Social Media& Online PR

www.further.co.uk

www.further.co.uk

www.further.co.uk

80%of UK internet users visit social networking websites.

www.further.co.uk

www.further.co.uk

Results: $6,500,000 in sales (2 years)

www.further.co.uk

Lesson 1Listen to, and engage with customers

www.further.co.uk

www.further.co.uk

www.further.co.uk

www.further.co.uk

www.further.co.uk

Lesson 2Understand your tools and train your staff

www.further.co.uk

www.further.co.uk

1992

www.further.co.uk

2004

www.further.co.uk

2004

www.further.co.uk

Lesson 3Turn negatives into positives, you can’t ignore criticism online!

www.further.co.uk

www.further.co.uk

Results: TV, Bookings, 7k Followers

www.further.co.uk

Lesson 4Harness social media to achieve real world, measurable results

www.further.co.uk

www.further.co.uk

www.further.co.uk

Lesson 5Encourage discussion to spread brand awareness

www.further.co.uk

Results: 10,000’s profile visits, web exposure