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7/28/2019 Christian Gospel Music Market - The State of the Nation
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Q puts your name on peoples lips.
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The State of the Nation
Christian music in Australia the stats
Conference Hillsong Conference
Date 7 July 2008
Location ACER Arena, SydneyPresenter Wes Jay
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The roadmap
Q US Christian music salesQ Australian music sales
Q The digital revolution
Q Christian music in Australia
Q Where people purchase Christian music
Q Gold and Platinum Awards
Q
ARIA chart successQ Aussie artist sales worldwide
Q Grammy Awards and nominations
Q Dove Awards
Q Publishing success
Q The Aussies getting the airplay
Q The Rock Across Australia chart
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Audio sales US CCM sales
2007 USA Gospel music sales
Q Turnover $500mQ Units 53mQ Market share 6.6%
Source: Gospel Music Association, USA
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Audio sales - Australia
Turnover of audio music sales is steadily decreasing inAustralia. Since 2001, sales have fallen a total of 35%.
Q 2001 $647.6mQ 2002 $609.5m (-5.88%)Q 2003 $573.0m (-5.99%)
Q 2004 $540.0m (-5.76%)Q 2005 $474.5m (-12.1%)Q 2006 $462.5m (-2.5%)Q 2007 $422.7m (-8.6%)
Source: ARIA (for consistency includes digital, but does not include DVD/Videos )
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Audio sales
Australian Christian Music turnover
Q 2001 $23mQ 2002 $25mQ 2003 $30mQ
2004 $30mQ 2005 $30mQ 2006 $23m?
Q 2007 $15m?
Source: Woodlands Media estimate
r
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Audio sales Christian Music
Christian musics share is approx equal tocountry music, but greater than classical,
jazz and soundtracks combined.
Q
2001 4.0%Q 2002 4.8%
Q 2003 5.2%
Q 2004 5.6%
Q 2005 6.3%
Q 2006 3.2%
Q 2007 3.5%
Source: The Rock Across Australia
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Audio sales - segments
Where people buy Christian music
Q CBA market 75%
Q Internet 10%
Q direct sales (gigs) 15%
Q mainstream 10%
Source: Woodlands Media estimate
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Gold and Platinum Awards
29 audio titles have gained gold orplatinum status in Australia
Q 23 (79%) of these in past ten years
Q 24 (83%) are Australian recordings
Q 19 (66%) awarded to Hillsong
Source: ARIA/TRAA
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Gold and Platinum Awards
Source: ARIA/TRAA
By Decade
More Christian music has gainedaccreditation as gold or platinum sellers in
the 2000s than previous three decades
Q 2000s 17 (59%)
Q 1990s 6 (23%)
Q 1980s 3 (11.5%)
Q 1970s 3 (11.5%)
Source: ARIA/TRAA
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Gold and Platinum Awards
Source: TRAA
USA1989GOLDMIRROR*EVIE
USA1986GOLDAGE TO AGE*AMY GRANT
AUS1982GOLDWITH MY HANDS LIFTED UP*GRAHAM STEEL
USA1978GOLDGENTLE MOMENTS*EVIE
AUS1975GOLDWITH YOU I AMSr JANET MEAD
AUS1974GOLDTHE LORDS PRAYER (single)*Sr JANET MEAD
CNYYEARSTATUSTITLEARTIST
Pre 1990
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Gold and Platinum Awards
Source: ARIA/TRAA
1990 - 1999
AUS1999GOLDCHILDREN OF THE WESTERN WORLDSTEVE GRACE
AUS1999GOLDFRIENDS IN HIGH PLACESHILLSONG
AUS1999GOLDTOUCHING HEAVEN CHANGING EARTHHILLSONG
AUS1998GOLDALL THINGS ARE POSSIBLEHILLSONG
AUS1998GOLDSTONES BEEN ROLLED AWAYHILLSONG
AUS1998GOLDGOD IS IN THE HOUSEHILLSONG
CNYEARTATUSITLERTIST
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Gold and Platinum Awards
Source: ARIA/TRAA
2000 - 2002
AUS2002GOLDBLESSEDHILLSONG
USA2001GOLDSONGS 4 WORSHIPVARIOUS
AUS2001GOLDYOU ARE MY WORLDHILLSONG
AUS2001GOLDSIMPLY WORSHIPHILLSONG
AUS2001PLATINUMPEOPLE JUST LIKE USHILLSONG
USA2000PLATINUMSHACKLES (PRAISE YOU) (single)MARYMARY
AUS2000GOLDTHE POWER OF YOUR LOVEHILLSONG
AUS2000GOLDFOR THIS CAUSEHILLSONG
AUS2000GOLDEVERYDAY UNITED LIVEHILLSONG
AUS2000GOLDBY YOUR SIDEHILLSONG
CNYEARTATUSITLERTIST
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Gold and Platinum Awards
AUS2007GOLDSAVIOR KINGHILLSONG
AUS2006GOLDLOOK TO YOUHILLSONG UNITED
AUS2006GOLDMIGHTY TO SAVEHILLSONG
IRE2006GOLDREVIVAL IN BELFASTROBIN MARK
AUS2005GOLDGOD HE REIGNSHILLSONG
AUS2004GOLDFOR ALL YOUVE DONEHILLSONG
AUS2003GOLDHOPEHILLSONG
CNYEARTATUSITLERTIST
Source: ARIA/TRAA
2002 - 2008
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Gold and Platinum Awards
NZ/AUS
2008GOLDALBERTINEBROOKE FRASER
CNYEARTATUSITLERTIST
Source: ARIA
Related
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Gold and Platinum Awards
USA--THE BEAUTIFUL LETDOWNSWITCHFOOT
USA--JESUS FREAKDC TALK
USA--
STACIE ORRICOSTACIE ORRICO
CNYEARTATUSITLERTIST
Source: ARIA/TRAA
Close
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Gold and Platinum Awards
Source: HILLSONG
DVDs
Q A total of eight DVD titles have gained gold orplatinum status in Australia.
