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the cycle of poverty leaves families with no hopefor a better life. raising goats not only provides
employment and an income, it also provides anew hope and a new way of life.
by teaching our goat raisers how to grow their own food, they are able to feed their families like never before. productive agriculture provides healthy and accessible food as well as produce for the market.
one goat can fund a child’s education from gradeschool through college. as the child grows so does
the population and the output of their goats. educating the youth of a culture provides long-term
benefits for the country as a whole.
A series of three posters designed for a public service announcement for the Give A Goat foundation.
Magazine design covers based on the style of Time Magazine and Paste Magazine.
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Let us think of education as the means of developing our greatest abilities, because in each of us there is a private hope and dream which, fulfilled, can be translated into benefit for everyone and greater strength for our nation.
John F. Kennedy, 35th U.S. President
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RECENT NEWSAncient Civilizations Reveal Ways to Manage Fisheries for Sustainability
In the search for sustainability of the ocean's fisheries, solutions can be found in a surprising place: the ancient past.
MARCH 24, 2012
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A One-Way Street for LightMARCH 22,2012
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ABOUT Visiting Coleman Institute Mission Statement Diversity Offices & Services Campus & the Northwest Strategic Planning Sustainability Reaccreditation Facts & Figures History & Traditions Office of the President Work at Coleman Institute
The Coleman Institute is a San Francisco-based university with a reputation for high-quality research and teaching in areas including science, technology, ecology, and environmentalism. It's a place where people come together to learn, to make lasting connections, to plunge into a sea of ideas, and to begin to scale the challenges of the world ahead. An intellectual atmosphere, an energized academic community, a beautiful campus in a vibrant city, and a depth of opportunities to reach out, connect, and explore, The Coleman Institute is the result of a unique confluence of the elements.
About The Coleman Institute
The mission of The Coleman Institute is to expand human knowledge and benefit society through research integrated with education. We investigate the most challenging, fundamental problems in science and technology in a singularly collegial, interdisciplinary atmosphere, while educating outstanding students to become creative members of society.
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COLEMAN INSTITUTE 15090 Imperial Hwy, La Mirada, CA Tel. 877.773.3869 Privacy Policy Contact Us Site Map
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Aim for success, not perfection. Never give up your right to bewrong, because then you will lose the ability to learn new thingsand move forward with your life. Remember that fear alwayslurks behind perfectionism.
David M. Burns
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A website design for a technological school located in California. Includes the home page, linked webpage and an iPhone app.
God is simple
HUMANITYIS COMPLEX
Typography design poster meant to challenge the reader to deeper thinking about our God.
Renewing Minds, Transforming Lives.
Carl and Linda Medley421 Llama DriveSearcy, AR 72143501.593.5369
Carl and Linda Medley421 Llama DriveSearcy, AR 72143
Renewing Minds, Transforming Lives.
Renewing Minds, Transforming Lives.
Carl & Linda Medley421 Llama DriveSearcy, AR 72143501.593.5369
Renewing Minds, Transforming Lives.
Corporate design for a center that helps children get an education as well as gain knowledge about God. Includes their logo, stationary and business cards.
… And what you can’t learn from blogs.
O critique of a new logo, is “Any design student could do a better
because, well, it’s mostly true. If you judge virtually every new logo designed today by classical design school standards, the kids in school are
taught in so many schools, and what that exercise is meant to accomplish.
In design school, identity design is all about the form of the logo. A student will be given the problem: “design a logo for such and such organization,” and then the student may spend the better part of the next
sometimes transfer that word mark to a piece of stationery, or a shopping
attend, they all seem to magically use the same generic truck drawing.)
discussion in class about the appropriateness of the logo for the business. But the main goal will be to make the logo recognizable, with strong aesthetic attributes that will enable the logo to “stand alone.”
and hopefully when the student becomes a professional he/she will learn to get fast at it, and achieve that work in the course of a week as opposed to six months. And there, any similarity between real identity design and a design school exercise ends.
