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8/8/2019 Ci_logic of Logistics 30a9
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LOGICOF LOGISTICSThomas Friedman
8/8/2019 Ci_logic of Logistics 30a9
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Foreword
India's growing foot- prints on the world map,
primarily after liberalization, have positively altered its
economic landscape by opening up a number of
avenues for progress and development. With the
beginning of the twenty first century, the country
witnessed a phenomenal growth in sunrise sectors;
undoubtedly the front runner being IT/ITES sector.
This sector is not only propelling the nation's
economy significantly but also showcasing the progress
of India in front of the world. The next wave for the
country's growth is in the manufacturing and retail
sectors. With the weak investment environment
prevalent across the globe, these two segments are also
facing the heat; however they are expected to
contribute to the GDP significantly in the long run.
The back-end operation in the form of an efficient
logistics support is imperative for the organized
development of the two. Unfortunately logisticsoperations in the country are largely fragmented and
un-organized putting brakes on the growth of retail
and manufacturing sector. With a number of foreign
players entering the Indian Logistics segment and the
domestic giants responding favorably to the
competition, a much awaited change is round the
corner.
Among other Logistics components, Warehousing is
very vital for the country from a real estate investment
perspective as well. While giving a sneak preview of
the current scenario in India, the paper attempts to
inform the stakeholders that if they play their cards
right, Logistics and Warehousing could be one of the
most promising sector of Indian Real Estate.
01Colliers International - Logic of Logistics
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LOGICOF LOGISTICS
warehousing.
transportation. distribution.
inventory.purchasing.
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Contents
Logistics - Joining the Dots for Business Page 4
Logistics Supply Chain Scenario - Where We Stand Today Page 6
Scope for Logistics Companies in the Indian Market Page 8
Emerging Logistics Hubs in India Page 10
Warehousing - An Integral Part of Logistics Page 14
Where We are in Terms of Space Creation Page 16
Options for Warehousing Development Companies Page 18
Precondition for Viability of Warehousing Page 21
Pestle Analysis of Logistics and Warehousing Sector Page 22
Financial Viability Analysis Page 24
Challenges in the Indian Market for Investors Page 25
Conclusion Page 26
ONEI
TWOI
THREEI
FOURI
FIVEI
SIXI
SEVENI
EIGHTI
NINEI
TENI
ELEVENI
TWELVEI
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Logistics- Joining
the Dots
for Business
04Colliers International -Logic of Logistics
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LogisticsSupplyChainScenario-Where We
Stand Today
Growing at a rate of 30-40 percent per annum, the Indian
logistics industry is capturing both domestic and
international players which holds tremendous growth
potential for the growing Indian economy. Efficient
logistics implies the ability to make available merchandise
to the consumer at the right time, in the right place, in the
right quantity and at the lowest cost. The domino effect of
efficient logistics results in increased customer satisfaction
(demand side) and better economics of business for
manufacturers (supply side). This entire process is known
as the supply chain and its complexity depends mainly on
the size of the business and the number of stakeholders
involved. The major elements of a supply chain include
transportation, warehousing, inventory management and
other value-added services vital to the final distribution of
the product. The effectiveness of a supply chain depends
on various parameters such as the estimation of customer
demand, efficient and effective delivery, integration and
collaboration throughout the supply chain, sharing of
vision and information using formal and informal methods,
06Colliers International - Logic of Logistics
PredominantlyRoad
,R
ail,C
argoa
ndA
ir
Predom
inan
tlyRo
ad,R
aila
ndAir
Firm/Company
ProductTransportation
Warehousing
DistributionTransporters
Activities Involved
Inventory/Weighing
Un-loading
Storage
Activities Involved
Inventory/Weighing
Un-loading
Storage
Activities Involved
Inventory/Weighing
Packaging/Labelling
Loading
Man Power, Transporters,
Government Bodies
(Border and Custom
Clearance)
Warehousing Owners, Real Estate
Consultants, Brokers and Man Power
Source : Colliers International India Research
"Supply Chain starts at the point when a consumer decides to purchase a product and ends with the fulfilment of his/her
requirement from the supply end."
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Market size and penetration
3rd Wave Outsourcing - Global
SC Management (7 PL Model)
2nd Wave Outsourcing - OrganisedContract Logistics (4 PL Model)
1st Wave Outsourcing Fragmented (3 PL Model)
In-Source
Complexityindistributionn
etwork
anddemandforhighquality
services
Growing at a
rate of 30-40
percent per annum,
the Indian logisticsindustry is capturing a both
domestic and international
player which holds
tremendous growth
potential for the
growing Indian
economy.
along with the use of information and communication
technologies. With a spurt in the growth of the economy,
the overall trade, domestic as well as international, has
increased exponentially in various sectors such as
automotive, FMCG, electronics and pharmaceutical among
others. Increased trade leads to the requirement for
specialised logistics service providers that can offer a range
of services such as transportation, material handling,
storage, warehousing, supply chain management (SCM),
information technology (IT) and inventory management.
