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The New Role of Public Sector: Connecting Communities, Improving Lives The Cisco Connected Insight Series. Thought-provoking discussions on common issues facing public sector agencies today in government, education, healthcare, and safety and security. Cisco Connected Insight Series

Cisco Connected Insight Series€¦ · Connecting Communities, Improving Lives The Cisco Connected Insight Series. ... and hospitals. This rapid change affects everyone, and "business

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Page 1: Cisco Connected Insight Series€¦ · Connecting Communities, Improving Lives The Cisco Connected Insight Series. ... and hospitals. This rapid change affects everyone, and "business

The New Role of Public Sector: Connecting Communities, Improving Lives

The Cisco Connected Insight Series.

Thought-provoking discussions on common

issues facing public sector agencies today in government,

education, healthcare, and safety and security.

Cisco Connected Insight Series

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The New Role of Public Sector: Connecting Communities, Improving Lives

ContentsThe Economic Crisis—What it Means for Government . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2New Economic Realities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Outcome and Future Focused in Public Sector Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3The Human Network. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Smart+Connected Communities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6The Power of Public/Private Partnerships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Service in Action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7The Network as the Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Federal Government: U.S. Department of Defense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Education: Jefferson Parish Schools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9State and Local Government: City of Albuquerque . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Public Safety and Security: Cleveland Hopkins International Airport . . . . . . . . . . 10Healthcare: Dayton Veterans Administration Medical Center. . . . . . . . . . . . . . . . . . . . . . 11

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

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The Economic Crisis—What it Means for GovernmentToday, leaders in government, education, and healthcare are finding that the global economic crisis is dramatically affecting their missions to provide high-quality services to their constituents. Although stretched beyond their means, leaders from around the globe are being asked to assume a critical new mandate: take a larger and more active role in the recovery of the global economy while helping citizens manage through extremely challenging economic times.

As we enter this unprecedented era in the public sector, a new type of business is emerging. Those companies that remain focused on missions and outcomes, and stay passionate about making a difference for their government and education customers, will be the ones who help customers emerge successfully from this economic crisis. Cisco, historically a leader in technology and in the public sector, helps agencies remain focused on their core missions while expanding their abilities to meet citizens’ needs through creating “the Human Network.”

Cisco has found that when technology meets citizen service on the human network, the way we live, work, play, and learn changes. One approach we use in creating the Human Network is our Cisco® Smart+Connected Communities initiative, which helps cities, states, and nations manage through the major transi-tions that we are now facing.

By 2050, at least 100 new cities will be built with over one million people. The ability of these new cities to sustainably balance social, economic, and environ-mental resources becomes more critical than ever before. As our global economy recovers, this century will be about urbanization based on the network as the platform for Smart+Connected Communities. And Cisco will play a major role.

New Economic RealitiesOver the past two years, increasing global economic turmoil has resulted in a rapid expansion of government's power, role, and mandate to help address the challenges of new economic realities. When we include debt service, GDP expenditures on government goods and services now ranges over 40 percent, levels not seen in our lifetimes. As government becomes more visible in business and increases its influence over people's lives, government consumption has also risen to unprecedented levels—even globally.

“The financial and economic

crisis has led to dramatic

changes in the relationship

between government and

business. Governments around

the globe are considering

sweeping new legislative and

regulatory measures that will

shape the world economic

system for decades to come.”

Wall Street Journal /

CEO Council

REBUILDING GLOBAL

PROSPERITY, 2009

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In many developed countries, government spending is now greater than 20 percent of gross domestic product (GDP). Concerns about economic sustainability have grown in many geographic areas, municipal departments, state agencies, schools, colleges, and hospitals. This rapid change affects everyone, and "business as usual" no longer exists.

