Cisco Confidential© 2012 Cisco and/or its affiliates. All rights reserved.

SmartPlay 7Cisco Global Data Center Sales Q2 – Q3 FY14

© 2013 Cisco and/or its affiliates. All rights reserved. 2Cisco Confidential 2

SmartPlay Program Goals:1. Demonstrate Cisco’s UCS technology Innovation Leadership2. Help Partners and Sales teams Create a Footprint that will create

future Expansion Opportunities3. Lower the Barriers to Entry for your customers to try UCS and

understand it’s differentiation4. Help your customers Reduce Risk, Save Money

and Deliver More Business Value back to their Company

© 2013 Cisco and/or its affiliates. All rights reserved. 3

SmartPlay 7 – Key Value Adds for PartnersShowcase Cisco Innovation Leadership:

New Intel Xeon Ivy-Bridge CPU’sHigh Performance MemorySingleConnect Technology

Create a UCS Footprint1. Address More Use Cases w/ Multiple

Form Factors2. Be cloud-relevant w/ UCS-D Add-ons3. Cisco’s Most Aggressive Pricing

Footprint Expansion

InnovationLeadership

Grow Your Deals and Upsell to Existing Customers

1. C-Series SingleConnect Offers2. Expansion Paks – Blades & Racks3. Performance Upgrade Paks, incl

HDD’s, Mem, PCIe, Mezz Options

© 2013 Cisco and/or its affiliates. All rights reserved. 4

MARKET TRANSITIONS ARE DRIVING DATA CENTER ARCHITECTURES

Terms and Conditions  Promos Expansion Paks &

Perf Upgrade Paks Rack PaksQuoting Expiration

Date April 26, 2014 April 26, 2014 July 26, 2014Ordering Expiration

Date May 24, 2014 May 24, 2014 Aug 23, 2014Disti BTO Expiration

Date – 2 wks for “Build” Claim

Jun 07, 2014 Jun 07, 2014 Not applicable

Qty Limit per Customer / Quarter 5 Promos 25 - Expansion Paks** None

New Account Breakaway* Up to 64% Up to 65% Up to 64%

OIP No Up to 65% NoSIP No Up to 65% NoTIP No Up to 65% NoVIP No No No

DSA No No NoTry and Buy No No No

UCS Advantage No No No*New Account Breakaway Applies where Applicable **Expansion Pak QTY Limitation applies to Blades only; Limit of 25 does not apply to the Chassis Pak or Performance Upgrade Paks

© 2013 Cisco and/or its affiliates. All rights reserved. 5

Intel 5500 Era ProcessorsIntel 5300 Era “Pre-UCS” 2007 20132009 2011

• 32% of Server Installed Base is 4+ years old 1

• Now entering refresh window

• 4:1 Consolidation Ratio

Refresh to UCS and the New Intel Xeon E5-2600 v2

Refresh to UCS with the UCS SmartPlay 7

Promotions4X3

Performance75%4 Consolidation

Cisco UCS With Intel Xeon

E5-2600v2

17:1Consolidation Ratio 21 Intel analysis, 2012

2 Source: Intel estimation as of September 2013 . See following page for configuration data and assumptions. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance.3 Source: Cisco estimates as of September 2013. Performance comparison is based on SPECint_rate_base2006. Results are based on internal testing done at Cisco Labs.

© 2013 Cisco and/or its affiliates. All rights reserved. 6

Real Innovation Improves TCO

Networking,Cabling &Warranty Power &

Cooling

Provisioning& Ongoing

AdministrationSystems

ManagementSoftware

Trad

ition

al S

olut

ion

UC

S S

olut

ion

Servers & Warranty

Unified Fabric• Radical Infrastructure Simplification• Efficient scaling• High performance

Unified Management• Embedded device management• Self-integrating• Stateless• Automated• Programmable

© 2013 Cisco and/or its affiliates. All rights reserved. 7

What’s Changed from SmartPlay 6 Promotion?New

1. B200 Entry Plus Promo

2. B420 Value Promo

3. SingleConnect C220 Value Plus

UpdatedB200 Entry

Processor : E5-2620 E5-2609 v2 Memory : 8 x 8GB 1600 MHz 8 x 8GB 1866 MHz VIC: 1240 + Port Expander 1240 Only

B200 Value Processor : E5-2650 E5-2640 v2 Memory : 16 x 8GB 1600 MHz 8 x 16GB 1866 MHz VIC: 1240 + Port Expander 1240 Only