Until recently, most industries managed their own logistics
functions such as Warehousing and Management
Information Systems (MIS) in-house as a part of their non-
core activities. However, for industries operating cross-
border, the huge diversity in geographic conditions,
changing consumer habits and infrastructure conditions
posed a major challenge for logistics players to efficiently
manage their supply chain in order to reach all parts of the
country and the rest of the world. The fragmentation of the
supply chain led to a trend where companies started
outsourcing various logistics functions such as
transportation, packaging etc., while retaining the overall
in-house control of logistics, despite the fact that this costs
the company a considerable amount of money. This non-
core activity becomes more difficult when coupled with the
fact that infrastructure is not able to keep up with the
country's economic development.
Multinational companies (MNCs) habitually employ
sophisticated logistics functions and find it difficult to cope
with the inefficient supply chain process in India.
Moreover, due to increasing competition the profit marginsare narrowing, which has resulted in a growing need for
efficient logistics networks and supply chains. Today,
companies have started looking at logistics and the supply
chain strategically, which will enhance the scope for
specialised service providers to carry out these non-core
activities. The trend started with the Indian subsidiaries of
MNCs which started outsourcing a share of their logistics
functions to specialist service providers such as
transportation and warehousing.
The logistics industry has witnessed decent growth in
recent times and has tremendous potential as it facilitates
significant cost reduction and offers manufacturers/retailers
the ability to focus on core activities. However, the use of
other value-added advance services such as customer
support, inbound logistics and reverse logistics, is still very
limited in the Indian context.
07Colliers International - Logic of Logistics
Source : Colliers International India Research
"Inspired by the success of these MNC's Indian companies
have also started outsourcing their basic and important
logistics functions"
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After real estate, the manufacturing and retail sectors are
expected to bring the next boom in India. The rapidly
growing market-driven emerging economy with plentiful
labour, a booming retail industry, improving logistics
infrastructure and relaxed regulatory norms will provide
ample opportunity for logistics and transportation service
providers to grow.
According to the World Bank Survey, India is at 39th
position in the logistics performance index, with Singapore
on top, and the UK, the USA and China at 9th, 14th and
30th positions, respectively. When global consumer
product manufacturers initially started outsourcing to other
countries, such as China, production costs were reduced
considerably, making transportation and logistics costs to
be no major concern for these players. Later, China
invested substantially in infrastructure to provide a niche
for logistics businesses in the country. However, high
demand and infrastructure development considerably
increased real estate prices for setting up facilities thus
making manufacturing and logistics activities expensive. In
addition, other factors, such as over dependence on one
economy and monopolisation by any one country, have
compelled global businesses to search for a new destination
for their manufacturing and logistics needs to avoid
country-specific risks.
India, with its growing economy, has the potential to
become the next destination for these global logistics
players as it can provide all the ingredients for a successful
logistics operation, with the additional advantage of
diversification from country-specific risks. In addition,
India has not only proven its efficiency in terms of
expertise in the biotech, finance, accounting and medical
care sectors, but also is growing by leaps and bound in
other industries such as engineering goods, chemicals, and
gems & jewellery.
Currently, logistics costs in India are higher in comparison
to other countries, however, the Government's proactive
approach to the infrastructure and transportation sectors
will bring down logistics costs and, in turn, attract the
interest of developed countries in expanding activities in
manufacturing and distribution. Moreover, with the world's
second-largest population and labour force, and consistent
GDP growth, India will provide much-needed comfort to
foreign investors in Indian logistics.
08Colliers International - Logic of Logistics
Scopefor LogisticsCompaniesin the IndianMarket
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Organised logistics facilities are developing in the country
primarily in two forms- Logistics Parks and Free trade
Warehousing Zones (FTWZ) apart from the individual
development of these premises. As per the approval details
from Central and State Governments, a number of
Logistics Parks and FTWZs are in their various
development stages albeit the infrastructure is not up to the
desired level. To date, there are 12 FTWZs in the various
stages - in principle approval, notified and finally approved.
Southern region has maximum of 6 FTWZs followed by
Western and Northern regions with 4 and 2 such zones
respectively. More than 50 Logistics Parks are also in their
various phases of development across the country with
Western region at the top comprising approximately 20
such parks followed by Southern, Eastern and Northern
regions, respectively.
Emerging
LogisticsHubsin India
10Colliers International - Logic of Logistics
Northen RegionGurgaon, Faridabad, Kundli, Kanpur
and Ghaziabad. Some of the emerging
locations are Jharsa, Bilaspur, Tawdu,Sonipat and Panipat.
Western RegionMumbai, Pune, Nashik, Nagpur
Ahmedabad, Kandla Port, Bhavnagar,Porbandar, Jaipur and Indore.
Southern RegionChennai, Coimbatore, Madurai,
Hyderabad, Vishakhapatanam.