Figure 1. United States Government Spending as a Percentage of GDP (1918–2009)

Source: Budget of the United States Government, FY2010 Historical Tables (Executive Office of the President of the United States)

This growing uncertainty is making it more difficult than ever for government, education, public safety, and healthcare organizations to execute their missions and plan effectively. Government agencies find their budgets flat or diminishing. Educators are finding it increasingly difficult to equip the workforce of the future to meet the needs of a dynamic global economy. Public safety teams must cope with high threat levels and reduced resource pools. And healthcare organizations find their capabilities strained by the needs of aging populations, and antiquated paper-based health record systems.

Outcome and Future Focused in Public Sector SolutionsHow do public sector agencies today begin to cope with these new realities? As they set about to redefine their missions or the nature of how they process service work for citizens, how do they begin to meet the increasing needs of their constituents for positive outcomes and service?

“Today’s economic chal-

lenges are both straining

and redefining government’s

capacity to serve, and the

traditional focus on positive

outcomes for citizens is

facing tough new challenges.

Agencies have now realized

they need a new approach

to getting results—they are

increasingly focusing on

the network for service and

outcome delivery.”

Bruce Klein

Senior Vice President

Cisco Systems

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20082002

19961990

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19721966

19601954

19481942

19361930

19241918

% o

f GD

P

60

50

40

30

20

10

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Today in this unprecedented environment, agencies, schools, hospitals and public safety teams are looking for resourceful partners who understand their needs. They are looking for:

• Experienced, socially responsible, “outcome-focused” companies

• Partners that are “future-focused”

• Trusted advisors who can bring meaningful solutions to bear for citizens

What does it mean to be an “outcome-focused” company? For over 25 years Cisco has used innovative technology in humanitarian ways to connect commu-nities and people, thereby helping people improve their lives. When technology meets service on the human network, the way we work changes and the way we live our lives changes. This is what we refer to as the “Human Network.” And as the company that built the Internet, Cisco has delivered networks and networked services that help businesses, governments, educational and health- care institutions, and individuals connect with information and each other in new and innovative ways.

The Human NetworkThe Human Network links the world's regions, transforming communities, businesses, and lives everywhere. Through our numerous public-private partnerships, we have made significant, positive strides in education, socio-economic development, and crisis relief. Today, through our vast array of products and services Cisco touches approximately 67 percent of the world's population, or 4.6 billion people. And we are the only company in the world with the experience, technology, people, and reach to help public sector leaders use the power of the network to address today’s, and tomorrow's challenges.

Another element is future-focused. Through market leadership, financial strength, and responsible business practices, we demonstrate our enduring capacity to serve the public sector as a key partner. Today through our Smart+Connected Communities initiative, we are helping cities, states, and nations manage through the major transitions that we are now facing together. This initiative will help our public sector organizations be more relevant to their constituents, enabling them to carry out their mission with a heightened effectiveness.

4

“Financial conditions have

improved enough so the

Government is able to ‘move

from the rescue of our

financial system to a period of

stabilization, rehabilitation, and

rebuilding.’”

U.S. Treasury Status Report,

September 2009

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Finally, for public sector we build on many years of understanding agency challenges and opportunities, and we respond by designing comprehensive solutions that address these issues. What does it mean to be a “Trusted Advisor” for the public sector? It means:

• Working closely with all agencies, listening to unique service requirements

• Recognizing the power of using the “network as the platform” for integrated solutions building toward convergence

• Supporting agencies with capabilities that offer increased ROI by utilizing common infrastructure components (for example, Cisco video supporting next-generation learning and video surveillance)

• Using the power of a connected network platform to introduce new capabilities such as energy, building, and transportation management

• Reducing costs and increasing efficiency through virtualization

• Increasing citizen impact in discovering new ways of doing work through collaboration tools

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“More broadly, even though the

crisis has slowed, economies

clearly are still linked more than

not, and most expect the links

to increase – along with the role

of Government.”

