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© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 1
Cisco Distribution Q4 Product Briefing- APAC & Japan Theaters
May 11, 2009
Cisco Confidential
WW & Theater Distribution Operations
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 2
Agenda
Catalyst Switching Update
• Catalyst 4500 Amy Chan
• Catalyst 3750/3560/2960 Al Kotob
• Small Business Series Michael Nguyen
• Catalyst and Small Business Series Positioning
Integrated Service Router Update
• ISR: 800/1800/2800/3800 Tina Lam
Worldwide Distribution Program Update
Q&A
© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 3
Cisco Catalyst 4500 Series
Amy ChanCSSTG
Changing the Game
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 4
Catalyst 4500-E SwitchAddressing Business Needs
EnergyWise to monitor, report and control power usage
SmartCall Home and SmartFoundation offerings
Operational Cost Benefits
Identity based security and flexible authentication.
NAC and TrustSec (software) support for compliance
Security
30W (PoE plus) line card to power new devices.
EEM*, SmartPorts for deployment. Multicast for video
Application Delivery
Lower price supervisor (Sup 6L-E) for 4500-E
Lower price PoE line card and LAN Base bundle.
Capital Cost Benefits
*EEM: Embedded Event Manager
New
New
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 5
Enterprise Services IOS
IP Base IOS
Enhanced L3
IP Base IOS
Basic L3 PVST+, Bi-dir PIM
CoPP, ISSU, SSO
EIGRP-Stub, EnergyWise
SMART Call Home, EEM,
Smartports, FlexLink
VRF Lite, FHRP,
OSPF, BGP, EIGRP,
IPSLA, NMSP
New
WS-X45-SUP6-EList $20,000
WS-X45-SUP6L-EList $12,000
E-series Supervisors: 24-Gbps/ slot, TwinGig Uplinks, Back Compatible with Classic LCs
Catalyst 4500 E–Series SupervisorsPerformance and Next Generation Services with Investment Protection
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 6
INL
INE
PO
WE
R
$11,995
$9,495
$7,495
DA
TA
$5,495
6G (Classic) 24G (E-Series)
Catalyst 4500 – 10/100/1000 Line Cards Leadership with Investment Protection
WS-X4648-RJ45V+E
WS-X4648-RJ45V-E
WS-X4548-GB-RJ45V WS-X4548-RJ45V+
WS-X4548-GB-RJ45
Jumbo frame support on E-Series
Line Card
PoE Plus Ready (30W/port inline power)
PoE 802.3af and Cisco ePoE support
PoE Policing and Monitoring
Energywise
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 7
How Does this help your customers?Cut Costs, Simplify Operations, Accelerate Innovation
Support high-speed wireless (802.11n)
Support rich media applications
Power greater range of devices
Support network virtualization
Automate routine tasks
Smart Call Home
New entry level modular offering
Reduce energy costs across network
Integrated security & threat control
Simplify Operations
Cut Costs
Accelerate Innovation
Support mobility deployments
Increase collaboration
Support new devices
Improve asset utilization
Simplify deployments
Improve response time
Reduce capital expense
Lower operating expenses
Reduce risk
What CapabilityHow
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 8
What to Sell - ExamplesHow
How does this help you?Increased Revenue Opportunities
PoE and GE adoptions
Wireless 802.11n adoptions
UC implementations
Migrate 4003/4006 to 4500-E
Up sell 4500 to 4500-E
HP 5400 to Catalyst 4500 / 4500-E
Green FieldRevenue
Migration Revenue
Advanced Technologies
Migration
Up sell
Competitive opportunities
Security, Wireless, UC services
Identify outdated competitive and Cisco switches
PCI, HIPAA compliance
ServiceRevenue
Design, implement LAN services
Network audits and assessments
Security assessments
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 9
Competitive Challenges
• Competitive pressure in a customer segment that:
Needs only basic product features and services
Is unwilling to pay for premium Cisco offerings that it regards as overkill
• Competitors are advancing in that segment by:
Offering products and services that meet minimum customer needs
Pricing products much lower than their Cisco base solutions
Offering lifetime warranty and free software updates
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 10
What’s New?
New Bundle Offerings
New Limited Lifetime Warranty & Software Upgrade Policy
Lower Service Pricing
How to Close the Deal
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 11
What’s New?
New Bundle Offerings
New Limited Lifetime Warranty & Software Upgrade Policy
Lower Service Pricing
How to Close the Deal
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 12
Pricing on Catalyst 4503E/4506E Bundles
4503E/4506E
(w/o PS) PID Availability
SMARTnet
Reduction
Smart
Foundation
Reduction Discount Price
4503-E Bundle
WS-C4503E-
S6L-48V+
Orderable NOW,
shipping in mid May 44% 45% 46% off list $11,000
4506-E Bundle
WS-C4506E-
S6L-96+
Orderable NOW,
shipping in mid May 44% 45% 44% off list $18,000
4503E/4506E
(w/ PoE AC
PS) PID Availability
SMARTnet
Reduction
Smart
Foundation
Reduction Discount Price
4503-E Bundle
(includes 1300W)
WS-C4503E-
S6L-1300
Orderable and
shipping in late May 44% 45%
46% off list +
List Price of
Power Supply $12,495
4506-E Bundle
(includes 1300W)
WS-C4506E-
S6L-1300
Orderable and
shipping in late May 44% 45%
44% off list +
List Price of
Power Supply $19,495
4506-E Bundle
(includes 2800W)
WS-C4506E-
S6L-2800
Orderable and
shipping in late May 44% 45%
44% off list +
List Price of
Power Supply $19,995
4506-E Bundle
(includes 4200W)
WS-C4506E-
S6L-4200
Orderable and
shipping in late May 44% 45%
44% off list +
List Price of
Power Supply $21,995
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 13
High Feature IP Base and Enterprise IOS Images
Catalyst 4506-E 10GE Configurations96 Port 10/100/1000 PoE Plus with 10GE Uplinks
Lis
t P
ric
ing
SUP 6-E($40,000)
SUP V-10GE($38,500)
Basic Layer 3
Enhanced Layer 3
Enhanced Layer 3SUP 6L-E
($32,000)
Highest PerformanceHighest Scalability Highest ServicesVRF-Lite, IPSLAHardware IPv6
High PerformanceNetFlowVRF-Lite, IPSLALayer 3 Services
High performance
10GE support
Energywise, EEMGOLD, AutoQoSSmart Call Home
LAN Access Bundle
New Bundle!
Note: Add Power supplies based on requirements
SUP6L-E($18,000)
Layer 2LAN Base IOS ImageHigh PerformancePoE Plus ready linecards
Base wiring closet featuresAdd: Enable 10GE uplink - $4,000
Add: IP Base (includes 10GE uplink) - $10,000
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 14
Catalyst 4506-E 10/100/1000 PoE Plus BundleLayer 2 Wiring Closet Bundle with LAN Base IOS Image
C4506-E Bundle
4506-E Chassis• WS-C4506-E
SUP6L-E• WS-Sup6L-E
96 Port 10/100/1000 PoEP• WS-X4648-RJ45+V
LAN Base IOS Image
Reduced Service Pricing
44% SMARTnet Reduction
45% Smart Foundation
Reduction
Bundle Price = $18,000
Add: Enable 10GE = $ 4,000
Add: IP Base Upgrade(10GE included) = $10,000
Availability—April 2009 (Worldwide) 44% Off List
LAN Base IOS Image Contains Basic Access Layer
Functionality with Upgrade Option to IP Base License
WS-C4506E-S6L-96V+
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 15
High Feature IP Base and Enterprise IOS Images
Catalyst 4503-E 10GE Configurations48 Port 10/100/1000 PoE Plus with 10GE Uplinks
Lis
t P
ric
ing
SUP 6-E($28,500)
SUP V-10GE($27,000)
Basic Layer 3
Enhanced Layer 3
Enhanced Layer 3SUP 6L-E
($21,500)
Highest PerformanceHighest Scalability Highest ServicesVRF-Lite, IPSLAHardware IPv6
High PerformanceNetFlowVRF-Lite, IPSLALayer 3 Services
High Performance10GE supportEnergywise, EEMGOLD, AutoQoSSmart Call Home
LAN Access Bundle
New Bundle!
