Q2. Do you eat fast food?

Q3.Do you know about fast food joints like-

Q4. How often do you visit KFC ?

Q5. You go to KFC with……

Q6. How did you come to know about KFC….

Q7. Do you like the concept of self-service at KFC

Q9. You visit KFC for

Q10. How do you find the ambience of KFC?

Q11. Do you refer any one to visit KFC or arrange party at KFC

Q12. What is the full form of KFC?

SWOT AnalysisStrenghts

• Oldest and finest in Business• High Goodwill• Does not have any Core competitor In chicken

serving• Large Number of Outlets at prime locations• Serves variety of items under single menu• Loyal customers• Faces numerous advantages of being a

Multinational Organization e.g. economies of scale, government incentives etc.

Weaknesses

• Presence of Multinational competitors in the market e.g. McDonalds(specialized not in chicken serving but in burgers)• Imported raw material rise their prime cost• Lack of focus on Research &Development• KFC desserts portion is not as better as

should be • They only focus higher income level people

Opportunities

• Consumer prefer “All under one roof” in order to increase their sales turnover they can increase or add the served items

• They have the opportunity to expand their sweet products

• They can open more outlets to get maximum market share

• They can open temporary outlets in peak season in the hill stations like naran, kaghan, swat etc.

Threats

• Entrance of New competitors into the market

• High political instability/uncertainty• Diseases like bird flu is the big threat for

KFC • Increasing inflation rates directly affect

menu prices• Supermarkets and new competitors

• The fast food market in the world is highly competitive and KFC faces a wide number of direct and indirect competitors.

• KFC’s main competitors are fast food chains such as McDonald’s ,Domino’s , pizza hut and Subway.

KFC McDonalds

Spicy ProductsPakistani people like spicy products instead of boiled food

Burger and French Fries

Arabian Rice and Zinger Burger Big Mac and happy meals

Free Delivery Free delivery

Chicken is eaten by every community Beef is banned in some community

Local Staff and Highly Qualified because local staff can better deal with the customers

Its Staff consist of simple Graduates and give them training

KFC uses Top to Bottom and Bottom to Top Approach in Management.

McDonalds Uses Top To Bottom Approach.

KFC is Co branding with Walls No such Case.

Conclusion