisements/Infotainment

Schedules/Information

Executive Communications

�MPEG 1/2/4 in SD and HD, graphics,

web content, text (tickers)

�Full screen video or screen zoning

�Customizable on-screen templates

�Remote m

anagement of display

(on/off, volume, contrast, brightness)

�IP-network addressable and

upgradeable

�Security: Hardened

device

�Local storage, high

availability

and automatic failover

�Small form

factor: 7.5”x 5”x 1.5”

at 1lb.

�Low power consumption

�Highest reliability in industry: 223,921

hours (25 years)

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Cisco DMP 4300

�DMP features

Steel shell

USB 2.0 Compatible port

HDMI Output (video only)

S-Video Output

Composite (RCA) Video and Audio Output

RS232 connection

10/100 Ethernet port

5w external power supply

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Cisco DMP Internal Architecture

Sigma

Freescale

2 GB SD Card

Onboard Memory

128MB -RAM

Memory

32MB –

IOS

image

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Cisco DMP Firmware

�Runs embedded Linux

�Telnet access has been turned off in this release

�Currently no IOS like CLI

�All DMP control is intended via building/executing

“System Applications”in DMM, or via direct browser

access to DMP Device M

anager (DMPDM) on port 80.

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Cisco DMP Firmware

�Supports Video MPEG 1/2

MPEG-4 part 2 has special restrictions it must be encapsulated in

MPEG-2 transport

�Display web pages and flash

Caveats on page sizes and flash versions

Versions 6 & 7 supported

BU working on a document that explains these caveats

�Display JPEG images

�Connect to Multicast address

�Connect to Video URL

�Connect to an RSS Syndication feed

�Local Storage and Playback via 2GB internal Flash memory

�Built in FTP server for Flash memory upload

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DMP 4400G

Virtual Video Wall

(Multi Simultaneous Streams)

HD 3D Rendering

�Digital signage: Full screen video or

screen zoning

�Enterprise TV: remote controlled channel

and program guide

�MPEG 1/2/4, including H.264, in SD and

HD, graphics, web content, text and RSS

tickers

�Customizable on-screen templates

�Remote management of display

(on/off, volume, contrast, brightness)

�IP-network addressable and upgradeable

�Security: Hardened

device

�4-8 GB Local storage, high

availability

and automatic failover

�Small form factor

�Low power consumption

�High reliability: 100,000 hours (10 years)

Enterprise TV

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DMS 5.0 Release Highlights

�New DMP 4400G

MPEG4/H.264 AVC support

Encapsulation MPEG2-TS

Increased Local Storage to 4GB

Reliable Firmware upgrade

Upgrade Memory and CPU functions

Additional Font Support Library

SNMP support

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Digital Media Player

Platform Positioning

DMP 4305G

Standard Signage and ETV

Pricing

Performance

Hardware Features

Price

DMP 4400G

High-End Signage &

ETV, Video W

alls, 3D

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Enterprise TV

On-screen program guide for live broadcasts an on-demand HD video with

remote control interactivity, live EPG subscription data.

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DMP Accessory: Remote Control

Remote Control key features:

�Compatible with both 4305G and

4400G DMP

�Enterprise TV: Used for channel

switching and menuing

�Remote control programmed to adjust

display/TV volume

�Admin control of DMP functions

(reboot, show IP, etc.)

�Conceptual drawing shown

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Digital Signage

Implementation

Architectures

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Local

DMP

Stand-alone DMP Deployment

Admin pushes

content individually

toDMPs via ftp

Manages DMPs

individually via DMPDM

Remote

DMP

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Local

DMP

Simple DMM-Managed DMP Deployment

Digital Media

Signage Module

Remote

DMP

Remote

DMP

Remote

DMP

DME-DSE provides

administrator

with one-clickglobal

management

of DMPs and

content

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Scalable DMM/ACNS/DMP Deployment

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WAN

Scalable Content Distribution Solution

Location = Milan

Location = London

Leader

Location = Pargue

Origin Servers

Content Catalog

Cat.mpg

Dog.mpg

Distribution

Acquisition

Root CE

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High-Level Flow Diagram

DMM instruct DMP to start a playlist

DMM instruct DMP to start a playlist

GET /

GET /set_param?mng.command

set_param?mng.command==

start+plylst+http://DMM:8080/xDMM

start+plylst+http://DMM:8080/xDMM-- core/start_playlist_2_.htm

core/start_playlist_2_.htm

HTTP/1.0 200 OK

HTTP/1.0 200 OK

DMP ask the playlist

DMP ask the playlist

GET http://DMM:8080/xDMM

GET http://DMM:8080/xDMM-- core/start_playlist_2_.htm HTTP/1.1

core/start_playlist_2_.htm HTTP/1.1

DMM give back the playlist

DMM give back the playlist

HTTP/1.1 200 OK

HTTP/1.1 200 OK

Content

Content --Type: text/plain

Type: text/plain

loop

loop

http http://DMM:80/content/Telepresence.mpg

http http://DMM:80/content/Telepresence.mpg

http http://DMM:80/content/TP_Kids.mpg

http http://DMM:80/content/TP_Kids.mpg

DMP ask for playlist content

DMP ask for playlist content

GET /content/

GET /content/Telepresence.mpg

Telepresence.mpgHTTP/1.0

HTTP/1.0

WAE serve the content

WAE serve the content

HTTP/1.1 200 OK

HTTP/1.1 200 OK

Accept

Accept --Ranges: bytes

Ranges: bytes

Content

Content --Length: 48879620

Length: 48879620

Content

Content --Type: video/mpeg

Type: video/mpeg

DMM

EDGE WAE

DMP

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RFID Integration@Croatia EXPO -Infopoint

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RFID Integration@Croatia EXPO -RFID

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RFID Integration@Croatia EXPO –Ulaz u

dvorane