Odds are, if you've been working with the internet in the past few years, you've probably had plenty of exposure to WordPress. As web software goes, it is easy to use, it makes for a pretty nice website, and best of all, it's free. You can use WordPress in conjunction with your web hosting partner, or you can just start a blog in WordPress, no muss, no fuss.

Once you start using it, you’ll find that WordPress is more than just a content management tool. There are a plethora of tools you can use to make your website functional and unique, and one of the most important decisions to make early on is what theme you're going to use. In order to decide that, you need to decide what is important to you for your website. You'll find a theme that is perfect for you, because there are so many out there. But first, you have to ask yourself some questions.

The first is what is the purpose of your website? Are you planning to put something out there so that your friends and family can keep up with your news and updates? Or are you selling a product or a service? If the answer is the latter, you're probably better off to pay for a theme that supports ecommerce. Many paid themes are also totally customizable, so you’ll be able to make your website look however you want it to.

Once you decide the purpose of your site and whether or not you want to (or can) buy your theme, you will want to think about what it looks like.

Is it visually appealing to you? Would you visit a website that looked like your website? Do you like the color? Do you like the format? Is it easy to navigate? Will the look of your website impact the success of your business? Likely the answer to that question is yes, so you'll want to spend a fair amount of time planning what your website will look like.

How important are widgets? Some WordPress themes are very widget-friendly, and others are not. If you have widgets that you want to employ on your website, you’ll want to choose a theme that supports them. And, speaking of support, you’ll want to make sure the theme you choose has available support. Has the developer of that theme created other themes that are used frequently? What are the comments and feedback on the theme like? You don’t want to use a theme that has no support behind it. You’ll just be setting yourself up for a lot of hassle.

Last of all, how many other websites use the same theme? If you want your site to stand out, you’ll want to choose a theme that is either not widely used, or one that is customizable enough to allow you to make your WordPress site to stand out. You’re not going to all this trouble just to blend in with the crowd, are you?

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