Note: Add Power supplies based on requirements
SUP6L-E($11,000)
Layer 2LAN Base IOS ImageHigh PerformancePoE Plus ready linecards
Base wiring closet featuresAdd: Enable 10GE uplink - $4,000
Add: IP Base (includes 10GE uplink) - $10,000
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 16
Catalyst 4503-E 10/100/1000 PoE Plus BundleLayer 2 Wiring Closet Bundle with LAN Base IOS Image
C4503-E Bundle
4503-E Chassis• WS-C4503-E
SUP6L-E• WS-Sup6L-E
48 Port 10/100/1000 PoEP• WS-X4648-RJ45+V
LAN Base IOS Image
Reduced Service Pricing
44% SMARTnet Reduction
45% Smart Foundation
Reduction
Availability—April 2009 (Worldwide) 46% Off List
LAN Base IOS Image Contains Basic Access Layer
Functionality with Upgrade Option to IP Base License
WS-C4503E-S6L-48V+
Bundle Price = $11,000
Add: Enable 10GE = $ 4,000
Add: IP Base Upgrade(10GE included) = $10,000
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 17
Stocking Bundles with Power SuppliesOrderable and shipping in late May 2009
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 18
IOS Features Comparison—LAN Base vs. IP Base Features LAN Base Image IP Base Image
10G Uplink Use Yes - $4k License Yes
SPAN (# of Sessions)—Port Mirroring 2 sessions 8 sessions
Energywise No Yes
Location Services No Yes
SmartCallHome No Yes
HSRP and VRRP No Yes
GLBP No Yes
L2PT and Q-in-Q No Yes
Auto QoS No Yes
EIGRP Stub No Yes
PIM SM/DM No Yes
MLD Snooping No Yes
Flex Link No Yes
PVST+ & RPVST+ No Yes
Auto-Voice VLAN (part of Auto QoS) No Yes
EEM No Yes
Smartports (Role-Based MACRO) No Yes
TDR No Yes
Multihop SXP (CTS) No Yes
Ships with 4506/4503-E Bundles
Upgrade ($10,000)*LAN Base includes basic routing: RIP, static routes
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 19
Catalyst 4506-E LAN Base vs. Competitor
FeaturesCatalyst 4506-E96 Port Bundle
Example: ProCurve 5412
96 Port Bundle
Base Layer 2 features – STP/RSTP, QoS, 802.1x, IGMP Snooping, PoE, DHCP Snooping, DAI, IP SourceGuard
$18,000 $13,996
4 - GE SFP Uplinks IncludedPurchase Separately
+$3,499
10GE Upgradeability License Separate Module
Power Supply Purchase Separately
$1,495Included
Field Replaceable Switch Fabric
Field Replaceable Control Plane
Storm Control
CDP/CDPv2
Layer 2 Debug
QoS Re-write
Layer 2 TraceRoute
RSPAN
Total $19,495 $17,495
Premium 11%
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 20
Catalyst 4503-E LAN Base vs. Competitor
FeaturesCatalyst 4503-E48 Port Bundle
Example: ProCurve 5406
48 Port Bundle
Base Layer 2 features – STP/RSTP, QoS, 802.1x, IGMP Snooping, PoE, DHCP Snooping, DAI, IP SourceGuard
$11,000 $6,998
4 - GE SFP Uplinks IncludedPurchase Separately
+$3,499
10GE Upgradeability License Separate Module
Power Supply Purchase Separately
$1,495Included
Field Replaceable Switch Fabric
Field Replaceable Control Plane
Storm Control
CDP/CDPv2
Layer 2 Debug
QoS Re-write
Layer 2 TraceRoute
RSPAN
Total $12,495 $10,497
Premium 19%
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 21
Catalyst 4506-E/4503-E IP Base vs. Competitor
Features4506-E/4503-E IP
Base License $10,000
Exmaple: ProCurve 5412/5406Bundles
10GE UplinksPurchase Module
$5,099
AutoQos
EnergyWise
Location Services
SmartPorts
SmartCallHome
TDR
PVST+
Embedded Event Manager (EEM)
Expanded ACL Support (32K)
Time Based ACLs
MLD
PIM SM/DM License - $2,999
802.1x Full Capability (User Identity) License - $5,499
Total +$10,000 +$13,597
Premium 4506E: -5% 4503E: -7%
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 22
Catalyst 4500 Bundles vs. HP ProcurvePrice comparison with 10G uplink configuration
* Power supplies scaled to power half the ports with Class 3 devices
Price competitive LAN Base offering for up to 240 ports
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 23
What’s New?
New Bundle Offerings
New Limited Lifetime Warranty & Software Upgrade Policy
Lower Service Pricing
How to Close the Deal
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 24
Changes to Limited Lifetime Warranty and Software Upgrade PolicyAvailable Now
Old NewHW Software HW Software
4500 & 4500-E
90-day 90 day LLW Lifetime Base Images (LAN Base & IP Base)
90-day Premium Images
3K-E 90-day 90 Day LLW Lifetime Base Images (LAN Lite, LAN Base & IP Base)
90-day Premium Images
3K LLW Lifetime LLW Lifetime Base Images (LAN Lite, LAN Base & IP Base)
90-day Premium Images
LLW Details•Effective: Product purchased May 1, 2009. Customers purchasing within 30 days of the effective date will also be entitled to LLW•Term: Limited lifetime (5 years for power supplies and fans, 5 years after EoS for everything else)•*Includes: 10 business day advanced parts replacement
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 25
What’s New?
New Bundle Offerings
New Limited Lifetime Warranty & Software Upgrade Policy
Lower Service Pricing
How to Close the Deal
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 26
Smart Foundation for 4500-EAvailable Now
Increase service attach rates Bridge the gap between 90-day warranty and SMARTnet
5-Year Service Bundle @ 40% Discount
NBD hardware replacement
8 AM–5 PM access to TAC
Online troubleshooting
Software updates for bugs
Position against HP
ProCurve’s Lifetime Warranty
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 27
Compare Cisco and HP Procurve’s Services
Service Element
HP Procurve Cisco
Warranty Care Packs WarrantySmart Foundation
(4503E, 4506E, 4507R-E, 2K, 3K/E)
SMARTnet
Duration of coverage
Lifetime
Mainly 3 years
Sometimes 1 year
Revised from 90 days to limited lifetime for 4500, 4500-E, and 3K-E
Already limited lifetime for 2Ks and non-E 3Ks
1-year renewable (45% < SNT NBD)
25% off 1-yr price for 3 yrs or 40% off 1-yr price for 5 yrs
Annual contracts
Multi-year contracts
TAC hours Vary 24x7 Not available 9x5 to SMB TAC 24x7 Cisco TAC
Web support Yes YesFor downloading SW releases only
Cisco.com SMB knowledgebase
Cisco.com knowledgebase
Advance hardware replacement (AHR)
NBD if parts are in stock, 2 days or more if not
13x5x4 AHR
24x7x4 AHR
24x7 SW
HW/SW support
10-day AHR NBD AHR
8x5xNBD AHR
8x5x4 AHR
24x7x4 AHR
24x7x2 AHR
On-site support
No Yes No No Yes
Bug fixes, updates and upgrades
Free for now as part of lifetime warranty, though policy is in slow-motion transition
Lifetime bug fixes & updates for LAN Lite, LAN Base & IP Base images
Free SW bug fixes
For-fee updates and upgrades.
