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CHUMS in Perugia
Stefania Papa – Municipality of Perugia
5th July 2016Leuven
Perugia in a nutshell
• 168.000 inhabitants
• Height above sea level:450 m (up to 493 m)
• Municipality territory extent:449.9 Km2
• Modal shift:o cars 71,9%o PT 13,8%o walking 10,0%o cars/1000 inhab.: 687,3
Headlines
- Setting up new carpool scheme and software- The importance of high profile politicians as supporters- First and second carpool week implementation - The mobility lottery - The PTPs delivery process- Dissemination- Lessons learned (from a public body point of view) and latest news
The actors- The target group (about 1800 people) envisaged for the implementation of the
Project is composed by two sub-groups of employees belonging to the Public sector:• 1. the Municipality of Perugia employees• 2. The University of Perugia employees
- Municipality and University are big attractors of the historic centre:- More than 15 buildings in the area- More than 3200 total employees
- No specialized parkings for employees: they rely on general public parkings of the city
Setting up new carpool scheme and software (1/3)
- Matching software / platform is vital for carpooling scheme to function- No suitable existing software in Perugia - In 2015 Perugia decided to purchase a brand new software. - Best value solution chosen has been to rent the platform from an US provider
carpoolworld.com- Renting is a low risk approach, no need to sustain costs of purchase, maintenance- Then upscale after testing is done
Setting up new carpool scheme and software (2/3)- The rented service works as a matching software (Contact carpoolers & find
carpool-matches) and ensures the collection of all data needed for a correct evaluation:
- Registration of personal data and requested carpool-trips- Info on journeys offered and requested- Data on matches found/undertaken- Data on actual carpooled days/KMs- Rating of carpoolers- Total registered and active
Setting up new carpool scheme and software (3/3)
- Costs carpoolworld.com :- $300/year if there are 1000 users registered or less- $600/year if there are 2000 users- $900/year if there are 3000 users- $900 (once) for the translation in Italian
- The City of Perugia decided to start with the first option for a 2 year period; it is always possible, if necessary, to move to the option for a larger group.
The importance of high profile politicians as supporters (1/3)
- Since the very beginning the Project mgm group has worked to achieve the involvement of visible “champions” who spent their strong commitment to promote the Project and smooth its implementation (i.e. against bureaucracy)
The appointed “champions” are:- The University Rector- The Mobility Councillor- The Environment Councillor (who is also the deputy Mayor and the Councillor in
charge of Human Resources Management)
The importance of high profile politicians as supporters (2/3)
The “champions” have:- Joined every internal meeting about the project- Co-signed all the e-mails sent to the target group- Organized and done all the press conferences that have taken place- Personally delivered the bumper prize to the first winner of the Mobility Lottery- Chaired the European Mobility Week that has been included the first Carpool week- Introduced and welcomed partners at the Consortium Meeting in Perugia (at the
presence of local press)
The importance of high profile politicians as supporters (3/3)
The “champions” involvement has so far contributed to:- Get very good response rates during the ‘before’ and ‘after’ survey campaign
(38,4% and 28%);- Assure the PTP target achievement (277 interested people);- Bring on 17 articles on local press;- Achieve the target set in terms of subscriptions to the carpooling platform
First Car pool week – 16-22 September 2015
The new service has been launched through:
• 7 rounds of emails to more than 2.000 employees
• 2 press conferences
• 11 articles on local press
• Project presented in 1 workshop (3/3/2015) and 1 conference (22/09/2015)
• 1 ‘local’ project logo created
• 2.600 flyers, 4 roll up, 440 gadgets (usb branded charger) plus, for the EMW including
the first Carpool week, 150 posters 70x100, 2.500 flyers, 2 roll up, 300 folders
• Official web site and FB page
• First mobility lottery bumper prize (tablet) assigned with a small event
Second Car pool week – 17-23 February 2016
• 2 rounds of emails to more than 2.000 employees
• Launch of a second ‘bumper prize’ (a smartphone)
• ‘One to one’ contacts enhanced
• Gadgets (USB car charger) distribution
• Stronger ‘visibility’ to lottery prizes already assigned (rounds of emails, FB, official web
site news)
• 6 articles on local press
Mobility lottery
• First draw (bumper prize – tablet) on 23 September 2015
• Draw plan:
• 2 bumper prizes (to launch the two car pool weeks)
• October ‘15/June ‘16, 9 monthly and 38 weekly prizes,
to be assigned on the criteria that “the more you are active the higher are the
chances to win” (no confirmed trips, no prize)
Bumper prizes (~ 200 €)
1° - Tablet2° - Smartphone
Monthly prizes (~ 100 €)
1) parking pass for 1 month2) PT pass (2 months)2) fuel voucher3) “tech” gadget
Weekly prizes (~ 20 €)
1) fuel voucher2) 2 multiple trips PT tickets
PTPs (subcontracted to a private company, TPS srl – March 2015) – 1/3
• Before survey (by TML) results selection of a sample of subjects (463 people) who
matched with 2 requirements:
• a. “I’m a car driver (alone)”
• b. “I use to travel home/work/home”
• subjects have been contacted administering them a new specific questionnaire for PTPs
purposes (July 2015. Filling in the questionnaire meant ‘I’m interested to PTPs draft
process’)
• 277 full questionnaires
• processing data results, the 277 subject have been grouped in 22 origin/destination
matches
PTPs (subcontracted to a private company, TPS srl – March 2015) – 2/3
• For each of the groups a PTP has been drafted containing specific information pack
about existing alternatives to private car
• from a “geographic” point of view the 22 origin/destination PTPs covered (more or less)
the whole population of Municipality and University employees
• Decision to “deliver” the PTPs not only to the 277 subjects, on whose answers they
have been drafted, but to the whole target (1650 employees including, of course, the
277)
• Therefore we uploaded PTPs on our institutional web site e invited - by email (2
rounds) - employees to download them
• Up to now, 123 people did it
PTPs (subcontracted to a private company, TPS srl – March 2015) – 3/3
By the end of July,the Company willperform a feedbacksurvey
Dissemination• 1 ‘local’ project logo created;
• 7 rounds of emails to more than 2.000
employees;
• 2 press conferences;
• 11 articles on local press;
• Project presented in 1 workshop (3/3/2015) and 1
conference (22/09/2015);
• 2.600 flyers, 4 roll up, 220 gadgets (usb branded
charger) plus, for the EMW including the first
Carpool week, 150 posters 70x100, 2.500 flyers,
2 roll up, 300 folders.
Lessons learned (from a public body point of view)- Make sure to rely on a strong political commitment;- Appoint visible “champions” (2 councillors and the Rector in our case);- Liaise with other depts. potentially involved in the Project success (i.e. IT,
Communication, Human Resources, Financial, etc.);- Make sure to rely on a simple and user friendly carpooling platform;- Make sure to rely on a significant critical mass- Be always in contact with your target with even simple reminder or brief update;- Plan and detail well in advance all the preparatory actions that need to be
performed before the implementation.- Latest news: official agreement between the University and the Municipality to
continue with the service beyond Project life, involving students;- The City is going to apply for a national funded call (Ministry of transport) with a
proposal addressing commuting: carpooling going to be a focus