B200 Value Plus Processor : E5-2665 E5-2660 v2 Memory : 16 x 8GB 1600 MHz 8 x 16GB 1866 MHz VIC: 1240 + Port Expander 1240 Only

B200 Performance Processor : E5-2680 E5-2680 v2 Memory : 16 x 16GB 1600 MHz 16 x 16GB 1866 MHz VIC: 1240 + Port Expander 1240 Only

Discontinued

1. B22 Entry Promo

2. SingleConnect C220 Performance

SingleConnect C220 Value Processor : E5-2643 E5-2640 V2 Memory : 4 x 8GB 1600 MHz 8 x 8GB 1866 MHz RAID : 9266CV 9271CV HDD : From 600GB SAS to No HDD

SingleConnect C240 Value Processor : E5-2640 E5-2640 V2 Memory : 4 x 8GB 1600 MHz 8 x 8GB 1866 MHz RAID : 9266CV 9271CV HDD : 600GB SAS to No HDD PSU : 650w 1200w

SingleConnect C240 Performance Processor : E5-2680 E5-2680 v2 Memory : 4 x 16GB 1600 MHz 8 x 16GB 1866 MHz RAID : 9266CV 9271CV HDD : 600GB SAS to No HDD PSU : 650w 1200w

© 2013 Cisco and/or its affiliates. All rights reserved. 8

What’s Changed from SmartPlay 6 Expansion Paks and Performance Upgrade Paks?New1. B200 Entry Plus Exp Pak2. B200 Perf Plus Exp Pak3. SingleConnect C220 Value

Plus Exp Pak4. Fusion-IO Performance

Upgrade PaksMezz: 785GB

PCIe: 365GB / 1.2TB

5. LSI Perf Upg PakPCIe: 400GB

5. HDD Perf Upg 4-Packs1TB & 300GB 15K HDDs

UpdatedB200 Entry Expansion Pak

Processor : E5-2620 E5-2609 v2 Memory : 8 x 8GB 1600 MHz 8 x 8GB 1866 MHz VIC: 1240 + Port Expander 1240 Only

B200 Value Plus Expansion Pak Processor : E5-2665 E5-2660 v2 Memory : 16 x 8GB 1600 MHz 8 x 16GB 1866 MHz VIC: 1240 + Port Expander 1240 Only

B200 Performance Expansion Pak Processor : E5-2680 E5-2680 v2 Memory : 16 x 16GB 1600 MHz 16 x 16GB 1866 MHz VIC: 1240 + Port Expander 1240 Only

SingleConnect C220 Value Exp Pak Processor : E5-2643 E5-2640 V2 Memory : 4 x 8GB 1600 MHz 8 x 8GB 1866 MHz RAID : 9266CV 9271CV HDD : From 600GB SAS to No HDD

8GB Memory 4-Pack Now w/ 1866 MHz DIMMs

16GB Memory 4-Pack Now w/ 1866 MHz DIMMs

Discontinued1. B200 Fusion-IO Exp Pak2. C220 Performance Exp Pak

SingleConnect C240 Value Exp Pak Processor : E5-2640 E5-2640 V2 Memory : 4 x 8GB 1600 MHz 8 x 8GB 1866 MHz RAID : 9266CV 9271CV HDD : 600GB SAS to No HDD PSU : 650w 1200w

SingleConnect C240 Perf Exp Pak Processor : E5-2680 E5-2680 v2 Memory : 4 x 16GB 1600 MHz 8 x 16GB 1866 MHz RAID : 9266CV 9271CV HDD : 600GB SAS to No HDD PSU : 650w 1200w

B22 Entry Expansion Pak Price and Part Number Change Only

B230 Entry Expansion Pak Price and Part Number Change Only

B230 Value Expansion Pak Price and Part Number Change Only

B200 Perf Expansion Pak Price and Part Number Change Only

Unchanged1. 300GB HDD 2-Pack2. 600GB HDD 2-Pack

© 2013 Cisco and/or its affiliates. All rights reserved. 9

Where Do I Go for More Information?

