CHRR1958-2016v2 media kit - HR Reporter · 2016 Canadian HR Reporter 35,000 readers* *average pass along readership is 3 ... HUMAN CAPITAL ISSUES for SENIOR EXECUTIVS E SPRING/SUMMER

2016Business Development Planner

w w w . h r r e p o r t e r . c o m

Show that you understand the dangers they faceProduce and push out content that makes potential clients think about current and future risks.This demonstrates your understanding of the factors that influence their business and the pain points that keep them up at night.

Show them what you know about their business.Your customers want to know you have their best interests at heart and you’re not merely seeking to boost you sales numbers by selling them something they don’t need. By showing them you’ve done your research, and that you live their world, you will increase the likelihood of being seen as a partner who can help them achieve their goals.

Become the help they needSponsor content and events that establishes you as a thought leaderEarn respect by supporting the information, commentary and discussion that your current and future customers value. Professionals attend events and consume content because it helps get them closer to achieving their goals. Your visibility in this space not only shows you are aligned with those goals, but also that you may be of help elsewhere.

Demonstrate your knowledge and expertiseLeverage your standing within the communityAwards, seals and testimonials speak volumes about your expertise, but only when people are aware of them. Influence potential customers and reaffirm the purchasing decisions of current customers by highlighting your achievements in the public sphere.

Establish your company as the go-to experts through an increased media presenceEnhance your media relations and become the thought leadership source that people turn to for an opinion and solution. This increased presence improves your reputation and credibility as a leader in the field.

Become and stay top of mindBe where your customers live their professional livesBrand exposure continues to be one of the most significant factors in purchasing. By connecting with potential customers across multiple channels, you increase your chance of being the company they turn to for a solution. You’ll also remain in the forefront for your current customer base.

GROWING &DEFENDING

YOUR BUSINESSPeople are no longer just buying products and services. Instead, they are buying an approach to a solution they need — and this is where you can differentiate yourself from the competition.

You need to demonstrate why you are the trusted partner who will provide a simple and effective resolution to your customer’s needs:

Become top of mind and stay top of mindAccess integrated print, web, e-delivery advertising programs at great savings in Canadian HR Reporter, Canadian HR Strategy and other targeted media to reach your current and future clients — wherever they are

Spend your budget on the audience that mattersYou can be in the publications they read, the emails they rely on for the latest industry trends and updates, the courses they focus on to stay ahead and the events they attend to celebrate their success.

Promote your content to all qualified decision-makers and sourcesPaid, owned and earned content across digital, print and e-formats will take your brand to new heights and boost lead generation

Grow your brand Connect with award-winning HR journalism and media expertise to differentiate your company and win more business

Leverage your awards and recognition for growthReader’s Choice Awards - Tell the world about your inclusion on this presitgious list

Create or sponsor events that further establish you as a leader and go-to-partnerBe at the forefront of the National HR Awards and Canada’s Safest Employers

Seize exclusive opportunities that differentiate you from your competitionCollaborate with partners to create co-branded presentations that engage audiences and position your company as a thought leader

Maximize your earned media opportunitiesGet to know the editors and writers who serve your clients, pitch story ideas and be proactive with editorial calendars to put your experts on the call list

YOUR OPPORTUNITY

What if you could implement solutions that allow you to:

WHAT YOUR CURRENT

AND FUTURE CUSTOMERS ARE SAYING

Canadian HR Reporter“I’m the director of global HR for my company, so I receive many diff erent HR magazines and publications. Canadian HR Reporter is by far the most useful — always interesting, relevant and helpful.”

“Still my favourite publication, period!”

“Great publication. It’s a great read.”

“Feel Canadian HR Reporter is very up-to-date with current HR legislation, news, etc.”

“Great newspaper! I appreciate receiving it.”

“I really enjoy the publication. I use it frequently to fi nd out what changes are happening, and how they will impact — or could impact — my company.”

