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© 2006 Cisco Systems, Inc. All rights reserved. Presentation_ID 1 Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters May 11, 2009 Cisco Confidential WW & Theater Distribution Operations

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Page 1: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 1

Cisco Distribution Q4 Product Briefing- APAC & Japan Theaters

May 11, 2009

Cisco Confidential

WW & Theater Distribution Operations

Page 2: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 2

Agenda

Catalyst Switching Update

• Catalyst 4500 Amy Chan

• Catalyst 3750/3560/2960 Al Kotob

• Small Business Series Michael Nguyen

• Catalyst and Small Business Series Positioning

Integrated Service Router Update

• ISR: 800/1800/2800/3800 Tina Lam

Worldwide Distribution Program Update

Q&A

Page 3: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 3

Cisco Catalyst 4500 Series

Amy ChanCSSTG

Changing the Game

Page 4: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 4

Catalyst 4500-E SwitchAddressing Business Needs

EnergyWise to monitor, report and control power usage

SmartCall Home and SmartFoundation offerings

Operational Cost Benefits

Identity based security and flexible authentication.

NAC and TrustSec (software) support for compliance

Security

30W (PoE plus) line card to power new devices.

EEM*, SmartPorts for deployment. Multicast for video

Application Delivery

Lower price supervisor (Sup 6L-E) for 4500-E

Lower price PoE line card and LAN Base bundle.

Capital Cost Benefits

*EEM: Embedded Event Manager

New

New

Page 5: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 5

Enterprise Services IOS

IP Base IOS

Enhanced L3

IP Base IOS

Basic L3 PVST+, Bi-dir PIM

CoPP, ISSU, SSO

EIGRP-Stub, EnergyWise

SMART Call Home, EEM,

Smartports, FlexLink

VRF Lite, FHRP,

OSPF, BGP, EIGRP,

IPSLA, NMSP

New

WS-X45-SUP6-EList $20,000

WS-X45-SUP6L-EList $12,000

E-series Supervisors: 24-Gbps/ slot, TwinGig Uplinks, Back Compatible with Classic LCs

Catalyst 4500 E–Series SupervisorsPerformance and Next Generation Services with Investment Protection

Page 6: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 6

INL

INE

PO

WE

R

$11,995

$9,495

$7,495

DA

TA

$5,495

6G (Classic) 24G (E-Series)

Catalyst 4500 – 10/100/1000 Line Cards Leadership with Investment Protection

WS-X4648-RJ45V+E

WS-X4648-RJ45V-E

WS-X4548-GB-RJ45V WS-X4548-RJ45V+

WS-X4548-GB-RJ45

Jumbo frame support on E-Series

Line Card

PoE Plus Ready (30W/port inline power)

PoE 802.3af and Cisco ePoE support

PoE Policing and Monitoring

Energywise

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 7

How Does this help your customers?Cut Costs, Simplify Operations, Accelerate Innovation

Support high-speed wireless (802.11n)

Support rich media applications

Power greater range of devices

Support network virtualization

Automate routine tasks

Smart Call Home

New entry level modular offering

Reduce energy costs across network

Integrated security & threat control

Simplify Operations

Cut Costs

Accelerate Innovation

Support mobility deployments

Increase collaboration

Support new devices

Improve asset utilization

Simplify deployments

Improve response time

Reduce capital expense

Lower operating expenses

Reduce risk

What CapabilityHow

Page 8: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 8

What to Sell - ExamplesHow

How does this help you?Increased Revenue Opportunities

PoE and GE adoptions

Wireless 802.11n adoptions

UC implementations

Migrate 4003/4006 to 4500-E

Up sell 4500 to 4500-E

HP 5400 to Catalyst 4500 / 4500-E

Green FieldRevenue

Migration Revenue

Advanced Technologies

Migration

Up sell

Competitive opportunities

Security, Wireless, UC services

Identify outdated competitive and Cisco switches

PCI, HIPAA compliance

ServiceRevenue

Design, implement LAN services

Network audits and assessments

Security assessments

Page 9: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 9

Competitive Challenges

• Competitive pressure in a customer segment that:

Needs only basic product features and services

Is unwilling to pay for premium Cisco offerings that it regards as overkill

• Competitors are advancing in that segment by:

Offering products and services that meet minimum customer needs

Pricing products much lower than their Cisco base solutions

Offering lifetime warranty and free software updates

Page 10: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 10

What’s New?

New Bundle Offerings

New Limited Lifetime Warranty & Software Upgrade Policy

Lower Service Pricing

How to Close the Deal

Page 11: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 11

What’s New?

New Bundle Offerings

New Limited Lifetime Warranty & Software Upgrade Policy

Lower Service Pricing

How to Close the Deal

Page 12: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 12

Pricing on Catalyst 4503E/4506E Bundles

4503E/4506E

(w/o PS) PID Availability

SMARTnet

Reduction

Smart

Foundation

Reduction Discount Price

4503-E Bundle

WS-C4503E-

S6L-48V+

Orderable NOW,

shipping in mid May 44% 45% 46% off list $11,000

4506-E Bundle

WS-C4506E-

S6L-96+

Orderable NOW,

shipping in mid May 44% 45% 44% off list $18,000

4503E/4506E

(w/ PoE AC

PS) PID Availability

SMARTnet

Reduction

Smart

Foundation

Reduction Discount Price

4503-E Bundle

(includes 1300W)

WS-C4503E-

S6L-1300

Orderable and

shipping in late May 44% 45%

46% off list +

List Price of

Power Supply $12,495

4506-E Bundle

(includes 1300W)

WS-C4506E-

S6L-1300

Orderable and

shipping in late May 44% 45%

44% off list +

List Price of

Power Supply $19,495

4506-E Bundle

(includes 2800W)

WS-C4506E-

S6L-2800

Orderable and

shipping in late May 44% 45%

44% off list +

List Price of

Power Supply $19,995

4506-E Bundle

(includes 4200W)

WS-C4506E-

S6L-4200

Orderable and

shipping in late May 44% 45%

44% off list +

List Price of

Power Supply $21,995

Page 13: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 13

High Feature IP Base and Enterprise IOS Images

Catalyst 4506-E 10GE Configurations96 Port 10/100/1000 PoE Plus with 10GE Uplinks

Lis

t P

ric

ing

SUP 6-E($40,000)

SUP V-10GE($38,500)

Basic Layer 3

Enhanced Layer 3

Enhanced Layer 3SUP 6L-E

($32,000)

Highest PerformanceHighest Scalability Highest ServicesVRF-Lite, IPSLAHardware IPv6

High PerformanceNetFlowVRF-Lite, IPSLALayer 3 Services

High performance

10GE support

Energywise, EEMGOLD, AutoQoSSmart Call Home

LAN Access Bundle

New Bundle!

Note: Add Power supplies based on requirements

SUP6L-E($18,000)

Layer 2LAN Base IOS ImageHigh PerformancePoE Plus ready linecards

Base wiring closet featuresAdd: Enable 10GE uplink - $4,000

Add: IP Base (includes 10GE uplink) - $10,000

Page 14: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 14

Catalyst 4506-E 10/100/1000 PoE Plus BundleLayer 2 Wiring Closet Bundle with LAN Base IOS Image

C4506-E Bundle

4506-E Chassis• WS-C4506-E

SUP6L-E• WS-Sup6L-E

96 Port 10/100/1000 PoEP• WS-X4648-RJ45+V

LAN Base IOS Image

Reduced Service Pricing

44% SMARTnet Reduction

45% Smart Foundation

Reduction

Bundle Price = $18,000

Add: Enable 10GE = $ 4,000

Add: IP Base Upgrade(10GE included) = $10,000

Availability—April 2009 (Worldwide) 44% Off List

LAN Base IOS Image Contains Basic Access Layer

Functionality with Upgrade Option to IP Base License

WS-C4506E-S6L-96V+

Page 15: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 15

High Feature IP Base and Enterprise IOS Images

Catalyst 4503-E 10GE Configurations48 Port 10/100/1000 PoE Plus with 10GE Uplinks

Lis

t P

ric

ing

SUP 6-E($28,500)

SUP V-10GE($27,000)

Basic Layer 3

Enhanced Layer 3

Enhanced Layer 3SUP 6L-E

($21,500)

Highest PerformanceHighest Scalability Highest ServicesVRF-Lite, IPSLAHardware IPv6

High PerformanceNetFlowVRF-Lite, IPSLALayer 3 Services

High Performance10GE supportEnergywise, EEMGOLD, AutoQoSSmart Call Home

LAN Access Bundle

New Bundle!

