Cidadania 2.0, Lisbon, 27 October 2012

Kristina Glushkova

Online civic projects: some tips for making them

work

Building civil society tools since 2004

Open Source

Volunteer community

UK and globally

Social enterprise model

Be very clear about your idea:

What does it do?

Why would people use it?

Altruism is great, but not always enough

HAPPY, MOTIVATEDTEAM

Photo by DCMS

What does it look like:

Is it a site, tool or app?

Or, can you do it with existing tools?

Do you need mobile?

USABILITY

Photo by mwingereza

Simplicity

Develop iteratively:

Alpha, Beta, Launch

Don’t stop after launch

Remember to remove features!

Spread the word

Give users the tools

Don’t be afraid of the

media

Photo by looking4poetry

Summary:

1. Clear, focused idea

2. Team

3. Usability

4. Iterate

5. Spread the word

Remember to enjoy it!

Thank you!

kristina@mysociety.org