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Ciao Commerce Division E-Commerce Sales
4/30/2010www.ciao.co.uk
Company Overview
Number 1 Shopping Portal in Germany and Number 2 in the UK*
2
Ciao is one of Europe’s leading shopping portals with websites in:
UK GermanyFrance ItalySpain NetherlandsSweden
*regarding to the latest Nielsen/NETrating figures
4/30/2010www.ciao.co.uk
Europe‘s Shopping-Community At A Glance*
~ 419.000 Unique Visitors*> 480.000 Visits*> 1.5 million Page Impressions*
> 8.4 million Unique Visitors* ~ 11.8 million Visits* > 33 million Page Impressions*
> 8.5 million Unique Visitors* > 11.1 million Visits* > 28 million Page Impressions*
> 14.2 million Unique Visitors* > 19 million Visits* > 50.3 million Page Impressions*
> 11.1 million Unique Visitors > 15.1 million Visits* > 40.5 million Page Impressions*
> 1.7 million Unique Visitors*> 2 million Visits*> 5.4 million Page Impressions*
> 51.7 million Unique Visitors* > 68 million Visits* > 178 million Page Impressions*
*Omniture
Traffic Statistics Europe‘s Shopping-Community At A Glance*
4/30/2010
> 7.1 million Unique Visitors* > 8.3 million Visits* > 19 million Page Impressions*
www.ciao.co.uk
4/30/2010
Ciao and MicrosoftCiao – MSN Shopping Channel
www.ciao.co.uk
4/30/2010
Ciao and MicrosoftCiao – The Bing Shopping Channel
www.ciao.co.uk
4/30/2010
Ciao and MicrosoftCiao – Bing Visual Search
www.ciao.co.uk
4/30/2010
Ciao and MicrosoftCiao – Bing Visual Search – Instant answer
www.ciao.co.uk
4/30/2010
Ciao and MicrosoftCiao – Bing Visual Search – Instant answer – Ciao Product Page
www.ciao.co.uk
Ciao Reviews
www.ciao.group.com 4/30/2010
• “86% of consumers always read online reviews before making purchasing decisions.” (Kudzu.com survey of 600 users, December 2008)
• “94% of Ciao users read online review before making purchasing decisions” Ciao: Brand Positioning And Reasons For Use” Facit, 2009
• “The majority of UK Ciao users are looking for opinions on products and services.” Ciao: Brand Positioning And Reasons For Use” Facit, 2009
www.ciao.co.uk
Ciao ReviewsUser Reviews
4/30/2010
OFFLINE SHOP REVIEWS
OWN BRAND PRODUCT REVIEWS
BRANDED PRODUCT REVIEWS
ONLINE SHOP REVIEWS
www.ciao.co.uk
Ciao ReviewsUser Reviews
4/30/2010www.ciao.co.uk
Existing Clients
12 4/30/2010
Ciao has over 480 partners in the UK including.....
www.ciao.co.uk
Partnership OpportunitiesAttractive Advertising
Environment for Online Merchants
4/30/2010www.ciao.co.uk
Partnership OpportunitiesAttractive Advertising Environment for Online Merchants
Price Comparison• CPC based - £0.20 - £0.35• Integration of a product feed
Product Level Link• CPC based • Deep link and brand creative• Product page placement
Landing Page• Own branded page on Ciao!• Special/notable offers from client• Tenancy Based
Newsletters• Sent to our online community
of over 500’000 users
• Great Branding• Tenancy Based
Product Offer link• Premium placement within our
product pages• CPC based• Great way to push traffic/sales
Premium Product Box• Prominent position within our
category pages• Great way to push traffic/sales• CPC based
4/30/2010
• Products are either “Matched” to existing products or “Mapped “ into search categories.
• Any size of feed can be integrated and optimised for high conversions.
• Conversions improve with better FEED QUALITY.
• No upfront fees or costs.
• Quick integration process.
• Complemented by other placements.
www.ciao.co.uk
Price Comparison
15 4/30/2010
Partnership Opportunities
www.ciao.co.uk
Product Level Link
16 4/30/2010
Partnership OpportunitiesRequirements-80x30 Creative-Text – max 50 characters-Deeplink-CPC based – typically £0.10 more than PC-Alternative to advertising, with direct response.
www.ciao.co.uk
Landing Page
17www.ciao.group.com 4/30/2010
Partnership Opportunities
Requirements:- 6 to 9 products, which are looking
to be pushed- Deep links- Image links- Promo text (150-500 characters- Client logo- Product descriptions- Shipping details - Rotated on MSN
www.ciao.co.uk
Newsletter Sponsorship
18 4/30/2010
Partnership Opportunities
Requirements:- 2 to 3 products which are
looking to be pushed- Client logo- Deep links- Promo text- Tenancy based
www.ciao.co.uk
Product Offer Link
19 4/30/2010
Partnership Opportunities
Requirements:- Deep link- Image link- Logo- 50 to 100 characters of
promo text - CPC based
www.ciao.co.uk
Ciao‘s Strategic Objectives
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What does this mean for your Business?
• Entering into a Ciao e-Commerce partnership is a great way of increasing your online sales and improving the exposure of your company’s online brand
• Ciao’s consumer reviews means users are more informed prior to clicking out, therefore ensuring traffic quality is typically higher than other Price Comparison Sites
• The structure of the Ciao website is designed with the specific goal of delivering the best possible ROI for our clients, not to generate the best revenue for us
• Over 90% of Ciao users are regular online shoppers meaning your products are only displayed to consumers looking to buy
• Simply put, Ciao will generate Revenue for you!
4/30/2010www.ciao.co.uk
Your Contact at Ciao
21 4/30/2010www.ciao.co.uk
Tom HydeHead of e-Commerce UK
Ciao Commerce Division, Microsoft LTD2nd Floor16 Dufours Place, SohoLondon, W1F 7SPUnited Kingdom
Phone +44 (0) 203 425 1551Fax +44 (0) 207 681 2094
