ChooseESC! Campaign

ChairFIA Foundation

User organisationsAllgemeiner Deutscher Automobil-Club (ADAC) Automobile Club d'Italia (ACI)Der Österreichische Automobil-, Motorrad- und Touring Club (ÖAMTC)Fédération Internationale de l'Automobile (FIA) European BureauRACC - Reial Automòbile Club de Catalunya 

IndustryEuropean Automobile Manufacturers Association (ACEA)ADAS Management ConsultingBridgestoneContinental Automotive SystemsEuropean Association of Automotive Suppliers (CLEPA)FICOSAKnibb, Gormezano & PartnersKnorr BremseRobert BoschThatchamToyotaTRW AutomotiveValeo Ygomi

Public authoritiesGerman Road Safety CouncilThe Netherland's National Police Agency (KLPD)Ministry of Transport and Communications, Finland Ministry of Transport, NetherlandsNorwegian National Centre on Emergency Health-Care CommunicationSwedish National Road Administration UK Department for Transport  OthersDEKRA ERTICO – Intelligent Transport Systems and Services EuropeFundación Instituto Tecnológico para la Seguridad del Automóvil (FITSA)Institute of Communication and Computer Systems (ICCS)ITS SPAIN RoadSafeShort range Automotive Radio frequency Allocation group (SARA)   ObserversThe European CommissionEuro NCAPeSafety Support 

Applications: Hyundai, ETSC, Rockingham

Launched by eSafetyAware!

Development in road traffic fatalities

More than 4.000 lives to be saved in Europe

ESC installation rate 2003-2006

ESC installation rate by car segment 2003-2006

International ESC installation rates

US Policy on ESC

NHTSA estimate that ESC will only cost the consumer $111 and would:

- reduce single-vehicle crashes of passenger cars by 34 percent and single vehicle

crashes of sport utility vehicles by 59 percent;

- save 5.300 to 10.300 lives and prevent 168.000 to 252.000 injuries in all types of crashes

annually if all light vehicles on US roads were equipped with ESC systems.

Nicole Nason, the NHTSA Administrator, believes ESC to be “the greatest life saving

technology since the seat belt” and has proposed a Federal Motor Vehicle Safety Standard

(FMVSS) that will make ESC mandatory in all US passenger cars by model year 2012.

NHTSA has proposed a Global Technical Regulation (GTR) at the World Forum for

Harmonization of Vehicle Regulation (UNECE WP29) based on their FMVSS.

Acura, Honda: Vehicle Stability Assist (VSA) Alfa Romeo, Fiat, Nissan, Infiniti: Vehicle Dynamic Control (VDC) Audi, Dodge, DaimlerChrysler, Chrysler, Fiat, Hyundai, Holden, Honda, Jeep, Kia, Mercedes, Opel, Peugeot, Renault, SEAT, Škoda, Suzuki, Vauxhall, VW, Saab : ESP - Electronic Stability Program Buick, Chevrolet, GM, Pontiac, Saturn: StabiliTrak BMW, Jaguar, Land Rover, Mazda, MINI Cooper, Rover: Dynamic Stability Control (DSC)Cadillac: All-Speed Traction Control & StabiliTrak Corvette: Active HandlingFerrari: Controllo Stabilita (CST) Ford: AdvanceTrac and Interactive Vehicle Dynamics (IVD) Honda : Electronic Stability Control (ESC)Lexus: Vehicle Dynamics Integrated Management (VDIM) with Vehicle Stability Control (VSC) and Traction Control (TRAC) systems Lincoln, Mercury : AdvanceTrak Maserati: Maserati Stability Program (MSP) Mitsubishi: Active Skid and Traction ControlOldsmobile: Precision Control System (PCS) Porsche: Porsche Stability Management (PSM) Subaru: Vehicle Dynamics Control Systems (VDCS) Toyota: Vehicle Dynamics Integrated Management (VDIM) with Vehicle Stability Control (VSC) Volvo: Dynamic Stability and Traction Control (DSTC)

What is on board today?

Correct description on how ESP works

ChooseESC Activities

• Defining campaign strategies

• Production of information material • Production of videos

• Creation of website

• Launch of campaign in cooperation with Euro NCAP and the European Commission

• ESC demonstration events

ChooseESC! Launch event 8 May

• Workshop - bringing ESC to market- Presentations from Europe, US, Australia, and Canada

• Test drives- Double lane change- Slalom- NHTSA test

• Launch of Euro NCAP availability study

Test drives at the launch event

Future eSafetyAware! activities

• ESC events throughout Europe- France- Greece- UK- etc.

• Demonstration event for heavy duty vehicles

• Making ChooseESC! part of advertising

• Define future structure and activities/technologies for eSafetyAware!

www.eSafetyAware.eu

www.ChooseESC.eu

More information