Vijaywada, Bangalore,
Mysore and Kochi.
Eastern RegionKolkata, Durgapur,
Muzzaffarpur-Hajipur
and Darjeeling.
"Mumbai, Chennai and Kolkata are the three prime cities that are considered as the hub of Logistics and Warehousing activities
due to the association of inherent advantage in the form of their location with respect to the major ports of the country."
Source : Colliers International India Research
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NCR - Manesar
NCR - Bhiwadi
NCR - Bilaspur-Tawdu
NCR - Sonepat
Chennai - Sriperambudur
Chennai - Red Hills-Madhavaram
Pune - Chakan Talegaon
Pune - Nagar Road
Bangalore - Nelamangala
Bangalore - Devenhalli
Ahmedabad - Aslali
Hyderabad - Medchal
Mumbai - Ahmedabad Highway
Mumbai - Bhiwandi
Nagpur - Amravati Road
Nagpur - Vardha Road
Mumbai - Panvel
Industrial
Industrial
Agricultural (Convertible to Industrial)
Agricultural (Convertible to Industrial)
Agricultural (Convertible to Industrial)
Agricultural (Convertible to Industrial)
Agricultural (Convertible to Industrial)
Agricultural (Convertible to Industrial)
Agricultural (Convertible to Industrial)
Agricultural (Convertible to Industrial)
Agricultural (Convertible to Industrial)
Agricultural (Convertible to Industrial)
Agricultural (Urbanisable zone)
Agricultural (Urbanisable zone)
Agricultural (Convertible to Industrial)
Agricultural (Convertible to Industrial)
Agricultural (Urbanisable zone)
32
15
5
3
6
5
9
6
6
10
2.5
5
4
5.5
2
3
7
45
2
12
3
9
8
12
10
8
11
3.5
8
6.5
7.5
3.5
5
12.5
60
30
15
6
12
12
14
12
12
8
5
12
9
10
5
7
17.5
60
30
13
5
9
10
12.5
10
10
7
4
10
7.5
9
4
6
13
16-20
10-12
15-18
8-10
20-24
16-20
20-28
18-24
8-12
NA
10-12
10-15
12-16
16-20
10-13
12-15
18-22
16-20
8-10
13-16
8-10
18-22
14-18
18-25
16-22
08-12
15-25
10-12
10-15
10-14
14-18
10-13
12-15
16-20
Location Land Rate INR Mn/Acre*Zoning Built Up SpaceRentals INRSq Ft/Month#
2007 2008 Proj 2009 2008 Proj 20092006
13Colliers International - Logic of Logistics
Sirsa Fatehabad
Hisar
Jind
Kaithal
Kurukshetra
Karnal
Panipat
SonipatSonipat
Rohtak
Rohtak
Kundli
Bhiwani
Mahendragarh
JhajjarJhajjar
FaridabadRewari
Gurgaon Gurgaon,
Manesar, BilaspurMewat
Yamunanagar
Panchkula
Ambala
Panipat
JAMMU&
KASHMIR
HIMACHALPRADESH
PUNJAB
HARYANA
UTTARPRADESH
RAJASTHAN
GUJARAT
MAHARASHTRA
KARNATAKA
ANDHRAPRADESH
ORISSA
BIHAR
ASSAM
SIKKIM
NAGALAND
MANIPUR
MIZORAMTRIPURA
ARUNACHALPRADESH
JHARKHAND
CHHATTISGARH
WESTBENGAL
MADHYA PRADESH
TAMILNADU
KERALA
UTTARKHAND
MEGHALAYA
Devanhalli
Nandi HillsS.S.Ghatti
Dod Ballapur
Gadigarpa
Dodbele
Chandapura
Harohalli
Byramangala Attibele
MalleswaramKodugad
Kadashivana
Sathnur
Mekedala
Shimshapura
Halaguru
Halli
Mullahalli
Sangam
Bidadi Sarjapur
Sidlaghatt
Vijayapura
Dodjala
Yelahanka
Hoskote
Devanakund
Hosur
Anekal
Malavalli
Thymagondal
Nelamangala
Dobbasapete
Shivganga
Huliyurdurga
Ramanagaram
Bevooru
Channapatna
Kanakapura
Kodamballi
Honganuru
KudurSolur
Magadi
ChikBallapur
TUMKUR
Faridabad
Rewari
Virar
Vasai
Bhiwandi
NaviMumbai
Ulhasnagar
Ambarnath
Panvel
KhalapurKarjat
Khopoli
PenAlibag
Kalyan
DombivaliMira Bhayandar
Uran
Thane
Taloja
Mumbai
MumbaiSuburban
Thane,Wagle
Ambernath
Taloja
Panvel,Rasayani
Bhiwandi
BANGALORE
MUMBAISUBURBAN
HARYANA
NH-7 (Bellary Road)Devanhalli
Old Madras RoadHosakote, Whitefieldand Mahadevapura
Tumkur RoadPeenya, Dobaspet,Doddaballapur andNelamangala
Dasarahalli
Chakan,Wagholi
Shikhrapur
Ghatghar OturTo Bote
PurShivneri
Ambegaon
Ghod
Junnar
Rajgurunagar
Wadgaon
PUNEMulshi
Welhe
Bhor
Sasvad
Sirur
Daund
SOLAPUR
SATARA
AHMADNAGAR
THANE
RAIGARH
Baramati
Indapur
Purandhar
Ojhar
Narayangaon
Kalamb
MancharoKurvandi
