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2019
MED
IA K
IT
THE I
NTERN
ATIONALLY
-ACCLA
IMED
FILM
,
COUTURE
AND G
LOBA
L LIFE
STYL
E CHANNEL
FOR LUXURY…
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Cinémoi is an award winning film, high fashion and international
lifestyle channel that offers 24 hour programming of highly curated
and acclaimed films, original programming, exclusive global events
and specials.
Our premium programming currently gives viewers front row seats
to an assortment of international titles and festivals, curated vintage
to modern movies, and an array of glamorous events, including the
Cannes Film Festival Red Carpet and Closing Ceremony, and the
channel's annual International Fashion Film Awards Show.
WHO WE ARE
31.9 MILLION MONTHLY GROSS REACH
ACROSS MULTIPLE PLATFORMS
NETWORK FOOTPRINT
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DAYTIMEMORNING PRIME TIME34-44 / FEMALE
Moms and Housewives (#1 Household Decision-Maker)
Like quality of programming for children, like fashion, arts, entertainment, movies, books, celebrity gossip, shopping, travel,
home improvement, real estate, food, and they use Facebook as primary social source. More than 75% Use iPhone or iPad
- HHI of 100K Plus. Loyal, opt in viewers. East Coast Urban (all major cities), Suburban, Southwest (Dallas), West, Urban
Major So Cal Cities and Suburbs, Palm Desert and La Quinta. Travel is the number one category of interest.
18-34 / FEMALE
Young Adults Like Fashion, Animals, Social Media, Celebrity Gossip, Charity, Food, Music, Shopping and Travel. Uses Smart Phones and Tablets. More than 75% Use iPhone or iPad. Fashionistas on a budget but follow the big luxury brands. Follow network website and social media. Loyal, opt in followers. Top 14
DMA Urban Cities. Travel is the number one category of interest.
25-54 Split
Executives & Professionals (Higher Income) Likes Entertainment, Classic Movies, Food, Shopping, Travel, Tech, Automobiles, Music, Concerts, Real Estate, Home Improvement, Financial
Services and Investing, Social Media source is Facebook. Uses Smart Phones and Tablets. More than 75% Use iPhone and iPad. Loyal opt-in
viewers. Urban, Suburban, all coverage areas. Travel is the number one category of interest.
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AUDIENCE SEGMENTATION
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DEMOGRAPHICS
• CORE AGE COMPOSITION: 25 - 54
• 45% MALE / 55% FEMALE
HOUSEHOLD PROFILE
• OWN HOME INDEX: 117
• HOUSEHOLD RESIDES IN A/B COUNTRIES:
65%
INCOME
• EMPLOYED FULL TIME INDEX: 110
• SELF EMPLOYED IN OWN BUSINESS INDEX:
116
• HIGHEST HOUSEHOLD INCOME, $100K+
(INDEX 113)
VIEWER PROFILE
VIEWING PREFERENCES• FILM FESTIVAL COVERAGE
• FASHION FILMS/FASHION SHOWS
• INTERNATIONAL TALK/LIFESTYLE SHOWS
• AWARD-WINNING FILMS
33%
22%
20%
15%
10%Proprietary Blend of Content
Cinémoi Content Categories Vintage Films
Modern Films
Dramatic Series, Film & Music Festivals and Fashion Specials
Icons, Movie Stars and Music DocumentariesGreen
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• Cinémoi is taking a stand and recognizing Mediathat Matters by curating a tailored list of programs that support cultural diversity, women empowerment, and green content for Earth Day.
APRIL 2019: MEDIA THAT MATTERS
• Cinémoi programming offers you the opportunity to be an insider at the world’s most glamorous events around the world and highlight our fashion and events content, especially the upcoming Met Gala & Cannes Film Festival.
MAY 2019: MAY SOIREE (GALAS & FESTIVALS)
• “What we air on our channel mirrors who we are, our voice and what we believe should be noticed by the public. As a contributor to the media, it’s time to push quality and diverse culture over monotone insignificance.
JUNE 2019: CINEMOI CELEBRATES PRIDE
EDITORIAL CALENDARJanuary 21-24, 2019 – Paris Couture Week Coverage February 2019 – NY & Milan Fashion Week Coverage February 7-17, 2019 – 69th Berlin Film Festival Coverage February 24, 2019 – Academy Awards Event CoverageMay 6, 2019 – Met Gala Coverage May 14-25, 2019 – Festival de Cannes (Festival Coverage) June 30-July 4,2019 – Paris Couture Week Coverage July 2019 – Paris, Milan Fashion Week Coverage August 28 – Sept 7, 2019 – Venice Film Festival Coverage September 5-15, 2019 – Toronto Film Festival Coverage September 2019 – NY & Milan Fashion Week Coverage October – CinéFashion Film Awards in Los Angeles
PROGRAMMING HIGHLIGHTS
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Elegant in tone, Cinémoi is defined by high-quality content,
offering a lens to the world at large, re-introducing American
audiences to outstanding vintage and contemporary films, and
transporting them to the most glamorous events and exotic
destinations.
Cinémoi is also creating a slate of original programming, with its
own top-quality in-house production arm, and is behind the
scenes of major film festivals such as Cannes and London, as
well as broadcasting the Cannes Award Ceremony festivities
exclusively in the U.S.
OUR PROGRAMMING
VIEWER FAVORITES• CinéFashion Film Awards
• Cinémoi Goes to Cannes, Venice, Berlin
• Cinémoi Exclusive Met Gala Coverage
• The Jonathan Ross Show
• Award-Winning Films and Star Biographies
CL
ICK
TO D
ISCO
VER
Cinemoi’s production and access to global Fashion weeks is both intimate and innovative with a unique approach to high gloss film production, unlike other fashion clips which are mostly paparazzi style.