2016

Canadian HR Reporter35,000 readers* *average pass along readership is 3 copies per issue

HRReporter.com744,000 annual impressions 36,200 monthly visitor62,000 monthly page views

HR Newswire e-newsletterOver 13,500+subscribers35%+ open rates

HR Newswire ExtraOver 13,500+subscribers

HR Vendors GuideThe leading online directory for employers and HR professionals

National HR AwardsHonouring HR departments across Canada in 11 special award categories

SOLUTIONS FOR REACHING HR

PROFESSIONALS

A THOMS ON REUTERS PUBLICATION • OCTOBER/NOVEMBER 2015 • WW W.COS-MAG.COM

COMBUSTIBLE DUST IN RECYCLING • DROPPED OBJECTS PREVENTION • EMPLOYEE RISK TOLERANCE

Canadian Occupational Safety 14,300 subscribers35,000 average monthly page impressions17,000 average monthly visitorswww.cos-mag.com

Canadian Safety Reporter221 print subscribers32,000 annual impressions

The Health and Safety Professionals

Canadian Payroll Reporter303 print subscribers35,000 annual impressionswww.payroll-reporter.com

Payroll Professionals

Administrative Professionals

Administrative Assistants Update250 print subscribers

Labour Relations and Legal ProfessionalsCanadian Employment Law Today625 print subscribers133,000 annual impressionswww.employmentlawtoday.com

Canadian Labour Reporter290 print subscribers108,000 annual impressionswww.labour-reporter

SPRING/SUMMERHUMAN CAPITAL ISSUES for SENIOR EXECUTIVES

Canadian HR Strategy magazineTakes a strategic, high-level look at issues affecting senior business leaders available in print & digital35,000+ decision-makers20,000+ senior executives14,000+ digital distribution to HR Newswire subscribers

C-Suite

SOLUTIONS FOR NICHE AUDIENCES

OUR PORTFOLIOSOLUTIONS FOR REACHING HR PROFESSIONALS

PRINTCanadian HR ReporterTimely, relevant and trusted news and information issued bi-weekly available in print & digital format.

Canadian HR Reporter’s newsletter groupA unique opportunity to target specific HR markets including employment law, payroll, labour relations and health & safety available in print & digital editions. Each newsletter has a dedicated website.

Canadian HR Strategy magazineTakes a strategic, high-level look at issues affecting senior business leaders available in print & digital

DIGITALHRReporter.comAn online resource for HR professionals, providing breaking news, videos, an archive of articles dating back to 2000 and blogs from leading columnists.

HR Vendors GuidePuts thousands of organizations at the fingertips of professionals online.

HR Newswire e-newsletterA weekly e-newsletter distributed to 13,500+ inboxes, and featuring top stories, videos and blogs of the week.

HR Newswire ExtraA custom-designed single sponsor e-newsletter delivered to 13,500+ subscribers

EVENTSNational HR AwardsAn editorial feature honouring HR departments across Canada in 11 special award categories.

HR WebinarsAn interactive platform to share your business expertise and gain exposure for your brand

1x

3x

6x

12x

Integrated Campaigns2016 Rates

For advertising information please contact us at: 416-649-8841 | [email protected]

Platinum Gold Silver BronzeIncludes full page print and digital editions ad in Canadian HR Reporter, one month leaderboard on HR-Reporter.com, two big box ads and a sponsor spotlight in the HR Newswire

IFC/IBC OBC Includes magazine page print and digital editions ad in Canadian HR Reporter, one month big box on HRReporter.com, two big box ads in the HR Newswire

Includes 1/2 page print and digital editions ad in Canadian HR Reporter, one month big box on HRReporter.com, one big box ad in the HR Newswire

Includes 1/4 page print and digital editions ad in Canadian HR Reporter and one month big box on HRReporter.com

