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Choice is Not True or False: The Domain of Rhetorical Argumentation Christian Kock Springer Science+Business Media B.V. 2008 Abstract Lea ding contempora ry argumen tat ion the ori es suc h as those of Ral ph Johnson, van Eemere n and Hou tlos ser , and Tindal e, in the ir att emp t to addres s rhetoric, tend to define rhetorical argumentation with reference to (a) the rhetorical arguer’s goal (to persuade effectively), and (b) the means he employs to do so. However, a centra l strand in the rhetorical tra dition its elf , led by Aristo tle , and arguably the dominant view, sees rhetorical argumentation as defined with reference to the domain of issues discussed. On that view, the domain of rhetorical argumentation is centered on choice of action in the civic sphere, and the distinctive nature of issues in this domain is considered crucial. Hence, argumentation theories such as those discussed, insofar as they do not see rhetoric as defined by its dis- tinct ive domain, apply an understandi ng of rhetoric that is historica lly inadequat e. It is further sugges ted that theories adoptin g this und er st andi ng of rhetoric ri sk ignoring important distinctive features of argumentation about action. Keywords Argumentation Rhetoric Aristotle Rhetoric Nicomachean ethics Eudemian ethics Deliberative Choice Argumentation theory Ralph Johnson Frans van Eemeren Peter Houtlosser Christopher Tindale Domain of issues Rhetorical argumentation Since around the century’s turn, leading argumentation theorists have been keen to addr ess, even to in te gr at e rhet or ic —c f. Johnson ( 2000), van Eemer en and Houtlo sser (1999, 2000, 2001, 2002), and Tindale (1999, 2004). These scholars are performing an important task. However, I aim to show that if they would pay C. Kock (&) University of Copenhagen, Njalsgade 80, 2300 Copenhagen S, Denmark e-mail: [email protected] 1 3 Argumentation DOI 10.1007/s10503-008-9115-x

Choice is Not True or False

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