Cinémoi has developed unique relationships with the world’s best designers, therefore gaining access to special backstage interviews with models and exclusive ability to show how fashion and look designers create each look for their shows.
Cinémoi now has one of the biggest fashion libraries in the world. Cinémoi is the leader in bringing together all the fashion film festivals from across the world and platforming exclusive high-brand fashion films within the television broadcast to enhance viewer appreciation.
UNIQUE PRODUCTION VALUE
EXCLUSIVE ACCESS
WORLD’S LARGEST FASHION LIBRARY
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“TV’s most stylish channel” is now accessible in more ways than ever before. You can access on phones and tablets, Smart TVs, and streaming online.
LINEAR TV PRODUCTS:
• 30, 60, 90 second advertising spots (Daytime, Primetime)
• Lower Thirds
• Product Placement
• Cinémoi produced spots
• Fashion Film spots
• Short-documentary spots
CINEMOI DIGITAL PRODUCTS:
• Branded Content
• Sponsorships
• Video Ads (Pre-roll, trailer, etc.)
• Engagement Ads
• Banner Ads
▪ CinéMoiWorld is a mixed reality entertainment world in an Augmented Intelligence setting.
▪ Users socialize and collectively share experiences by accessing a wide variety of entertainment and other enticing
experiences including some of the world’s biggest events such as:
- Lionsgate, Cinémoi and other virtual theatres
- Broadway plays and Music Events (1 Oak, Radio City Music Hall, and more)
- Bryant Park fashion shows and select e-commerce venues
▪ Our target audience ranges from ages 18 to 39 (focus is on casual users with film, fashion and pop culture affinity)
• Branded Environment Become part of our platform and have your own virtual environment or virtual store.
• Branded Virtual Goods Partner with us and create a new virtual revenue stream.
• Virtual Billboards and DisplaysPromote your brand in destination hotspots on some of the most famous streets of the
world’s major cities.
• Advertising SponsorshipsPartner with us and have your brand featured in one of our various entertainment and
other venues.
• Event SponsorshipsSponsor one of the many concerts and events broadcast on the platform.
*Buildout, advertising, and sponsorship pricing available upon request.
CinéMoiWorld is an immersive digital platform for entertainment and shopping.
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EXPERIENTIAL EVENTS
• CinéFashion Film Awards
• Oscar Viewing Party
• Cannes Film Festival Coverage
• Venice Film Festival Coverage
• Met Gala Exclusive Coverage
• Screenings and Premiers of Cinémoi Content
Sponsorship opportunities with Cinémoi include but are not limited to the following:
• Brand featured as sponsor in all printed, digital
and online material including press • Onsite presence which includes tickets, access
to celebrities, prominent mention • Spots on the linear channel, digital ads, social
media promotion • Fully customized packages range from $15K to
$250K
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WHAT PEOPLE ARE SAYING
“It’s the most elegant channel.”
--Jean Paul Gaultier
“Cinémoi is a breath of fresh air
compared to every day American TV.”
– Radha Mitchell
“
“CinéCouture, now this is a title for me.”
– Karl Lagerfeld
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LINEAR RATES
TIME OF DAY PROPOSED # RATE PER PROPOSED # RATE PER
:30 Spots :30 Spots :60 Spots :60 Spots
7am - Noon For Discussion $500 For Discussion $900
Noon - 5pm For Discussion $425 For Discussion $750
5pm - 8pm For Discussion $500 For Discussion $900
8pm – 2am For Discussion $840 For Discussion $1500
2am-7am For Discussion $200 For Discussion $300
Weekly Totals 35 35
Quarterly Totals 420 420
*Sponsorship and live insert pricing available upon request
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DIGITAL RATES
PRODUCT POSITION BUYING METHOD UNIT PRICE
Branded Content Custom Custom from $10,000
Sponsorships Custom Custom from $10,000
Video Ads RON Time based (week) from $2,500
Trailer RON Time based (week) from $5,000
Engagement Ads Paywall CPE $0.50
Banner Ads RON Time based (week) from $1,500
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LINEAR AD TECH SPECSContent Delivery Spec Sheet
HD files (1080p/i), QuickTime (pro res or h.264), .MXF, XDCAM, .mpeg-4, 29.97 fps, 16x9,
Progressive or Upper Field First or other comparable broadcast format, no slate
Audio: 48 khz, 24 bits, peak at -12 db
We need commercials at least a week before intended airdate. The sooner your content arrives,
the sooner it can be QC’ed and implemented into the schedule
Delivery Method- Extreme Reach, Dropbox: We Transfer
TRAFFIC CONTACTS:
Jessica Torres [email protected]
Rick Escamilla [email protected]
Information Required:
Flight dates (start and end dates that the spot is valid to air), Title, ISCI, and description of spot
(all that apply), Length of commercial spot, How the content is being delivered, and when we
should expect it
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DIGITAL AD SPECS Video Ad Dimensions: 16×9–854×480,4×3–640×480 Source video format: Uncompressed .mov, .avi, MPEG-1, MPEG-4 Video file size: Up to 50mb Encoded video file size: 5mb (web), 2.2mb (wifi), 1mb (3G) Video frame rate: Up to 24fps Length: Up to 30s
Banner Ad Dimensions: 300×250 Site-served format: .jpg, .gif 3rd Party Tag format: Standard, Iframe, Javascript Max initial file size: 40kb Max polite file load: 100kb Animation: Yes Max animation length: 15s Expanding: No
Jessica Torres [email protected] Rick Escamilla [email protected]
Contacts