Bhimashankar
Wada
Ambhu
Karli
Lonavale Bedsa
Bhaja
Waki
Dasave
Torna
Apli
AmbaodeVichitragarh
Rajgarh
Shirwal
To Surul To Tombhurni
Jejuri
Wadgaon
Morgaon
RavangaonBhigvan
Kumbhargaon
Lasurne
Malegaon Nimbgaon Ketki
Narsingpur
Baura
Supa
AlandiAlandi Chorachi
Loni Kaibhor
Loni Kand
Narsapur
PimpriKhadki
Dabhade
Chakan
Shikrapur
Talegaon
Khondhapuri
Rahu
Mandavgaon Pharata
KoragaonChinchvao
Paud
Bhambourda
Hadapsar
Kharakvasla
MalhargarhSinghgarh
ChasMalegaon
Ausari
PabalMalthan
Belhe
RajuriAleo
PUNE
Takwa
NethersoleDam
Talegaon
Kolvan
Kathivakkam
Thiruvottiyur
Manali
Madhavaram
AvadiAmbathur
Thiruverkadu
PoonamalleeMadhuravoyal
Valasaravakkam
Alandur
Tambaram Pallavaram
Mambakkam Solinganallur
Semmaneherry
Anakaputhur
CHENNAI
Manali
Madhavram
Pozhal
CHENNAI
Poonamalli
Sriperumbudur
Chromepet
Maraimalinagar
PUNE
BANGALORE
Source : Colliers International India Research
Source : Colliers International India Research
Prime Industrial/WarehousingLocations In India
Chromepet
Pozhal
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14Colliers International -Logic of Logistics
Warehousing- An Integral Part
of Logistics
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Warehousing is an age-old concept used by almost all
manufacturers, importers, exporters, wholesalers, transport
businesses, customs, etc. for storage purposes. With the
modernisation of the logistics supply chain, warehousing
became a critical function and today, warehouses not only
provide safe custody for goods, but also offer value-added
services such as sorting, packing, blending and processing.
The key economic benefit of good warehousing is storage of
excess stocks, which in turn results in regular supply and
prevents a supply-demand mismatch. In addition, they
prevent the manufacturer from distress sale. However, most
of these units do not provide state-of-the-art facilities and
infrastructure.
Warehousing, despite being the most critical element of
the supply chain accounts for 9 percent of total logistics
costs in the country and continues to face ignorance from
Indian logistics players. To date, in the absence of large
warehousing facilities, small warehousing units with the
primary function of storage are prevalent in India. There is
no system to measure the performance of these facilities,
although, in developed countries such as the US, there are
more than 20 parameters to measure a warehouse's
efficiency.
With the
modernisation
of the logistics
supply chain,
warehousing became acritical function and today,
warehouses not only provide
safe custody for goods, but
also offer value-added
services such as
sorting, packing,
blending and
processing.
The current paucity of modern warehouses is resulting in
the colossal waste of farm produce, reckoned at between
20- 40 percent of the harvest, as well as a constraint on the
growth of futures trading in farm commodities. This
shortage shows that there is huge potential for a large
amount of quality warehousing space. With the rapid
growth of organised retail and industrial sectors, the need
for warehousing is increasing.
For instance, retail giants such as Wal-Mart, Carrefour and
Tesco are marking their entry into the Indian retail sector
with a major focus on wholesale trading as they have
entered the country via 100 percent FDI using Cash &
Carry route. Thus, their back-end operations specifically
warehousing will play a key role. In addition, ordinary
warehousing facilities will not serve their purpose and
hence the demand for warehouses with world-class
standards and specifications will rise.
