CHRISTINE H BROWN2522 Roswell Avenue • Charlotte, North Carolina 28209

704-334-3462 • christinebrown@carolina.rr.com

Career Objective: To obtain a leadership position in business development focusing on outreach, corporate branding, and market share growth and retention, in a healthcare organization with a strong strategic scope.

To utilize my analytic and strategic planning and leadership skills for data-driven marketing, business development and communications in a dynamic, results-oriented role that gives me the opportunity to drive measurable results.

Areas Of Expertise: Superior Strategic Planning Skills • Excellent Development and Team Building Expertise • Business-To-Business Marketing and Business Development • Sales • Business-to-Consumer Marketing Brand Development • Brand Management • Change Manager Market Analysis • Media Relations • Development of Social Media Strategies Excellent Communication Skills • Public Relations Skills • Presentation Skills

PROFESSIONAL EXPERIENCE

Hospice & Palliative Care Center • 2012 to presentRegional VP Business Development, Outreach and Marketing

Chief Strategy Officer for the Hospice & Palliative CareCenter and Rowan Hospice & Palliative Care - focused on managing and adjusting to the changing healthcare consumer and industry landscape. Centered on addressing regional, state and national strategic trends in order to offer solution surrounding the end of life care continuum. Proactively helping consumers and healthcare organizations prepare for demographic growth in end of life care, with a core vision and emphasis on market growth and retention.

Decision maker and driver of data-driven, actionable market intelligence and analysis. Responsible for:

Strategic Planning and Outreach - Develop and implement overall business strategies and enhance existing relationships to expand outreach activities and referral channels to support current and emerging programs and services surrounding end of life care.

Marketing and Branding -  Lead the vision of all marketing, outreach and public awareness campaigns and operations. Design and implement new marketing strategies in response to competitive issues. Leverage relationships to maintain and sustain corporate image, brand positioning and awareness to increase market penetration. Spearheaded co-branding initiative with regional partners.

Communications - Advocate and lead in enterprise relations and stakeholder inclusion. Specialist in multi-generational communications.

Detail:• Cross Functional Leadership - Responsible for Enterprise Development throughout Central

NC with 17 hospitals and over 500 physician practices and 100 long term care communities. Generate detailed development plans for market growth through market analysis, data interpretation and field supervision of field staff of nurses and account executives.

• Strategic Planning and Development - Responsible for service line, market and business unit planning.  Lead performance enhancement initiatives based on predictive advanced

analytics geared toward health needs, elevating patient outcomes, and driving transformative healthcare solutions.

• Management - Manage 3 Regional Directors, 5 Regional Development Managers, with a total of 35 direct reports. Responsible for all hiring, managing, training, and strategic planning within the Regional office, and for engagement of cross functional teams for Business Development and Outreach.

• External Relations - Lead negotiations with healthcare organizations, such as renegotiation of provider and service contracts.  Protect organizational brand.  Developed regional programs to support access to care and inclusion initiatives both in urban and rural areas.

• Financial Accountability -  Initiated organizational adaptation of strategic CRM analysis. Incorporate data-mining and asset evaluation into programming and initiative development. Member of Senior Management Team.  Plan new services and market differentiators that generate additional sources of revenue.

• Diversity and Inclusion - Develop and implement inclusion metrics and cross-functional inclusion targets for key developmental initiatives and programs to provide access to care for all underserved market segments.

• Strategic Partnerships - Build productive and collaborative relationships with community groups/organizations.  Develop initiatives to enhance community relations, with an emphasis on underserved markets in urban and rural areas.

• Executive Leadership - Work closely with the CEO on strategy and on growth opportunities with hospitals and large medical groups. Member of the Senior Management Team. Co-led strategic planning and organizational change initiatives. Chair of the Inclusion and Access Board. Chair three Regional Community Partnership Advisory Boards.  Board involvement.

• Spokesperson - Share vision,  rally groups to action, communicate brand offerings.  Represent organization on behalf of CEO and leadership.  Understand organizational positioning, mission, vision, values and align communications/presentations accordingly.  

• Customer Service - Developed and implemented standard service deliverables, relationship standards, touchpoints per customer, quality metrics, and internal and external customer expectation standards.

