< $25 M

$25 M to $99 M

$100M to $1 B

$1 B+

MEMBERS BY MARKET CAP BRANDING OPTIONS

MEMBERS BY INDUSTRY

TSX 60 INDEX COMPANIES

4 CHOOSE THE RIGHT

FOR YOU PACKAGE

Vice President

AVP/Director

Manager

Analyst

Other

CIRI MEMBERS BY TITLE

53 TSX COMPOSITE INDEX

51% COMPANIES ARE MEMBERS

CIRI members are decision makers with annual investor relations (IR) budgets ranging from $335,000 to $1.5 million. Corporate members spend over half a billion annually on products and services, such as proxy solicitation, shareholder administration, shareholder identification and targeting, competitive intelligence, perception audits, retail investor relations, IR websites, annual reports and events.

HOW IROs WANT TO LEARN ABOUT YOU

①  Exhibiting (Annual Conference, Essentials of IR)

②  CIRI.org (Homepage ads, Supplier Central)③  Publications (IR leader, IR focus and wIRed

ads)Based on CIRI’s 2014 Member Needs Survey

2016PARTNER&SPONSORSHIPMARKETINGOPPORTUNITIES 1

COMPANIES ARE MEMBERS

5%!17%!

25%! 28%!

25%!

Mining

Oil & Gas

Diversified

Financial Services

Other

30%!23%!

14%!

14%!19%!

10%! 6%!

64%!20%!

MiOil

2016 PARTNER & SPONSORSHIP MARKETING OPPORTUNITIES 2

A DAY IN THE LIFE OF AN IR THE IR’S SPENDING HABITS

NATIONAL STRATEGIC SPONSORS

(NSP)

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS

MiOil

LevelofresponsibilityassumedbyIRfunc7on

IRwebsite 94%Rela@onswithbuy-side/sell-side(analysis/investors/managers) 94%

Shareholderiden@fica@on/analysis 90%Eventplanning(e.g.,roadshow,sitevisits) 90%Presenta@onstoanalysts/investors/managers 89%Newsreleases 85%Quarterlyconferencecalls 84%Retailinvestorrela@ons 81%Research(e.g.,percep@onaudits,intelligence) 70%Shareholdermee@ngs 73%Annualreport 69%Quarterlyreports 66%Presenta@ons/reportstotheBoard 64%Mediarela@ons 55%

Compliancewithsecuri@esregulators 47%

Governance/disclosurepolicy 45%Shareholderadministra@on 41%Monitoringsocialmediasites 41%UsesocialmediatoolsforIR 41%Monitoringexternaldatabases 39%MD&A 37%

Financialanalysis 37%Monitoringexternaldatabases(e.g.,ra@ngagencies) 35%

Proxysolicita@on 32%Corporatesocialresponsibility(CSR)repor@ng 30%Debtholderrela@ons 29%

IRspendingonservices/vendors 2014*

Shareholderiden@fica@on/analysis 43%Proxysolicita@on 37%IRwebsite 31%Research(percep@on,audits,intelligence) 31%Annualreport 28%Shareholderadministra@on 23%Quarterlyconferencecalls 21%Eventplanning(e.g.,roadshows,sitevisits) 17%Compliancewithsecurityregulators 17%

Shareholdermee@ngs,incl.AGM 17%

Mediarela@ons/newsreleases 16%

Retailinvestorrela@ons 14%Corporatesocialresponsibilityreports 14%Newsreleases 13%Monitoringinternetchat/blogs/externaldatabases 11%

Governance/disclosurepolicy 9%Rela@onswithbuy-side/sell-side 8%Presenta@on/reportstotheBoard 6%Financialanalysis 5%Quarterlyreports 5%MD&A 3%Monitorexternaldatabases(e.g.,ra@ngagencies) 3%

UsesocialmediatoolsforIR 2%Debtholderrela@ons 1%*CIRI’s 2014 IR Compensation & Responsibilities Survey

Most often, IROs are selecting the vendor for event planning (81%); research (78%); shareholder identification (76%); presentation to the buy-side/sell-side (73%); IR website (71%); quarterly conference calls (70%); annual reports (68%); and news releases (67%).