McKinsey, Global

Economic Conditions Report,

September 2009

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Smart+Connected CommunitiesWe envision that the same principles of openness and access that have made the Internet a thriving ecosystem for the past 20 years can now be applied to help communities, cities, schools, healthcare institutions, and countries thrive as well. Through our global Smart+Connected Communities initiative, governments can use the network to transform economic development, integrate city manage- ment, and improve citizens' quality of life. The Smart+Connected Communities initiative employs next-level infrastructure, technology, services, and platforms to create intelligent, enduring solutions for public safety and security, trans- portation, building, energy management, healthcare, and education.

The Power of Public/Private PartnershipsToday Cisco works directly with public agencies and through public/private partnerships. These partnerships often combine critical funding needed by public agencies with shared knowledge and expertise. Together, with help from Cisco, private enterprises, nonprofits, and public agencies can come together to solve common operations, productivity, and efficiency challenges.

Public/private partnering can occur in local markets or it can span countries. By way of example Cisco is working with Digital Opportunity Trust (DOT), a Canadian nonprofit organization that uses technology to promote locally driven social and economic development. Cisco and DOT have teamed to establish an internship program as part of the Cisco 21st Century Schools (21S) Program, which was created in 2005 to help selected schools in Louisiana and Mississippi affected by Hurricane Katrina.

On the other side of the world, Cisco partnered with Inveneo to expand the Inveneo Certified ICT Partner program, which trains and certifies local information and communication technology specialists for deploying solutions. With a Cisco® Impact Grant, Inveneo expanded its program to the African continent, reaching and establishing impact in the countries of Uganda, Kenya, Rwanda, Ghana, Guinea-Bissau, and Tanzania.

Cisco also teams with other corporations to achieve public sector goals. For example, Cisco and Verizon Federal, Inc. worked together on a "virtual" Pentagon project that allows military personnel to continue collaborating and communicating during a worst-case scenario.

6

“Over the past two years,

increasing global economic

turmoil has resulted in a rapid

expansion of government's

power, role, and mandate to

help address the challenges of

new economic realities. When

we include debt service, GDP

expenditures on government

goods and services now ranges

over 40 percent, levels not

seen in our lifetimes.”

The New Role of Public Sector:

Connecting Communities,

Improving Lives, Cisco

Connected Insight Series,

November 2009

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All told, in 2008 the social impact of Cisco capital, employees, and partners was significant:

Impact Action Cisco FY 2008

Social Investment Total corporate-wide and foundation cash and in-kind contributions

$92 million

Employee Volunteerism Number of hours volunteered worldwide by Cisco employees

91,160

Leadership Fellows Cisco leaders who share their expertise with nonprofit organizations

20

Social and Economic Investment

Number of countries or regions where Cisco currently invests or manages programs

Over 160

Strategic Partners Significant collaborations with corporate partners, nonprofit organizations, and NGOs

41

Service in ActionAs we remain focused on outcome-driven work with governments and other public sector organizations, we increasingly witness their desire to maximize the knowledge, expertise, and availability of people and resources, regardless of where these assets are located. Employees and citizens are increasingly accustomed to using Web 2.0 tools and applications, such as social networking,

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“The network provides the

common element that enables

organizations to empower

caregivers, administrators,

and patients, deliver real-

time information, and meet

the needs of a secure, yet

empowering borderless

service model.”

The New Role of Public Sector:

Connecting Communities,

Improving Lives, Cisco

Connected Insight Series,

November 2009

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blogging, wikis, instant messaging, and video in their personal lives. This trend is motivating governments to deliver information and services that employees and constituents are comfortable using while maximizing scarce resources.

Cisco Smart+Connected solutions are based on technologies that enable public sector organizations to meet these requirements. These technologies include:

• Collaboration: Solutions that facilitate inclusiveness and encourage collaborative decision-making among workers, citizens, and public/private partners and help effectively harness the efforts of talented people to solve problems and create value.

• Virtualization: Solutions that enable resources such as information, workspaces, and expertise to be shared and dynamically delivered to applications and individuals on demand. Virtualization is occurring with data centers, IT-as-a-Service solutions, and specialized expertise.

