Chiropractic Coronavirus Action Plan!...conversion rates. Of course, you can't just assume higher prices boost conversion rates. And you can't guess which pricing strategy puts the

ChiropracticCoronavirus Action Plan!

How to grow your Practice in the age of COVID‑19 Starting Today!

April 17, 2020

By Joseph M. Terp


Chiropractic Practice CORONAVIRUS Action Plan!

The Coronavirus is a public health crisis that has caused a major economicslowdown. The CDC’s got you covered on the hygiene and health safety front,but only you can ensure your business survival. You know your team will belooking to you for direction as the Coronavirus crisis rapidly evolves andchanges.

By thinking about protecting the health of your staff, patients, and theeconomic sustainability of your business, you create certainty in uncertaintimes. Certainty comes from proactively, strategically planning for theunknown.

Keep staff informed, heighten the level of workplace safety and cleanliness,secure your cash flow, extend support to your staff, and patients.

Here's the million-dollar question... How do you increase your revenue?The answer may surprise you.

The Coronavirus has permanently changed the way medical practices dobusiness In the United States. If you strip away everything else, there are onlyseven (7) ways to make more money with your business.

That's it.

Yes, there are plenty of methods you can use within these four main strategies.But don't complicate things. Focus on improving each of these four core areas,and you can't help but increase your revenue and your bottom line.

So, with that in mind, here are the four core ways to grow your practice andcome out of this crisis stronger.

The most obvious of these is getting knew patience through advertising,referrals, networking, and events. As you may know, this is one of the mostexpensive and hardest ways to grow your practice:

Questions Call: 323-443-1777 Page # 1


Increase your leads, inquiries, and online traffic. Increase your follow-up sequence from 1 or 2 to a minimum of 8 follow-ups Increase your conversions.

Advertising

Although extremely effective when a prospective patient is looking for achiropractor who can solve their issue online or in print, they typically click orcall multiple ads to find someone they're comfortable with and can solve theirissue. The problem is most chiropractors take over an hour or more to respondto a lead.

A recent Harvard study showed that businesses that respond to leads in under5 minutes have over a 95% chance of interacting with them. Leads that takeover an hour to get back to have less than a 10% chance of agreeing to engagewith you. The chiropractor who engages first with a lead typically converts theminto a patient. If you're the second, third, or fourth chiropractor who gets backto the lead, the odds of you turning them into a patient diminishes greatly.

Patient Voice offers programs that convert direct mail and online leads intoinbound telephone calls within a minute or two, while the prospective patient isstill looking at the advertisement that interested him or her. This technologywas developed by and is exclusive to patient voice.

There are a couple of different ways to get more patients:

Take note that you need to increase your conversion rates across your entiresales funnel.

This includes your ad campaigns, your lead pages, your emails, your salespages, and everything else. If you take action and increase all of these numbersplus get more traffic, then your revenue is going to soar.

The Patient Voice platform includes an intuitive follow-up sequence that isdesigned to develop relationships between YOUR Practice and the NEWpatients. The follow-up sequence is initiated when a prospective patient

interacts with any of your campaigns.



Referrals

Referrals are the least expensive approach to receiving new chiropracticpatients. The problem is that very few chiropractic practices ask for referrals orknow how to ask for referrals effectively. After a referral is received, what typeof process do you have in place to follow up with the referral to generate a newconsultation?

Patient Voice automates the referral process through text messaging, ringlessvoicemail, and use of our digital concierge card with built-in social sharingallowing the user to share their experience and results with all of their familyand friends, driving new patient inquiries and building your bottom line.

The average patient has over 160 family and friends in their social networks, allhearing about the great job you did for their family and friend.


Networking and events can provide a steady flow of new patients to yourpractice. Typically, these fall into two categories: Seminars and speakingengagements. Although speaking engagements are relatively inexpensive, mostchiropractors don't optimize audience engagement.

They view a speaking engagement successful if only 10 or 15% of the audienceinteracts with them. The same thing is true of seminars, however seminars amuch more expensive to put on require a marketing campaign and a venuetypically with food provided, and again a 10 or 15% audience engagement isconsidered successful.

Most chiropractors will follow up with audience members once or twice beforemoving on. Depending on whose research you believe, you need a minimum of5 to 8 follow-up attempts to close and pick up a new patient.