Note: Add Power supplies based on requirements

SUP6L-E($11,000)

Layer 2LAN Base IOS ImageHigh PerformancePoE Plus ready linecards

Base wiring closet featuresAdd: Enable 10GE uplink - $4,000

Add: IP Base (includes 10GE uplink) - $10,000

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 16

Catalyst 4503-E 10/100/1000 PoE Plus BundleLayer 2 Wiring Closet Bundle with LAN Base IOS Image

C4503-E Bundle

4503-E Chassis• WS-C4503-E

SUP6L-E• WS-Sup6L-E

48 Port 10/100/1000 PoEP• WS-X4648-RJ45+V

LAN Base IOS Image

Reduced Service Pricing

44% SMARTnet Reduction

45% Smart Foundation

Reduction

Availability—April 2009 (Worldwide) 46% Off List

LAN Base IOS Image Contains Basic Access Layer

Functionality with Upgrade Option to IP Base License

WS-C4503E-S6L-48V+

Bundle Price = $11,000

Add: Enable 10GE = $ 4,000

Add: IP Base Upgrade(10GE included) = $10,000

Page 17: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 17

Stocking Bundles with Power SuppliesOrderable and shipping in late May 2009

Page 18: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 18

IOS Features Comparison—LAN Base vs. IP Base Features LAN Base Image IP Base Image

10G Uplink Use Yes - $4k License Yes

SPAN (# of Sessions)—Port Mirroring 2 sessions 8 sessions

Energywise No Yes

Location Services No Yes

SmartCallHome No Yes

HSRP and VRRP No Yes

GLBP No Yes

L2PT and Q-in-Q No Yes

Auto QoS No Yes

EIGRP Stub No Yes

PIM SM/DM No Yes

MLD Snooping No Yes

Flex Link No Yes

PVST+ & RPVST+ No Yes

Auto-Voice VLAN (part of Auto QoS) No Yes

EEM No Yes

Smartports (Role-Based MACRO) No Yes

TDR No Yes

Multihop SXP (CTS) No Yes

Ships with 4506/4503-E Bundles

Upgrade ($10,000)*LAN Base includes basic routing: RIP, static routes

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 19

Catalyst 4506-E LAN Base vs. Competitor

FeaturesCatalyst 4506-E96 Port Bundle

Example: ProCurve 5412

96 Port Bundle

Base Layer 2 features – STP/RSTP, QoS, 802.1x, IGMP Snooping, PoE, DHCP Snooping, DAI, IP SourceGuard

$18,000 $13,996

4 - GE SFP Uplinks IncludedPurchase Separately

+$3,499

10GE Upgradeability License Separate Module

Power Supply Purchase Separately

$1,495Included

Field Replaceable Switch Fabric

Field Replaceable Control Plane

Storm Control

CDP/CDPv2

Layer 2 Debug

QoS Re-write

Layer 2 TraceRoute

RSPAN

Total $19,495 $17,495

Premium 11%

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 20

Catalyst 4503-E LAN Base vs. Competitor

FeaturesCatalyst 4503-E48 Port Bundle

Example: ProCurve 5406

48 Port Bundle

Base Layer 2 features – STP/RSTP, QoS, 802.1x, IGMP Snooping, PoE, DHCP Snooping, DAI, IP SourceGuard

$11,000 $6,998

4 - GE SFP Uplinks IncludedPurchase Separately

+$3,499

10GE Upgradeability License Separate Module

Power Supply Purchase Separately

$1,495Included

Field Replaceable Switch Fabric

Field Replaceable Control Plane

Storm Control

CDP/CDPv2

Layer 2 Debug

QoS Re-write

Layer 2 TraceRoute

RSPAN

Total $12,495 $10,497

Premium 19%

Page 21: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 21

Catalyst 4506-E/4503-E IP Base vs. Competitor

Features4506-E/4503-E IP

Base License $10,000

Exmaple: ProCurve 5412/5406Bundles

10GE UplinksPurchase Module

$5,099

AutoQos

EnergyWise

Location Services

SmartPorts

SmartCallHome

TDR

PVST+

Embedded Event Manager (EEM)

Expanded ACL Support (32K)

Time Based ACLs

MLD

PIM SM/DM License - $2,999

802.1x Full Capability (User Identity) License - $5,499

Total +$10,000 +$13,597

Premium 4506E: -5% 4503E: -7%

Page 22: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 22

Catalyst 4500 Bundles vs. HP ProcurvePrice comparison with 10G uplink configuration

* Power supplies scaled to power half the ports with Class 3 devices

Price competitive LAN Base offering for up to 240 ports

Page 23: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 23

What’s New?

New Bundle Offerings

New Limited Lifetime Warranty & Software Upgrade Policy

Lower Service Pricing

How to Close the Deal

Page 24: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 24

Changes to Limited Lifetime Warranty and Software Upgrade PolicyAvailable Now

Old NewHW Software HW Software

4500 & 4500-E

90-day 90 day LLW Lifetime Base Images (LAN Base & IP Base)

90-day Premium Images

3K-E 90-day 90 Day LLW Lifetime Base Images (LAN Lite, LAN Base & IP Base)

90-day Premium Images

3K LLW Lifetime LLW Lifetime Base Images (LAN Lite, LAN Base & IP Base)

90-day Premium Images

LLW Details•Effective: Product purchased May 1, 2009. Customers purchasing within 30 days of the effective date will also be entitled to LLW•Term: Limited lifetime (5 years for power supplies and fans, 5 years after EoS for everything else)•*Includes: 10 business day advanced parts replacement

Page 25: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 25

What’s New?

New Bundle Offerings

New Limited Lifetime Warranty & Software Upgrade Policy

Lower Service Pricing

How to Close the Deal

Page 26: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 26

Smart Foundation for 4500-EAvailable Now

Increase service attach rates Bridge the gap between 90-day warranty and SMARTnet

5-Year Service Bundle @ 40% Discount

NBD hardware replacement

8 AM–5 PM access to TAC

Online troubleshooting

Software updates for bugs

Position against HP

ProCurve’s Lifetime Warranty

Page 27: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 27

Compare Cisco and HP Procurve’s Services

Service Element

HP Procurve Cisco

Warranty Care Packs WarrantySmart Foundation

(4503E, 4506E, 4507R-E, 2K, 3K/E)

SMARTnet

Duration of coverage

Lifetime

Mainly 3 years

Sometimes 1 year

Revised from 90 days to limited lifetime for 4500, 4500-E, and 3K-E

Already limited lifetime for 2Ks and non-E 3Ks

1-year renewable (45% < SNT NBD)

25% off 1-yr price for 3 yrs or 40% off 1-yr price for 5 yrs

Annual contracts

Multi-year contracts

TAC hours Vary 24x7 Not available 9x5 to SMB TAC 24x7 Cisco TAC

Web support Yes YesFor downloading SW releases only

Cisco.com SMB knowledgebase

Cisco.com knowledgebase

Advance hardware replacement (AHR)

NBD if parts are in stock, 2 days or more if not

13x5x4 AHR

24x7x4 AHR

24x7 SW

HW/SW support

10-day AHR NBD AHR

8x5xNBD AHR

8x5x4 AHR

24x7x4 AHR

24x7x2 AHR

On-site support

No Yes No No Yes

Bug fixes, updates and upgrades

Free for now as part of lifetime warranty, though policy is in slow-motion transition

Lifetime bug fixes & updates for LAN Lite, LAN Base & IP Base images

Free SW bug fixes

For-fee updates and upgrades.