15Colliers International - Logic of Logistics
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WhereWe Are InTerms ofSpaceCreation
Warehousing is an integral part of the logistics industry and
is mostly a disorganised business in India. According to the
KPMG-CII 2007 report, India has a total warehousing
space of approx 1,800 million sq ft, of which only 8 percent
(144 million sq ft) is in the organised sector. Until now, the
public sector has played a prominent role in providing
warehousing facilities across the country as the
development of these facilities were considered very costly
due to high initial investment and low returns. Further,
there were very few growth drivers to generate lucrative
demand. Due to this, the private sector was not keen todevelop these facilities and hence, in order to cater
demand from agro-based industries and others, the public
sector had to intervene in this segment. The organised
warehousing industry has been driven primarily by the
Government in the form of public sector units. Three
public sector agencies the Central Warehousing
Corporation (CWC), the Food Corporation of India (FCI)
and State Warehousing Corporations (SWCs) are
responsible for building and maintaining large-scale
warehousing/storage capacities in the country.The
Government established Central and State Warehousing
Corporations under the Warehousing Corporation Act,
1962. In addition, the MCX-owned National Bulk
Handling Corporation is becoming a serious player in the
industry, followed by the NCDEX-managed National
Collateral Management Services. FCI manages storage
capacity of 25.2 million tonnes, while the CWC manages
10.3 million tonnes. The CWC also has a 50 per cent stake
in State warehousing corporations that manage 25 million
tonnes. However, with the growing importance ofwarehouses in logistics, the Indian Government has also
taken various initiatives in the form of infrastructure
development and investment in this specific component.
The Government is emphasising construction and the
renovation of rural godowns. Not only the Government,
but also banking institutions are slowly recognising the
importance of this industry and have started giving credit
to warehouse receipt-based finance.
16Colliers International - Logic of Logistics
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In order to encourage large warehousing facilities, the
Government has taken various measures, such as phasing
out the Central Sales Tax (CST), incorporating Value
Added Tax (VAT), and creating free trade warehousing
and logistics parks, among others. According to a recent
report by brokerage firm Macquarie Research, the Indian
Government has plans to spend US$24 billion over the
coming eight years on supply chain infrastructure.
Private investment in warehousing is currently limited to
port areas. However, with the emergence of the 3PL
industry, many international players have started taking an
interest in developing warehousing projects in India.
Various players, such as TATA, K. Raheja Corp and
Reliance among others are entering this sector aggressively.
A few examples of which are as follows.
Tata Realty and Infrastructure Ltd (TRIL) has signed a
50:50 joint venture (JV) agreement with Jebel Ali Free
Zone (Jafza) International of Dubai to develop 27 business
and logistics parks across India, with an estimated
investment of INR 10,000 Crore. According to their plans,
the parks will be developed on huge tracts of land and in
various phases, with each park likely to take six to seven
years to complete. K. Raheja Corp has joined hands with
the US-headquartered industrial real estate developer
ProLogis to develop warehousing and infrastructure at the
pan-India level. The 50:50 JV aims to start developing
these facilities from West Bengal with an investment of
INR 2,300 Crore. After this, the JV plans to develop
facilities in Karnataka, Tamil Nadu and Maharashtra. The
company is planning to acquire land parcels of 50-140 acres
for proposed projects in cities such as Bangalore, Chennai,
Kolkata and Mumbai. For the development of facilities in
Kolkata, the company has also signed a Memorandum of
Understanding (MoU) with the West Bengal Industrial
Infrastructure Development Corporation (WBIIDC).
Allcargo Global Logistics is in line to make an investmentof INR 340 Crore to set up ten logistics parks across the
country. These parks are likely to be in cities such as
Mumbai, Hyderabad, Kolkata, Bangalore, Ahmedabad,
Nagpur and Delhi.
Reliance Logistics Ltd (RLL) is planning to set up logistics
parks in all its forthcoming SEZs in Navi Mumbai, Haryana
and Jamnagar, among others. The parks will serve the
requirements of companies in the SEZ.
Warehousing is
mostly a disorganised
business in India.
According to the KPMG-CII 2007 report, India has a
total warehousing space of
approx1,800 million sq ft, of
which only 8 percent (144
million sq ft) is in the
organised sector.
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Optionsfor Warehousing
Development
Companies
There are basically two ways to fulfil the needs of
warehousing, first is to own a facility and the second is to
lease one. The choice of occupancy-ownership or leasing
depends on a number of parameters, such as cost of land,
type of lease, legal framework in the form of taxes,
Development Control Rules (DCRs) and other applicable
restrictions/ regulations.
One can own a warehouse in various ways, such as
purchasing build-to-suit (BTS) premises from a
development company or buying land and developing a
warehousing facility. The preferred option prevailing in the
Indian market is to buy land and develop the facility as this
offers flexibility in operations and the freedom to develop
the facility according to one's own preferences. Secondly,
in a booming real estate industry, this method provides
higher yields in the long term due to the escalation in land
prices. However, this option suffers from the prime
challenge of acquisition of land and its consolidation.
Further, the ability to make a change in land use (if the
current use is not warehousing) is critical. Thus, to avoid
practical difficulties in land acquisition and development,
logistics companies have been forced to go for a
regional/national tie-up with developers that can bring
expertise in handling local issues.
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The long-term players are now starting to experiment with
vacant land, converting it into warehouses as this can
prove to be a cash cow over the long term, given the
booming logistics sector and the escalation in land prices
over a period of time. Short-term players avoid this option
as the initial investment is very high and the payback
period is long.