• Borderless networks: Today, public sector organizations interact with workers, citizens, suppliers, and partners beyond the four walls of their buildings. A "borderless network" provides the security, flexibility, and reach that enables organizations to execute their missions anywhere, at any time, using a wide range of devices.

The Network as the PlatformAt Cisco, we believe that the network is the key element for an outcome-driven organization to lead in the public sector today. Why? Because the network is:

• The only common element that enables organizations to empower users and citizens, and deliver real-time information, and meet the needs of a borderless service model for their citizens and agencies.

• The only platform that truly and completely integrates technology architecture with the architecture of an organization's unique mission and constituents.

• The only way to enable collaboration and utilize Web 2.0 capabilities, increase productivity and deliver a personalized user experience anytime, anywhere, and on any device.

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Today Cisco is putting the principles of collaboration, virtualization, and the borderless network into practice with numerous public sector projects in government, education, public safety and security, and healthcare. These are just a few examples:

Federal Government: U.S. Department of DefenseThe events of 9/11 motivated an increased focus on disaster recovery for the U.S. Department of Defense and resulted in a new Command Communications Survivability Program (CCSP) plan. The CCSP team wanted an integrated approach for enabling a network-centric environment that connected the Pentagon with its geographically distant backup sites to help ensure continued communications and networking, even if systems within the Pentagon were damaged.

Cisco and Verizon Federal Inc. teamed to work with the CCSP team, creating a "virtual Pentagon" using networking, IP, videoconferencing, mass storage, and advanced transport technology. The Cisco infrastructure put in place by Verizon provides a borderless network and tremendous flexibility to expand the Pentagon if needed, allowing military personnel to continue collaborating and communicating during a worst-case scenario.

Education: Jefferson Parish Schools After Hurricane Katrina wreaked havoc in the U.S. Gulf region in 2005, the affected areas have worked hard to recover and move forward. With the help of Cisco and others participating in the Cisco 21st Century Schools (21S) program, the Jefferson Parish Public Schools system in Louisiana has gone beyond simply restoring its schools to dramatically raising educational quality.

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The nationally recognized Cisco 21S program is a US$80 million multiphase, long-term effort to help with school redesign and restoration activities. Cisco helps lead a coalition of public, private and non-profit organizations, including IBM, Promethean, Singlewire, One Economy and Digital Opportunity Trust. Together they are implementing a Cisco “Connected Learning for Schools” model to help rebuild and connect the schools to unite student, parents, and the community, thereby enabling educational transformation.

For Jefferson Parish, Cisco is installing networking technology that will serve as the platform for connected schools. Advanced applications are layered on that foundation to facilitate connected learning and connected communities. A critical part of the 21S program involves 21S Fellows, Cisco employees who have moved to the Gulf Coast region for a year and are working closely to understand the needs of each school and develop programs and practices that are scalable, replicable, and sustainable.

State and Local Government: City of AlbuquerqueIn these economic times finding ways to reduce costs while expanding services for citizens is an ongoing challenge for many cities. Over time, the City of Albuquerque had steadily standardized its IT infrastructure to reduce the costs associated with multiple vendors and upgraded network capabilities to eliminate costly T1 leased lines.

Recently, the City deployed a Cisco outdoor wireless network and connected government offices and schools with fiber connectivity and wireless coverage—all operating on the same Cisco networking infrastructure. Albuquerque schools now have wired and wireless connections in every classroom and office to provide access to new learning opportunities.

The city can quickly add new services, such as distance learning services to schools, live video events, and audio broadcasts to community and senior centers. With the ability to connect to its global supply chain, today Albuquerque is better able to attract business investment that stimulates its economy. Citizens can access Albuquerque services on the web, and both residents and visitors can browse the Internet at hotspots throughout the city, as well as on Rapid Ride buses. With help and support from Cisco, the City of Albuquerque continues to deliver new services, facilitate economic development, and prepare its students for the future in a networked world.