Covers bug fixes, updates and upgrades within a licensed feature set

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 28

Catalyst 4500 Service OfferingsSpecial Bundle Service Pricing

WS-C4503 WS-C4506 WS-C4507R

WS-C4506E-S6L-96V+

WS-C4506E-S6L-1300

WS-C4506E-S6L-2800

WS-C4506E-S6L-4200

WS-C4503E-S6L-48V+

WS-C4503E-S6L-1300

SMART Net

1yr $1,764 $1,848 $2,770 $1,040 $956

SMART Foundation

1yr $970 $1,016 $1,524 $572 $526

3yr (25% off) $2,183 $2,287 $3,428 $1,287 $1,184

5yr (40% off) $2,911 $3,049 $4,571 $1,716 $1,578

• Service SKUs automatically loaded for Catalyst4500 products on Cisco Configurator

• Example pricing is for 8x5xNBD contracts

44% off 46% off

Page 29: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 29

What’s New?

New Bundle Offerings

New Limited Lifetime Warranty & Software Upgrade Policy

Lower Service Pricing

How to Close the Deal

Page 30: Cisco Distribution Q4 Product Briefing - APAC & Japan Theaters · Smart Foundation Reduction Discount Price 4503-E Bundle WS-C4503E-S6L-48V+ Orderable NOW, shipping in mid May 44%

© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 30

How to Close the DealCompetitive Offers

2960 LAN Lite Entry to Cisco Experience

20–30% Price Reductions

Limited Lifetime Warranty

New Models:

48-port 10/100; 2x 10/100/1000

8-port 10/100; Dual-Purpose Port

2975 Stackable Bundle More For Less

10/100/1000 PoE

Layer 2 LAN Base Image

Stackable Switch

Limited Lifetime Warranty

48-Port Bundle @ $13K

96-Port Bundle @ $23K

Smart FoundationEntry Level Support

3 Yr @ 25% Discount

5 Yr @ 40% Discount

NBD Hardware Replacement

8 AM–5 PM TAC Access

Online Troubleshooting;SW Bug Updates

4503E/4506E Modular BundleFlexible Upgrade Path

New Supervisor 6L-E

L2 LAN Base Image (lifetime bug fix & updates)

Upgradeable to IP Base and 10GE

Limited Lifetime Warranty

4503E @ $11K (no ps), 10/100/1000 PoE Plus, scalable from 48 to 96 ports

4506E @ $18K (no ps), 10/100/1000 PoE Plus, scalable from 96 to 240 ports

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 31

Winning Competitive Sales StrategiesPlay Offense!

Sales Strategy

Cisco Partner sales team proposes high-value, feature-rich Cisco-based solution.

Low cost competitor tries to jump in with a lower value, stripped down solution as a "bait and trap".

If customer is still absolutely convinced that low price is everything, and does not want value-add

capabilities, then these new lower-price Cisco offerings will help close the deal for a Cisco partner,

and keep the customer happy.

Partner can now use these new lower cost Cisco solutions to illustrate “you get what you pay for”

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 32

Catalyst 4500 Series Information• http://www.cisco.com/en/US/products/hw/switches/ps4324/index.html

Competitive Offerings• http://www.cisco.com/web/partners/sell/technology/switching/catalyst_competitive_

offerings.html

Competitive Offerings AAG• http://www.cisco.com/web/partners/downloads/partner/WWChannels/technology/ro

uting/Catalyst_Switching_Competitive_Offerings_aag.pdf

Limited Lifetime Warranty Q&A• http://www.cisco.com/web/partners/downloads/partner/sell/competitive/switching/li

mited_lifetime_warranty_qa.pdf

Software Update Policy Q&A• http://www.cisco.com/web/partners/downloads/partner/sell/competitive/switching/so

ftware_channel_qa.pdf

Partner Central – Campus Solutions• http://www.cisco.com/web/partners/sell/technology/switching/solutions/campus_sol

utions.html#~5

Partner Incentive Programs• http://www.cisco.com/web/partners/pr11/incentive/asiapac/index.html

Additional Resources

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 33

Upcoming Competitive TrainingSales Training

Date and Time

(Singapore Standard Time)Topic Registration Link

May 13, 2009

Wednesday

11:00am - 12:30pm

Accelerate Catalyst Switching - Winning in Turbulent

Times

Competitive Switching Overview (HP Procurve,

H3C/Huawei, Juniper, Nortel)

Presenter: Roy Osterberg,

Sr. Manager, Competitive Technical

Marketing, CSSTG

Competitive Win Sharing

Presenter: Cisco Account Teams

Competitive Switching Programs

Presenter: Amy Chan

Manager, Product Management, CSSTG

Register Here

System Engineer Training

Date and Time

(Singapore Standard Time)Topic Registration Link

May 7, 2009

Thursday

11:00am – 12:00noon

HP Procurve

Presenter: Roy Osterberg

Sr. Manager, Competitive Technical

Marketing, CSSTG

Register Here

May 14, 2009

Thursday

11:00am – 12:00noon

H3C and Huawei

Presenter: Yang Yang

Competitive Technical Marketing Engineer,

CSSTG

Register Here

May 21, 2009

Thursday

3:00pm – 4:00pm

Juniper EX Series Switches

Presenter: John Hastwell

Competitive Technical Marketing Engineer,

CSSTG

Register Here

May 27, 2009

Wednesday

11:00am – 12:00noon

Nortel

Presenter: Mitch Moore

Competitive Technical Marketing Engineer,

CSSTG

Register Here

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 34

Upcoming Partner Switching UpdateCisco Network Fabric Launch

Partner Webcast on Switching Solutions

May 19 2009 2:00pm - 3:30pm Singapore Time

Register here: https://ciscosales.webex.com/ciscosales/onstage/g.php?d=604073052&t=a

Covering what’s new in Catalyst Switching in detail:

• Catalyst 4500 Supervisor 6L-E

• 30 Watt PoEP linecards and 6000W power supply

• Catalyst 6500 VSS enhancements (MPLS, IPv6)

• New features on Catalyst 4500 Series

• Catalyst 3560v2 and 3750v2

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© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 35

Cisco SMB Switching Update

11-MAY-2009

Al KotobLSBU

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 36

Agenda: Cisco SMB Switching Update

Cisco Catalyst PoE LAN Lite – New

Cisco Catalyst 2975 Update

Cisco Catalyst Series Limited Lifetime Warranty (LLW)

Catalyst Q4 Program Update

Cisco Small Business Series Update

Cisco Catalyst 2960 and Cisco SB Series Positioning

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© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 37

Catalyst 2960 LAN Lite PoE – NEW!

