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Issue 23 / August 2012 www.memo23.memomag.co.uk Snail Mail: It Never Went Away Case Study CenterTools Editor’s Note • Coffee Break Exposé • Short & Sweet • Competition A Matter of Excellence The thing about excellence is that we constantly reach for it.

Ciconi Memo Issue 23 - August 2012

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Page 1: Ciconi Memo Issue 23 - August 2012

Issue 23 / August 2012www.memo23.memomag.co.uk

Snail Mail:It Never Went Away

Case StudyCenterTools

Editor’s Note • Coffee Break Exposé • Short & Sweet • Competition

A Matter of Excellence

The thing about excellence is that we

constantly reach for it.

Page 2: Ciconi Memo Issue 23 - August 2012

re-adjust is here to help employers and employees work together to create a healthier, more pro-active and moti-vated workforce by encouraging and supporting equality in the workplace for disabled people.

In the first instance we aim to make leg-islative responsibilities clear and guide employers to compliance.

Find out how we can help through our consultancy, assessment and awareness services whilst discovering the latest assistive technology, training and Access to Work solutions and strategies. www.re-adjust.co.uk

For further information please call us on: 01223 420101

achievement through technologyexpand your world

Page 3: Ciconi Memo Issue 23 - August 2012

August 2012 / Memo 23

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4 / 5Editor’s NoteElisabeth Glasper introduces this issue of Memo.

6 / 7 / 8Case Study: CenterToolsWe talk to Steve Atkins, UK Country Manager.

9Coffee BreakAnother opportunity to test your brain power.

10 / 11ExposéMeet Jeannette Rowden, our Accounts Administrator.

12 / 13 / 14 / 15A Matter of ExcellenceThe thing about excellence is that we constantly reach for it.

16 / 17Short & SweetMore snippets of news and thoughts from Rob Glasper.

18 / 19 / 20Snail Mail: It Never Went AwayThe importance of traditional direct mail.

21CompetitionAn ice cream maker up for grabs in our competition.

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Ciconi LtdAirfield Industrial EstateWarboysHuntingdonPE28 2SH

T: 01487 823546 E: [email protected]: www.ciconi.co.uk

4

Editor’s NoteWelcome to this edition of Memo, introducing a more excellent way, which I hope you will find interesting and maybe a little amusing in places.

The small but perfectly formed print:

Memo is researched, written, produced and printed by Ciconi ©2012 Ciconi Ltd. Reproduction in whole or part is prohibited without prior permission of the editor. Ciconi Ltd accept no responsibility for the views expressed by contributors to the magazine. Readers should consult their advisors before acting on any issue raised. Ciconi Ltd cannot take responsibility for unsolicited manuscripts, photographs or illustrations, or for errors in articles or advertisements in the magazine.

Image credits for Memo Issue 23

p1 © andgolubev - Fotolia.comp2 © auremar - Fotolia.comp4 © volff - Fotolia.comp6 © maxkabakov - Fotolia.comp8 © Mathias Lamamy - Fotolia.comp9 © olly - Fotolia.comp10 © zhu difeng - Fotolia.comp10 © Esther Wagner - Fotolia.comp10 © bjonesphotography - Fotolia.comp10 © dimasobko - Fotolia.comp10 © Krowtraerc - Fotolia.comp10 © icyground - Fotolia.comp10 © Maksim Toome - Fotolia.comp10 © barneyboogles - Fotolia.comp10 © Audrey Durose - Fotolia.comp12 © pressmaster - Fotolia.comp14 © olly - Fotolia.comp16 © Barbara Pheby - Fotolia.comp16 © Sergii Figurnyi - Fotolia.comp16 © Andriy Bezuglov - Fotolia.comp18 © Mikael Damkier - Fotolia.comp20 © Tinka - Fotolia.comp21 © a9luha - Fotolia.comp23 © orange_cps - Fotolia.com

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How to increase your value and sell your businessIncreasing your profi t and selling your company for maximum value demands time, careful planning, expertise and market knowledge. Avondale’s business sales and acquisitions experts, in conjunction with business mentors, tax & legal specialists can help you strategically increase your value and sell your business at an aspirational price.

