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Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and

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Page 1: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 2: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 3: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 4: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 5: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 6: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 7: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 8: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and

Sympathy & Neglect Admiration & Loyalty

Contempt & Rejection Envy & Distrust

Competence

Wa

rmth

Page 9: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and

Sympathy & Neglect Admiration & Loyalty

Contempt & Rejection Envy & Distrust

Competence

Wa

rmth

Dog

Cat Horse

Monkey

Elephant

Whale

Bear

Leopard Lion

Tiger

Mouse

Fish Lizard

Snake

Hippo

Rat

Chicken

Rabbit Hamster

Cow

Duck

Giraffe Bird

Zebra

Pig

Page 10: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and

Sympathy & Neglect Admiration & Loyalty

Contempt & Rejection Envy & Distrust

Competence

Wa

rmth

• VA Hospitals

• Public Transport • USPS

• Amtrak

Shell • • Toyota

Travelers Insurance •

• Sears

• JPMorganChase Bank of America •

• Citibank • Exxon Walmart •

• Morgan Stanley

• AIG • BP

• Goldman Sachs

• Marlboro

• Porsche

• Rolls Royce • Rolex

• Mercedes Gucci • •

Cartier

• Best Buy

• Macy’s

• Burger King

• Tylenol • Advil

Honda • Ford •

• Zappos.com

• McDonalds

• Coca Cola • Amazon.com

• Johnson & Johnson

• Hershey • Campbell’s • Tropicana DAV •

Boys & Girls Club • Habitat for Humanity •

Minute Maid •

• Salvation Army • Humane Society

Page 11: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 12: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 13: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 14: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 15: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 16: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 17: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and

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Page 18: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 19: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 20: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 21: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 22: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 23: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 24: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 25: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 26: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 27: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 28: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 29: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 30: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 31: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 32: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 33: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 34: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 35: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 36: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and
Page 37: Chris title slide...The effects of self-brand connections on responses to brand failure: A new look at the consumer—brand relationship Shirley Y.Y. Cheng Tiffany Barnett White and

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