CIP Eco-Innovation European Info Day – Brussels – 28 April 2011 Eco-innovation, EACI, European Commission Market Replication Eco-Innovation Unit Judit

CIP Eco-Innovation European Info Day – Brussels – 28 April 2011

Eco-innovation, EACI, European Commission

Market Replication Eco-Innovation Unit

Judit Fejes

CIP Eco-Innovation Call 2011: Market Replication Projects

Closing the gap between research and markets

Eco-Innovation European Info Day (Brussels, 28 April 2011)

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Part of the CIP programme in EIP pillar

New services: greening businesses New processes: cleaner production New materials New products

What do we do?Eco-innovation – the market replication definition

« All forms of innovation reducing environmental impacts and/or optimising the use of resources »

Good for business, good for the environment


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Support innovative ideas which can be turned into ‘marketable’ green products and services

These need incentives to penetrate the market.

Potential for replication and wider application must be demonstrated

Budget ~ €200 million (2008-2013)

Eco-innovation market replication projects


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23 million SMEs in the EU

The backbone of the economy

99% of all enterprises

1/3 world market shares

Yet causing 60-70% of theEU’s industrial pollution

Main target group: SMEs


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How does it work?Key design elements

Risk sharing for green ideas (50%)

Market orientation

Bridging the gap between RTD and commercialisation

Direct funding (no intermediaries)

A kind of public business angels



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Key design elements:

Life cycle assessment thinking

Flexible - no partnerships required but EU added value important

Leverage factor and replication crucial

Approximate project size: 1,4 m € total costs


How does it work?Key design elements


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Materials recycling

Sustainable building products

Food and drink

Water → NEW!

Greening business/ smart purchasing

→ 38m€ for ~45-50 projects

Five priorities

Compared to the 2010 call: resource efficiency transversal priority, new water priority and small fine tuning on the rest


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Materials recycling

Improve quality of recycled material, better waste sorting and treatment methods

Innovative products using recycled material or facilitating material recycling

Business innovations to strengthen the competitiveness of recycling industries, such as new market structures for recycling products, processes and services


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Sustainable building products

Construction products and related processes (construction, maintenance, repair, retrofitting or demolition of buildings) that reduce consumption of resources, embodied carbon and production of by-product wastes.

More environmentally friendly construction materials and innovative manufacturing processes.

NEW! → Projects on the addition of various types of fly and bottom ashes in concrete and mortar are not covered under this Call


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Food and Drink Sector

Cleaner and innovative products, including packaging methods and materials aiming at higher resources efficiency, reduction of waste and greenhouse gas emissions, or/and increasing recycling and recovery

New or improved production processes with high water efficiency and improved water quality

Innovative cleaner products, processes and services aiming at reducing the environmental impact of consumption of food and drinks


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Water

Water efficient processes, products and technologies (reduce water consumption by at least 30%)

Water-free processes. Water and wastewater treatment: solutions that offer greater

efficiency and reduced environmental impact. Smart distribution systems aiming at the saving of water,

chemicals, energy and materials: innovative systems for measuring and adjusting chemical dosing, flow and pumping rates; leakage detection and repair, novel pipe materials etc.


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Greening business and smart purchasing

Green products and services Substitution of materials by others leading to a reduced

environmental impact Clean production processes Re-manufacturing mechanisms and innovative repairing

services


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Performance indicators

Improved environmental performance

Better use of resources

Economic Performance / Market Replication


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Increasing response to Eco-innovation Calls

2008 2009 2010

Proposal Received 134 202 287Yearly increase + 50% + 42%

Projects funded 43 47 ~50

Important attention from the market, mainly SMEs More than 1000 web enquiries answered every year


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19%

15%

66%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Reaching the target group: more than 65% SMEs!

SME

LARGE Enterprises

Universities/Public/Others

Our beneficiaries (Source: call 2010)

81% private sector


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SME’s breakdown - Beneficiaries Eco-innovation

79% of SME‘s are small and micro companies


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Fourth Call: 28 April with a closing date of8 September 2011, 17h00

Electronic submission (EPSS)

Evaluation: end of 2011

First projects start May 2012

50% funding rate of eligible costs

Max 3 years contract duration

Call planning 2011


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http://ec.europa.eu/ecoinnovation http://ec.europa.eu/ecoinnovation

Eco-Innovation website as source of information Newsflash subscription Call for proposals Guide for proposers Frequently asked questions Grant Agreement and

Financial Guidelines Info days + slides/recordings Pre-screening: max 2 pages

summary Link to EPSS Projects database

http://ec.europa.eu/ecoinnovation

http://ec.europa.eu/ecoinnovation


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How to Apply for Funding 2011?