Public Safety and Security: Cleveland Hopkins International AirportCleveland Hopkins International Airport not only transports over 11.4 million passengers per year, it also must protect them. With the IP infrastructure support- ing airport-wide voice and business applications, emergency communications

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systems, airspace tracking systems, and applications that report on runway ice and snow conditions, passenger safety often directly depends on maintaining a stable and available network. The airport implemented an integrated solution consisting of the Cisco Intrusion Prevention System and Cisco Security Moni- toring, Analysis, and Response System (MARS). The solution helps the airport reduce equipment costs by consolidating older devices, and it provides IT staff with remote access to the network for viewing traffic moving over the grid.

Now the IT staff can visually see how access control rules are operating, which makes it much easier to safeguard sensitive resources. If there is a security incident, the Cisco Security MARS makes it easy to document how traffic moved through the network in order to meet Department of Homeland Security requirements. The Cisco Intrusion Prevention Solution provides constant attack signature updates, giving airport security staff an automated response to any kind of internal or external threat. The solutions are also easy to manage, eliminating the need for staff to be trained on multiple devices, while saving time and reducing costs. Cleveland Hopkins International Airport's highly secure infrastructure makes it easier than ever before to monitor the safety and security of people, information, and systems.

Healthcare: Dayton Veterans Administration Medical CenterAt Dayton Veterans, an aging information and telecommunication infrastructure was not keeping pace with the Medical Center's mission of delivering full-spectrum healthcare to American service veterans. Limited network bandwidth could not support advanced medical imaging applications and its telephony and call center solutions could not scale to meet the facility's needs. The end-of-life equipment was also costly to maintain.

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To bring its communication infrastructure up to date, The Dayton Veterans Administration (VA) Medical Center implemented Cisco Unified Communications systems throughout its facilities. Powerful call processing, voice and unified messaging, contact center, and telephone capabilities significantly improved productivity for all employees.

Today, calls are distributed to agents best qualified to answer questions, and ser- vice is much more responsive. Visibility into call center performance also enables the Medical Center to scale operations as needed, as well as outsource its innovative Telenurse program to other VA facilities across the country. Today the Dayton VA Medical Center is able to deliver better services, to more patients, while having reduced telecom costs, management costs, and maintenance costs. For Dayton Veterans, the mission of supplying service and support to American veterans who have sacrificed much has now been reinvigorated with help from Cisco.

Summary Rapid and sweeping economic change has ushered in a new era of government visibility, complexity, and expectation. Yet, the agencies that are focused on citizen and service outcomes in safety and security, education, and healthcare are more tasked than ever before. These agencies need a partner that is focused on out- comes, and has the reach, technology, sustainability, people, and concern to help.

The Cisco Smart+Connected initiative is helping many organizations meet these objectives by using the network as a platform for next-generation communi- cation, collaboration, and service delivery. Acknowledging the increasing future role of the network in dramatically improving service levels and efficiencies, governments around the world are increasingly turning to Cisco for help and support in delivering these “outcome-driven” missions.

For more information about Cisco Smart+Connected initiative and other public-sector solutions, visit www.cisco.com, where numerous resources are available.

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DRMKT/LW16197 11/09

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

CCDE, CCENT, CCSI, Cisco Eos, Cisco HealthPresence, Cisco IronPort, the Cisco logo, Cisco Nurse Connect, Cisco Pulse, Cisco SensorBase, Cisco StackPower, Cisco StadiumVision, Cisco TelePresence, Cisco Unified Computing System, Cisco WebEx, DCE, Flip Channels, Flip for Good, Flip Mino, Flipshare (Design), Flip Ultra, Flip Video, Flip Video (Design), Instant Broadband, and Welcome to the Human Network are trademarks; Changing the Way We Work, Live, Play, and Learn, Cisco Capital, Cisco Capital (Design), Cisco:Financed (Stylized), Cisco Store, Flip Gift Card, and One Million Acts of Green are service marks; and Access Registrar,

