Circulation sponsorship opportunities with the FT

Circulation sponsorship opportunities with the FT

Sponsorship categories

3 types of promotion :

- Sponsorship linked to a specific event (conference, trade show…)

- Sponsorship linked to a permanent network or travelling structure (airport, train station, Eurostar, hotels, business centre…)

- Ad hoc sponsorship (hand to hand distribution, subscription…)

Sponsorship materials

Onsert Polybag Sticker

Linked opportunity : inserting pre-printed brochure, leaflet, invitation… into the branded copies

Sponsorship materials

Bellyband Coverwrap

Linked opportunity : inserting pre-printed brochure, leaflet, invitation… into the branded copies

Coverwrap artwork

Financial Times European Edition Flat size width 670mm x height 530mm - Folded 335X530

Printed 4 colour one side/both sides On 130gsm gloss art

File on QuarkXpress version 5 or 6PDF (300dpi high definition)with all specific pantone references

Fold

20

mm

530mm

670mm

325mm 325mm

1 sided print - 4 colourAdhesive solid back semi gloss permKiss cut on reverse of the stock

File on QuarkXpress version 5 or 6PDF (300dpi high definition) withall specific pantone references

BellyBand artwork

Financial Times European Edition

620mm x 80mm

50mm 115mm 5mm 290mm 5mm 130mm 25mm overlap area fold fold adhesive tab

Onsert artwork


310mm x 170mm

1 sided print - 4 colourSize : 310mm (298mm + 12mm gummed section) X 170mmPrinted on matt artpaper with line perforation on left-hand sidegummed section completed with 10mm double-sided tape.

File on QuarkXpress version 5 or 6PDF (300dpi high definition) with all specific pantone references

12mm 310mm

170mm

Sticker artwork


100mm x 60mm

1 sided print - 4 colourSticotac self adhesive

File on QuarkXpress version 5 or 6PDF (300dpi high definition)with all specific pantone references

100mm

60mm

Example of sponsorship promotion - Eurostar

Possible concept of the promotion : to display branded FT copies in each Eurostar station (Waterloo, Gare du Nord and Brussels Midi).

Potential : 800 copies per station per day (weekly format)

The copies are distributed in two Eurostar channels : - the frequent traveller lounges – the 1st class carriages (copies distributed on board by targeting the early train between 06.00am and 09.30am)

Example of sponsorship promotion – Show, Exhibition

Classical distribution scenario is to organize some distribution points at the entrance + in qualitative channel ie VIP lounges + eventually distribution at the stands (before the opening)

Potential depends on the number of attendees

Among the most famous exhibition across Europe : Salone del Mobile, I Saloni Worlwide New York, 100% Design London

Example of sponsorship promotion – Luxury Hotels

Possible scenario : to distribute each morning during a specific and targeted period (ie corporate advertising campain or exhibition) some sponsored copies to a short list of luxury hotels

Potential depends on each hotel’s specific need

This sponsorship channel is very flexible :

ie you can choose to run the promotion on a weekly period in the Monaco area only

Or alternative scenario, to choose a pan european hotel sponsorship by targeting 4 major countries during a one month period

Example of sponsorship promotion – Airport

Possible scenario : hand to hand distribution by hostesses in airport terminal.

Perfect channel to reach high profile business travellers.

Potential depends on the airport targeted and length of the promotion.

Example of sponsorship promotion

Salone del Mobile - Milan

For more than 40 years, Milan's Salone del Mobile has set the standard for international design. Salone del Mobile began in 1961 as a strictly mercantile fair, but the group of exhibitors known collectively as i Saloni, has since become the premiere event for designers, architects and trend-setters. Exhibitors come not just to sell merchandise but to present their vision of the future.

More than 2,000 exhibitors, of whom a quarter from abroad, set up camp over the 209,417 square metres of Rho exhibition space. These impressive figures turn the Saloni into “I Saloni”, the global point of reference for the sector.

Visitors: 105,621 Italian e 165,203 foreign


I Saloni Worldwide – New York

I Saloni WorldWide, by presenting a diversified group of Italian companies representing a wide range of products in the modern and classic genres of the furniture/contract sector, will be the vehicle through which Furnishing Ideas Made in Italy reaches the world.

I Saloni WorldWide made their debut in New York, center of innovation and dynamism par excellence.

20,538 visitors at the 2006 edition compared with 13,199 at the 2005.

100% Design is the most important interior design exhibition in the world, where the latest trends of furniture, decoration, planking,floor covering, kitchen and kitchen and bathroom furniture are shown.

100% design is the only exhibition completely dedicated to interior design in the UK, taylor-made for retailers, architects and interior designers.

Visitors: 35,000


100% Design - London

How to indentify the possible opportunities ?

3 questions to find the right sponsorship channel :

- What are the most relevant events (exhibition, trade show, conference…) for you ?

- What are the most attractive areas to reach your clients or potential clients ?

- What are the key advertising and marketing campaigns in the months to come ?

Brain storming

Which possible sponsorship niches to promote

your brand ?

-Salone del Mobile, possible channels :

Retail and Subs copies / -------- potential copies over the period

Hotels / --------- copies

-I Saloni Worlwide – New York, possible channels :

Retail and Subs copies / ------ potential copies over the period

Hotels / ------- copies

-100% Design – London

Hotels channel : 3000 copies over the period

Brain storming

Which possible sponsorship niches to promote

your brand ?

- European luxury Hotels, based on an ad hoc countries list and depending on client wishes :

Between 10 000 and 30 000 copies a week

- Eurostar trains and lounges, distribution in the 1st class carriages only (+ lounges) from London, Brussels and Paris :

12 000 copies a week

Sponsorship indicative rate card

* Please note that the prices above are given for information only : cost may vary according to each opportunity. Every situation is unique and subject to approval of the FT and our partner

Material Sticker Onsert Polybag Bellyband Coverwrap1 000 - 4 999 copies 1,3 € 2,5 € 4 € 3 € 5 €5 000 - 9 999 copies 1,2 € 2,2 € 3 € 2,7 € 4,7 €10 000 - 20 000 copies 1,1 € 2 € 2,5 € 2,5 € 4,3 €over 20 000 copies 1 € 1,8 € 2 € 2 € 4 €

Price per copy (including material production)*

Documents

Circulation sponsorship opportunities with the FT