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Gold and Platinum Awards
AUSGOLDBLESSEDHILLSONG
AUSGOLDYOU ARE MY WORLDHILLSONG
AUSGOLDSAVIOR KINGHILLSONG
AUSGOLDJESUS IS MY SUPERHEROHILLSONG KIDS
AUSGOLDMIGHTY TO SAVEHILLSONG
AUSGOLDGOD HE REIGNSHILLSONG
AUSGOLDFOR ALL YOUVE DONEHILLSONG
AUSGOLDHOPEHILLSONG
YEARTATUSITLERTIST
Source: HILLSONG
DVDs
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Worldwide Audio Sales
Q HillsongQ newsboys
Q Rebecca St James
Q Sr Janet Mead
9 000 0006 000 000
4 000 000
2 000 000
Source: TRAA
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Grammy Awards
Q
Rebecca St James1999Pray
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Grammy Award nominations
Q
Paul Colman Trio2003 New Map of the World
Q newsboys2004 Adoration1997 Take Me To Your Leader1995 Going Public1993 Not Ashamed
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Dove Awards
Q
Paul Colman Trio2003 New Artist of the Year
Q Rebecca St James2002 Special Event Album
Prayer of Jabez
Q Michelle Tumes2000 Special Event Album
Streams
Gospel Music Association
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Dove Awards
Q
newsboys1999 Short Form VideoEntertaining Angels
1997 Recorded Music Packaging
Take Me To Your Leader
1995 Rock Album of the Year Going Public
1995 Best Recorded Song of the Year Shine
Gospel Music Association
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Dove International Awards
Q
Hillsong United2006 International Impact Award
Q Darlene Zschech
1999 International Impact Award
Q Steve Grace
1996 International Impact Award
Gospel Music Association
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Aussie Dove Nominations 2008
Q
Hillsong UnitedGroup Of The Year
Praise and Worship Album
Q Darlene ZschechFemale Vocalist Of The Year
Gospel Music Association
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Aussie Dove Nominations 2008
Q
Hillsong KidsChildrens Music Album
Q newsboys
Pop/Contemporary Album
Gospel Music Association
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Previous Dove Nominations
Q
Darlene Zschech2000 Songwriter of the Year
Q Darlene Zschech
1998 Shout To The LordSong of the Year
Q Darlene Zschech
1997 Shout To The LordAlbum of the Year
Gospel Music Association
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Special Awards
Q
Darlene Zschech2004 Best International AlbumKiss of Heaven
(Brazilian Dove Awards)
Gospel Music Association
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Mainstream chart success
Hillsong ARIA chart success
Q 2007 6 Savior King
Q 2007 6 All Of The Above
Q 2005 2 God He ReignsQ 2004 1 For All Youve Done
Q 2003 3 Hope
Q 2002 4 Blessed
Source: ARIA/Hillsong
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Mainstream chart success
C3 ARIA chart success
Q 2008 59 For Your Glory
Q 2007 38* Here We Go (single)
Source: C3.ARIA
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Mainstream chart success
Other chart successes
Q 2000 2 MaryMaryShackles (Praise You)
Q 1973 3* Sr Janet MeadThe Lords Prayer
Q 1971 8* Colleen HewettDay By Day
Source: ARIA/The Book*
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Publishing
Australian music publishing exportincome
Q An estimated 25-30% of the total Australian musicpublishing export income is derived from Christian and
gospel songs.
Source: Steve McPherson Hillsong/AMPAL
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Performances
How good is this!
Q An estimated 35 million people sing Shout To the Lordeach week in churches worldwide.
Source: CCLI
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Radio Airplay
2007
Q newsboys
Q Michelle Tumes
Q Rebecca St James
Q Tanya Gordon
Q Compliments Of Gus =
Q Hillsong United =
Source: TRAA
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Radio Airplay
2006
Q Nathan Tasker
Q Rebecca St James
Q newsboys
Q Paul Colman
Q Simeon
Source: TRAA
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Radio Airplay
2005
Q newsboys
Q Paul Colman
Q Nathan Tasker
Q Reuben Morgan
Q Simeon
Source: TRAA
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Radio Airplay
2004
Q Paul Colman Trio
Q Darlene Zschech
Q Alabaster Box
Q SimeonQ Nathan Tasker
Source: TRAA
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Radio Airplay
2003
Q Rebecca St James
Q Paul Colman Trio
Q Roma Waterman
Q newsboys
Q Darlene Zschech
Source: TRAA
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Sales facts
What % of my sales comes from retail?
Q More than 95% direct sales
Q Less than 5% retail sales
Source: TRAA
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Website
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Q puts your name on peoples lips.