Developing a BTS option for sale is not common among
large real estate developers, although this option is
catching up fast among small developers. However, the
constraints with small developers are in the form of the size
of the facility. In anticipation of demand in the near future,
this option might gain impetus among large players as well.
In fact, this option is more favourable in a practical sense,
but unavailability is compelling logistics players to opt for
developing a warehouse from scratch.
The option
prevailing in the
Indian market is to buy
land and develop the
facility as this offers flexibility
in operations and the
freedom to develop the
facility according to
one's own
preferences.
19Colliers International - Logic of Logistics
OWNING
Location Identification
Purchase of Selected Land
CLU
Construction of facility
if land use is industrial
Land Owner Real Estate
The facility can be developed
on Fixed Rent /Revenue Sharing/
Profit Sharing Basis
PROS1. Flexibility in Operations
2. No worry for lease renewal/termination
3. Fetch higher yield over long term due to
escalation in land prices
4. Time saving as there is no need of land
consolidation
CONS
1. High initial Investment
2. Difficulty in getting large size facility
3. Payback period is high
PROS1. Flexibility in Operations
2. No worry for lease renewal/termination
3. Fetch higher yield over long term due to
escalation in land prices
4. Advantageous for large players with long
term plans
5. Freedom to develop facility as per own
preferences
CONS
1. Prime challenge is to acquire and
consolidate the large land parcels
2. Land Use conversion is critical due to
uncertainty
3. High Initial Investment
4. Payback period is high
PROS1. Responsibility for land acquisition/
consolidation and CLU, building license
etc. will be with the other party
2. Construction will be facilitated by the
developer in JV/SPV with realty player
3. Fetch higher yield over long term due to
escalation in land prices
CONS
1. Choosing and convincing a reliable
partner is a concern
2. Difficult to form a SPV/JV until/unless
logistic player is big and reputed
3. Payback period is high
Forming JV/SPV With Land
Owner/Real Estate Developers
If land use other
than industrial
Purchase of BTS Facility
Source : Colliers International India Research
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The option to own a warehouse involves high initial
investment so a number of companies prefer to lease to
meet their warehousing needs. As with leasing option, one
can select either a BTS premises from a development
company on a long-term lease or leasing land on a long-
term basis and develop a facility. However, the option to
lease land and build a facility is the least preferred option as
the construction of a large facility for leasing is not feasible
in the Indian context and there are no assets remaining at
the end of the lease period. Moreover, land consolidation
for lease is a difficult task, especially for small owners. This
option is, however, feasible and advantageous for large
logistics players who want to set up large facilities with
lease terms of at least 15-30 years.
As with leasing option,
one can select either
leasing a BTS premises
from a development
company on a long-termor lease land on
long term basis
and develop
a facility.
20Colliers International - Logic of Logistics
LEASING
Location Identification
Leasing BTS Facility
Own Contract
PROS
1. Low initial Investment2. Easy relocation
3. Less liabilities
4. Lower Risk
5. Infrastructure availability
CONS
1. Condition of the facility
2. Rentals might be high
3. Size constraints due to non availability of
bigger BTS facility
4. High maintenance cost
5. Absence of high-tech facilities
PROS
1. Can develop facility as per requirement2. Low Maintenance Cost
3. Incorporation of sophisticated
technologies
4. Due to long term land lease no eviction
worry
CONS
1. Difficult to get land on long term lease
specially from small land owners
2. Land Consolidation problem
3. Construction ( limited/no expertise in
construction)
Leasing Selected Land
Construction of Facility
Lease period
of 15-30 years
Source : Colliers International India Research
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Preconditionsfor Viability of
Warehousing
21Colliers International - Logic of Logistics
Location and physical infrastructure are the two main
components for making a warehousing facility successful.
In addition, resource availability complements the overall
development in a comprehensive manner.
Warehousing facilities should preferably be located close to
major roads, highways and bypass roads, and offer good
connectivity to railway stations. Export/import-oriented
warehouses should be close to ports and airports. Approach
roads to the facility should be wide enough to
accommodate heavy vehicles, preferably at least 18 metres
wide. Along with this the land should have favourable
topography to support loading and unloading i.e the terrain
should be flat with minimal undulations. The facility does
not require a huge amount of labour but the required
manpower should be skilled and technically equipped. An
uninterrupted power supply is also required, with no or
minimal power shut downs. However, the other two key
components of physical infrastructure viz. water supply and
sewerage are not extensively required.
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PESTLEAnalysisof Logistics and
Warehousing
Sector
The viability of Logistics and Warehousing does not
depend only on location, infrastructure and resource
availability but also depends on other factors which are
beyond the control or influence of a business, but are very
important to be aware of before any strategic planning.
These include political, economical, social, technological,
legal and environmental (PESTLE) parameters. The
PESTLE analysis helps to evaluate the key political and
economic factors, the cultural aspects, the technological
innovations, and the current and impending legislation
that may affect the industry.