2016 PARTNER & SPONSORSHIP MARKETING OPPORTUNITIES ! 3

OFTEN MAKING OR INFLUENCING THE 85% IROS

ENGAGE

SUPPLIERS OUTSIDE

A 39% INCREASE FROM 2012

IROS ARE MORE

DECISION ON VENDOR SELECTION

EventBenefits NSP

Pla7

num

Gold

Silver

SilverEssen

7als

Silver

Cer7fica7

on

SilverW

orksho

p

Acustomizedsessiontoshowcasesponsorexper@seandbuildbrandawareness(Sunday/AC) ✓

Introduc@onandthankingspeakeratanAnnualConferencegeneralsession ✓

Signagerecogni@onandacknowledgementbypresenta@onofthepres@giousPresident’sAwardattheAnnualConference. ✓

AnnualConferenceboothspace 3 1

ComplimentaryAnnualConferenceregistra@on 5 2 1 1 1 1

Modera@ngopportunityorgroupaddress ✓ Select Select Select ✓ Select

Sponsorrecogni@ononsignageatallCIRINa@onalprograms ✓

Recogni@onasasponsorattheevent ✓ ✓ ✓ ✓ ✓ ✓

Ahalf-pageadinthe2016AnnualConferenceProgramGuide ✓

Sponsorrecogni@onintheAnnualConferenceProgramGuideandonAnnualConferencesignage ✓ ✓ ✓ ✓ ✓ ✓ ✓

Advanceabendeelistwithcontactinforma@on* ✓ ✓ ✓ ✓ ✓

Sponsorprofile(200-worddescrip@on),logo,contactinforma@onandwebsitelinkonthe2016AnnualConferencesec@onofCIRI.org ✓ ✓ ✓ ✓

Sponsorprofile(200-worddescrip@on),logo,contactinforma@onandwebsitelinkontheEssen@alsofIR/Workshopsec@onofCIRI.org ✓ ✓

Distribu@onofonemarke@ngdocument(research,casestudy,whitepaper)topar@cipants ✓ ✓

*Pleasenotethatabendeelistscanonlybeusedinconjunc@onwithinvi@ngdelegatestoac@vi@esrelatedtothatspecificevent.Thiscannotbeusedforanyotherpromo@onalpurposes.

AllNa7onalStrategicPartnersAlsoReceiveTwooftheFollowing:

Recognizedsponsor,includingopportunitytointroduce/thankspeaker(s)andmoderate,ifappropriateformat,ataneventin2016

AnonlinesurveyofCIRImembers;surveytobecompiledbyNSPandapprovedbyCIRI

Presentanaward(categorytobeagreedon)atthe2016AnnualConference

Athoughtleadervideo,tobeshowcasedandarchivedonCIRI.org

2016 PARTNER & SPONSORSHIP MARKETING OPPORTUNITIES ! 4

Year-RoundAdver7singandMarke7ngBenefits NSP

Pla7

num

Gold

Silver

Silver

Essen7

als

Silver

Cer7fica7

on

Silver

Worksho

p

AcustomizedstrategicIRsessiondeliveredbyCIRIstafftoNSPstaff ✓

Fullcolourinterac@veadineachofthesixissuesofIRleader ✓

Acustomizeditem(e.g.casestudyorwhitepaper)forelectronicdistribu@ontoallCIRImembers ✓

Recogni@onofpartnershipinmembershiprenewalandnewmemberrecruitmentpackages ✓

Recogni@onofpartnershipinthesponsorsec@ononCIRI.organdthroughoutthewebsiteinthewebsitefootergivingpartnersenhancedyear-roundvisibility ✓

Recogni@onofpartnershipinfooteroftheweeklyprofessionaldevelopmentemaildistribu@on ✓