$7,050 $7,570 $7,740 $5,195 $3,870 $2,335

$6,695 $7,190 $7,355 $4,935 $3,675 $2,220

$6,365 $6,830 $6,985 $4,690 $3,495 $2,110

Applicable taxes will be added to all rates

Canadian HR Reporter10,400 print and 2,700 digital circulation

hrreporter.com24,000 unique visitors per month

HR Newswire13,000+ quali� ed recipients

Col

our

Size 1x 4x 8x 12x 18x 21x

Full page $4,955 $4,765 $4,380 $3,900 $3,790 $3,600

Magazine page

$3,790 $3,660 $3,390 $3,120 $2,980 $2,850

1/2 page $3,020 $2,920 $2,730 $2,540 $2,435 $2,345

1/4 page $1,965 $1,895 $1,750 $1,605 $1,540 $1,470

1/8 page $1,270 $1,240 $1,165 $1,090 $1,055 $1,020

OBC $6,120 $5,865 $4,860 $4,860 $4,605 $4,350

Wrap out-side front

$7,425 $6,365 $5,305

Business card

$280 $235 $200 $150 $130 $115

Front page earlug

$1,700 $1,380 $1,090

Front page footer

$3,290 $2,760 $2,185

Run

of

site

Size 1 month 3 month 6 month 12 month

Leaderboard $2,120 $1,910 $1,800 $1,695

Banner $1,475 $1,330 $1,255 $1,180

skyscraper $2,070 $1,865 $1,760 $1,655

Big Box $1,255 $1,130 $1,065 $1,005

Premium square $1,060 $955 $900 $850

vertical $1,255 $1,130 $1,065 $1,005

square $925 $835 $785 $740

button $630 $565 $535 $505

Size 1x 3x 6x 12x

Jr Leaderboard(600 x 100)

$1,170 $1,010 $925 $875

Big Box (300 x 250)

$1,060 $915 $840 $795

Sponsor Spotlight(text box)

$875 $850 $810 $765

Half Big Box(300 x 100)

$825 $785 $700 $665

2016 Advertising rates

HR Newswire

www.hrreporter.com

Print

hrreporter.com

Mechanical Specifications2016 Production

FULL PAGE10.75” x 15” + 0.5” bleed Image area9.625 x 14”

MAGAZINE PAGE7.66” x 10”

1/2 PAGE 9.625” x 7”

1/4 PAGE SQUARE5.7” x 5.75”

1/8 PAGE3.75” x 4.5”

BUSINESS CARD3.75” x 2”

FRONT PAGE EARLUG1.8” x 2”

WRAP OUTSIDE FRONT6.25” x 1.75” & 6.25” x 10”

FRONT PAGE FOOTERSTRIP9.75” x 1.75”

1/4 PAGE HORIZONTAL9.625” x 3.5”

Print Requirements: • PDF/X-1a files are preferred (2400 dpi - 150 line screen, all fonts

embedded, CMYK and no spot colours). Acceptable formats include: InDesign, Adobe Illustrator, Adobe Photoshop.

• Illustrator and Photoshop files must be saved as .EPS or .TIFF files at 300 dpi with all images embedded and fonts as outlines.

• Proper preparation of colour is required (spot pantone colour must be converted to CMYK).

• Process colour ads must be supplied with a high-resolution, full-colour, contract quality proof to ensure proper colour reproduction.

Web and Newswire Requirements:IMAGE TYPE: GIF, JPG, Image Animation (GIF*): Single to infinitely looping banners acceptedIMAGE FILE SIZE: 50K maximum for static or animated GIFLINKING URL: An active URL must be providedTESTING: All creative must function uniformly on both MAC and PC platforms as well as multiple browser versions of Firefox, Chrome, Internet Explorer, and SafariNOTE: Please ensure ads without background colour have a key line.

Production InquiriesContact Pamela Menezes: 416-649-9298 | [email protected]

www.hrreporter.com

Publisher’s Conditions: Advertising material is subject to approval by the publisher. Cancellations and space changes are not accepted after the closing date. If “new” artwork is not received by the materials deadline, a repeat of your most recent creative will be used.Applicable taxes will be added to all rates.