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 38

Fast Ethernet in 8, 24- and 48-port configurations for small branch offices and wiring closets

New 8, 24 and 48 PoE models

Offers basic Layer 2 services with entry-level availability, security, PoE and QoS

• Scalable and secure network management

Simplified management and troubleshooting for lower total cost of ownership

CiscoWorks LMS, Cisco Network Assistant and Cisco Auto Smartports

Limited lifetime hardware warranty and software updates at no additional charge

Cisco Catalyst 2960 Series Switches

Fast Ethernet and Gigabit Ethernet and Power over Ethernet for entry-level enterprise and mid-market customers

Offers enhanced Layer 2+ intelligent LAN services:

• Availability

• Enhanced security

• Advanced quality of service (QoS)

Simplified management and troubleshooting for lower total cost of ownership

CiscoWorks LMS, Cisco Network Assistant and Cisco Smartports

Limited lifetime hardware warranty and software updates at no additional charge

Catalyst 2960 LAN Base Series Catalyst 2960 LAN Lite Series

Cisco ASICs for superior quality and hardware and software integration

Now with

POE

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 39

Cisco Catalyst 2960 LAN Lite IOS

Entry-level Catalyst 2960 switches

Similar to existing 2960 LAN Base switches except:

• Basic QoS, PoE, Security and availability

• 10/100 switching and 10/100 POE with Gigabit uplinks

• Lower total cost of ownership

Limited lifetime hardware warranty

Software updates at no additional cost

Cisco Catalyst 2960 LAN Lite IOS

© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-426409-00 39

Designed for

Small Branches

and Wiring Closets

Part Number Description

WS-C2960-8TC-S 8 Ethernet 10/100 Ports with One Dual-Purpose Uplink

WS-C2960-24-S 24 Ethernet 10/100 Ports with LAN Lite

WS-C2960-24TC-S 24 Ethernet 10/100 Ports and Two Dual-Purpose Uplinks

WS-2960-24PC-S 24 Ethernet 10/100 PoE Ports and Two Dual-Purpose Uplinks

WS-2960-24LC-S 24 Ethernet 10/100 Ports (8 PoE) and Two Dual-Purpose Uplinks

WS-C2960-48TT-S 48 Ethernet 10/100 Ports and Two Copper Uplinks

WS-C2960-48TC-S 48 Ethernet 10/100 Ports and Two Dual-Purpose Uplinks

WS-2960-48PST-S 48 Ethernet 10/100 POE Ports 2 10/100/1000 BASE-T ports and 2 SFP ports

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 40

PID Access Ports Uplink Ports POE Support List Price

WS-C2960-48PST-S 48 10/100 POE 2 10/100/1000 & 2 SFP7.7 Watts

48 ports$3495

WS-C2960-24PC-S 24 10/100 POE 2 10/100/1000 or SFP15.4 Watts

24 ports$1995

WS-C2960-24LC-S 24 10/100 - 8 POE 2 10/100/1000 or SFP15.4 Watts

8 ports$1295

Target Customer Positioned for small branch offices

Customers migrating from unmanaged to scalable managed networks

Customers who want industry-leading quality, service, and support

Customers with small IT staffs and need easy to use management tools

Play Offense Counter competitive threats at the edge

Attack competition with economical solution

Catalyst 2960 LAN Lite PoE SwitchesJune 2009

Up-sell Opportunities Identify Cisco UC solutions

Propose Catalyst 2960 LAN Base and Catalyst 3560 PoE for enhanced intelligence, QoS, Security & availability

WPL Orderability June 2nd, 2009. FCS June 8th 2009

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 41

1000BaseT Uplinks:

Catalyst 2960-24TT-L

Copper/ Fiber Uplinks:

Catalyst 2960-24TC-L

Catalyst 2960-24TC-S

1000BaseT Uplinks:

Catalyst 2960-48TT-L

Catalyst 2960-48TT-S

Copper/ Fiber Uplinks:

Catalyst 2960-48TC-L

Catalyst 2960-48TC-S

Catalyst 2960-24PC-L

Catalyst 2960-24LC-L

Catalyst 2960-24PC-S

Catalyst 2960-24LC-S

Catalyst 3560-8PC (fanless)

Competing against ProCurve 2610 SeriesProduct Compete With

ProCurve Switch 2610-24 (J9085A)

ProCurve Switch 2610-48 (J9088A)

ProCurve Switch 2610-24/12PWR (J9086A)

ProCurve Switch 2610-24-PWR (J9087A)

ProCurve Switch 2610-48-PWR (J9089A)Catalyst 3560-48PS-S

Catalyst 2960-48PST-L

Catalyst 2960-48PST-S

New!

New!

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© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 42

Catalyst 2975 Update

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 43

Target 96-port

Commercial Branch

Offices and Wiring

Closets

Catalyst 2975 Update

High speed stacking with unified stack management for up to nine switches

Official support for cross-stack EtherChannel, Flexlink, and SPAN

L2+ intelligent services for enhanced security, quality of service, and availability to enable Cisco Unified Communications

Limited lifetime hardware warranty

Software updates at no additional charge

43

Cisco® Catalyst® 2975GS-48PS-L

May

2009

Uses Cisco ASICs for superior quality and hardware and software integration

SKU Access Ports Uplink Ports Old List Price

New List Price

Delta

WS-C2975GS-48PS-L 48 10/100/1000 PoE 4 SFP $13,000 $10,000 -$3,000

WS-C2975GS-96PS-LM Two units of 2975GS-48PS-L $23,000 $20,000 -$3,000

New

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© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 44

Catalyst Limited Lifetime Warranty – Update

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 45

Catalyst LLW & SW Update Policy - Update

New changes (HW and SW) effective for products purchased beginning 01-MAY-2009

Software Policy changes

• Lifetime enhancements available for Base and Lite Images

• Premium SW packages to require Service purchase for SW updates

• Software Updates requires login to Cisco.com registered access

Limited Lifetime Warranty (LLW) policy

• 5 years for power supplies and fans, 5 years after EoS for everything else

• Customers purchasing within 30 days of the effective date will also be entitled to LLW (C4K, C3k-E)

• Does not include TAC support

• Advanced parts replacement within 10 business days

• Entitlement by HW serial number

Current NewHardware Software Hardware Software

C4500 90-day 90 Days* LLW Lifetime Base Images

90 Days Premium Images*

C3K-E 90-day 90 Days* LLW Lifetime Base Images

90 Days Premium Images*

C3K (non-E) LLW Lifetime LLW Lifetime Base Images

90 Days Premium Images*

C2K LLW Lifetime LLW Lifetime (No change)

Base & Lite Images

* 90 Day support covers only media & compatibility with release notes

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© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 46

Catalyst Q4 Program Update

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 47

Catalyst 3500XL

Catalyst 2900XL

Catalyst 1900

$12B Migration Opportunity

Units To Migrate Opportunity Size

4M $12B

Catalyst 3750, 3750-E

Partner Profitability with Customer Migration

Catalyst 3560, 3560-E

Catalyst 2960

http://www.cisco.com/web/partners/sell/technology/switching/solutions/campus_solutions.html#~4

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 48

Call To Action Mine Cisco and competitive installed base

Sell into market trends

• Higher bandwidth and PoE requirements

across many technologies

• Requirement for high availability in network

Trade-ins add discount flexibility to win

• TMP Trade-in Credits

• Competitive Exchange Trade-in Credits

Use margin enhancing programs

• OIP

• TAP

Drive TAC and partner professional services

• Design, consulting and implementation

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 49

Cat 2K / 3K Q4’FY09 Channel Plan

End-User

Disti

Market Velocity / Revenue Impact

CTMP

FT Accelerate

WW

New in USC

Core

Accelerator

LLW & SW

Update Policy

CIR / MBO

WW

Partners

Trade-in

Accelerator

Program

Core

Accelerator

WWOIP

DSA

Deal Desk

Network

Assessment

WW

NEW – Q4FY09

Current Programs

Partners

Reward

Program

Disti’s

Reward

Program

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 50

Channel Programs - landscape

Program Partner Reach Recruit Enable Grow Theater

Fast Track Disti, Partners x x x WW

OIP, TAP Partners x WW

Core Accelerator Partners x WW

CTMP Partners x WW

Network Assessment Partners x WW

DSA Partners x WW

MDF Disti, Partners x x x WW

MBO/CIR Disti / partners x x WW

Partner Rewards Partners x x WW

Disti Rewards Disti x x WW

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© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 51

Cisco Small Business update

Michael NguyenSBBU

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 52

Managed

Price-P

erf

orm

ance

Function, Flexibility, Scalability

Smart

Smart Switches (SLM2xx)

Managed switches (SRW, SFE, SGExx)

Cisco Small Business Switching Portfolio

Enhanced QoS, Security and availability

8 to 48-port 10/100 and Gigabit configurations

Cluster/Stacking

POE and non-POE options

Simplified configuration and troubleshooting

Designed for Small Office-wide infrastructure

Unmanaged

Unmanaged (SD/SRxxx)