Recogni@onofpartnershipinfooteroftheIRleaderandIRfocuspublica@ons ✓

AbilitytouseCIRIlogoonmarke@ngmaterialsincludingcommentarysuchas"ProudNSP/Pla@num/Gold/SilverSponsorofCIRIsince..." ✓ ✓ ✓ ✓ ✓ ✓ ✓

Acommunica@ontomembershighligh@ngimportanceofsuppor@ngvaluedsponsors ✓ ✓ ✓ ✓ ✓ ✓ ✓

Recogni@onasasponsorinthesponsorsec@onofCIRI.org ✓ ✓ ✓ ✓ ✓ ✓ ✓

Acomplimentarynewmembershipforeverytwonewnon-membersrecruited ✓

Acomplimentarynewmembershipforeverythreenewnon-membersrecruited ✓ ✓ ✓ ✓ ✓ ✓

Opportunitytoenhanceyourthoughtleadershipbypos@ngcompanybrandedresearch,reportorwhitepapertoCIRI’sResourceLibrary* ✓ ✓ ✓ ✓

SponsorprofileonhomepageofCIRI.org ✓ ✓ ✓

Fullcolourinterac@vead,IRleader(May/JuneIssue) ✓

Sponsorlogoprominentlydisplayedonthecategorylis@ngpage,a1,000charactercompanydescrip@on,companylogowithhyperlinktoyoursite,productlis@ngswithlinkstospecifiedpagesonyoursiteandunlimitedcategoryselec@ononSupplierCentralofCIRI.org

✓ ✓

A750-charactercompanydescrip@on,companylogowithalinktoyoursiteandfivecategoryselec@onsonSupplierCentralofCIRI.org

✓

A500-charactercompanydescrip@on,alinktoyoursiteandthreecategoryselec@onsonSupplierCentralofCIRI.org ✓

*Addi@onalcosttopostresearchreportorwhitepapertoCIRI’sResourceLibrary

2016 PARTNER & SPONSORSHIP MARKETING OPPORTUNITIES ! 5

National Strategic Partners (NSPs) are CIRI’s top-tier partners that receive the most exclusive and comprehensive sponsorship benefits, which are designed to maintain a high national profile with existing and prospective clients all year round. ! !NSPs are thought leaders in their respective fields looking to enhance exposure to existing and new clients through targeted investor relations events offered by CIRI. These events aim to broaden sponsor visibility among CIRI members and other event attendees and to showcase NSPs’ expertise, while engaging with investor relations and related capital market professionals. !

2016 Annual Conference NSP Benefits•  A customized session to showcase sponsor expertise and build brand awareness (Sunday)!•  Introducing and thanking a speaker at a general session!•  Booth space (3) and complimentary registration (5)!•  Signage recognition and acknowledgement by presentation of the prestigious President’s Award!•  Company logo and product and service description on the conference section of CIRI.org;

includes company logo, contact information and link to sponsor website !•  A half page ad in the 2016 Annual Conference Program Guide!

Thought Leadership and Engagement Benefit•  A customized strategic IR session delivered by CIRI staff to NSP staff !•  A customized item (e.g. case study or white paper) for electronic distribution to all CIRI members!•  A communication to members highlighting the importance of supporting valued sponsors!•  One complimentary new membership for every two new non-company members recruited!!All National Strategic Partners also receive two of the following: !•  Recognized sponsor, including opportunity to introduce/thank speaker(s) and moderate, if

appropriate format, at an event in 2016!•  An online survey of CIRI members; survey is to be compiled by NSP and approved by CIRI!•  Present an award (category to be agreed on) at the 2016 Annual Conference!•  A thought leader interview video, to be showcased and archived on CIRI.org !

Year-Round Advertising and Marketing Benefits !•  Full colour interactive ad in each of the six issues of IR leader!•  Recognition of partnership on signage at all CIRI National programs !•  Recognition of partnership in membership renewal and new member recruitment packages !•  Recognition of partnership in the sponsor section on CIRI.org and throughout the website in the

website footer giving partners enhanced year-round visibility !•  Sponsor profile on homepage of CIRI.org!•  Recognition of partnership in weekly professional development email distribution footer!•  Recognition of partnership in footer of IR leader and IR focus publications!•  Use of CIRI logo on your marketing materials, including commentary such as “Proud National

Strategic Partner of CIRI since …”!•  Platinum website advertising link (unlimited categories), with your logo linked to your website on

CIRI.org!