Political - For any industry to flourish, the political climate
plays an important and decisive role. Political support,
both from the Central and State Governments, is a critical
factor for the logistics industry to grow. The following are
essential for boosting the development of the logistics
industry:
4 Stability of the Government, with no or minimal
uncertainty with respect to its existence.
4 Proactive approach of the Government in industrial and
retail development to give an impetus to the logistics
business.
4 Political will and a strong decision-making attitude.
22Colliers International - Logic of Logistics
Proactive and
reform based
approach
Progressive
Indian
economy
Prejudice and
reluctance
towards the
economic
liberalization
Adaption and
acceptance of
new
technology
User friendly
framework
Increased
awareness
ECONOMICAL SOCIAL TECHNOLOGY LEGAL ENVIRONMENTPOLITICAL
Source : Colliers International India Research
"Certain States may not be very sound economically but the proactive attitude and political will of such States have shown
them the way to become the hub of Logisitcs activities in the near future. "
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The PESTLE
analysis helps to
evaluate the key
political and economic
factors, the culturalaspects, the technological
innovations, and the
current and impending
legislation that
may affect
the industry.
Economical - Strong economic backing leads to a rise in
interest and builds trust among domestic and international
logistics players, encouraging them to be a part of the
economy as it provides:
4 Assurance to logistics players with respect to the
required infrastructure development.
4 Expectance of more fiscal incentives from states in
addition to from the Central Government.
4 Major physical infrastructure in the form of continuous
electricity supply.
Social - The social strata of any particular area and the
flexibility of its denizens in adapting to new practices and
models help to attract domestic and international
companies. Similarly, the attitude of the people towards
new ideas of work also plays a major role.
Technology - Old technologies and methodologies are still
prevalent in India; however, tech-savvy states have the
advantage due to their technological advancement in the
form of GPS enactment. Zero wastage and zero error is only
possible if the supply chain is managed or equipped with
newer, high-end and user-friendly technologies, which are
considered as the backbone of any system.
Legal-
Central Level
4Incentives in the FTWZ in terms of FDI and other
tax-related incentives, similar to that in SEZs.
4CST - the waiver of Central Sales Tax (CST) has
proved to be a critical decision in encouraging largewarehousing units. This also promotes the 3PL model in
the country.
4Incorporation of Value Added Tax (VAT) has resulted
in greater transparency and less ambiguity in the system.
State/City Level
4Cities with favourable development control rules
(DCRs) especially in the form of higher FSIs, encourage
warehouse development.
4Similarly, the states/cities that have adopted a Single
Window Clearance strategy are also enjoying an increased
interest by logistics players.
Environment -
Environmental/Ecological issues
4 Hitherto, the logistics sector has not achieved the zero
waste fundamental, which means that a huge amount of
waste accumulates at the source or distribution centres,
(warehouses). These facilities in turn dump this waste,
more often in a non-ecological/environmental manner.
Thus, logistics players with an eco-friendly attitude are
preferred by most states.
4 Environmental regulations - there are no strict oruniform environment regulations across the country, which
gives an undesirable benefit and liberty to many logistics
players.
Business environment
4 Management style - most logistics players, especially in
the unorganised segment, still practice the old business
model of in-sourcing. However, many of these players have
adopted the 3PL model, predominantly with the entry of a
few international players and some domestic giants.
23Colliers International - Logic of Logistics
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The financial viability of building a warehousing facility
and renting it for a certain period of time depends primarily
on the permitted FSI, achievable rentals and land prices. A
higher FSI, higher rentals and low land price are the keys
for success of any warehousing project. In various state the
FSI for warehousing varies anywhere from 0.35 to 2.0. Two
exercises of sensitivity analysis have been done; one by
assuming FSI and Rentals as flexible variables and another
with Rental and land price as flexible variables. Other
factors such as cost of capital, construction cost, inflation
and occupancy rate etc have been kept as constant
variables. The matrix given below shows the variability in
results with various combinations. Assuming a 100 acre
plot with a land cost of INR 1.0 crore per acre and rentals
of INR 18 per sq ft per month, the internal rate of return
varies from 24-37 percent, depending on FSI. Similarly,
assuming a fixed FSI of 0.5 and variable rentals, the IRR
varies from 19-38 percent.