Basic QoS, Security and availability

Simple, Basic Web Managed interface

5 to 48 port 10/100 and Gigabit configurations

POE and non-POE options

Ideal for small workgroups

Plug-and-play simplicity – no VLANs or QoS

5-port to 24-port 10/100 and Gigabit configurations

Desktop and Rackmount

End-user installed and supported

Pri

ce-P

erf

orm

an

ce

Function, Flexibility, Scalability

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 53

Unmanaged Smart Managed

10/100 FE10/100/1000

GbE10/100 FE

10/100/1000 GbE

10/100 FE 10/100/1000 GbE

SD2xx

SR2xx

SD20xx

SR20xxSLM2xx SLM20xx

SRW2xx

SFE20xx

SRW20xx

SGE20xx

Ad hoc networking

Lowest cost

Convenience

Fit on Desk

DIY

Basic networking

Basic Management

Basic segment into workgroups

Basic Security and QoS

Low voice/video

Office-wide infrastructure

Standards-based managememt

Granular security and QoS

Scalability

Availability

Cisco Small Business Series Switching Portfolio

5 pt Desk 8 pt Desk

16 pt Rack

24 pt Desk 24 pt Rack

24 pt w/Gig uplinks

5 pt Desk 8 pt Desk

16 pt Rack

24 pt Compact

24 pt Rack

24 pt 24 pt w/2 Gig

24 pt POE 24 pt Stack

24 pt POE Stack

48 pt POE Stack

48 pt 48 pt POE

24 pt

48 pt

8 pt PD

5 pt PD

8 pt 8 pt w/Gig 8 pt POE

24 pt 24 pt w/POE

48 pt 48 pt w/POE

8 pt 8 pt w/Gig 8 pt POE

16 pt 24 pt

48 pt 24 pt w/POE

48 pt 48 pt w/POE 48 pt 48 pt w/POE

24 pt 24 pt w/POE24 pt 24 pt w/POE

SRW

SFE SGE

8 pt POE Desk

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 54

Unmanaged Smart Managed

10/100 FE 10/100/1000 GbE 10/100 FE10/100/1000

GbE10/100 FE 10/100/1000 GbE

SD/SR2xx SD/SR20xx SLM2xx SLM20xx SRW2xx/ SFE20xx SRW20xx/ SGE20xx

Address Gigabit Growth

5 pt Desk 8 pt Desk

16 pt Rack

24 pt Desk 24 pt Rack

24 pt w/Gig uplinks

24 pt 24 pt w/2 Gig

24 pt POE 24 pt Stack

24 pt POE Stack

48 pt POE Stack

48 pt 48 pt POE

8 pt 8 pt w/Gig 8 pt POE

24 pt 24 pt w/POE

48 pt 48 pt w/POE

48 pt 48 pt w/POE

24 pt 24 pt w/POE

SRW

SFE SGE

8 pt Desk

16 pt Rack

24 pt Compact

24 pt Rack

5 pt Desk

24 pt

48 pt

8 pt PD

5 pt PD

8 pt 8 pt w/Gig 8 pt POE

16 pt 24 pt

48 pt 24 pt w/POE

48 pt 48 pt w/POE

24 pt 24 pt w/POE

Qtr Revs M $’s

Source: Dell’Oro Group 4Q08

8 pt POE Desk

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 55

5 pt Desk 8 pt Desk 24 pt 24 pt w/2 Gig

24 pt Stack

24 pt POE Stack

48 pt

24 pt

48 pt

8 pt

24 pt

48 pt

48 pt

24 pt

8 pt 8 pt w/Gig

16 pt 24 pt

48 pt

48 pt

24 pt

16 pt Rack

24 pt Desk 24 pt Rack

24 pt w/Gig uplinks

8 pt Desk

16 pt Rack

24 pt Compact

24 pt Rack

5 pt Desk

Unmanaged Smart Managed

10/100 FE 10/100/1000 GbE 10/100 FE10/100/1000

GbE10/100 FE 10/100/1000 GbE

SD/SR2xx SD/SR20xx SLM2xx SLM20xx SRW2xx/ SFE20xx SRW20xx/ SGE20xx

Address POE Growth

8 pt w/Gig

SFE SGE

8 pt POE

Qtr Ports 000 ’s

Source: Dell’Oro Group 4Q08

24 pt POE

48 pt POE Stack

48 pt POE

8 pt POE

24 pt w/POE

48 pt w/POE

48 pt w/POE

24 pt w/POE

SRW

8 pt PD

5 pt PD

24 pt w/POE

48 pt w/POE

24 pt w/POE

8 pt POE Desk

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 56

SBBU Competitive switch advantages

Switching portfolio breadth

•- Unmanaged, Smart, Fully Managed

- 10/100 and Gig

- PoE and non-POE

- 5 to 48-port switches

Product quality (extent of testing) versus transactional competitors in this space – Netgear, D-Link, Dell, etc

Competitive price/performance switch offering

Clear positioning between product categories minimize confusion in market – especially around Smart and Managed switching

Products and Support focused and targeted at Small Business –SBSC first line support staffed by CCNA-level engineers

Overall product breadth – build entire Small Office network with SBBU products – NAS, Surveillance, Wireless, routing, etc

IPv6 implementation across many product categories – Switching, Routing, Wireless, Surveillance, Software

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 57

Category Mapping - Netgear

Category Netgear Cisco Small

Business

Smart Gigabit GS7xxx SLM20xx

Smart 10/100 FS7xxx SLM22xx

Managed 10/100 FSM7xxx, FS7xxx SRW22xx

Managed Gigabit GSM72xx/GS7xxAT/TR SRW20xx

Managed FE +Static L3 FSM73xx SFE2xxx

Managed Gigabit GSM73xx SGE2xxx

Unmanaged 10/100 JFS5xx, FS1xx, FS6xx SR2xx, SD2xx

Unmanaged Gigabit JGS5xx, GS1xx, GS6xx SR2xxx, SD2xxx

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 58

Netgear blurs line on Smart Switches

Feature FS726TP FS728TP FS752TPS GS716T GS724T GS724TP GS748T GS748TP GS7xxAT GS7xxTR

Core Smart Features Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

STP/RSTP/MSTP +/- +/- +/ - /- +/- +/- +/+ +/+ +/+ +/+/+ +/+

Static Routing No No No No No No No No No Yes

Rate Limiting Yes Yes Yes No No Yes Yes Yes Yes Yes

Layer 2/3/4 ACLs No Yes +/ - /- No +/+ +/+ +/+ +/+ +/+ +/+

802.1x - Radius Support No Yes Yes No No Yes No Yes Yes Yes

SNMP v1/v2/v3 + / - /- + / + /+ + / + /+ +/+/- +/+/- +/+/+ +/+/- +/+/+ +/+/+ +/+/+

RMON No Yes Yes No No Yes No Yes Yes Yes

SNTP No Yes Yes No No Yes No Yes Yes Yes

TACACS+ No Yes No No No Yes No Yes Yes Yes

Cable Analysis No No No No No Yes No Yes Yes Yes

DCHP filter/relay No No No No No No No No No Yes

Discovery Utility - LLDP No No No No +/- No +/- No No No

Dual Image No No No No No No No No Yes

RPS support No Yes No No No Yes No Yes Yes Yes

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 59

Category Mapping – D-Link

Category D-Link Cisco Small

Business

Smart Gigabit DGS-12xxx SLM20xx

Smart 10/100 DES-12xx, DES-325x SLM22xx

Managed 10/100 DES-30xx, DES-32xx,

DES-35xx

SRW22xx

Managed Gigabit DGS-3xxx, DXS-3xxx SRW20xx

Managed FE + Static L3 DES-38xx SFE2xxx

Managed Gigabit L3 DGS-36xx SGE2xxx

SGE2xxx

Unmanaged 10/100 DSS-xx, DES-1xx SR2xx/SD2xx

Unmanaged Gigabit DGS-22xx, DGS-1xxx SR2xxx/SD2xxx

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 60

Summary

Products focused on Small Business – products, Service/Support, etc

Broad portfolio - end-to-end offerings across multiple product categories

Competitive offering

One element of the unmatched Cisco portfolio

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© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 61