Covers bug fixes, updates and upgrades within a licensed feature set
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 28
Catalyst 4500 Service OfferingsSpecial Bundle Service Pricing
WS-C4503 WS-C4506 WS-C4507R
WS-C4506E-S6L-96V+
WS-C4506E-S6L-1300
WS-C4506E-S6L-2800
WS-C4506E-S6L-4200
WS-C4503E-S6L-48V+
WS-C4503E-S6L-1300
SMART Net
1yr $1,764 $1,848 $2,770 $1,040 $956
SMART Foundation
1yr $970 $1,016 $1,524 $572 $526
3yr (25% off) $2,183 $2,287 $3,428 $1,287 $1,184
5yr (40% off) $2,911 $3,049 $4,571 $1,716 $1,578
• Service SKUs automatically loaded for Catalyst4500 products on Cisco Configurator
• Example pricing is for 8x5xNBD contracts
44% off 46% off
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 29
What’s New?
New Bundle Offerings
New Limited Lifetime Warranty & Software Upgrade Policy
Lower Service Pricing
How to Close the Deal
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 30
How to Close the DealCompetitive Offers
2960 LAN Lite Entry to Cisco Experience
20–30% Price Reductions
Limited Lifetime Warranty
New Models:
48-port 10/100; 2x 10/100/1000
8-port 10/100; Dual-Purpose Port
2975 Stackable Bundle More For Less
10/100/1000 PoE
Layer 2 LAN Base Image
Stackable Switch
Limited Lifetime Warranty
48-Port Bundle @ $13K
96-Port Bundle @ $23K
Smart FoundationEntry Level Support
3 Yr @ 25% Discount
5 Yr @ 40% Discount
NBD Hardware Replacement
8 AM–5 PM TAC Access
Online Troubleshooting;SW Bug Updates
4503E/4506E Modular BundleFlexible Upgrade Path
New Supervisor 6L-E
L2 LAN Base Image (lifetime bug fix & updates)
Upgradeable to IP Base and 10GE
Limited Lifetime Warranty
4503E @ $11K (no ps), 10/100/1000 PoE Plus, scalable from 48 to 96 ports
4506E @ $18K (no ps), 10/100/1000 PoE Plus, scalable from 96 to 240 ports
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 31
Winning Competitive Sales StrategiesPlay Offense!
Sales Strategy
Cisco Partner sales team proposes high-value, feature-rich Cisco-based solution.
Low cost competitor tries to jump in with a lower value, stripped down solution as a "bait and trap".
If customer is still absolutely convinced that low price is everything, and does not want value-add
capabilities, then these new lower-price Cisco offerings will help close the deal for a Cisco partner,
and keep the customer happy.
Partner can now use these new lower cost Cisco solutions to illustrate “you get what you pay for”
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 32
Catalyst 4500 Series Information• http://www.cisco.com/en/US/products/hw/switches/ps4324/index.html
Competitive Offerings• http://www.cisco.com/web/partners/sell/technology/switching/catalyst_competitive_
offerings.html
Competitive Offerings AAG• http://www.cisco.com/web/partners/downloads/partner/WWChannels/technology/ro
uting/Catalyst_Switching_Competitive_Offerings_aag.pdf
Limited Lifetime Warranty Q&A• http://www.cisco.com/web/partners/downloads/partner/sell/competitive/switching/li
mited_lifetime_warranty_qa.pdf
Software Update Policy Q&A• http://www.cisco.com/web/partners/downloads/partner/sell/competitive/switching/so
ftware_channel_qa.pdf
Partner Central – Campus Solutions• http://www.cisco.com/web/partners/sell/technology/switching/solutions/campus_sol
utions.html#~5
Partner Incentive Programs• http://www.cisco.com/web/partners/pr11/incentive/asiapac/index.html
Additional Resources
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 33
Upcoming Competitive TrainingSales Training
Date and Time
(Singapore Standard Time)Topic Registration Link
May 13, 2009
Wednesday
11:00am - 12:30pm
Accelerate Catalyst Switching - Winning in Turbulent
Times
Competitive Switching Overview (HP Procurve,
H3C/Huawei, Juniper, Nortel)
Presenter: Roy Osterberg,
Sr. Manager, Competitive Technical
Marketing, CSSTG
Competitive Win Sharing
Presenter: Cisco Account Teams
Competitive Switching Programs
Presenter: Amy Chan
Manager, Product Management, CSSTG
Register Here
System Engineer Training
Date and Time
(Singapore Standard Time)Topic Registration Link
May 7, 2009
Thursday
11:00am – 12:00noon
HP Procurve
Presenter: Roy Osterberg
Sr. Manager, Competitive Technical
Marketing, CSSTG
Register Here
May 14, 2009
Thursday
11:00am – 12:00noon
H3C and Huawei
Presenter: Yang Yang
Competitive Technical Marketing Engineer,
CSSTG
Register Here
May 21, 2009
Thursday
3:00pm – 4:00pm
Juniper EX Series Switches
Presenter: John Hastwell
Competitive Technical Marketing Engineer,
CSSTG
Register Here
May 27, 2009
Wednesday
11:00am – 12:00noon
Nortel
Presenter: Mitch Moore
Competitive Technical Marketing Engineer,
CSSTG
Register Here
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 34
Upcoming Partner Switching UpdateCisco Network Fabric Launch
Partner Webcast on Switching Solutions
May 19 2009 2:00pm - 3:30pm Singapore Time
Register here: https://ciscosales.webex.com/ciscosales/onstage/g.php?d=604073052&t=a
Covering what’s new in Catalyst Switching in detail:
• Catalyst 4500 Supervisor 6L-E
• 30 Watt PoEP linecards and 6000W power supply
• Catalyst 6500 VSS enhancements (MPLS, IPv6)
• New features on Catalyst 4500 Series
• Catalyst 3560v2 and 3750v2
© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 35
Cisco SMB Switching Update
11-MAY-2009
Al KotobLSBU
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 36
Agenda: Cisco SMB Switching Update
Cisco Catalyst PoE LAN Lite – New
Cisco Catalyst 2975 Update
Cisco Catalyst Series Limited Lifetime Warranty (LLW)
Catalyst Q4 Program Update
Cisco Small Business Series Update
Cisco Catalyst 2960 and Cisco SB Series Positioning
© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 37
Catalyst 2960 LAN Lite PoE – NEW!
