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Media Pack 2012
1 8 8 , 0 0 0 f i n a n c e p r o f e s s i o n a l s i n 1 6 8 c o u n t r i e s
Direct Mail
www.cimaglobal.com/commercial
DIRECT MAIL: MeDia Pack
www.cimaglobal.com/commercial
Direct Mail
What are the benefits of using Direct Mail?CIMA will work with you to make sure that your direct mail campaign:
n Is aimed at the right people, using detailed selection criterian Is cost effective by only selecting the right recipientsn Can be sent to home addresses to maximise impact of your mes-
sage and avoiding clutter in the officen Uses the size and format of mailing you wantn Maximises response rates by including multiple means of reply
Data anD targetingWe have made significant investments in the database systems that maintain the quality of our membership information, and keep ourlists up to date – so we can offer rapid turnaround on your require-ments, often providing a quote within 24 hours.
To help you target our audience effectively and efficiently you can profile our membership by using the following selection criteria:n Geographyn Qualification leveln Years of experiencen Job titlen Company sizen Industry sector
oVerVieW CIMA can work with you to create direct mail campaigns for specific segments of our membership, and can create lists that are designed to achieve the best possible match between our members and your business requirements.
ratesMAILshoTs (posTAL) - £275 pER 1,000 nAMEs Direct mail count request — no charge EMAIL - £425 pER 1,000 nAMEs (setup fee of £200 per campaign will be applied) * prices and availability are subject to change at any time by CIMA without notice.
contacthilton YoungCommercial Account Director CIMA MediaT +44 (0)20 7775 5511E: [email protected]
alex bairdAccount Manager CIMA Media T +44 (0)20 7775 5550 E: [email protected]
clients
CIMA’s e-Dm campaigns are impressive with an average open rate of 28.5% and click through rates of 6%*
DIRECT MAIL: MeDia Pack
www.cimaglobal.com/commercial
ciMa locations
l Locations of CIMA offices worldwide
*Source: CIMA internal campaign data
purchase decision
making
Job titles
size of company
number of members: 26721
20648
20041
19433
18219
18219
17004
13968
12753
12753
12146
44% IT software
34% Recruitment services
33% IT hardware
32% Banking services
30% payroll
30% Training solutions
28% Consultancy services
23% Compensation and benefits 21%
21% E-commerce solutions
21% Business travel
20% Company/fleet cars
Purchase Decision-Making of ciMa MeMbers