The Patient Voice digital concierge card is designed to generate 80% plusengagement with your audience and then put them into a follow-up sequencethat keeps your message in front of them for four weeks. Follow-up messagesare designed with one purpose in mind to get attendees to pick up the phoneand engage with you!

Networking and Events


Increasing Patient Visits

Increasing the average number of visits a patient makes per year. By using automation,such as Telemedicine, reminders, and personalization, you can stay in front of yourpatients on a monthly basis. In this way, when they have an issue or a need, you willalways be the first one who comes to mind.

Increasing the average amount a patient spends per visit, many insurance providers nowcover the cost of telemedicine consultations. Telemedicine allows you as the physician tomonitor the condition of your patient remotely and offer needed billable services, in someStates, that don't require the patient to be proactive. This approach puts control back intoyour hands.

Patient Voice integrates with dozens of telemedicine applications designed to givepatients easy access to the best healthcare while letting you know when a patient needsto come in for a more detailed consultation. Many patients ignore symptoms.Telemedicine allows you to catch symptoms and treat them, helping your patient whileadding to your bottom line.

This method is all about getting patients to spend more money with you, with a good, better, best approach in pricing procedures.

You do this by offering upsells and cross-sells, so the patient makes the decision withoutthe need for you to sell them on a higher price and better outcome.

This is the classic "Do you want fries with that?" strategy, where you recommend orprovide options to your patients that go along with the primary treatment.

For example, if your patient is being treated for back pain, you might recommend theyadd a subscription exercise program to strengthen back muscles or a massage regiment.Increasing the lifetime value of the patient.



Increasing Patient Visits

Increasing the average number of visits a patient makes per year. By using automation,such as Telemedicine, reminders, and personalization, you can stay in front of yourpatients on a monthly basis. In this way, when they have an issue or a need, you willalways be the first one who comes to mind.

Increasing the average amount a patient spends per visit, many insurance providers nowcover the cost of telemedicine consultations. Telemedicine allows you as the physician tomonitor the condition of your patient remotely and offer needed billable services thatdon't require the patient to be proactive. This approach puts control back into yourhands.

Patient Voice integrates with dozens of telemedicine applications designed to givepatients easy access to the best healthcare while letting you know when a patient needsto come in for a more detailed consultation. Many patients ignore symptoms.Telemedicine allows you to catch symptoms and treat them, helping your patient whileadding to your bottom line.

This method is all about getting patients to spend more money with you, with a good, better best approach in pricing procedures.

You do this by offering upsells and cross-sells, so the patient makes the decision withoutthe need for you to sell them on a higher price and better outcome.

This is the classic "Do you want fries with that?" strategy, where you recommend orprovide options to your patients that go along with the primary treatment.

For example, if your patient is being treated for back pain, you might recommend theyadd a subscription exercise program to strengthen back muscles or a massage regiment.Increasing patient visits and the lifetime value of the patient.



Developing good relationships with your audience, because people who know, like and trust you will buy more from you. Cross-selling strategically throughout your sales funnel. Running promos to jump-start sales. Creating more offers, because the more products you have to sell, the more profitable your business will be.

Raise Your Prices

Increase Repeat Purchases

When you raise your prices, you obviously make more per patient. And as an addedbonus, raising your prices may boost your conversion rates - so you could dramaticallyincrease profits.

Here's why: People often judge the quality of a product or service based on the price.

If you charge more than your competitors, your patients will perceive your product orservice as being worth more and being of higher quality, and this perception boostsconversion rates.

Of course, you can't just assume higher prices boost conversion rates. And you can'tguess which pricing strategy puts the most money in your pocket. You need to split-testyour prices to be sure about what's most profitable for you.

And now the final strategy for increasing your revenue.

In other words, you need to get your existing patients to buy additional services from youmore often. This strategy is composed of several parts, such as:



Cutting Patient Acquisition Costs

Cutting patient acquisition costs while increasing the average number of visits and theamount the average patient spends per visit.

If you're spending $10 per click Using Google ads, and it takes 10 clicks for one lead formto be filled out, you're paying $100 per lead. The average person will click on three to fourgoogle search ads.

Although you will get new patients through Google or Facebook, the competition is veryhigh! If you can get a new patient lead before they click on a competitor, your chances ofgetting them as a new patient dramatically increases. If you move from a closing ratio of4/1 to a closing ratio 3/1, You've cut your advertising costs by 25% while increasingrevenue dramatically.