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 38
Fast Ethernet in 8, 24- and 48-port configurations for small branch offices and wiring closets
New 8, 24 and 48 PoE models
Offers basic Layer 2 services with entry-level availability, security, PoE and QoS
• Scalable and secure network management
Simplified management and troubleshooting for lower total cost of ownership
CiscoWorks LMS, Cisco Network Assistant and Cisco Auto Smartports
Limited lifetime hardware warranty and software updates at no additional charge
Cisco Catalyst 2960 Series Switches
Fast Ethernet and Gigabit Ethernet and Power over Ethernet for entry-level enterprise and mid-market customers
Offers enhanced Layer 2+ intelligent LAN services:
• Availability
• Enhanced security
• Advanced quality of service (QoS)
Simplified management and troubleshooting for lower total cost of ownership
CiscoWorks LMS, Cisco Network Assistant and Cisco Smartports
Limited lifetime hardware warranty and software updates at no additional charge
Catalyst 2960 LAN Base Series Catalyst 2960 LAN Lite Series
Cisco ASICs for superior quality and hardware and software integration
Now with
POE
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 39
Cisco Catalyst 2960 LAN Lite IOS
Entry-level Catalyst 2960 switches
Similar to existing 2960 LAN Base switches except:
• Basic QoS, PoE, Security and availability
• 10/100 switching and 10/100 POE with Gigabit uplinks
• Lower total cost of ownership
Limited lifetime hardware warranty
Software updates at no additional cost
Cisco Catalyst 2960 LAN Lite IOS
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-426409-00 39
Designed for
Small Branches
and Wiring Closets
Part Number Description
WS-C2960-8TC-S 8 Ethernet 10/100 Ports with One Dual-Purpose Uplink
WS-C2960-24-S 24 Ethernet 10/100 Ports with LAN Lite
WS-C2960-24TC-S 24 Ethernet 10/100 Ports and Two Dual-Purpose Uplinks
WS-2960-24PC-S 24 Ethernet 10/100 PoE Ports and Two Dual-Purpose Uplinks
WS-2960-24LC-S 24 Ethernet 10/100 Ports (8 PoE) and Two Dual-Purpose Uplinks
WS-C2960-48TT-S 48 Ethernet 10/100 Ports and Two Copper Uplinks
WS-C2960-48TC-S 48 Ethernet 10/100 Ports and Two Dual-Purpose Uplinks
WS-2960-48PST-S 48 Ethernet 10/100 POE Ports 2 10/100/1000 BASE-T ports and 2 SFP ports
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 40
PID Access Ports Uplink Ports POE Support List Price
WS-C2960-48PST-S 48 10/100 POE 2 10/100/1000 & 2 SFP7.7 Watts
48 ports$3495
WS-C2960-24PC-S 24 10/100 POE 2 10/100/1000 or SFP15.4 Watts
24 ports$1995
WS-C2960-24LC-S 24 10/100 - 8 POE 2 10/100/1000 or SFP15.4 Watts
8 ports$1295
Target Customer Positioned for small branch offices
Customers migrating from unmanaged to scalable managed networks
Customers who want industry-leading quality, service, and support
Customers with small IT staffs and need easy to use management tools
Play Offense Counter competitive threats at the edge
Attack competition with economical solution
Catalyst 2960 LAN Lite PoE SwitchesJune 2009
Up-sell Opportunities Identify Cisco UC solutions
Propose Catalyst 2960 LAN Base and Catalyst 3560 PoE for enhanced intelligence, QoS, Security & availability
WPL Orderability June 2nd, 2009. FCS June 8th 2009
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 41
1000BaseT Uplinks:
Catalyst 2960-24TT-L
Copper/ Fiber Uplinks:
Catalyst 2960-24TC-L
Catalyst 2960-24TC-S
1000BaseT Uplinks:
Catalyst 2960-48TT-L
Catalyst 2960-48TT-S
Copper/ Fiber Uplinks:
Catalyst 2960-48TC-L
Catalyst 2960-48TC-S
Catalyst 2960-24PC-L
Catalyst 2960-24LC-L
Catalyst 2960-24PC-S
Catalyst 2960-24LC-S
Catalyst 3560-8PC (fanless)
Competing against ProCurve 2610 SeriesProduct Compete With
ProCurve Switch 2610-24 (J9085A)
ProCurve Switch 2610-48 (J9088A)
ProCurve Switch 2610-24/12PWR (J9086A)
ProCurve Switch 2610-24-PWR (J9087A)
ProCurve Switch 2610-48-PWR (J9089A)Catalyst 3560-48PS-S
Catalyst 2960-48PST-L
Catalyst 2960-48PST-S
New!
New!
© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 42
Catalyst 2975 Update
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 43
Target 96-port
Commercial Branch
Offices and Wiring
Closets
Catalyst 2975 Update
High speed stacking with unified stack management for up to nine switches
Official support for cross-stack EtherChannel, Flexlink, and SPAN
L2+ intelligent services for enhanced security, quality of service, and availability to enable Cisco Unified Communications
Limited lifetime hardware warranty
Software updates at no additional charge
43
Cisco® Catalyst® 2975GS-48PS-L
May
2009
Uses Cisco ASICs for superior quality and hardware and software integration
SKU Access Ports Uplink Ports Old List Price
New List Price
Delta
WS-C2975GS-48PS-L 48 10/100/1000 PoE 4 SFP $13,000 $10,000 -$3,000
WS-C2975GS-96PS-LM Two units of 2975GS-48PS-L $23,000 $20,000 -$3,000
New
© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 44
Catalyst Limited Lifetime Warranty – Update
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 45
Catalyst LLW & SW Update Policy - Update
New changes (HW and SW) effective for products purchased beginning 01-MAY-2009
Software Policy changes
• Lifetime enhancements available for Base and Lite Images
• Premium SW packages to require Service purchase for SW updates
• Software Updates requires login to Cisco.com registered access
Limited Lifetime Warranty (LLW) policy
• 5 years for power supplies and fans, 5 years after EoS for everything else
• Customers purchasing within 30 days of the effective date will also be entitled to LLW (C4K, C3k-E)
• Does not include TAC support
• Advanced parts replacement within 10 business days
• Entitlement by HW serial number
Current NewHardware Software Hardware Software
C4500 90-day 90 Days* LLW Lifetime Base Images
90 Days Premium Images*
C3K-E 90-day 90 Days* LLW Lifetime Base Images
90 Days Premium Images*
C3K (non-E) LLW Lifetime LLW Lifetime Base Images
90 Days Premium Images*
C2K LLW Lifetime LLW Lifetime (No change)
Base & Lite Images
* 90 Day support covers only media & compatibility with release notes
© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 46
Catalyst Q4 Program Update
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 47
Catalyst 3500XL
Catalyst 2900XL
Catalyst 1900
$12B Migration Opportunity
Units To Migrate Opportunity Size
4M $12B
Catalyst 3750, 3750-E
Partner Profitability with Customer Migration
Catalyst 3560, 3560-E
Catalyst 2960
http://www.cisco.com/web/partners/sell/technology/switching/solutions/campus_solutions.html#~4
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 48
Call To Action Mine Cisco and competitive installed base
Sell into market trends
• Higher bandwidth and PoE requirements
across many technologies
• Requirement for high availability in network
Trade-ins add discount flexibility to win
• TMP Trade-in Credits
• Competitive Exchange Trade-in Credits
Use margin enhancing programs
• OIP
• TAP
Drive TAC and partner professional services
• Design, consulting and implementation
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 49
Cat 2K / 3K Q4’FY09 Channel Plan
End-User
Disti
Market Velocity / Revenue Impact
CTMP
FT Accelerate
WW
New in USC
Core
Accelerator
LLW & SW
Update Policy
CIR / MBO
WW
Partners
Trade-in
Accelerator
Program
Core
Accelerator
WWOIP
DSA
Deal Desk
Network
Assessment
WW
NEW – Q4FY09
Current Programs
Partners
Reward
Program
Disti’s
Reward
Program
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 50
Channel Programs - landscape
Program Partner Reach Recruit Enable Grow Theater
Fast Track Disti, Partners x x x WW
