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Alcohol, Sex Ads Get Prime TV
Time
Chris DeJon, Kaitlyn Harbin, Ray Chiu
Overview
US regulations from liquor
spots commercials Increasing trend of
adult- themed ads How financial crisis
effects advertising Ads have become
deceptive, unethical, and portray a poor image
US Regulations
From 1948 to 1996, no TV station or network, local or national, accepted liquor ads
November 1996, council dropped a voluntary ban Liquor spots started appearing on local
cable systems two years later, followed by national cable channels.
US Regulations
December 2001, NBC tried to bring liquor commercials onto national broadcast programs Required for spots to promote
“responsible drinking” to be followed by product commercials
November 2007, liquor ads have been limited to appearances after 11 p.m.
Increasing Trend
Grammy Awards marked first time in years liquor ads ran in prime time on network-owned stations.
Increasing Trend
More liquor ads are now on front and back pages of magazines.
Adult-themed companies have become more suggestive.
Increasing Trend
A year ago, no broadcast TV group would have agreed to run distilled-spirit ads. In the last few months, nearly everyone has considered it. Number of distilled commercials tripled from 2001 to 2007
Financial Effects
“Given the economy, there are publishers and
media outlets that are doing what they have to
to survive.” NBA rescinding bans on courtside ads Google and Facebook now allow liquor
ads on their websites Billboard operators have allowed more
strip clubs to hawk their establishments on roadside signs
Financial Effects
Liquor advertising on cable grew from nearly 2,000 ads costing $5 million in 2001 to nearly 47,000 ads totaling $122 million in 2005.
Ethics
Bad Taste
References
Fighthangover.blogspot.com Info
Fighthangover.blogspot.com Stats
Commercial I Absolut Vodka
Commercial II Skyy Vodka