FREE1/2 Day Seminar

Dates UK WideSeminar Benefi ts:

• Learn how to strategically enhance shareholder value

• Be able to maximise your deal value through strategic planning and expertise

• Understand how to value a business

• Understand how to navigate the technical complexities of successfully selling your business

• Learn how to confi dently manage the fi nancial and legal preparations

• Know how to minimise your tax issuesand liabilities

Available Seminar Dates:

London 16th MayBirmingham 20th JuneManchester 8th NovemberGatwick 13th NovemberGlasgow 14th NovemberBristol 20th November

To book email [email protected] call 01737 240888 quoting Ciconi.

If you cannot make these dates, why not book a confi dential meeting to discuss your objectives. Call 01737 240888.

www.avondale.co.uk BUSINESS SALES | ACQUISITIONS | STRATEGY

2354_CiconiAd_190x99mm_AW.indd 1 18/01/2012 11:04

At Ciconi we recently began a new financial year with great optimism. The previous year was full of challenges and

tremendous leaps of faith: for example, we installed an additional automated mailing system and some powerful new electronic data capture software – real signs of our confidence in the future. It was, in fact, a fantastic year. For those of you who have been reading my other notes, the vine did indeed yield its fruit!

What about the year to come? With some outright battles now being fought on the postal market, we work day-by-day (even hour-by-hour) to find the best available postal prices. We have reviewed our processes which

now routes mail after data preparation. This gives us the optimal window to agree the best rates with the growing number of service providers.

The imposition of VAT on Royal Mail postage has had a real impact on our not-for-profit customers. Fortunately, we’ve been applying the ‘package test’ to mailings for several years, and were ready to spring into action in optimising the savings that can be made by Ciconi acting as a single source supply. All in all it’s been a busy start to Ciconi’s new financial year.

Each year, Ciconi has a new theme that inspires and reminds us what we are all about. Previously, we had the ‘Year of the Eagle’, all about soaring

up above the turmoil, being alert and strong, poised, ready and powerful. Wonderful eagle posters were to be seen in all departments, giving us encouragement and reminding us to be calm and accurate. This year, our theme for the year is ‘A More Excellent Way’, which is the embodiment of Ciconi people. It is our desire this year for customers to feel the very essence of excellence in everything that we do. To this end, new ‘A More Excellent Way’ posters have been put up, the hallmark of the Ciconi team, which I believe is the best that can be found across the length and breadth of Great Britain.

Manchester 8th NovemberGatwick 13th NovemberGlasgow 14th NovemberBristol 20th NovemberLondon 6th March 2013Birmingham 20th March 2013

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CenterTools Software GmbH

Case Study

Our first encounter with CenterTools Software was as a customer. We bought its DriveLock data security

software, which we found was much more flexible and user friendly than other solutions. As the relationship matured, CenterTools Software started to use our services. Steve Atkins, UK Country Manager for CenterTools Software, takes up the story.

Q: Steve, can you give us an overview of your role within CenterTools Software GmbH?

A: My responsibility is to ensure that we have a commercially and technically excellent base of partners who can react to our customers’ data security needs by providing our DriveLock security software. I also liaise with our customers to understand their needs and ensure that we continue to develop ‘best of breed’ software.

What are the main issues that customers bring to your company?

Barely a week goes by without yet another Press report about a high-profile leak of confidential data. These stories are only a fraction of all incidents. Despite the acknowledged risks, security-conscious entities – even the MoD – fail to secure their data. Why? They have a lot of data to protect and, as employee mobility increases, this sensitive information can be stored on laptops, flash drives, and ‘in the cloud’. The days of controlled, server-based storage are over.

Now, implementing some basic security measures at the end point can protect against most common threats, such as the well-meaning but careless employee who copies data to a flash drive, or loses a laptop. Administrators can retain control of data by choosing who can copy what data to which device. When combined with enforced encryption, companies no longer need to worry about lost or stolen flash drives. Similarly, total disk encryption will protect data stored on laptops, or on other computers that are not adequately protected by physical security measures.