OIP, TAP Partners x WW
Core Accelerator Partners x WW
CTMP Partners x WW
Network Assessment Partners x WW
DSA Partners x WW
MDF Disti, Partners x x x WW
MBO/CIR Disti / partners x x WW
Partner Rewards Partners x x WW
Disti Rewards Disti x x WW
© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 51
Cisco Small Business update
Michael NguyenSBBU
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 52
Managed
Price-P
erf
orm
ance
Function, Flexibility, Scalability
Smart
Smart Switches (SLM2xx)
Managed switches (SRW, SFE, SGExx)
Cisco Small Business Switching Portfolio
Enhanced QoS, Security and availability
8 to 48-port 10/100 and Gigabit configurations
Cluster/Stacking
POE and non-POE options
Simplified configuration and troubleshooting
Designed for Small Office-wide infrastructure
Unmanaged
Unmanaged (SD/SRxxx)
Basic QoS, Security and availability
Simple, Basic Web Managed interface
5 to 48 port 10/100 and Gigabit configurations
POE and non-POE options
Ideal for small workgroups
Plug-and-play simplicity – no VLANs or QoS
5-port to 24-port 10/100 and Gigabit configurations
Desktop and Rackmount
End-user installed and supported
Pri
ce-P
erf
orm
an
ce
Function, Flexibility, Scalability
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 53
Unmanaged Smart Managed
10/100 FE10/100/1000
GbE10/100 FE
10/100/1000 GbE
10/100 FE 10/100/1000 GbE
SD2xx
SR2xx
SD20xx
SR20xxSLM2xx SLM20xx
SRW2xx
SFE20xx
SRW20xx
SGE20xx
Ad hoc networking
Lowest cost
Convenience
Fit on Desk
DIY
Basic networking
Basic Management
Basic segment into workgroups
Basic Security and QoS
Low voice/video
Office-wide infrastructure
Standards-based managememt
Granular security and QoS
Scalability
Availability
Cisco Small Business Series Switching Portfolio
5 pt Desk 8 pt Desk
16 pt Rack
24 pt Desk 24 pt Rack
24 pt w/Gig uplinks
5 pt Desk 8 pt Desk
16 pt Rack
24 pt Compact
24 pt Rack
24 pt 24 pt w/2 Gig
24 pt POE 24 pt Stack
24 pt POE Stack
48 pt POE Stack
48 pt 48 pt POE
24 pt
48 pt
8 pt PD
5 pt PD
8 pt 8 pt w/Gig 8 pt POE
24 pt 24 pt w/POE
48 pt 48 pt w/POE
8 pt 8 pt w/Gig 8 pt POE
16 pt 24 pt
48 pt 24 pt w/POE
48 pt 48 pt w/POE 48 pt 48 pt w/POE
24 pt 24 pt w/POE24 pt 24 pt w/POE
SRW
SFE SGE
8 pt POE Desk
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 54
Unmanaged Smart Managed
10/100 FE 10/100/1000 GbE 10/100 FE10/100/1000
GbE10/100 FE 10/100/1000 GbE
SD/SR2xx SD/SR20xx SLM2xx SLM20xx SRW2xx/ SFE20xx SRW20xx/ SGE20xx
Address Gigabit Growth
5 pt Desk 8 pt Desk
16 pt Rack
24 pt Desk 24 pt Rack
24 pt w/Gig uplinks
24 pt 24 pt w/2 Gig
24 pt POE 24 pt Stack
24 pt POE Stack
48 pt POE Stack
48 pt 48 pt POE
8 pt 8 pt w/Gig 8 pt POE
24 pt 24 pt w/POE
48 pt 48 pt w/POE
48 pt 48 pt w/POE
24 pt 24 pt w/POE
SRW
SFE SGE
8 pt Desk
16 pt Rack
24 pt Compact
24 pt Rack
5 pt Desk
24 pt
48 pt
8 pt PD
5 pt PD
8 pt 8 pt w/Gig 8 pt POE
16 pt 24 pt
48 pt 24 pt w/POE
48 pt 48 pt w/POE
24 pt 24 pt w/POE
Qtr Revs M $’s
Source: Dell’Oro Group 4Q08
8 pt POE Desk
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 55
5 pt Desk 8 pt Desk 24 pt 24 pt w/2 Gig
24 pt Stack
24 pt POE Stack
48 pt
24 pt
48 pt
8 pt
24 pt
48 pt
48 pt
24 pt
8 pt 8 pt w/Gig
16 pt 24 pt
48 pt
48 pt
24 pt
16 pt Rack
24 pt Desk 24 pt Rack
24 pt w/Gig uplinks
8 pt Desk
16 pt Rack
24 pt Compact
24 pt Rack
5 pt Desk
Unmanaged Smart Managed
10/100 FE 10/100/1000 GbE 10/100 FE10/100/1000
GbE10/100 FE 10/100/1000 GbE
SD/SR2xx SD/SR20xx SLM2xx SLM20xx SRW2xx/ SFE20xx SRW20xx/ SGE20xx
Address POE Growth
8 pt w/Gig
SFE SGE
8 pt POE
Qtr Ports 000 ’s
Source: Dell’Oro Group 4Q08
24 pt POE
48 pt POE Stack
48 pt POE
8 pt POE
24 pt w/POE
48 pt w/POE
48 pt w/POE
24 pt w/POE
SRW
8 pt PD
5 pt PD
24 pt w/POE
48 pt w/POE
24 pt w/POE
8 pt POE Desk
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 56
SBBU Competitive switch advantages
Switching portfolio breadth
•- Unmanaged, Smart, Fully Managed
- 10/100 and Gig
- PoE and non-POE
- 5 to 48-port switches
Product quality (extent of testing) versus transactional competitors in this space – Netgear, D-Link, Dell, etc
Competitive price/performance switch offering
Clear positioning between product categories minimize confusion in market – especially around Smart and Managed switching
Products and Support focused and targeted at Small Business –SBSC first line support staffed by CCNA-level engineers
Overall product breadth – build entire Small Office network with SBBU products – NAS, Surveillance, Wireless, routing, etc
IPv6 implementation across many product categories – Switching, Routing, Wireless, Surveillance, Software
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 57
Category Mapping - Netgear
Category Netgear Cisco Small
Business
Smart Gigabit GS7xxx SLM20xx
Smart 10/100 FS7xxx SLM22xx
Managed 10/100 FSM7xxx, FS7xxx SRW22xx
Managed Gigabit GSM72xx/GS7xxAT/TR SRW20xx
Managed FE +Static L3 FSM73xx SFE2xxx
Managed Gigabit GSM73xx SGE2xxx
Unmanaged 10/100 JFS5xx, FS1xx, FS6xx SR2xx, SD2xx
Unmanaged Gigabit JGS5xx, GS1xx, GS6xx SR2xxx, SD2xxx
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 58
Netgear blurs line on Smart Switches
Feature FS726TP FS728TP FS752TPS GS716T GS724T GS724TP GS748T GS748TP GS7xxAT GS7xxTR
Core Smart Features Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
STP/RSTP/MSTP +/- +/- +/ - /- +/- +/- +/+ +/+ +/+ +/+/+ +/+
Static Routing No No No No No No No No No Yes
Rate Limiting Yes Yes Yes No No Yes Yes Yes Yes Yes
Layer 2/3/4 ACLs No Yes +/ - /- No +/+ +/+ +/+ +/+ +/+ +/+
802.1x - Radius Support No Yes Yes No No Yes No Yes Yes Yes
SNMP v1/v2/v3 + / - /- + / + /+ + / + /+ +/+/- +/+/- +/+/+ +/+/- +/+/+ +/+/+ +/+/+
RMON No Yes Yes No No Yes No Yes Yes Yes
SNTP No Yes Yes No No Yes No Yes Yes Yes
TACACS+ No Yes No No No Yes No Yes Yes Yes
Cable Analysis No No No No No Yes No Yes Yes Yes
DCHP filter/relay No No No No No No No No No Yes
Discovery Utility - LLDP No No No No +/- No +/- No No No
Dual Image No No No No No No No No Yes
RPS support No Yes No No No Yes No Yes Yes Yes
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 59
Category Mapping – D-Link
Category D-Link Cisco Small
Business
Smart Gigabit DGS-12xxx SLM20xx
Smart 10/100 DES-12xx, DES-325x SLM22xx
Managed 10/100 DES-30xx, DES-32xx,
DES-35xx
SRW22xx
Managed Gigabit DGS-3xxx, DXS-3xxx SRW20xx
Managed FE + Static L3 DES-38xx SFE2xxx
Managed Gigabit L3 DGS-36xx SGE2xxx
SGE2xxx
Unmanaged 10/100 DSS-xx, DES-1xx SR2xx/SD2xx
Unmanaged Gigabit DGS-22xx, DGS-1xxx SR2xxx/SD2xxx
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 60
Summary
Products focused on Small Business – products, Service/Support, etc
Broad portfolio - end-to-end offerings across multiple product categories
Competitive offering
One element of the unmatched Cisco portfolio
© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 61
Catalyst and Small Business Series Positioning
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 62
Small Business Product Mix
Wireless
Security
Video
Storage
Switching
Routing
Cisco Small Business Series
Cisco
IT Professional Experience
Cisco Partner Programs
Broad RTM Experience
• Integrated services value proposition allowing the VAR/SP to build a services practice with small customers
• Products designed and tested to work together with centralized configuration and management
• Small subset of products• Lifecycle cloud management – basic software
enhancements and EOS notification
• Sized for Small • Easy to Install and Manage
• Right Functionality at an Affordable Price
• Small Business Targeted Support
Cisco SupportCisco Small Business Support Center