Jan

uar

yF

ebru

ary

Mar

ch

Issue

2016 Editorial Calendar

Jan. 25

Jan. 5Jan. 12Jan. 19Jan. 26Feb. 8

Feb. 22

Feb. 2Feb. 9Feb. 17Feb. 23Mar. 7

Mar. 21

Mar. 1Mar. 8Mar. 15Mar. 22Mar. 29

Date

Print + digital edition

Newswire


Newswire


Newswire

Print, online and newswire

Space: Jan. 4Material: Jan. 7

Dec. 29Jan. 5Jan. 12Jan. 19Space: Jan. 11Material: Jan. 14

Space: Jan. 25Material: Jan. 28

Jan. 26Feb. 2Feb. 9Feb. 17

Space: Feb. 8Material: Feb. 11

Space: Feb. 22Material: Feb. 25

Feb. 23Mar. 1Mar. 8Mar. 15Mar. 22

Closing Date Editorial Lineup

TechnologyRecognitionHR Leaders Talk

Teambuilding2015 Year in Review

BONUS DISTRIBUTION: Human Resources Professionals Association (HRPA) annual conference, Toronto

Training & DevelopmentMental Health2015 Year in ReviewTechnology, RecognitionRecruitmentTraining & Development

PensionsManaging/Leadership

Corporate CultureHR Associations

Labour RelationsEmployee and Family Assistance Programs (EFAPs)

HR Leaders Talk, TeambuildingRecruitment, Training & DevelopmentPensions, Managing/LeadershipCorporate Culture, HR AssociationsBenefitsCompensation

Conflict ManagementHealth & Safety

Training & DevelopmentMental Health

Employee and Family Assistance Programs (EFAPs)Recruitment

Labour Relations, Employee and Family Assistance Programs (EFAPs)Benefits, CompensationConflict Management, Health & SafetyTraining & Development, Mental HealthEmployee and Family Assistance Programs (EFAPs), Recruitment

hrreporter.com

NOTE: Editorial subject to change

For more information, contact: Todd Humber, Associate Publisher/Managing Editor, [email protected]

For advertising information, please contact: Pamela Menezes, [email protected]

Ap

ril

May

Jun

e

Issue


Apr. 4

Apr. 18

Apr. 5Apr. 12Apr. 19Apr. 26May 2

May 16

May 30

May 3May 10May 17May 25May 31June 13

June 7June 14June 21June 28

Date


Newswire


Newswire


Newswire


Space: Mar. 7Material: Mar. 10

Space: Mar. 21Material: Mar. 24

Mar. 29Apr. 5Apr. 12Apr. 19Space: Apr. 4Material: Apr. 7

Space: Apr. 18Material: Apr. 21

Space: May 2Material: May 5

Apr. 26May 3May 10May 17May 25Space: May 16Material: May 19

May 31June 7June 14June 21


Employee/HR EducationTechnology

OutplacementBenefits

BONUS DISTRIBUTION: Human Resources Institute of Alberta (HRIA) annual conference, Calgary

RecognitionEmployer Branding

Disability ManagementHealth & Safety

BONUS DISTRIBUTION: Partners in Prevention Health and Safety Confer-ence, Mississauga, Ont.

Employee/HR Education, TechnologyOutplacement, BenefitsRecognition, Employer BrandingDisability Management, Health and SafetyDiversityEmployee Engagement

Background ScreeningEmployee Career Management

StaffingPensions

CEOs TalkBenefits

Technology/PayrollEmployment Law

RelocationWellness

BONUS DISTRIBUTION: Canadian Payroll Association (CPA) Annual Con-ference, Calgary

Diversity, Employee EngagementBackground Screening, Employee Career ManagementStaffing, PensionsCEOs Talk, BenefitsTechnology/Payroll, Employment LawSocial MediaHR MetricsRecruitment

Employee/HR EducationNEW!: 2016 Readers’ Choice Awards

Relocation, WellnessSocial MediaHR MetricsRecruitment



hrreporter.com


July

Au

gu

stSe

pte

mb

er

Issue


July 11 Special Summer Double Issue!