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August 2012 / Memo 23

THERE ARE MANY VENDoRS WHo oFFER MULTIPLE SoLUTIoNS THAT TEND To oVERLAY oNE ANoTHER. CENTERTooLS, oN THE oTHER HAND, PRIDES ITSELF oN BEING AN INDEPENDENT GERMAN SoFTWARE DEVELoPER THAT DoES NoT FoLLoW THE PACK.

Steve Atkins

UK Country Manager

CenterTools Software GmbH

Page 8: Ciconi Memo Issue 23 - August 2012

When all data on a laptop’s hard disk is encrypted, nothing can be compromised even if the computer is lost.

Plugging these holes makes an organisation much more secure, especially when the remedy is easy to implement and easy to administer. The next step is to monitor the flow of data to ensure that your security measures are staying effective. This sort of comprehensive reporting is a vital component of the best endpoint protection.

But there’s one more factor that needs to be addressed: the user. Most users ‘leak’ secrets by accident. They genuinely want to help lock it down, so long as they can still work efficiently. Automatic encryption of removable devices makes data handling hassle-free as well as secure. Complemented by user education, it’s almost as good as it gets.

What benefits does your security technology bring to your clients?

Peace of mind. As well as regulatory compliance and satisfying external security audits, our solutions enable organisations to enforce their security policy, train users to work with DriveLock, and enjoy maximum security with minimal overhead.

How do you market the benefits of data security and position CenterTools Software against competitors?

There are many vendors who offer multiple solutions that tend to overlay one another. CenterTools, on the other hand, prides itself on being an independent German software

developer that does not follow the pack. Through a dialogue with our clients we develop DriveLock based on their wants and needs. one example is the Security Awareness Campaign feature we introduced last year. A number of clients needed to educate staff in basic security, but couldn’t find the time. We developed this feature in DriveLock. It automates messages, videos and policies, telling users what to do in the event of data loss, laptop loss, or other problem. We also work closely with leading analysts to discuss trends, and invest a lot of time and expertise to raise brand awareness through thought leadership articles and exhibitions.

Are there any developments you can share with our readers?

Well, I can’t share too much at the moment … except this: data security is core to what we do, and we are in the final stages of DriveLock 7.2, a release that includes a new module for File and Folder Encryption. This will allow clients

to store encrypted folders in the cloud but allow access only to approved users. For example, an HR department might have personnel files stored in this folder. These are encrypted, but that’s invisible to approved HR users. No-one else can gain access to this folder. This will be a major step forward for DriveLock.

There’s one other development I can share. We are currently working hard on a version for Macs. After listening to a number of clients we now have a development team focused on delivering this solution.

How you have found working with Ciconi?

Working with Ciconi has been a pleasure. We only deal with companies that demonstrate that they take data security seriously, and as Ciconi used our software the decision was easy. Secondly, we usually work to tight deadlines. Every time the pressure is on, Ciconi delivers. You’re a friendly bunch as well!

FoR MoRE INFoRMATIoN ABoUT CENTERTooLS AND ITS DRIVELoCK DATA SECURITY SoFTWARE, VISIT WWW.drIvElOCk.COM

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August 2012 / Memo 23

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FINGERS ON THE BUTTONUsing a basic calculator, and entering the numbers below in the order shown, your mission is to arrive at a total of 24. To do this, you are allowed to use the ‘plus’, ‘minus’, ‘divide’ and ‘multiply’ keys once each, where you see the ‘?’ marks.

You can buy a biscuit for the first person in your coffee break group to come up with the correct order of calculator symbols.

WOrdPlAYon each row insert a three letter word that can be attached to the end of the word on the left to give one new word; and to the beginning of the word on the right to give another new word.

When read downwards, the last letters of your added three-letter words give a proper noun. What is it?

Coffee BreakTime to test your skill against this issue’s questions. If you get stuck, the answers can be found on the Memo web page. Why not enter this issue’s competition too?

www.memo23.memomag.co.uk

2 ? 8 ? 6 ? 9 ? 3 = 24

FoRE SAW

TEN PoINT

HUM BEAR

HoLD oWED

CHICK NUT

PoST PoWER

BAR SIT

9

August 2012 / Memo 23

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Jeannette, please tell us something about your role at Ciconi.