Cisco Small Business Pro Series
Voice
Video
RoutingSwitching
Security
Wireless
Partner-Centric Experience
• Scalability • High-Availability• Broad range of services• Comprehensive security• Service integration• System-wide Management• Comprehensive Support
Comprehensive Portfolio
System Architecture
Transactional
• Broad range of standalone products• Leveraging commodity technologies
for standards and feature content
Serv
ices a
nd
Fu
ncti
on
ali
ty
Extensibility and Scalability
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 63
Cisco / Cisco Small Business
Intelligence
Extensibility
Support
Scalability
Cisco Cisco Small Business
(Investment Protection)
Sized for businesses with fewer than 100 employees Limited expansion by
adding devices
Scales for most demanding needs – users, ports, speeds, system-wide management Non-stop communications
Secure, converged applications from wiring closet to core Long solution lifecycle Integration optimizes TCO
Application intelligence for superior user experience Leading integrated security EnergyWise to reduce cost
Industry-leading Cisco TAC Complete, network-wide support Broad set of services offerings
support, upgrades, consulting
Point products and solutions deployed by partners Software updates to ensure
performance and security
Simple browser-based device level configurationCCA plug and play specific to
Pro Series solution deployment
Small Business Support Center Service contracts designed
with partners in mind
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 64
Cisco / Cisco Small Business – Key Differences
Catalyst 2K Catalyst 3K Pro Series (ESW) Small Business
Scalability
Unlimited scalability
Unified management – CLI, CNA, LMS Cisco Works – enterprise-wide
Up to 100 Users
Single site management –solution-level
Up to 100 Users
Single site management –device-level
Extensibility
Cisco IOS, Software roadmap –Innovative technologies
Robust end-to-end data, voice, video, wireless, security solutions
Minimal upgrades
Integrated solutions tailored for small businesses
Bug fixes only
Minimal integration
Cisco Protection Investment program
Intelligence
Enhanced QoS for voice-aware features
Enhanced security
EnergyWise
Advanced L3/L4 intelligent services
Virtualization support
EnergyWise
StackWise
CCA configuration and management
Leverages 3rd party silicon and software for Industry standard features
Support
Cisco Limited Lifetime Warranty
Cisco TAC
SMARTnet, Smart Care, Smart Foundation
Enhanced 5 year warranty
SBSC
No support contracts
Varies by product
SBSC
Transactional support
© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 65
Cisco Integrated Services Router Overview
An ISR right for every customer
Tina LamARTG
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 66
Today’s Branch Office
The Branch-Office Transformation
Limited Mobility and Limited
Disaster Recovery
Blended Security Threats;
Compliance
Saturated WAN and
Poor Response Time
Aging, Disparate Data and
Voice Networks
Inconsistent Branch Offices
and Branch Office-HQ
Solutions
Empowered Branch Office
High Availability, Unified
Wireless—Wireline Business
Self-Defending Networks
Optimized WAN;
Accelerated Applications
Unified Voice, Data, and Video
Network Platform
Consistent Branch Offices
and Branch-Office-HQ
Services
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 67
Network Total Cost of Ownership (TCO)
Capital expenditure is one element of the total cost of a system
Operational and opportunity costs outweigh capital expenditures
Capital Expenditures* (20%)
Operational Costs* (80%)
Troubleshooting
Maintenance
Skilled Technical Staff
Facilities
Lost Opportunity Costs
Missed or Delayed Business Opportunities Due to Unavailable Technologies
Network Costs = 20% Purchase, 80% Operations
Source: Gartner Group, 2005.
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 68
Overlay vs. Integrated
Overlay Appliances
Security Appliance
Router
Switch
Wireless LAN
Voice Appliance
Cisco ISR 2801 with integrated Voice, Wireless, Video, WAN Optimization and Switch
Integrated Services Router
WAN/App Optimizationvs.
Service Interoperability
Consistency
Interoperability
Tested
High Availability
System Support
Vendor accountability: network partner
Fewer maintenance contracts
Operational Efficiency
Fewer devices, management systems, user interfaces
Simplified troubleshooting
Investment Protection
Flexibility to evolve through system modularity
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 69
Solution Selling in the Branch OfficeAccelerate AT Pervasiveness and Router Migration or UpSell
More than 6M routers sold – Attach ATs (unified communications, security, mobility, and Cisco® WAAS) on every deal.
End of sale or end of life – Network Assessments show 50% of equipment is end-of-sale or end-of-life .
Symmetrical services – Ensure all remote sites offer same AT solutions.
Phased architectural approach – Offer pull-through services, continual upsell, and migration.
Customers – Optimize branch office with more services on a single device and lower TCO.
Sales and channels – Offer incentives for pull-through and solution sale
Opportunity with AT Attach: Cisco Access Router Market with ~80% market share, has typical technologies attached: UC, Security, Mobility, and
Cisco WAAS.
SecurityUC
Mobility WAAS
ISR
Cisco
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 70
Cisco Integrated Services Router Portfolio
Embedded Wireless, Security and Data
800 Series
2800 Series
3800 Series
1800 Series
1861
The Integrated Services Router Portfolio
High Density and Performancefor Concurrent Services
Embedded, Advanced Voice, Video, Data and Security ServicesP
erf
orm
an
ce
an
d S
erv
ice
s D
en
sit
y
Medium to Large BranchSmall Branch MediumBranch
860, 880, 890
3800 NOVPN
Small Office and Teleworker
NEW!
NEW!
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 71
Modular ISR Platform Positioning
382514 T1/E1(14Mbps)
38451 T3/E3
(45Mbps)
28516 T1/E1
(12Mbps)
28214 T1/E1(8Mbps)
28112 T1/E1(4Mbps)
1841 / 28011 T1/E1(2Mbps)
2/4 NM and 2 AIM slots for WAAS, IPS, VS, AXP, UCMaximum service density and future scalability
Suggested performance rates for ISRs with heavy features
Service Scalability
1 NM and 2 AIM slots for multi-services
1 / 2 AIM slots for multi-services
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 72
ISR Unified Communications Positioning
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 73
Full-featured Secure data &
Voice Router
Entry-levelIOS-based
Secure Router
Cisco 860, 880, 890 Fixed Router Comparison
WAN FE, ADSL*FE, ADSL2/2+*, VDSL2*, G.SHDSL
FE, ADSL2/2+*, VDSL2*, G.SHDSL
GE, FE
Security Basic Advanced Advanced Advanced
Voice No No Yes No
Unified Wireless No Yes Yes Yes
3G Option No Yes No No
POE Support No No 2 port 4 port
GE WAN No No No Yes
Managed FE LAN 4 port 4 port 4 port 8 port
Cisco 890 ISR
Data, Security, WLAN
Cisco 880 ISRData, Security, WLAN, 3G, Voice
Cisco 860 ISRData, Security, WLAN
High-PerformanceSecure Ethernet
Router
*Future
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 74
850/870/1800 Customer Migration Why Migrate to the New 860/880
Series?
Increased performance and memory
802.11n Wireless LAN
Unified Wireless Management
Voice with Survivability
True WAN Backup with 3G
G.SHDSL 2-wire G.bis support (second half 2009)
Pe
rfo
rma
nc
e a
nd
Se
rvic
es
De
ns
ity
Cisco 870
Cisco 850
Cisco 860 Models
Cisco 880 Models
Cisco 1800 Fixed Models
Cisco 890 Models
1811, 1812
Why Migrate to the New 890 Series?