July 5July 12July 19July 26Aug. 8

Aug. 3Aug. 9Aug. 16Aug. 23Aug. 30Sept. 5

Sept. 19

Sept. 7Sept. 13Sept. 20Sept. 27

Date


Newswire


Newswire


Newswire


Space: June 13Material: June 16

June 28July 5July 12July 19Space: July 11Material: July 14

July 26Aug. 3Aug. 9Aug. 16Aug. 23

Space: Aug. 8Material: Aug. 11

Space: Aug. 22Material: Aug. 25

Aug. 30Sept. 7Sept. 13Sept. 20


Employment LawBenefits

HR ConsultingPayroll

Performance ManagementManaging/Leadership

Employee/HR EducationEmployment Law, BenefitsHR Consulting, PayrollPerformance ManagementEmployee/HR EducationEmployee and Family Assistance Programs (EFAPs)

ErgonomicsTotal Rewards

Managing/LeadershipEmployee/HR EducationEmployee and Family Assistance Programs (EFAPs)ErgonomicsTotal RewardsBenefitsHR Career Development

Mental HealthPayroll

BONUS DISTRIBUTION: National Payroll Week, multiple locations across Canada

National HR AwardsBackground ScreeningRelocation

CompensationCorporate Social Respon-sibility

BONUS DISTRIBUTION: Canadian Employ-ee Relocation Council (CERC) conference; Saskatchewan Association of Human Resources Professionals (SAHRP)

Benefits, HR Career DevelopmentMental Health, PayrollBackground Screening, RelocationCompensation, Corporate Social Responsibility

hrreporter.com




Oct

ober

Nov

emb

erD

ecem

ber

Issue


Oct. 3

Oct. 17

Oct. 31

Oct. 4Oct. 12Oct. 18Oct. 25Nov. 14

Nov. 28

Nov. 1Nov. 8Nov. 15Nov. 22Nov. 29Dec. 12

Dec. 6Dec. 13Dec. 20

Date


Newswire


Newswire


Newswire


Space: Sept. 6Material: Sept. 8

Space: Sept. 19Material: Sept. 22

Space: Oct. 3Material: Oct. 6

Sept. 27Oct. 4Oct. 12Oct. 18

Space: Oct. 17Material: Oct. 20

Space: Oct. 31Material: Nov. 3

Oct. 25Nov. 1Nov. 8Nov. 15Nov. 22Space: Nov. 14Material: Nov. 17

Nov. 29Dec. 6Dec. 13


RecruitmentPensions

TechnologyRecognition

HR Consulting2017 Salary Surveys

StaffingHR Metrics

HR Leaders TalkTechnology

Training & DevelopmentDisability Management

BONUS DISTRIBUTION: Institute for Performance & Learning (IPL) annual conference

Recruitment, PensionsTechnology, RecognitionHR Consulting, 2017 Salary SurveysStaffing, HR MetricsHR CertificationPerformance Management

ImmigrationEmployee Engagement

NEW!: Top 25 HR Professionals in Canada

Employment LawPayroll

RecognitionEmployee/HR Education

NEW!: HR Vendors Guide: Listing of top suppliers

HR Leaders Talk, TechnologyTraining & Development, Disability ManagementHR Certification, Performance Management, Top 25 HR Professionals in CanadaImmigration, Employee EngagementEmployment Law, PayrollEmployee SurveysLabour Relations

Training & DevelopmentMental Health

Recognition, Employee/HR EducationEmployee Surveys, Labour RelationsTraining & Development, Mental Health

hrreporter.com




YOUR NEXT STEPS

To find out how you can grow your businesswith the Canadian HR Reporter portfolio,

contact one of our sales representatives today:

[email protected]

416.649.8841

For editorial enquiries, please contact our Editor in Chief, Todd Humber:

[email protected]

Documents

CHRR1958-2016v2 media kit - HR Reporter · 2016 Canadian HR Reporter 35,000 readers* *average pass along readership is 3 ... HUMAN CAPITAL ISSUES for SENIOR EXECUTIVS E SPRING/SUMMER