NATIONAL STRATEGIC PARTNER (NSP) - $50,000

We offer National Strategic Partnerships and Platinum, Gold and Silver Sponsorship packages. These opportunities enable you to make a lasting impression with conference delegates at Quebec City’s Fairmont Frontenac and with the 2,500+ IR Canadian community throughout the year.

2016PARTNER&SPONSORSHIPMARKETINGOPPORTUNITIES 6

Signature Dinner (Monday): $20,000Be part of the excitement at this long-standing conference favourite. Sponsor(s) will have the opportunity to address delegates with opening remarks. Sponsor(s) will be recognized with signage throughout the dinner venue, plus corporate branded floor decals.  !!Power Lunch (Tuesday): $14,000 Sponsor has exclusive opportunity to moderate a panel discussion on a hot topic. This event positions your organization as a thought leader, while providing widespread visibility to delegates. Includes branded signage at the live event and on the archived webcast accessible throughout the year. ! !!!

Awards Lunch (Monday): $10,500As the exclusive sponsor you will have the opportunity to make opening remarks. Includes branded signage throughout the venue.  !!General Session: $10,500Raise your company’s profile by introducing, moderating (if appropriate) and thanking speaker(s) at a general session. Includes branded signage at the session and on the archived webcast accessible throughout the year. !  !Signature Reception (Monday): $10,500Exclusive sponsor addresses the reception attendees with remarks. Includes branded signage throughout the reception venue, along with a signature drink created in recognition of your support.!

QUEBEC CITY, JUNE 12-14, 2016.

IR Directions Research: $10,500Showcase your thought leadership through relevant investor relations research. Research findings will be shared with CIRI members across Canada and discussed at a CIRI event (such as the Annual Conference, a workshop or seminar/webinar), where your company can present key findings and engage with investor relations professionals. Research topics for 2016 to be confirmed. !!!Evening Lounge: $10,000This exclusive sponsorship provides delegates with a place to meet and mingle in a private and relaxing environment. Your company branding will be visible during the event and you will be featured on the Annual Conference promotional materials showcasing you as the exclusive lounge sponsor. ! !Welcome Reception (Sunday): $9,500Exclusive sponsor welcomes attendees to the Welcome Reception, the kick-off event to the Annual Conference. Includes branded signage throughout the reception venue, along with a signature drink created in recognition of your support.!!

 !

Breakout Sessions: $8,500 ea.Introduce, moderate (if appropriate) and thank speakers at a breakout session. Includes branded signage at the session and on the archived webcast accessible throughout the year. !

CIRI ANNUAL CONFERENCE

PLATINUM COLLECTION $12,500 - $20,000

GOLD COLLECTION $9,500 - $10,500

SILVER COLLECTION $5,000 - $8,500

2016PARTNER&SPONSORSHIPMARKETINGOPPORTUNITIES 7

Conference Bags: $8,000Great conference-wide visibility with CIRI conference bags branded with your logo.! !Breakfast (Monday, Tuesday): $8,000 ea.Your company branding will be prominently featured throughout the breakfast venue for widespread visibility.!!Badge Holders and Pocket Program: $7,500Your company branding will be prominently featured on the front of the delegate badge holders and on the pocket programs.!!Charging Lounge: $7,000This exclusive sponsorship provides a private charging lounge with comfortable seating, coffee station and charging station for smartphone and tablet devices. Includes branded signage in the lounge. !

Lunch and Moderator Opportunity(Monday or Tuesday): $4,500Introduce, moderate (if appropriate) and thank speakers at a lunch session. Includes branded signage at the live event.! !Networking Dinner (Monday): $4,300As sponsor, you will will have the opportunity to address this dedicated group of IROs. Includes branded signage at the event.! !