Aironet, AllTouch, AsyncOS, Bringing the Meeting To You, Catalyst, CCDA, CCDP, CCIE, CCIP, CCNA, CCNP, CCSP, CCVP, Cisco, the Cisco Certified Internetwork Expert logo, Cisco IOS, Cisco Lumin, Cisco Nexus, Cisco Press, Cisco Systems, Cisco Systems Capital, the Cisco Systems logo, Cisco Unity, Collaboration Without Limitation, Continuum, EtherFast, EtherSwitch, Event Center, Explorer, Follow Me Browsing, GainMaker, iLYNX, IOS, iPhone, IronPort, the IronPort logo, Laser Link, LightStream, Linksys, MeetingPlace, MeetingPlace Chime Sound, MGX, Networkers, Networking Academy, PCNow, PIX, PowerKEY, PowerPanels, PowerTV, PowerTV (Design), PowerVu, Prisma, ProConnect, ROSA, SenderBase, SMARTnet, Spectrum Expert, StackWise, WebEx, and the WebEx logo are registered trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries.

All other trademarks mentioned in this document or website are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (0910R)

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

CCDE, CCENT, CCSI, Cisco Eos, Cisco HealthPresence, Cisco IronPort, the Cisco logo, Cisco Nurse Connect, Cisco Pulse, Cisco SensorBase, Cisco StackPower, Cisco StadiumVision, Cisco TelePresence, Cisco Unified Computing System, Cisco WebEx, DCE, Flip Channels, Flip for Good, Flip Mino, Flipshare (Design), Flip Ultra, Flip Video, Flip Video (Design), Instant Broadband, and Welcome to the Human Network are trademarks; Changing the Way We Work, Live, Play, and Learn, Cisco Capital, Cisco Capital (Design), Cisco:Financed (Stylized), Cisco Store, Flip Gift Card, and One Million Acts of Green are service marks; and Access Registrar, Aironet, AllTouch, AsyncOS, Bringing the Meeting To You, Catalyst, CCDA, CCDP, CCIE, CCIP, CCNA, CCNP, CCSP, CCVP, Cisco, the Cisco Certified Internetwork Expert logo, Cisco IOS, Cisco Lumin, Cisco Nexus, Cisco Press, Cisco Systems, Cisco Systems Capital, the Cisco Systems logo, Cisco Unity, Collaboration Without Limitation, Continuum, EtherFast, EtherSwitch, Event Center, Explorer, Follow Me Browsing, GainMaker, iLYNX, IOS, iPhone, IronPort, the IronPort logo, Laser Link, LightStream, Linksys, MeetingPlace, MeetingPlace Chime Sound, MGX, Networkers, Networking Academy, PCNow, PIX, PowerKEY, PowerPanels, PowerTV, PowerTV (Design), PowerVu, Prisma, ProConnect, ROSA, SenderBase, SMARTnet, Spectrum Expert, StackWise, WebEx, and the WebEx logo are registered trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries.

All other trademarks mentioned in this document or website are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (0910R)

Americas Headquarters Cisco Systems, Inc. San Jose, CA

Asia Pacific Headquarters Cisco Systems (USA) Pte. Ltd. Singapore

Europe Headquarters Cisco Systems International BV Amsterdam, The Netherlands

Americas Headquarters Cisco Systems, Inc. San Jose, CA

Asia Pacific Headquarters Cisco Systems (USA) Pte. Ltd. Singapore

Europe Headquarters Cisco Systems International BV Amsterdam, The Netherlands

AcknowledgementsMany people across Cisco contributed to the writing of this paper. Specifically we would like to thank Jeff Frazier (IBSG), Matt DeZee (Operations), Mark Myers (Business Development), Laura Re (Marketing), and Frank Florence (Marketing) for their expertise and their collaboration across Marketing and Cisco Field in producing this edition of "Cisco Connected Insight” for our customers.

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