I work in the Management Information Control (MIC) department. There are many aspects to my role. Primarily I prepare sales invoices and handle purchase invoices. once a customer’s mailings are ready for despatch, I prepare the relevant paperwork as well.

You had a long career in banking before joining Ciconi. What are the major differences?

I am not sure I should admit to working in a bank in light of all the recent headlines! When I first joined, it was a very different job – and I must have been happy to do it, as I started what was a vacation job and ended up staying for 32 years! I originally worked in the City with all the noise, crowds and general hustle and bustle – certainly nothing like Warboys. one thing I certainly don’t miss about those days is the commute. I invariably found myself squashed onto the train, most usually face-to-face with someone’s armpit!

In terms of the work there is no comparison. However, one thing I learnt in my early days in the bank was the importance of attention to detail and excellent customer service. These are also central to working at Ciconi.

Tell us three things that best describe you.

I’m blonde, I’m from Essex, and am now old enough to enjoy the odd ‘senior’ moment – there’s not much hope is there?

OK, let’s re-phrase that – tell us three things that are important to you or that you like to do in your spare time.

Well the first one is easy: my family is incredibly important to me. Even though it drives me to distraction at times, I wouldn’t have it any other way – but don’t tell them that! Although my children aren’t really children any more – my daughter is 21 and my son is 17 – they still seem to take up a lot of my time, so I wouldn’t say I have masses of spare time.

Even so, once a month I go out with a group of friends for a meal and the odd glass or two of wine. over the last couple of years we have been slowly working our way round all the local hostelries and restaurants, and surprisingly we haven’t been barred from any yet. When the weather is nice I do like to go for a drive out in the little old MX5 that my husband bought me for my 50th (I’m still hoping for an R8 ) and sometimes I join my husband for a spin on the back of his bike. It certainly blows the cobwebs away!

Do you have a motto in life?

No not really – maybe ‘always pack a corkscrew’.

Which cartoon character best describes you?

That’s hard. It depends on what kind of day I’m having. If it’s a bad one, probably Eeyore, although, sticking with the Winnie the Pooh theme, most likely Piglet. I’m quite shy and scared of lots of things, particularly wasps.

Why wasps in particular?

When I was younger I went on a trip to Epping Forest with our neighbours. Boys being boys, one of them was walking around with a branch and generally mucking about. He decided it was a great idea to stick it down a hole which just happened to be a wasps’ nest. A massive swarm (well it seemed like it at the time) flew out of the hole and chased us through the forest. It must have looked quite comical from a distance. I was very quick on my feet then and was the only one who didn’t get stung – but the urge to run when I see a wasp hasn’t left me yet.

Exposé Jeannette Rowden

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Human nature drives us to excel. Ever since the first cave dweller got the idea that it might be easier to farm

animals than chase them, people have been looking for new ways to work, new ideas to share, and new benchmarks to measure their achievements.

Evolving

It is a peculiarity of excellence that although we know it when we see it, it never stays the same. once identified, it’s there to be surpassed by an even higher standard. Moore’s Law in the world of computing is one such benchmark. Those early adopters in the 1980s who boasted of PCs with massive 20MB hard disks wouldn’t even recognise the

current computing world. At the ‘pro’ end, the international contest to develop the world’s fastest supercomputer continues to crash through the barriers of speed and energy consumption.

Tension

For most of us, excellence is a quality similar to imagination: limited only by our minds, to paraphrase Rod Serling, the man behind The Twilight Zone. In the world of business or government, however, excellence has to be defined, and that means numbers. Anyone who has read books such as Unsafe At Any Speed will know that the car industry of the time tended to put profit and sales ahead of safety, and justified its decisions in terms of numbers.

The thing about excellence is that we constantly reach for it.

