CIM Graduate Gateway - Blogs at Kent – Showcasing … · · 2014-11-04CIM Graduate Gateway with University of ... entry fee Total cost - 1 unit CIM Foundation Certificate

CIM Graduate GatewayWith Goldcrest Academy

Sara Royle FCIM MA PGCE Chartered Marketer

© Goldcrest Academy Limited 2014

CIM Graduate Gateway with University of Kent Business School and Goldcrest Academy• Mapped to your degree

• Leverage your degree studies within CIM assessments

• Guide and Support on CIM assessments

• Flexible course structure to fit around your degree

• Blending commercial and academic practice for career benefit


Goldcrest Academy

Who we are……

Accredited CIM and CAM Study centreQualified practitionersChartered MarketersEntrepreneurs & Corporate

experiencePassion for talented marketersStudent of the Year Awards and

special commendationsResults oriented

What we do…..

From CIM Foundation to Postgraduate level

Specialist CIM centre

Strong track record of results

Career progression

Client track record

Our satisfaction is students’ success


Who’s benefited from CIM/CAM qualifications with Goldcrest Academy? Students with…


Smiths Medical, Facts International,ITG, Holiday Extras,

Jo Malone, REISS, Saga, KCC,Accenture, Polypipe, Pilgrims’ Hospice,

Cummins, Bel, NHS, British Council,Crest Nicholson, Reeves, Informa,Megger, Veetee Rice, Deramores,

Harris Holidays, AXA Insurance, Tarkett, MarkerStudy, PwC

Employability and career advancement• Recruiters shortlist using CIM qualified

• Employers need you delivering from day one

• Examples:

• CIM Foundt’n Certificate to First marketing role;

start-up, In-house role

• CIM Certificate to Marketing Executive In-house and Agency


Amy

Liz

Steph

Study options – Year one / two


1. Marketing Principles 2. Customer Communications

CIM Foundation Certificate L3

1. Integrated Communications 2. Elective options (choice of two)

CIM Certificate L4

OR

Customer Experience OR Digital MarketingExempted from

Marketing

No exemptions

How a module ‘works’…..classes

Online induction

Assessed activity

Day Oneon site at

UoKBS

Day TwoOn site at

UoKBS

Assessed activity

Assessed activity

Onlinelesson

Onlinelesson

Assessed activity

Onlinelesson

Final hand-in

Select an organisation

EnrolmentCo-

ordinated by

Goldcrest Academy with CIM

Tutor support by email and telephone/Skype


Study structure and approach

Same access as

online students

How a module ‘works’…..distance learning

Online induction

Assessed activity

Assessed activity

Assessed activity

OnlineLesson 1

OnlineLesson 2

Assessed activity

OnlineLesson 12

Final hand-in

Select an organisation

EnrolmentCo-

ordinated by

Goldcrest Academy with CIM

Tutor support by email and telephone/Skype


Study structure and approach

Lessons continue through

CIM Assessment activity

Assessments – the benefits

Can you do it for real?

Assessments tailored to real

life

Self-management Apply to work


Assessments are held in March, June and December each year (3 Exam Boards per annum)

What do the unit fees include?What is included?Tuition fees This would be the same approach for the unit(s) at each level:

CIM Foundation Certificate in Marketing

CIM Certificate in Professional Marketing

CIM Diploma in Professional Marketing

CAM Diploma in Digital Marketing in Marketing

The fee includes:

Induction

Classes

• 2 days face to face sessions - classes, onsite at UoK Business School per module

• Course textbook per module, course materials hard copy and online access

Distance Learning

• Online guided activities (Microsoft SharePoint access)

Tutorial support by email and telephone or Skype

Assignment marking and feedback

Hand-in of completed work and submission to CIM

What is excluded?

• CIM or CAM membership fee

• Assessment entry fee (fee is shown separately)

• Printing out assignments • Students submit 1x hard copy and 1x digital copy

• For Distance Learning• Face to face sessions and course textbook per module


Qualification fee summary


Course level Unit fee*

Classes

Unit fee*

Distance

learning

CIM Assessment

entry fee

Total cost

- 1 unit

CIM Foundation Certificate

Marketing Principles UoKBS £318~ £100 £100

Customer Communications £438* £318~ £100 £538 classes

£418 distance

CIM Certificate

Integrated Communications £438* £318~ £130 £568 classes

£448 distance

Elective choice £438* £318~ £130 £568 classes

£448 distance

*Includes VAT of £73 (20%)*~Excludes CIM membership fees~Includes VAT of £53 (20%)

Why study during your degree course?

• Timing – more time to focus during your degree studies

• Access to resources

• Helps with gap year placements

• Helps with access to internships

• Deepens benefit of the degree course

• Employers expect you to hit the ground running – work ready

• Helps you reach the Employers shortlist

• Evidences motivation, career-oriented, professional commitment

• Helps Employability


Studying requirements

• Confidentiality – all areas discussed in session, stay within session

• Reading round• Academic, contemporary and business/organisation related

• Attend sessions

• Hand in work (hand-written) consistently

• Advise of any changes

• Follow Tutor support and guidance

• Plan your work carefully, focus on deadlines

• Mutual respect and commitment

• Test, challenge, practice


Student attainment prizeAwarded jointly by UokBS and Goldcrest Academy:

The prize

• One year’s CIM/CAM membership (following course completion)

• Will assist towards Chartered Marketer status (two years CPD)

Criteria

1. Attainment of CIM assessment(s) – the award will not be judged by grade alone

2. Quality of marketing application and evaluation in action

3. Student’s approach to studying a professional qualification

The benefit

• Focussing on marketing talent to shine through

• Rewarding success and student efficacy

• Chartered Marketer status

• Career enhancing for the student concerned and for students overall

• Adds to Employability and differentiation at interviews


What next?• Course information available today

• Available for questions afterwards and email [email protected]

• Further information available online after this session or hand-out available http://www.goldcrestacademy.co.uk/uokbs_marketing

• Student numbers per module

• CIM Deadlines for the March exam board• To be a member / have entered for the assessment by 30 January 2015 (by post) OR• To be a member and have entered for the assessment by 6 February 2015 (online)

• Enrolment deadline by 24 November 2014 with Goldcrest Academy (for the March/April Exam Board)


mailto:[email protected]

http://www.goldcrestacademy.co.uk/uokbs_marketing



Helping you to achieve your career goals….


=

Any questions

Thank you


For further information:






Documents

CIM Graduate Gateway - Blogs at Kent – Showcasing … · · 2014-11-04CIM Graduate Gateway with University of ... entry fee Total cost - 1 unit CIM Foundation Certificate