Catalyst and Small Business Series Positioning

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 62

Small Business Product Mix

Wireless

Security

Video

Storage

Switching

Routing

Cisco Small Business Series

Cisco

IT Professional Experience

Cisco Partner Programs

Broad RTM Experience

• Integrated services value proposition allowing the VAR/SP to build a services practice with small customers

• Products designed and tested to work together with centralized configuration and management

• Small subset of products• Lifecycle cloud management – basic software

enhancements and EOS notification

• Sized for Small • Easy to Install and Manage

• Right Functionality at an Affordable Price

• Small Business Targeted Support

Cisco SupportCisco Small Business Support Center

Cisco Small Business Pro Series

Voice

Video

RoutingSwitching

Security

Wireless

Partner-Centric Experience

• Scalability • High-Availability• Broad range of services• Comprehensive security• Service integration• System-wide Management• Comprehensive Support

Comprehensive Portfolio

System Architecture

Transactional

• Broad range of standalone products• Leveraging commodity technologies

for standards and feature content

Serv

ices a

nd

Fu

ncti

on

ali

ty

Extensibility and Scalability

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 63

Cisco / Cisco Small Business

Intelligence

Extensibility

Support

Scalability

Cisco Cisco Small Business

(Investment Protection)

Sized for businesses with fewer than 100 employees Limited expansion by

adding devices

Scales for most demanding needs – users, ports, speeds, system-wide management Non-stop communications

Secure, converged applications from wiring closet to core Long solution lifecycle Integration optimizes TCO

Application intelligence for superior user experience Leading integrated security EnergyWise to reduce cost

Industry-leading Cisco TAC Complete, network-wide support Broad set of services offerings

support, upgrades, consulting

Point products and solutions deployed by partners Software updates to ensure

performance and security

Simple browser-based device level configurationCCA plug and play specific to

Pro Series solution deployment

Small Business Support Center Service contracts designed

with partners in mind

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 64

Cisco / Cisco Small Business – Key Differences

Catalyst 2K Catalyst 3K Pro Series (ESW) Small Business

Scalability

Unlimited scalability

Unified management – CLI, CNA, LMS Cisco Works – enterprise-wide

Up to 100 Users

Single site management –solution-level

Up to 100 Users

Single site management –device-level

Extensibility

Cisco IOS, Software roadmap –Innovative technologies

Robust end-to-end data, voice, video, wireless, security solutions

Minimal upgrades

Integrated solutions tailored for small businesses

Bug fixes only

Minimal integration

Cisco Protection Investment program

Intelligence

Enhanced QoS for voice-aware features

Enhanced security

EnergyWise

Advanced L3/L4 intelligent services

Virtualization support

EnergyWise

StackWise

CCA configuration and management

Leverages 3rd party silicon and software for Industry standard features

Support

Cisco Limited Lifetime Warranty

Cisco TAC

SMARTnet, Smart Care, Smart Foundation

Enhanced 5 year warranty

SBSC

No support contracts

Varies by product

SBSC

Transactional support

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© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 65

Cisco Integrated Services Router Overview

An ISR right for every customer

Tina LamARTG

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 66

Today’s Branch Office

The Branch-Office Transformation

Limited Mobility and Limited

Disaster Recovery

Blended Security Threats;

Compliance

Saturated WAN and

Poor Response Time

Aging, Disparate Data and

Voice Networks

Inconsistent Branch Offices

and Branch Office-HQ

Solutions

Empowered Branch Office

High Availability, Unified

Wireless—Wireline Business

Self-Defending Networks

Optimized WAN;

Accelerated Applications

Unified Voice, Data, and Video

Network Platform

Consistent Branch Offices

and Branch-Office-HQ

Services

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 67

Network Total Cost of Ownership (TCO)

Capital expenditure is one element of the total cost of a system

Operational and opportunity costs outweigh capital expenditures

Capital Expenditures* (20%)

Operational Costs* (80%)

Troubleshooting

Maintenance

Skilled Technical Staff

Facilities

Lost Opportunity Costs

Missed or Delayed Business Opportunities Due to Unavailable Technologies

Network Costs = 20% Purchase, 80% Operations

Source: Gartner Group, 2005.

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 68

Overlay vs. Integrated

Overlay Appliances

Security Appliance

Router

Switch

Wireless LAN

Voice Appliance

Cisco ISR 2801 with integrated Voice, Wireless, Video, WAN Optimization and Switch

Integrated Services Router

WAN/App Optimizationvs.

Service Interoperability

Consistency

Interoperability

Tested

High Availability

System Support

Vendor accountability: network partner

Fewer maintenance contracts

Operational Efficiency

Fewer devices, management systems, user interfaces

Simplified troubleshooting

Investment Protection

Flexibility to evolve through system modularity

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 69

Solution Selling in the Branch OfficeAccelerate AT Pervasiveness and Router Migration or UpSell

More than 6M routers sold – Attach ATs (unified communications, security, mobility, and Cisco® WAAS) on every deal.

End of sale or end of life – Network Assessments show 50% of equipment is end-of-sale or end-of-life .

Symmetrical services – Ensure all remote sites offer same AT solutions.

Phased architectural approach – Offer pull-through services, continual upsell, and migration.

Customers – Optimize branch office with more services on a single device and lower TCO.

Sales and channels – Offer incentives for pull-through and solution sale

Opportunity with AT Attach: Cisco Access Router Market with ~80% market share, has typical technologies attached: UC, Security, Mobility, and

Cisco WAAS.

SecurityUC

Mobility WAAS

ISR

Cisco

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 70

Cisco Integrated Services Router Portfolio

Embedded Wireless, Security and Data

800 Series

2800 Series

3800 Series

1800 Series

1861

The Integrated Services Router Portfolio

High Density and Performancefor Concurrent Services

Embedded, Advanced Voice, Video, Data and Security ServicesP

erf

orm

an

ce

an

d S

erv

ice

s D

en

sit

y

Medium to Large BranchSmall Branch MediumBranch

860, 880, 890

3800 NOVPN

Small Office and Teleworker

NEW!

NEW!

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 71

Modular ISR Platform Positioning

382514 T1/E1(14Mbps)

38451 T3/E3

(45Mbps)

28516 T1/E1

(12Mbps)

28214 T1/E1(8Mbps)

28112 T1/E1(4Mbps)

1841 / 28011 T1/E1(2Mbps)

2/4 NM and 2 AIM slots for WAAS, IPS, VS, AXP, UCMaximum service density and future scalability

Suggested performance rates for ISRs with heavy features

Service Scalability

1 NM and 2 AIM slots for multi-services

1 / 2 AIM slots for multi-services

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 72

ISR Unified Communications Positioning

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 73

Full-featured Secure data &

Voice Router

Entry-levelIOS-based

Secure Router

Cisco 860, 880, 890 Fixed Router Comparison

WAN FE, ADSL*FE, ADSL2/2+*, VDSL2*, G.SHDSL

FE, ADSL2/2+*, VDSL2*, G.SHDSL

GE, FE

Security Basic Advanced Advanced Advanced

Voice No No Yes No

Unified Wireless No Yes Yes Yes

3G Option No Yes No No

POE Support No No 2 port 4 port

GE WAN No No No Yes

Managed FE LAN 4 port 4 port 4 port 8 port

Cisco 890 ISR

Data, Security, WLAN

Cisco 880 ISRData, Security, WLAN, 3G, Voice

Cisco 860 ISRData, Security, WLAN

High-PerformanceSecure Ethernet

Router

*Future

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 74

850/870/1800 Customer Migration Why Migrate to the New 860/880

Series?