A Matter ofExcellence

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The challenge for today’s managers is to protect or grow the bottom line in a way that satisfies the business’s craving for numbers, while creating and delivering services that satisfy customers’ cravings for quality and service. It is the tension between these two goals that, in the right atmosphere, can stimulate corporate innovation and creativity. In the wrong atmosphere, it can lead to a crippling, one-dimensional focus on price without regard to quality, service or innovation.

This tension was summarised in the Common Law of Business Balance, attributed to the nineteenth century poet and critic John Ruskin:

“There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and the people who consider price alone are that person’s lawful prey. It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much you lose a little money – that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot – it can’t be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.”

This is a classic quote on the possible folly of automatically choosing low cost as the best way to make a purchase decision. It appeals to those who believe, or who want to

persuade others to believe that price is a possible indication of quality.

The common Law of Business balance should also involve and embrace the seven P’s of marketing a business, product or service identified: product, price, place, promotion, people, packaging and positioning. For without such how can any business, institution or organisation claim to be “balanced”. It is also fair to say, do not forget the “balance sheet” another good example of the common law and general practices of balance.

From value to excellence

Here, in a few sentences, we have the modern concept of value: a price that, although not the cheapest, gives the purchaser a quality of outcome that turns out to be worth more than the cash paid. This brings us back to excellence for the modern business manager: the best value you can find when you need it, for the services that meet your needs, provided by suppliers you can trust for innovation as well as delivery.

Through a time of changing criteria, evolving technologies and challenging customer expectations, Ciconi has remained creative, innovative and flexible. Today and into the future we will continue to design and deliver services that are truly excellent.

August 2012 / Memo 23

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Registered Charity Number: 1049224

World Heart DaySunday 30th September 2012 - Ferry Meadows Peterborough

Walk Run Cycle

Have a heart and take part for Papworth

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PH6369 World Heart Day A3 poster V3.indd 1 15/05/2012 10:03

At Ciconi we aim to exceed our Customers’ expectations and seek to do this whilst providing efficient and new ways to wow. We’re constantly reviewing the postage market to ensure that our services on offer portray the best value for money. We’re even conducting our own in house study of the services to understand how your customers are receiving their direct mail.

Whilst implementing new technologies such as automatic data capture and the latest machinery and software we’re ensuring that the market doesn’t creep away from us.

Behind the scenes we’re using the latest software to protect your data and manage your mailings.

Customer Expectations are higher than ever, and at Ciconi we’re excited to keep these high. our elite team pride themselves on having excellence as a core value. In fact this year’s motto is ‘a more excellent way’.

We look forward to serving you in the future and welcome feedback from all our customers.

A Ciconi perspective on Quality

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rob Glasper, who is the embodiment of short and sweet, welcomes you again to a cornucopia of morsels.

Since the last issue we have had the Euro 2012 football jamboree, which promised so much but delivered so little; the Queen’s Jubilee was celebrated in style; the olympics are a marathon; and we extend a warm welcome to the new football season. Speaking of the marathon, does anyone out there know why it has those funny extra 385 yards at the end?

Cambridge tops Guardian league table

Though other league tables are available, the Guardian’s is unique in its emphasis on teaching rather than research. In its recently released University Guide, we find Cambridge topping the league for the second year running, with top place in general and chemical engineering, computer sciences, maths and biosciences, as well as eleven other subjects. oxford, again in second place, came top in seven subjects including economics, business and law. our own Anglia Ruskin University jumped 14 places to 77. Well done to all concerned.

New baby accountant

Those of you acquainted with Ciconi’s head of accounts – Rachel Cox, will delight in offering congratulations as she gave birth to her second child earlier in June. Weighing in at a splendid 8lb 9oz S & S welcomes the arrival of Lucy Eleanor and we offer hearty congrats to Rachel and Stephen. Well done to all concerned.

Dolphins v. humans

Cambridge has been hosting a ‘cerebral conference’ … something to do with consciousness and brains! Professor Diana Reiss from Hunter College, New York, reckons that young dolphins around 14 months old can recognise themselves in a mirror, a skill that children do not

Short Sweet

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August 2012 / Memo 23

To us, a client is more than just a job. It’s a commitment.One of the UK’s leading fi rms of accountants and business advisers, PKF (UK) LLP is the home of quality advice. We believe in the value of long-term relationships – having trusted advisers who really know what makes you tick. That’s why we’ll continue to be there for you into the future, helping you succeed at what you do.