A good idea that matches with CIP Eco-innovation objectives

A thorough reading of the Call and the following supporting documents: Frequently Asked Questions (9 pp) Guide for proposers (40 pp,

explaining all steps)

Application Forms – access through the online submissionsystem EPSS


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Which are the parts of a proposal?

You must use the forms provided: Part A: Administrational information Part B: Work description Part C: Budget and indicators Annexes

Letters of Intent Legal documents

Attention: to be successful you need to provide sufficient answers to all award criteria! Follow the structure of the forms, expecially Part B/C


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How will proposals be evaluated? Fair and equal treatment of all proposers:

Based on the criteria announced in the Call Confidential process, no conflicts of interest Independent external experts as advisers

Transparency: You will receive a feedback on your proposal arguing each award criterion and its score

Four successive checks:

1. Eligibility criteria (yes/no)

2. Exclusion Criteria (yes/no)

3. Selection criteria (yes/no)

4. Award criteria (scores with thresholds)


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Relevance of the action (7 of 10): alignment with Call priorities and environmental policies, innovation, substantial environmental benefits & SMEs

Quality of the proposed actions (6 of 10): Soundness and coherence of project from a technical perspective

Impact on target audience (6 of 10): Replication during and after the project, exploitation & business approach

Budget and cost-effectiveness (6 of 10): appropriate level of effort per task/partner, justified costs, notably equipment/ co-financing

European added value (6 of 10)

Call for proposals 2011: Award CriteriaYou need to reach the threshold of each criterion (x of 10) and a total threshold of at least 34


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No formal criterion on international partnership.However, European added value of Eco-Innovation

projects is part of the award criteria:

Value generated by the project being a EU-funded project as compared to local, regional & national actions

EU dimension of the market barriers Level of European cooperation in the project


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Application is only possible online

EPSS: Electronic Proposal Submission System Link to be followed via the CIP Eco-innovation website Submission of proposals only electronically and using

the application forms Deadline is 8 September 2011, h 17:00:00 Brussels time

straight. Even one second too late will not be accepted!


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Timeline : from proposal to signature of Grant Agreement

Project implementationCall for

proposalsEvaluation

of proposalsContract

negotiation

8 September 2011

January 2012

May 2012

28 April 2011


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Realistic costing is required ! Direct staff costs – hourly costs must equal actual salary (from pay

slips) + social chargesBe sure you can substantiate staff costs (eg: copies of payslips)

Equipment and infrastructure (depreciated,only parts for innovative action)

Sub-contracts to specialised professionalsbut not core tasks – up to 35% of total eligiblecosts

Meetings and travel – budget should bereasonable

Other specific cost (not: electricity & gas)

7% of the total eligible direct costs for overheads/indirect costs


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Co-financing

Funding from EU tax payers must be justified – Why EC money instead of local/regional/national funding?

Explain WHY you (or others) are willing to co-finance the action

State clearly the status of negotiations in case of an application for co-financing from a 3rd party

Income e.g. generated by selling of your eco-innovative product, can be used as co-financing – but you cannot generate profit


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Writing your proposal (things to do) I

Provide answers to all award criteria Create a clear picture of what you want to do and how Business case with clear view on the market already during

the development of the project Include clear flow charts regarding processes Realistic time planning – account for the time needed for

permits (environmental / construction etc)


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Writing your proposal (things to do) II

Quantify! Measure the performance of your project using the indicators table: Realistic, but ambitious targets

Estimate appropriate efforts for each partner and each work package throughout the proposal

Choice of partners and subcontracting is clearly explained, and their skills fit with the allocation of tasks in the work packages

Ensure that you have attached the correct files when submitting your proposal


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Writing your proposal (things not to do)

Do not submit a research project

Do not submit an energy project

Do not forget the LCA perspective (Life cycle assessment) when describing the environmental benefits

Replication is not the same as dissemination. Exploitation is not the same as dissemination. Please distinguish potential from realities during the project

Do not wait too long with submitting your proposal – you can always replace earlier versions


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IPR and Partners finder

Enterprise Europe Network: Partners Finder

Free service by the European Commission to assist with the protection of IPR: http://www.ipr-helpdesk.org/home.html

http://www.enterprise-europe-network.ec.europa.eu/index_en.htm

http://www.ipr-helpdesk.org/home.html

http://www.enterprise-europe-network.ec.europa.eu/index_en.htm

Thank you very much

For questions: contact our mailbox at

[email protected]

In >95% we reply within 14 days!

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Documents

CIP Eco-Innovation European Info Day – Brussels – 28 April 2011 Eco-innovation, EACI, European Commission Market Replication Eco-Innovation Unit Judit