Photography: $6,500Sponsor supports capturing special moments from the Annual Conference, which will be displayed during the conference at your booth and on CIRI.org for delegates and the CIRI community to enjoy year-round.  !Branded Room Keys: $6,500 This exclusive sponsorship offers wide-spread Annual Conference visibility with corporate logo and design on all CIRI delegate’s hotel room keys.! !Technology: $6,000This opportunity will provide conference delegates with wireless Internet access during the Annual Conference. A landing page will greet all CIRI users with your company branding and personalized message.!!Health and Wellness: $5,000(Monday, Tuesday) Sponsor will support two morning yoga sessions. Includes branded signage in the room.!

Name Badge Holders: $2,500 Your company logo will be featured on the front of the delegate badge holders, giving your company brand visibility throughout the two-day program.!

Welcome / Networking Reception(Sunday or Monday) $2,500 ea.As sponsor, you will will have the opportunity to welcome IROs from across Canada. Includes branded signage at the event. !

Essentials of Investor Relations Program: September 12 and 13, 2016. Target IROs new to the profession at this annual professional development program.

CIR ANNUAL CONFERENCE

SILVER COLLECTION - $5,000 - $8,500

SILVER COLLECTION - $2,500 - $4,500

ESSENTIALS OF INVESTOR RELATIONS PROGRAM

2016 PARTNER & SPONSORSHIP MARKETING OPPORTUNITIES ! 8

Welcome Reception: $3,000Start of Program: September 2016Welcome IROs from across Canada to the CIRI/Ivey Investor Relations Certification Program and mingle in an intimate gathering. The sponsor will have the benefit of gaining visibility by providing a welcome address to the group.!

Exclusive Workshop Sponsor (Full Day): ! $4,500

Make introductory remarks at the workshop. Interact with participants, including breakfast, lunch and breaks. Corporate branding will be widely visible throughout the workshop venue.!!!

CIRI/Ivey Investor Relations Certification ProgramTarget experienced IROs from across Canada. Build company awareness and relationships with IROs committed to enhancing their knowledge of the investor relations field. This rigorous 10-month program is conducted with the Ivey Business School. !

IR WORKSHOPS

CIRI/IVEY IR CERTIFICATION

Advertising in CIRI PublicationsBuild awareness of your company and product/services by interactive advertising in CIRI’s three digital publications. Visit CIRI.org for a complete listing of advertising rates.

IR leader is a members only, bi-monthly digital publication covering changes in regulatory and accounting issues, capital markets and IR practices. Columns are written by senior IR practitioners and other business leaders respected for their expertise. !

IR focus is a members only bi-monthly digital publication providing in-depth insight on a specific IR issue or challenge, and offers suppliers an exclusive advertising opportunity to feature their products and services to CIRI members. IR focus features only one ad per issue, with six issues published each year.!

wIRed is a weekly e-newsletter distributed to more than 2,500 individuals who work in IR or IR-related fields. Articles are selected with the goal of keeping readers abreast of everything they need to know in the ever-changing IR environment.!!

SILVER COLLECTION $2,500 - $4,500

SILVER COLLECTION $2,500 - $4,500

Contact: Canadian Investor Relations Institute, Yvette Lokker, President & CEO ylokker@ciri.com (416) 365-8200 ext. 224 or Patricia MacPherson, Manager, Membership & Sponsorships at pmacpherson@ciri.org (416) 365-8200 ext. 228.

Workshop Networking Lunch: $2,700Your brand ambassador is invited to attend to network with participants during lunch. Corporate branding will be visible throughout the workshop venue.!

Networking Breakfast: $2,500Your brand ambassador is invited to attend to network with participants during breakfast. Corporate branding will be visible throughout the workshop venue.!

IR Skills Development Workshops – Toronto, OntarioRaise your company’s profile and thought leadership reputation by supporting an IR Skills Development Workshop. Workshop topics for 2016 include the following:!o  January 26, 2016: Preparing for and Managing Shareholder Activism!o  Date TBC: ‘Building a Financial Model’ Workshop!