Slack UpCindy Tong

Increase Subscriptionsby Targeting Users on

Multiple Teams

What matters now?

Their Pain Points• 100% dissatisfied with team

experience on mobile app

• “It’s awful! I never know which team I am in. I usually just guess and wing it” - Sasha, UX Director at Razorfish

Monq is a member of 2

teams, watch what

happens when I send him a

Direct Message

The Problem

Identifying Teams& Switching Between

Teams

⬆Teams => ⬆Errors

0%

15%

30%

45%

60%

75%

1 2 3 4 5 6

% N

otifi

catio

n E

rror

s

Number of Teams

Number of Teams v. % of Notification Errors

Solution 1

EasyAccess

Notification Dashboard

100% Preferred

Solution 2

Key Features

Team Identifier

CentralizedSwitching

100% Preferred

How Will We Test? • Identify Current Team

• % Error Notifications

• Time to Respond Notifications

• Mobile App Usage

Next Steps

• Tech feasibility of team icons

• Simplify onboarding for new teams

Q&A