Increased performance and memory

802.11n Wireless LAN

Unified Wireless Management

Voice with Survivability

True WAN Backup with 3G

G.SHDSL 2-wire G.bis support (second half 2009)

Pe

rfo

rma

nc

e a

nd

Se

rvic

es

De

ns

ity

Cisco 870

Cisco 850

Cisco 860 Models

Cisco 880 Models

Cisco 1800 Fixed Models

Cisco 890 Models

1811, 1812

Why Migrate to the New 890 Series?

Increased performance & memory compared to 1811/1812

GE/FE WAN ports

802.11n Wireless LAN with Dual radio – 2.4GHz & 5GHz

Increased VLAN (14) support

Unified Wireless Management with LWAAP support

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 75

ISR and UC500 Positioning

ISRs Unified Communications 500 Series

ISRs are designed, priced and positioned as Routing platforms with Security, UC, WLAN, WAN

Optimization options

UC500 is designed, priced, positioned as an IP Communications System with Switching, Basic

VPN / FW, and optional Wireless LAN

If customers want integrated WAN (T1, DSL, Cable), UC, Security and WLAN lead with ISRs

If a Small Business (SMB) wants an IP Communications platform with limited data /

Internet connectivity lead with UC500

ISRs offer flexible WAN, LAN, Voice, Security, and WLAN Options

UC500 has fixed LAN, Ethernet Uplink, limited WLAN and voice modularity

Cisco Communications Manager and CME supportNo CCM / SRST support. UC500 Series supports

networking with CME / CUE.

Consistent CME, CUE, IOS Voice Capabilities across both product families

Sold by UC Express and UC Advanced PartnersSold by UC Express, UC Advanced and SMB

Specialized Partners

1 Year – 90 Days HW Warranty, SMARTnet, SMB-SA 1 Year HW Warranty, SMARTnet

VIP, OIP, CTMP, Flat Pricing on Select CME SKUs only

VIP, OIP, Flat Pricing

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 76

Cisco 880/890 and SR520 Positioning

880/890 Series SR 520Series

Secure router as part of ISR portfolio with integrated broadband access , UC, WLAN, WAN backup options

Security gateway as part of SBCS portfolio with Switching, Basic VPN / FW, and optional Wireless LAN

If enterprise and SMB want integrated broadband access, UC, Security and WLAN, lead with 880

If small businesses want a dedicated security gateway, lead with SR520

Full security feature sets – FW, IPS, Content Filtering, IPSEC VPN, SSL VPN, EzVPN, DMVPN, GETVPN, OSPF, BGP, VRF-Lite

SMB focused security feature sets – FW, IPS, Content Filtering, IPSEC VPN, SSL VPN, DMVPN, OSPF

ISRs offer WAN, Voice, Security, and WLAN Options

SR520 has fixed LAN, Ethernet/ADSL Uplink, limited WLAN.

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 77

Access Routing Competitive Positioning

Cisco Juniper

Products Cisco 1800, 2800, 3800 J-series and SSG

WAN Interfaces

100+ WAN Modules: T1/E1, T3/E3,

OC3, 3G, DSL, GE, ATM, Cable

Modem, VSAT

Limited

WAN OptimizationIndustry leading and proven Cisco

WAAS architectureNone

Application Extension

Application Extension Platform

Network Access Control

IPS

Network Analysis Module

Video Surveillance

None

Unified CommunicationsFull support for centralized and

standalone UC solutionLimited

Security - VPNFull features. Innovation such as

GETVPNBasic IPSEC site to site VPN

Wireless LANIintegrated WLAN controller and

802.11a/b/g APIntegrated AP on SSG5/20 only.

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 78

DSL CPE Competitive Positioning

Cisco One Access Bintec Thomson

Key Products

Cisco 860, 880, 890 One20, One80 (data)

One100A, One180D, One200 (data/voice)

R230A, R230AW

R3400, R3800

TG787 (VDSL2) & TG789n (VDSL2)

Speedtouch 546 ADSL2+

Strengths Industry leading and proven features on security , QoS, routing, wireless and UC

High product quality and reliablity

Has global channels and support

•SHDSL.bis support on 2/4/8 wire

Fast DSL feature integration

Fast interop cycles

VDSL2 MM & GE WAN Port currently shipping

802.11n support

Weaknesses High dependence on French SPs

Lack of SW feature richness (Qos, Sec)

Lack of Adv Svcs: UC, AxP, VS, etc.

Lack of 11n, 3G integration

Product quality & stability

Lack of best of breed router, QoS, and security features

Support infrastructure

Focus on certain SPs only

Not a global player

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© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 79

Worldwide Distribution Program Updates

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 80

Fast Track speeds business

transactions and offers best-in-class

products at compelling price points.

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 81

Q4 Competitive Switching CIR Program

Objective:

Grow Cisco distribution wallet share and revenue for Catalyst switches

Strategy:

Deliver Cisco mindshare programs to achieve growth targets in distribution

Program:

Pay for performance rebates to distributors in Q4 FY09

Focus on distributors in all all theaters.

Goals set on NetPOS for switching

Details will be announced in each theater.

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 82

Q&A

Resources for distributors atwww.cisco.com/go/distribution

WW Distribution Operations Contact: [email protected]

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 83

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© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 84