PKF (UK) LLP, Farringdon Place, 20 Farringdon Road, London EC1M 3AP Tel: 020 7065 0000 | Fax: 020 7065 0650

working with you...

and you, and you, and you

PKF (UK) LLP is a limited liability partnership registered in England and Wales with registered number OC310487. A list of members’ names is open to inspection at Farringdon Place, 20 Farringdon Road, London EC1M 3AP, the principal place of business and registered office. PKF (UK) LLP is authorised and regulated by the Financial Services Authority for investment business activities. PKF (UK) LLP is a member firm of the PKF International Limited network of legally independent firms and does not accept any responsibility or liability for the actions or inactions on the part of any other individual member firm or firms. WWW.PKF.CO.UK

develop until up to two years old. Is this proof that the animal kingdom is more intelligent than we are? Remember, a dolphin’s day consists of a bit of light hunting, lunch, a nap, and an occasional flurry of procreation. Much better than a stroll in excess of 6,000 yards chasing and occasionally hitting a little white ball! Well done to all concerned.

Taking PEAS seriously

The Cambridgeshire village of Witcham has recently held the 42nd World Pea Shooting Championship. This was started in 1971 by a teacher who had amassed a small arsenal of confiscated shooters

and peas. At the Witcham Village Fair, peashooters and peas are on sale to the general public – and accuracy is the name of the game: the pea has to be propelled a distance of twelve feet towards a tiny 12-inch target. Just in case you thought our modern day ruffians would be too interested in the Xbox® version, the organisers advise that home-made laser-guided shooters are not uncommon. Well done to all concerned.

Water off a duck’s back in Ely

A nearby Local Authority is taking a principled stand against those awful people who feed ducks. Large notices

have appeared that the ducks can only be fed when they are in the water (the ducks, not the feeders). Feeding an illicit duck i.e. one using its short legs on land, lands you a fine of £2,500. So these menaces to the local environment (the ducks, not the feeders) should be given a short tap with the left foot on an area that we chaps in the sixties copied as our hair styles. This should be done with enough force to gently propel the said duck back into its natural habitat where it can safely receive your titbits. Well done to all concerned.

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Selling is integral to human existence. In our business lives we try to sell our reports to our managers, our

products to our customers, our brands to our publics. In our private lives we try to market ourselves to prospective partners, reassure our children that they are part of a winning family brand, and try to sell them the concepts of higher education, sobriety, and job security.

Context and expectation

The problems come when selling breaks the boundaries of culture and expectation. The sales person who arrives on the doorstep can be dismissed in a matter of seconds. If the same person appears uninvited in our sitting rooms, we will respond in a completely different way.

This is why email marketing has such a poor reputation. Even if relevant to our needs, emails bring the sales person

direct into the prospect’s personal space; they take the messaging out of the customer’s control. They break the rules.

The lack of control, let alone the fear of spamming and viruses, explains why people who receive email marketing don’t usually see them in the same positive way as the people who send them. opting-in is one way of returning control to the customer; but so is anti-spam technology. At the end of the day, email marketing is in decline because people who receive hundreds of emails a day as part of their jobs simply don’t have the time to read anything else.

Snails rise again

The growing resistance to email marketing explains why traditional direct mail is regaining its ground. Despite Royal Mail’s 2012 price rises, marketing managers are finding that a carefully-crafted communication,

delivered by post, can more than justify its cost. With response rates on a typical e-campaign now as low as 0%, a printed campaign with a response rate greater than 4% can look pretty good – and could well be more profitable.

However, there is still room for the ‘e’ element in the marketing mix – even in traditional postal campaigns. What has changed is that ‘e’ technology can now be found in the back office.

Room for the ‘e’

The key to a great postal campaign is finding the right contacts. That means an up-to-date and clean list that’s as accurate as possible, and cross-checked against exclusion lists. Data cleaning and optimisation is a skilled area that provides marketing managers with the tools and datasets they need to ensure that every campaign reaches more of the right names, more of the time.