Identity design, for any organization containing more than three people, is the act of diplomatically negotiating personal egos, tastes, and aspirations of various invested individuals against their business needs, their pre-formed expectations, and the constraints of the market place. Making something formalistically beautiful, while desirable, is a more private part of the process, something that the designer needs to achieve incidentally, not something that can appear to be an overt motivating
position when a designer is trying to get their client to feel comfortable assuming a new identity.)
as systems (kits of parts) that allow for complicated organizational subsets to exist and therefore give organizations and corporations the
accommodate all necessary secondary information. A complicated logo design, one that might “stand alone” in a design class may simply look too busy in this real-world kind of context.
brought to life by the use of its supportive materials within the systems
(promotion pieces, packaging, websites, signs, merchandising materials).
logo or identity system to gain resonance and recognition over time in connection to materials that are capable of being far more expressive than logos. For example the Nike logo, which has evolved over time into its current form, became a powerful symbol to the masses because of its
in connection to some brilliant campaigns by Wieden & Kennedy, and
form, if the “swoosh” appeared alone in a design school critique (or on a design blog) it would most likely have been dismissed as too thin, weak, and pointy, looking like a checkmark and not really conveying motion. Logos become iconic over time, through their use and in combination
as form and out of context, as they are on design blogs, because it takes a period of time for a logo to establish itself in the marketplace, just as it takes a magazine a year or so to establish its personality. Another thing they don’t teach you in design school is what you get paid for. Right alongside the blog complaint that “any design student could do a better job” is the comment that the designer at hand got “hundreds of thousands of dollars to design that logo that could have been better designed by a design student.”
I never knew a designer that got hundreds of thousands of dollars
terrain of individual egos, expectations, tastes, and aspirations of various individuals in an organization or corporation, against business needs,
or more. Getting a large, diverse group of people to agree on a single new methodology for all of their corporate communications means the designer has to be a strategist, psychiatrist, diplomat, showman, and
identity design.
manage the process. I’m in favor of designers doubling as strategists, or at least working extensively with them. I think the designer needs to be involved every stage of the complicated negotiation between the clients, their expectations, tastes, aspirations, marketplace concerns
side meeting, something will be suggested that will totally destroy the form of the logo. Something can be suggested innocently, with the best of intentions, that will scuttle all plans, compromise all standards, and
and stop this is the designer. And the reason that the designer knows it is… well, they learned it in design school.
What they don’t teach you about identity design in design schools...by contributor Paula Scherwww.identityworks.com/forum
“Any design student could do a better job.”
Full-page magazine spread was a typography assignment meant to transform boring type into a layout worth reading with the execution of placement and photography.
Corporate design for a dentistry. Includes their logo, stationary, reminder and business cards.
Tea packaging design based off the daily weather to help consumers with the activities for the day.
Corporate design for a dentistry. Includes their logo, stationary, reminder and business cards.
My passion for graphic design started back when I was a little girl. I have always been mesmerized by the beauty of color and line. In college, I realized what I loved was a profession and I want to help others through design.
As a designer, I want to give back to others what I have been given. I design because my gracious Creator has blessed me with this talent and I strive to use it to my best ability. I will glorify Him through every type of media and proclaim His fame throughout the earth with my designs.
Bachelor of ScienceGraphic DesignHarding UniversityDecember 2012
SecretaryBirdwell Exxon2009-2005Responsibilities: Handled financials and filing
Administrative Assistant Searcy Athletic Club2012-2010Responsibilities: Assisted members with questions, merchandise and memberships
Graphic DesignerBioSERVE LLCCurrent EmployeeResponsibilities: Design biology illustrations
Kick for the Cure Soccer Tourn.Little Rock, AR - April 2013Designed t-shirts for theupcoming tournament
Identity CenterSearcy, AR - 2012Designed logo
Harding University Soccer Player Active Member of Zeta Rho Social ClubHarding Student Service Project Director Student Speaker for Harding LectureshipDevotional Director for Zeta RhoInternational Missions to Mexico and the BahamasWorshiping God with FriendsBeing Adventurous in the Outdoors
2012, 2009 2012-2009
2011 20112010
2009-2007
PROFILE
OBJECTIVE
SKILLS EDUCATION
FREELANCEDESIGN
OTHEREMPLOYMENT
ACTIVITIES &INTERESTS
Chloe Birdwell
facebook.com/chloebirdwelltwitter @chloebellebirdpinterest.com/chloebellebird
REFERENCES UPON REQUEST
Adobe CS5 & CS6:Illustrator, Photoshop, InDesign,Dreamweaver, After Effects,Captivate
Graphic Design InternshipCoobo Media2012 SummerResponsibilities:Designed for their current clients