Increased performance & memory compared to 1811/1812
GE/FE WAN ports
802.11n Wireless LAN with Dual radio – 2.4GHz & 5GHz
Increased VLAN (14) support
Unified Wireless Management with LWAAP support
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 75
ISR and UC500 Positioning
ISRs Unified Communications 500 Series
ISRs are designed, priced and positioned as Routing platforms with Security, UC, WLAN, WAN
Optimization options
UC500 is designed, priced, positioned as an IP Communications System with Switching, Basic
VPN / FW, and optional Wireless LAN
If customers want integrated WAN (T1, DSL, Cable), UC, Security and WLAN lead with ISRs
If a Small Business (SMB) wants an IP Communications platform with limited data /
Internet connectivity lead with UC500
ISRs offer flexible WAN, LAN, Voice, Security, and WLAN Options
UC500 has fixed LAN, Ethernet Uplink, limited WLAN and voice modularity
Cisco Communications Manager and CME supportNo CCM / SRST support. UC500 Series supports
networking with CME / CUE.
Consistent CME, CUE, IOS Voice Capabilities across both product families
Sold by UC Express and UC Advanced PartnersSold by UC Express, UC Advanced and SMB
Specialized Partners
1 Year – 90 Days HW Warranty, SMARTnet, SMB-SA 1 Year HW Warranty, SMARTnet
VIP, OIP, CTMP, Flat Pricing on Select CME SKUs only
VIP, OIP, Flat Pricing
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 76
Cisco 880/890 and SR520 Positioning
880/890 Series SR 520Series
Secure router as part of ISR portfolio with integrated broadband access , UC, WLAN, WAN backup options
Security gateway as part of SBCS portfolio with Switching, Basic VPN / FW, and optional Wireless LAN
If enterprise and SMB want integrated broadband access, UC, Security and WLAN, lead with 880
If small businesses want a dedicated security gateway, lead with SR520
Full security feature sets – FW, IPS, Content Filtering, IPSEC VPN, SSL VPN, EzVPN, DMVPN, GETVPN, OSPF, BGP, VRF-Lite
SMB focused security feature sets – FW, IPS, Content Filtering, IPSEC VPN, SSL VPN, DMVPN, OSPF
ISRs offer WAN, Voice, Security, and WLAN Options
SR520 has fixed LAN, Ethernet/ADSL Uplink, limited WLAN.
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 77
Access Routing Competitive Positioning
Cisco Juniper
Products Cisco 1800, 2800, 3800 J-series and SSG
WAN Interfaces
100+ WAN Modules: T1/E1, T3/E3,
OC3, 3G, DSL, GE, ATM, Cable
Modem, VSAT
Limited
WAN OptimizationIndustry leading and proven Cisco
WAAS architectureNone
Application Extension
Application Extension Platform
Network Access Control
IPS
Network Analysis Module
Video Surveillance
None
Unified CommunicationsFull support for centralized and
standalone UC solutionLimited
Security - VPNFull features. Innovation such as
GETVPNBasic IPSEC site to site VPN
Wireless LANIintegrated WLAN controller and
802.11a/b/g APIntegrated AP on SSG5/20 only.
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 78
DSL CPE Competitive Positioning
Cisco One Access Bintec Thomson
Key Products
Cisco 860, 880, 890 One20, One80 (data)
One100A, One180D, One200 (data/voice)
R230A, R230AW
R3400, R3800
TG787 (VDSL2) & TG789n (VDSL2)
Speedtouch 546 ADSL2+
Strengths Industry leading and proven features on security , QoS, routing, wireless and UC
High product quality and reliablity
Has global channels and support
•SHDSL.bis support on 2/4/8 wire
Fast DSL feature integration
Fast interop cycles
VDSL2 MM & GE WAN Port currently shipping
802.11n support
Weaknesses High dependence on French SPs
Lack of SW feature richness (Qos, Sec)
Lack of Adv Svcs: UC, AxP, VS, etc.
Lack of 11n, 3G integration
Product quality & stability
Lack of best of breed router, QoS, and security features
Support infrastructure
Focus on certain SPs only
Not a global player
© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 79
Worldwide Distribution Program Updates
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 80
Fast Track speeds business
transactions and offers best-in-class
products at compelling price points.
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 81
Q4 Competitive Switching CIR Program
Objective:
Grow Cisco distribution wallet share and revenue for Catalyst switches
Strategy:
Deliver Cisco mindshare programs to achieve growth targets in distribution
Program:
Pay for performance rebates to distributors in Q4 FY09
Focus on distributors in all all theaters.
Goals set on NetPOS for switching
Details will be announced in each theater.
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 82
Q&A
Resources for distributors atwww.cisco.com/go/distribution
WW Distribution Operations Contact: [email protected]
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 83
© 2008 Cisco Systems, Inc. All rights reserved.Presentation_ID 84
Backup
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 85
Asia PAC Asia PAC Asia PAC Japan Japan
Q4 Fast Track Product Additions
AIR-LAP1142N-P-K9
AIR-LAP1142-PK9-PR
AIR-LAP1141N-P-K9
WS-C3750V2-24TS-S
WS-C3750V2-24TS-E
WS-C3750V2-24PS-S
WS-C3750V2-24PS-E
WS-C3750V2-48TS-S
WS-C3750V2-48TS-E
WS-C3750V2-48PS-S
WS-C3750V2-48PS-E
WS-C3560V2-24TS-S
WS-C3560V2-24TS-E
WS-C3560V2-24PS-S
WS-C3560V2-24PS-E
WS-C3560V2-48TS-S
WS-C3560V2-48TS-E
WS-C3560V2-48PS-S
WS-C3560V2-48PS-E
ASA5510-AIP10SP-K9
ASA5510-AIP20SP-K9
ASA5505-U-AIP5P-K9
ASA5505-AIP5P-K9
CP-7945G=
CP-7942G=
eDelivery Licenses
L-ASA-SSL-100=
L-ASA-SSL-250=
L-ASA-SSL-25=
L-ASA-SSL-50=
L-ASA-SSL-10=
L-ASA5505-10-UL=
L-ASA5505-10-50=
L-ASA5505-SEC-PL=
AIR-LAP1141N-A-K9
AIR-LAP1141N-E-K9
AIR-LAP1142N-A-K9
AIR-LAP1142N-C-K9
AIR-LAP1142N-E-K9
AIR-LAP1142N-K-K9
AIR-LAP1142N-N-K9
AIR-LAP1142N-S-K9
AIR-LAP1142N-T-K9
AIR-PWRINJ3=
AIR-PWRINJ4=
ASA5505-50-AIP5-K8
ASA5505-50-AIP5-K9
ASA5505-U-AIP5P-K8
ASA5505-U-AIP5P-K9
ASA-SSM-AIP-10-K9=
ASA-SSM-AIP-20-K9=
CAB-SFP-50CM=
CISCO887V-K9
CISCO887V-SEC-K9
CISCO888G-K9
CISCO888GW-GN-A-K9
CISCO888GW-GN-E-K9
CISCO891-K9
CISCO891W-AGN-A-K9
CISCO891W-AGN-N-K9
CISCO892-K9
CISCO892W-AGN-E-K9
HWIC-1ADSLI=
HWIC-3G-GSM=
HWIC-4ESW=