Backup

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 85

Asia PAC Asia PAC Asia PAC Japan Japan

Q4 Fast Track Product Additions

AIR-LAP1142N-P-K9

AIR-LAP1142-PK9-PR

AIR-LAP1141N-P-K9

WS-C3750V2-24TS-S

WS-C3750V2-24TS-E

WS-C3750V2-24PS-S

WS-C3750V2-24PS-E

WS-C3750V2-48TS-S

WS-C3750V2-48TS-E

WS-C3750V2-48PS-S

WS-C3750V2-48PS-E

WS-C3560V2-24TS-S

WS-C3560V2-24TS-E

WS-C3560V2-24PS-S

WS-C3560V2-24PS-E

WS-C3560V2-48TS-S

WS-C3560V2-48TS-E

WS-C3560V2-48PS-S

WS-C3560V2-48PS-E

ASA5510-AIP10SP-K9

ASA5510-AIP20SP-K9

ASA5505-U-AIP5P-K9

ASA5505-AIP5P-K9

CP-7945G=

CP-7942G=

eDelivery Licenses

L-ASA-SSL-100=

L-ASA-SSL-250=

L-ASA-SSL-25=

L-ASA-SSL-50=

L-ASA-SSL-10=

L-ASA5505-10-UL=

L-ASA5505-10-50=

L-ASA5505-SEC-PL=

AIR-LAP1141N-A-K9

AIR-LAP1141N-E-K9

AIR-LAP1142N-A-K9

AIR-LAP1142N-C-K9

AIR-LAP1142N-E-K9

AIR-LAP1142N-K-K9

AIR-LAP1142N-N-K9

AIR-LAP1142N-S-K9

AIR-LAP1142N-T-K9

AIR-PWRINJ3=

AIR-PWRINJ4=

ASA5505-50-AIP5-K8

ASA5505-50-AIP5-K9

ASA5505-U-AIP5P-K8

ASA5505-U-AIP5P-K9

ASA-SSM-AIP-10-K9=

ASA-SSM-AIP-20-K9=

CAB-SFP-50CM=

CISCO887V-K9

CISCO887V-SEC-K9

CISCO888G-K9

CISCO888GW-GN-A-K9

CISCO888GW-GN-E-K9

CISCO891-K9

CISCO891W-AGN-A-K9

CISCO891W-AGN-N-K9

CISCO892-K9

CISCO892W-AGN-E-K9

HWIC-1ADSLI=

HWIC-3G-GSM=

HWIC-4ESW=

HWIC-4ESW-POE=

HWIC-4T=

LL-C2960=

LL-C2960G=

PWR-2801-AC-IP=

PWR-2811-AC-IP=

PWR-2821-51-AC-IP=

SL-CNFIL-88x-1Y=

SL-CNFIL-88x-2Y=

SL-CNFIL-88x-3Y=

VIC2-2BRI-NT/TE=

VIC2-2FXO=

VIC2-2FXS=

VIC-2BRI-NT/TE=

VWIC-1MFT-E1=

VWIC2-1MFT-T1/E1=

WIC-1ADSL=

WIC-1ADSL-I-DG=

WIC-1B-S/T-V3=

WIC-1DSU-T1-V2=

WIC-1SHDSL-V3=

WIC-1T=

WIC-2T=

GLC-FE-100FX=

GLC-GE-100FX=

GLC-LH-SM=

GLC-SX-MM=

GLC-T=

GLC-ZX-SM=

WS-C2960-48PST-L

WS-C3560-24PS-E

WS-C3560-24PS-S

WS-C3560-24TS-E

WS-C3560-24TS-S

WS-C3560-48PS-E

WS-C3560-48PS-S

WS-C3560-48TS-E

WS-C3560-48TS-S

WS-C3560-8PC-S

WS-C3560G-24PS-E

WS-C3560G-24PS-S

WS-C3560G-24TS-E

WS-C3560G-24TS-S

WS-C3560G-48PS-E

WS-C3560G-48PS-S

WS-C3560G-48TS-E

WS-C3560G-48TS-S

WS-CE520G-24TC-K9

WS-G5483=

WS-G5484=

WS-G5486=

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 86

Catalyst 2960

Service Offering vs. Warranty Deliverables

SMB Series

Service/Support FeaturesCisco SMARTnet/SMARTnet Onsite

Cisco Warranty

HW Coverage & DurationAll Cisco hardware

1 & 3 year renewable contracts

Replacement parts for defective

HW

SW Coverage & DurationAll Cisco software

1 & 3 year renewable contracts

Media on which SW resides will be

defect-free

TAC Technical Support Yes, 24x7 No

OS Updates/Upgrades Yes Yes (Cisco.com)

Web SupportFull registered access to Cisco.com

Guest access to Cisco.com

Parts Replacement

Next Business Day (NBD)

Premium Services –

NBD Onsite

8x5x4, Onsite

24x7x4, Onsite

24x7x2, Onsite

Advanced Replacement

Ships within 10 days of RMA

creation

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 87

Catalyst at-a-glance

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 88

Cisco Small Business at-a-glance

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 89

LAN Base Feature SetSpring’09 Additions

LAN Base Image IP Base image

EnergyWise PH1.0 No Yes

Identity Enhancements Yes Yes

Community PVLAN support No Yes

Local Web Auth Yes Yes

QinQ No Yes

Smart Call Home No Yes

Policy Based Routing No Yes

Switch and IP phone interaction NA NA

NMSP No No

ID 4.0 Voice Vlan assignment Yes Yes

ID4.1 Filter ID and per use ACL Yes Yes

IPV6 reformation NA Yes

QinQ on K5 No Yes

Individual drop counter via CLI NA NA

Management IPV6 port Yes Yes

Ethertype ClassificationWith HP Premium

LicenseNA

HSRP v2 IPV4/IPV6 No No

VRF lite NSF support No No

EEM and EOT integration No No

IPV6 MLD snooping V1 and V2 Future for Spiderman Yes

All Mibs (EBAY MiBs a priority) Yes Yes

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 90

LAN Base Feature SetLAN Base Image

IP Base image

VLANs Yes (2K for Windu) 2K for Windu

10G Uplink Use Yes (with License) Yes

Auto-MDIX Yes Yes

802.1w / 802.1s Yes Yes

STP Instances Up to 16 16

802.3ad LACP Yes Yes

802.1p/802.1q Yes Yes

Port Security Yes (only 1024 MAC) Yes

DHCP Snooping Yes Yes

Dynamic ARP inspection Yes Yes

802.1x Web-Auth Yes Yes

802.1x (w/ Guest VLAN & VLAN Assignment) Yes Yes

802.1x with Multiple authenticated, multi-host Yes Yes

MAB (MAC Authentication Bypass) Yes Yes

802.1x w/ MDA Yes Yes

802.1x and MAB with ACL assignment Yes Yes

802.1x w/ Open Access Yes Yes

802.1x w/ MAB/WebAuth per port QoS rate limiting No** No**

802.1x Auth-Fail VLAN Yes Yes

802.1x Wake on LAN Yes Yes

802.1x (Auth-Fail VLAN, Critical Auth, Accounting) –Remaining Summer’08 Identity features

Yes Yes

** Not available on the Catalyst 4500 today

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 91

LAN Base Image IP Base image

Source port Filtering (Private VLAN) Yes Yes

802.1p priortization Yes Yes

CoS to DSCP Map Yes Yes

DSCP to CoS Map Yes Yes

DSCP to egress queue mapping Yes Yes

Voice VLAN Yes Yes

SPAN (# of sessions) – Port Mirroring Yes (2 sessions)Yes (8 bi

directional sessions)

ACL Logging Yes Yes

PAgP Yes Yes

Broadcast Suppression Yes Yes

Storm Control Yes Yes

Jumbo Frames Yes Yes

HSRP No Yes

VRRP No Yes

GLBP No Yes

WCCP No Yes

ISL Trunk Yes Yes

L2PT & Q-in-Q No Yes

Netflow No Yes ?

LAN Base Feature Set

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 92

LAN Base Image IP Base image

Auto QoS No Yes

VTP Yes Yes

Ingress Policing Yes Yes

Trusted Boundary (LLDP & CDP Based) Yes Yes

DHCP Server Yes Yes

Bootup GOLD Yes Yes

RACL (DSCP based) Yes Yes

VACL & PACL Yes Yes

Routing – RIP, Static Yes Yes

EIGRP Stub No Yes

IGMP Yes Yes

IGMP Snooping Yes Yes

QoS Packet header re-write No (?) No (?)

PIM SM/DM No Yes

MLD Snooping No Yes

802.3x – Flow Control Yes Yes

PoE (up to 15.4W only) Yes Yes

No. of Security ACE Yes (4K entries) Yes

No. of QoS Filter’s Yes (4k entries) Yes

MAC Based Access List Yes Yes

** Only LLDP Based Trust Boundary

LAN Base Feature Set

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 93

LAN Base Image IP Base image

Flex Link No Yes

PVST+ No Yes

RPVST+ No Yes

STP Enhancements Yes Yes

Auto-Voice VLAN (part of Auto QoS) No Yes

Time based ACL Yes Yes

MVR No Yes

EPoE/PoE+ No Yes

EEM No Yes

CDP/CDPv2 Yes Yes

SSO No Yes

RPR Yes Yes

HSRP/VRRP No Yes

IP Source Guard Yes Yes

TDR No Yes

Control Plane Policing Yes Yes

UDLD Yes Yes

ISSU No Yes

Multihop SXP (CTS) No Yes (Fall’08)

Multicast Filtering Yes Yes

MAC address Filtering Yes Yes

LAN Base Feature Set

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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 94

LAN Base Image IP Base Image

BOOTP Yes Yes

Config File Yes Yes

Console Access Yes Yes

Copy Command Yes Yes

Debug Commands Yes Yes

Diagnostic Tools Yes Yes

Downloading Software Yes Yes

Event Log Yes Yes

Factory Default Settings Yes Yes

File Management Yes Yes

Interface Access (Telnet, Console/Serial, Web) Yes Yes

LLDP/LLDP-MED Yes Yes

SNMP (including SNMv3) Yes Yes

Device Management Yes Yes

Passwords and Password clear protection Yes Yes

Port Monitoring (interface Stats) Yes Yes

Port Status Yes Yes

RADIUS/TACACS+ (AAA) Yes Yes

sFLOW No No

SSHv2/Secure Copy, FTP, SSL, Syslog, Sys Information Yes Yes

Time Protocols (SNTP, TimeP) Yes Yes

Traffic Mirroring (SPAN) Yes Yes

USB Device Support No No

RSPAN Yes Yes

ERSPAN No No

RMON Yes Yes

L2 Traceroute Yes YesSmartports (Role based MACRO) No YesL2 Debug Yes Yes

LAN Base Feature SetManagement and Configuration