HOSPICE & PALLIATIVE CARE CHARLOTTE REGION • 2007 to 2012Senior Director, Marketing, Business Development & Community Relations (Mecklenburg, Cabarrus, Catawba, Iredell, York, Gaston, Union and Cleveland Counties)

Key Accomplishments• Spearheaded and surpassed successful business development initiatives consistent with organizationʼs strategic vision and objectives in eight-county service area• Managed a team of ten: internal communication managers and seven business development managers • Increased customer recognition in eight county area by 189% • Devised successful business outreach strategies for eight unique markets in order to grow and retain keycustomer segments in competitive environments • Worked with more than 700 Physicians, approximately 80 Directors of Long-Term Care Facilities,20 Hospitals, and almost 3,000 Caregivers and others to ensure effective and timely communicationand resources • Directed outreach to more than 33,000 consumers • Directed communications and brand strategies • Developed “Subject Matter Experts/Centers of Excellence” to ensure alignment of strategy withbusiness objectives • Executed effective marketing, community awareness campaigns on an annual basis • Devised strategic plan, sales strategy, sales approach and accountability, and execution steps forrevenue maximization • Developed referral source outreach plan to enhance revenue streams • Responsible for helping increase organizationʼs growth of 260% in order to meet market demands • Exceeded all benchmark records in 2011; reached and exceeded all-time organizational goals infirst quarter 2012: census, revenue, days of care

PRESBYTERIAN HOSPICE & PALLIATIVE CARE • 2005 to 2007Manager, Community Relations & Development

(While in this career position, still operated nurse staffing company, Carolinas Healthcare Staffing)Key Accomplishments• Responsible for building a new Community Relations and Development Department • Responsible for hiring and managing staff and creating and implementing business and other strategies with which to grow division• Developed and managed community awareness campaigns that resulted in new client growth in the Southern Piedmont Region• Expanded client outreach through market analysis, marketing, advertising and communications campaigns • Managed and directed Presbyterian Lifeline Service to more than 650 patients per month

CAROLINAS HEALTHCARE STAFFING • 2001 to 2007President

Founded Carolinas Healthcare Staffing to assist hospitals and medical practices in obtaining nurses and other healthcare professionals. Clients included Cottage Health System, Mayo Clinic, Sloan Kettering, Henry Ford Medical Center, MD Anderson, Florida Hospital System, UCLA, Arizona Hospital Association, Duke University and Novant Health System at large. Expert at large for Marskell Healthcare (advised and directed immigration process for national hospitals)

AMN HEALTHCARE/NURSES RX, Huntersville, NC • 1998 to 2001National Director Specialty Programs/Key Accounts

Key Accomplishments• Provided consulting services to more than 6,000 hospitals in the US • Management of Large Sales Teams (responsible for national teams of 200 plus employees) • Spearheaded innovative business development initiatives • Grew awareness of organization 50% in first year • Helped organization become one of the top five national/international nurse recruitment companies for10 consecutive years • Appointed to senior management team to initiate and implement programs that affected all areasof organization • Exceeded company productivity records for 10 years • Managed Special Client Programs (top 10 accounts) while overseeing Permanent Placement Divisionand Canadian Recruitment Divisions • Streamlined and refined recruitment processes, established new recruitment models • Increased recruitment and retention by 75% • Managed and supervised the Clinical Special Institute at Carolinas Medical Center-Main and aSpecial Nurse-Training Program for ICU and OR nurses • Established licensure regulatory requirements, immigration processes and guidelines for CanadianTravel Nurse Division and directed team of 14 Domestic Travel Nurse Recruiters. Grew marketgrowth by 200% • Started first national nurse recruiter program and grew team from one to 14 in 12 months

CIVIC INVOLVEMENT

German Instructor for CPCC • Diversity Consultant for KPMG Member, Chambers of Commerce, Charlotte, Lake Norman, Lincoln County, Matthews Member, Lake Norman Womenʼs Executives • Member, Allemenia (German organization) Member, International House • Member, Charlotte Sister Cities Member, Charlotte International Cabinet Host for 14 Performing Groups and Artists for Sister Cities

EDUCATION BACKGROUND

Wingate University • BA degree: Communications with Minor in German and Business Fluent in German (written and verbal)

References Available Upon Request