Acre
INR ps ft
INR/Acre
Months
100
800
10,000,000
5%
10%
12
13%
8.0%
8.0%
1.5
20.0%
12.0%
33.7%
8.0%
1.0
14.0%
100.0%
13%
4.00 26.2% 29.2% 32.0% 34.6% 37.2% 39.7%
168 192 216 240 264 288
6.00 23.5% 26.2% 28.7% 31.1% 33.4% 35.6%
8.00 21.2% 23.8% 26.1% 28.3% 30.4% 32.4%
10.00 19.4% 21.8% 24.0% 26.1% 28.1% 29.9%
12.00 17.8% 20.1% 22.2% 24.2% 26.1% 27.8%
15.00 15.8% 18.0% 20.0% 21.8% 23.6% 25.2%
20.00 13.1% 15.1% 17.0% 18.7% 20.3% 21.8%
mn/acre Lease Price INR/sq.ft/year
14 168 19% 22% 26% 27% 28% 29% 30%
16 192 22% 25% 29% 30% 31% 32% 34%
18 216 24% 27% 31% 33% 34% 36% 37%
20 240 26% 30% 34% 36% 37% 39% 40%
24 288 30% 34% 39% 41% 43% 44% 46%
28 336 33% 38% 43% 46% 48% 50% 52%
12 144 17% 19% 23% 24% 25% 26% 27%
0.35 0.50 0.80 1.00 1.25 1.50 2.00
INR/sq.ft
/month
INR/sq.ft
/year
FSI
Used
Sensitivity
Analysis IRR
Sensitivity
Analysis IRR
Sensitivity Analysis Using Variables
- FSI & Rentals And Rentals & Land Values
LeasePrice
Costof Land
Acre
INR ps ft
INR/Acre
Months
100
800
10,000,000
5%
10%
12
13%
8.0%
8.0%
1.5
20.0%
12.0%
33.7%
8.0%
1.0
14.0%
100.0%
13%
Sensitivity Analysis Using Variables
- FSI & Rentals And Rentals & Land Values
Financial
Viability ofWarehouses
24Colliers International - Logic of Logistics
Source : Colliers International India Research
Financial Viability
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Challenges
in the IndianMarket forInvestors
25Colliers International - Logic of Logistics
The Indian logistics sector is heading towards an era where
it might enjoy magnificent growth in the near future if it is
able to meet the following challenges:
1. Land woes - this is the prime concern for logistics
players/developers looking to set up a warehousing facility
in the country as it poses a variety of challenges, among
them:
a. Availability of land in the required quantum coupled
with a lack of contiguity in parcels.
b. Prevailing land costs are very high for developing
warehousing facilities:
4High prices for road-front land parcels.
4Low prices for internal parcels with the approach
road narrower than 18 metres.
c. Acquisition of land has become a major concern
because:
4Many states do not allow private companies to
purchase agricultural land.
4The procedure for the conversion of land use
varies from state to state.
4Moreover, the conversion of another zone to an
industrial zone is also a tedious process.
2. Infrastructure - although the Government is taking a
number of steps to streamline the physical infrastructure
across the country, still the inadequate logistics
infrastructure is impeding the growth of this sector in
India. Transportation woes are evident from the whopping
cost of transportation, which accounts for 40 per cent of
the total logistics cost. Various ports and air hubs do not
possess the desired state-of-the-art facilities and/or
technologies to meet world-class standards.3. Unorganised sector - warehousing is predominantly a
ball game for small players in India, which leads to a
number of issues, such as the small capacity of these
facilities, poor handling and a lack of employment of newer
technologies. The supply chain in the country needs to
adopt the basic fundamental of zero error with minimal
wastage.
4. Inadequacy in the number of facilities available - the
sector is dominated by Government - owned bodies as
private players were earlier shy of the sector as there were
no short-term advantages associated with the development
of such facilities. Due to this, the facilities have not been
developed at the required pace causing a mismatch in the
current demand and supply.
5. Unavailability of state-of-the-art warehouses - owing
to the dominance of disorganisation in the sector, high-
tech facilities are not readily available across the country.
In addition, there are very few cold storage spaces available
and this has become a major concern, especially for the
FMCG segment. The supply chain does not incorporate
such advanced technologies as GPS/GIS, which arecommonly used in other countries.
6. Taxation - there seems to be no link between the
taxation policies of various states and it has become quite
difficult for logistics players to figure out these complicated
structures. However, with the Government's intervention
in simplifying the taxation structure, some complications
have been resolved, although many are still in limbo.
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Author
Surabhi Arora
Senior Manager, Research
Tel : 91 11 2335 6620
Fax : 91 11 2335 6624
Email : [email protected]
Alankrita Pagare
Asst. Manager, Research
Tel : 91 11 2335 6620
Fax : 91 11 2335 6624Email : [email protected]
Sources
www.ciilogistics.com
www.rreef.com
www.inboundlogistics.com
www.cewacor.nic.in
www.ftwz.com
www.mapsofindia.com
India Logistics Outlook 2007
"Skill gaps in the Indian Logistics Sector": A white paper by KPMG and CII
Indian real estate- shifting gears - a report E&YTrade Logistics in the Global Economy - World Bank Report
DisclaimerThis report and other research material may be found on our website at www.colliers.com/india. Questions related to inforamtion herein should be directed to the Research
Department at the number indicated above. This document had been prepared by Colliers International for advertising and general information only. Colliers International makes
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Special thanks to the Colliers India Land Sales Team for their efforts and valuable contribution towards putting this entire report together.
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