It Never Went Away

Snail Mail

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Analysis, too, helps marketing teams to find which combination of message and presentation suits a particular product or service. Subsequent mailers can build on this insight which, of course, also requires powerful data analysis.

Traditional and modern

In between these two ‘e’ pillars – list cleaning and data analysis – are some mainstream ‘e’ resources that can still deliver great results when integrated into a conventional campaign. An email alone won’t achieve a lot these days. An email that’s sent in parallel with a letter will achieve more. If both communications lead the reader to a campaign web site, the response rates go up significantly.

This multi-element approach keeps most of the control with the reader. By offering a compelling proposition and making it easy for the reader to discover more and make contact if s/he chooses,

the campaign does all the hard work. Personalised web pages take this approach even further by giving each reader a unique web page that’s a personal point of interaction with the brand.

Horses, courses …

The art of modern marketing is to use all these resources with care and skill. It’s no use offering a personalised web page to a demographic that’s low in PC ownership, for example.

By carefully profiling the market and using the most effective multi-media approach, the marketing manager can create truly powerful communications. Combining these with the best lists and sophisticated analytical tools ensures that every campaign can not only deliver a great response, but be shown to do so. Today’s vital medium may once again be print, but the outcome of a campaign will owe something to all available resources.

AN EMAIL ALoNE WoN’T ACHIEVE A

LoT THESE DAYS. AN EMAIL THAT’S SENT

IN PARALLEL WITH A LETTER WILL ACHIEVE

MoRE. IF BoTH CoMMUNICATIoNS

LEAD THE READER To A CAMPAIGN WEB SITE, THE RESPoNSE

RATES Go UP SIGNIFICANTLY.

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This time you can win a Kenwood Ice Cream Maker! Whether the weather is hot or drizzly we all love ice cream, so enjoy the rest of the British ‘summer’ with the real thing, made at home!

To enter the competition, visit the Memo web page and send your answers to the following questions before Thursday 6 September:

1. What is the name of the olympic Park?

2. Is the ArcelorMittal orbit taller than the Statue of Liberty?

3. In what event did the city of London police earn a gold medal at the 1908 olympics?

To be entered in the draw, your entry must be correct and reach us on time. All qualifying entries will be put into a hat (or similar article) and one of our impartial team will draw the lucky winner’s name. Sorry – Ciconi employees or business partners cannot enter.

Competition

Enter now at www.memo23.memomag.co.uk

Chill out the Ciconi way in our free and friendly summer draw

Play our latest game Clixplosion on the Memo web page. It’s easy to play but difficult to master!

Page 22: Ciconi Memo Issue 23 - August 2012

BE SAFE. BE SECURE. BE SURE.

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Forensic Reporting

also as Managed Service in the cloud

As Ciconi’s newly-appointed Customer Services manager I would like to tell all our customers how much I look forward to meeting the challenges this role will bring. It was a pleasure to meet so many customers in my previous job, as Customer Services Supervisor, and I intend to meet many more of you over the next few months.

I see this department’s role as being a dialogue, so, if you have any comments or suggestions about the way we work or the services we offer, please email [email protected] or call 01487 823546.

Finally, a warm welcome to Erin Fletcher-Williams, who has joined Customer Services as an administrator after spending a year in Ciconi’s data entry team.

From left to right

Paul Humphreys Customer Services Account Manager01487 825082 • [email protected]

Joanne darlow Customer Services Administrator01487 825085 • [email protected]

Erin Fletcher-Williams Customer Services Administrator01487 823546 • [email protected]

Pawan Sheemar Customer Services Manager01487 825094 • [email protected]

Neil Ison Customer Services Account Manager01487 825095 • [email protected]

Customer Services updatePawan Sheemar

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Not for Profit and VAT exempt organisations could benefit from a zero VAT rate on design, print and postage services by using a single source supplier.

Contact Ciconi now on 01487 823546 or [email protected] to request a complimentary mailing and marketing review and find out how much you could save.