• SmartPlays on the Cisco DC Partner Community• Disti Central• Cisco Partner Central• Cisco Product Catalog • Email: ucs-partner-deals@cisco.com

• SmartPlays on IWE• Download Full Package from Cisco Docs• Email: smartplays@cisco.com (Internal Only)• Cisco Build and Price• Cisco Product Catalog

• www.cisco.com/go/smartplay• http:/buildprice.cisco.com

Cis

coP

artn

ers

Cus

tom

ers

Cisco Confidential© 2012 Cisco and/or its affiliates. All rights reserved. 10

MARKET TRANSITIONS ARE DRIVING DATA CENTER ARCHITECTURES

SmartPlay 7 Promotional Offers  

Promos Performance Upgrade Packs

Expansion Paks Rack Paks

Objective Drive Cisco Fabric-Based Computing Drive Transactional Compute

Products UCS B-Series and C-Series Bundles Select Performance Upgrade Packs UCS C- Series Bundles

Configurations Rich, Fixed Thin, Configurable

Price Aggressive pre-discounted price Competitive pre-discounted price

Discounts Standard UCS Partner discount No DSA

Standard UCS Partner discount No DSA

Orderability Cisco Direct or Distribution Distribution OnlyQuantity

Limitations Maximum Qty per end user No quantity limitationProgram

Period 6 month 9 to 12 months

© 2013 Cisco and/or its affiliates. All rights reserved. 11

Improved Performance with the latest Intel E5-2600 v2 Processors

More Processor Options with SP7 RackPaks

Better Upfront Pricing, Now with RAID Pre-bundled.

Higher Memory Speed Support – Now upto 1866 Mhz

Now with 650 watt Power Supplies

Extended Promotion Period – 9 to 12 months

C240 M3 Bundles with 24-Drive Chassis

What Changed from SP6 to SP7 with Rack Paks?

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

Smart Play 7 RackPak - Assets3 New Distributor to Partner Assets coming*

1. At-A-Glance (2pg)

2. Email

3. Marketing Flyer

Available on Disti Central (11/8)https://www.ciscodistributioncentral.com/demand-generation/smartplay-rack-pak

*Assets available in English at launch; Localization TBD

• Partner Assets for all SP7http://www.cisco.com/web/partners/incentives_and_promotions/cisco_smartplay_promo.html

1.2.

3.

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

Program Goal

PartnerIncentive

Account/Deal Eligibility

Program Overview

Partner Requirements

Provide a compelling partner incentive for UCS Specialized partners: To capture new UCS customers through partner-hunted deals Increase partner hardware margin by 70% - 85% Develop a new recurring revenue stream

Higher discount on UCS products - only applies to eligible UCS SKUs Higher discount for UCS Smart Play promotional bundles Higher discounts for Nexus, Cloupia, DC Security, MDS Fabric Switches Services are not eligible for this promotional bonus Discount can apply to follow-on orders within same account BoM for 180 days

To qualify as a UCS New Account, Cisco must confirm that: Customer Account has not previously purchased any UCS systems Account/Deal is solely Partner-hunted and developed Deal is fully approved in CCW Deal does not conflict with a currently registered CCW OIP/TIP/SIP deal BoM must be at least 30% UCS Product

1. Partner must be UCS-specialized to resell UCS B-Series (UCT or DCA) 2. Partner must be Select/Premier/Silver/Gold to qualify for this promotion3. Partner must register deal in CCW using ‘UCS New Account Breakaway’ 4. Cisco AM and Program team confirm deal qualifies as a new UCS account5. Theater promotion governance team confirms that deal meets qualification and does not conflict with a

currently approved CCW deal (including OIPs)

Promotion Period

Cisco Q1/Q2 FY14 - Deal Registration Period: up to January 25th 2014Bookings Period: 6 months after registration, or July 26, 2014 (whichever comes first)

UCS New Account Breakaway Promotion At-A-Glance (Q1/Q2 FY14) for Applicable Regionswww.cisco.com/go/ucsbreakaway

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

UCS Advantage Trade-In Program

Trade-In Trade-To Credit

HP Blade or Rack UCS M3 Blade $650

UCS M1/M2 Blade or Rack UCS M3 Blade $650

HP Blade Chassis UCS 5108 Chassis $1,600

Cisco 2100 IO Module Cisco 2200 IO Module $450

Cisco 6100 Fabric Interconnect Cisco 6200 Fabric Interconnect $3,000

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

Q2 Cisco RewardsCisco® Rewards is a new incentive program that

rewards your performance and helps you improve sales.

Points are earned for participating in qualifying Cisco activities.

The program website makes converting sales to

points simple.

Built-in flexibility lets you view your claims, track points, and redeem them for exciting rewards.

For more information about Cisco Rewards visit: cisco.com/go/ciscorewards Cisco.com ID required

UCS C-SERIES RACK PAKS (22, 24, 220 & 240)