HWIC-4ESW-POE=
HWIC-4T=
LL-C2960=
LL-C2960G=
PWR-2801-AC-IP=
PWR-2811-AC-IP=
PWR-2821-51-AC-IP=
SL-CNFIL-88x-1Y=
SL-CNFIL-88x-2Y=
SL-CNFIL-88x-3Y=
VIC2-2BRI-NT/TE=
VIC2-2FXO=
VIC2-2FXS=
VIC-2BRI-NT/TE=
VWIC-1MFT-E1=
VWIC2-1MFT-T1/E1=
WIC-1ADSL=
WIC-1ADSL-I-DG=
WIC-1B-S/T-V3=
WIC-1DSU-T1-V2=
WIC-1SHDSL-V3=
WIC-1T=
WIC-2T=
GLC-FE-100FX=
GLC-GE-100FX=
GLC-LH-SM=
GLC-SX-MM=
GLC-T=
GLC-ZX-SM=
WS-C2960-48PST-L
WS-C3560-24PS-E
WS-C3560-24PS-S
WS-C3560-24TS-E
WS-C3560-24TS-S
WS-C3560-48PS-E
WS-C3560-48PS-S
WS-C3560-48TS-E
WS-C3560-48TS-S
WS-C3560-8PC-S
WS-C3560G-24PS-E
WS-C3560G-24PS-S
WS-C3560G-24TS-E
WS-C3560G-24TS-S
WS-C3560G-48PS-E
WS-C3560G-48PS-S
WS-C3560G-48TS-E
WS-C3560G-48TS-S
WS-CE520G-24TC-K9
WS-G5483=
WS-G5484=
WS-G5486=
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 86
Catalyst 2960
Service Offering vs. Warranty Deliverables
SMB Series
Service/Support FeaturesCisco SMARTnet/SMARTnet Onsite
Cisco Warranty
HW Coverage & DurationAll Cisco hardware
1 & 3 year renewable contracts
Replacement parts for defective
HW
SW Coverage & DurationAll Cisco software
1 & 3 year renewable contracts
Media on which SW resides will be
defect-free
TAC Technical Support Yes, 24x7 No
OS Updates/Upgrades Yes Yes (Cisco.com)
Web SupportFull registered access to Cisco.com
Guest access to Cisco.com
Parts Replacement
Next Business Day (NBD)
Premium Services –
NBD Onsite
8x5x4, Onsite
24x7x4, Onsite
24x7x2, Onsite
Advanced Replacement
Ships within 10 days of RMA
creation
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 87
Catalyst at-a-glance
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 88
Cisco Small Business at-a-glance
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 89
LAN Base Feature SetSpring’09 Additions
LAN Base Image IP Base image
EnergyWise PH1.0 No Yes
Identity Enhancements Yes Yes
Community PVLAN support No Yes
Local Web Auth Yes Yes
QinQ No Yes
Smart Call Home No Yes
Policy Based Routing No Yes
Switch and IP phone interaction NA NA
NMSP No No
ID 4.0 Voice Vlan assignment Yes Yes
ID4.1 Filter ID and per use ACL Yes Yes
IPV6 reformation NA Yes
QinQ on K5 No Yes
Individual drop counter via CLI NA NA
Management IPV6 port Yes Yes
Ethertype ClassificationWith HP Premium
LicenseNA
HSRP v2 IPV4/IPV6 No No
VRF lite NSF support No No
EEM and EOT integration No No
IPV6 MLD snooping V1 and V2 Future for Spiderman Yes
All Mibs (EBAY MiBs a priority) Yes Yes
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 90
LAN Base Feature SetLAN Base Image
IP Base image
VLANs Yes (2K for Windu) 2K for Windu
10G Uplink Use Yes (with License) Yes
Auto-MDIX Yes Yes
802.1w / 802.1s Yes Yes
STP Instances Up to 16 16
802.3ad LACP Yes Yes
802.1p/802.1q Yes Yes
Port Security Yes (only 1024 MAC) Yes
DHCP Snooping Yes Yes
Dynamic ARP inspection Yes Yes
802.1x Web-Auth Yes Yes
802.1x (w/ Guest VLAN & VLAN Assignment) Yes Yes
802.1x with Multiple authenticated, multi-host Yes Yes
MAB (MAC Authentication Bypass) Yes Yes
802.1x w/ MDA Yes Yes
802.1x and MAB with ACL assignment Yes Yes
802.1x w/ Open Access Yes Yes
802.1x w/ MAB/WebAuth per port QoS rate limiting No** No**
802.1x Auth-Fail VLAN Yes Yes
802.1x Wake on LAN Yes Yes
802.1x (Auth-Fail VLAN, Critical Auth, Accounting) –Remaining Summer’08 Identity features
Yes Yes
** Not available on the Catalyst 4500 today
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 91
LAN Base Image IP Base image
Source port Filtering (Private VLAN) Yes Yes
802.1p priortization Yes Yes
CoS to DSCP Map Yes Yes
DSCP to CoS Map Yes Yes
DSCP to egress queue mapping Yes Yes
Voice VLAN Yes Yes
SPAN (# of sessions) – Port Mirroring Yes (2 sessions)Yes (8 bi
directional sessions)
ACL Logging Yes Yes
PAgP Yes Yes
Broadcast Suppression Yes Yes
Storm Control Yes Yes
Jumbo Frames Yes Yes
HSRP No Yes
VRRP No Yes
GLBP No Yes
WCCP No Yes
ISL Trunk Yes Yes
L2PT & Q-in-Q No Yes
Netflow No Yes ?
LAN Base Feature Set
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 92
LAN Base Image IP Base image
Auto QoS No Yes
VTP Yes Yes
Ingress Policing Yes Yes
Trusted Boundary (LLDP & CDP Based) Yes Yes
DHCP Server Yes Yes
Bootup GOLD Yes Yes
RACL (DSCP based) Yes Yes
VACL & PACL Yes Yes
Routing – RIP, Static Yes Yes
EIGRP Stub No Yes
IGMP Yes Yes
IGMP Snooping Yes Yes
QoS Packet header re-write No (?) No (?)
PIM SM/DM No Yes
MLD Snooping No Yes
802.3x – Flow Control Yes Yes
PoE (up to 15.4W only) Yes Yes
No. of Security ACE Yes (4K entries) Yes
No. of QoS Filter’s Yes (4k entries) Yes
MAC Based Access List Yes Yes
** Only LLDP Based Trust Boundary
LAN Base Feature Set
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 93
LAN Base Image IP Base image
Flex Link No Yes
PVST+ No Yes
RPVST+ No Yes
STP Enhancements Yes Yes
Auto-Voice VLAN (part of Auto QoS) No Yes
Time based ACL Yes Yes
MVR No Yes
EPoE/PoE+ No Yes
EEM No Yes
CDP/CDPv2 Yes Yes
SSO No Yes
RPR Yes Yes
HSRP/VRRP No Yes
IP Source Guard Yes Yes
TDR No Yes
Control Plane Policing Yes Yes
UDLD Yes Yes
ISSU No Yes
Multihop SXP (CTS) No Yes (Fall’08)
Multicast Filtering Yes Yes
MAC address Filtering Yes Yes
LAN Base Feature Set
© 2006 Cisco Systems, Inc. All rights reserved.Presentation_ID 94
LAN Base Image IP Base Image
BOOTP Yes Yes
Config File Yes Yes
Console Access Yes Yes
Copy Command Yes Yes
Debug Commands Yes Yes
Diagnostic Tools Yes Yes
Downloading Software Yes Yes
Event Log Yes Yes
Factory Default Settings Yes Yes
File Management Yes Yes
Interface Access (Telnet, Console/Serial, Web) Yes Yes
LLDP/LLDP-MED Yes Yes
SNMP (including SNMv3) Yes Yes
Device Management Yes Yes
Passwords and Password clear protection Yes Yes
Port Monitoring (interface Stats) Yes Yes
Port Status Yes Yes
RADIUS/TACACS+ (AAA) Yes Yes
sFLOW No No
SSHv2/Secure Copy, FTP, SSL, Syslog, Sys Information Yes Yes
Time Protocols (SNTP, TimeP) Yes Yes
Traffic Mirroring (SPAN) Yes Yes
USB Device Support No No
RSPAN Yes Yes
ERSPAN No No
RMON Yes Yes
L2 Traceroute Yes YesSmartports (Role based MACRO) No YesL2 Debug Yes Yes
LAN Base Feature SetManagement and Configuration