Patient Voice provides an automated follow-up platform that gets prospective patients onthe phone with your office before your competition is aware they’re looking forchiropractic services, increasing your closing ratio while cutting your costs.

Although a person may need your services, they may not be at a point where they areready to make a decision to engage with you. Some prospective patients want to feelcomfortable, want to do their due diligence before making a final decision. So, it isimperative, especially in this market, that you continuously follow up with them. The timewill come when their need due to pain or affliction exceeds their ability, and they willmake an appointment with a chiropractor. Because you have consistently followed up in apersonalized way, you will be top of mind of the prospective patient, when they choose achiropractor.

By reducing your closing ratio, you cut your costs while increasing revenue. By automatingfollow up, you increase patient acquisition as well as the average revenue earned perpatient.



Patient Voice offers the following key benefits to your Chiropractic Practice:

Connect within 1 to 2 minutes of a prospective patient showing interest in one of your ad campaigns.

Add prospective patients to an automated follow-up sequence designed to keep you top-of-mind when they’re ready to become a patient.

Includes 3 digital Concierge cards with GPS directions to your office branded with your logo.

Integrates with dozens of telemedicine platforms.

Automates referral and review requests.

Integrates with your existing campaigns and marketing effort.

Patient Voice Key Benefits

Patient Voice offers the following key benefits to your Chiropractic Practice:

Exclusive, be the only chiropractic practice in your County licensed to use the Patient Voice platform.

Due to the COVID-19 crisis and the public sector shutdown, we are allowing you to lock inyour County for $1 for the first 30 days, during which time we will set up your account.This will give you a competitive advantage when the government allows businesses toopen Across America. At the end of 30 days, you will maintain your exclusive rights and becharged $197.00 per month going forward. You do have the option of purchasing theexclusive rights to more than one County.

Exclusive Patient Voice Chiropractic Subscription is just: $197 per month and makes you the only Chiropractor in your County able to use

the Patient Voice Platform, locking out your competition!

Click below to lock in your County.


https://app.paykickstart.com/checkout/2BKp7ladeP1E0zRO87WrmNgoYAQ6L9v3


A Measure – Every KPI must have a measure.

A Target – Every KPI needs to have a target that matches your measure and the time period of your goal. These are generally a numeric value you’re seeking to achieve.

A Data Source – Every KPI needs to have a clearly defined data source, so there is no gray area in how each is being measured and tracked.

Reporting Frequency – Different KPIs may have different reporting needs, but a good rule to follow is to report on them at least monthly.

Number of New Contracts Signed Per Period. Dollar Value for New Contracts Signed Per Period. Number of Engaged Qualified Leads in Sales Funnel. Hours of Resources Spent on Sales Follow Up. Average Time for Conversion. Net Sales – Dollar or Percentage Growth. Monthly Website Traffic. Number of Qualified Leads. Conversion Rate for Call-To-Action Content.

You can't grow what you can't measureKey Performance Indicators (KPI’s)

Key Performance Indicators (KPIs) are the elements of your plan that express what youwant to achieve and in what time frame. They are the quantifiable, outcome-basedstatements you’ll use to measure if you’re on track to meet your goals or objectives. Thestructure of KPI's include:

Now that we’ve reviewed the basics of a KPI, examples of common KPI's used to measurethe performance of companies.

Sales & Marketing KPIs



Number of Customers Retained. Percentage of Market Share. Average Ticket/Support Resolution Time.

Growth in Revenue. Net Profit Margin. Gross Profit Margin. Operational Cash Flow. Current Accounts Receivables. Inventory Turnover. Earnings before interest, taxes, depreciation, and amortization.

Order Fulfillment Time. Time to Market. Employee Satisfaction Rating. Employee Churn Rate.

Key Performance Indicators (KPI’s)

Customer KPI's

Financial KPI's

Operational KPI's

KPI’s give you a starting point and a way to measure your progress, it’s essential you buildout these metrics to be detailed and have specific data sources so you can truly evaluate ifyou’re achieving your goals.

A combination of leading and lagging KPIs will paint a clear picture of your organization’sstrategic performance and empower you to make agile decisions to build your practice.


Exclusive Patient Voice Chiropractic Subscriptionis just: $197 per month and makes you the only Chiropractor

in your County able to use the Patient Voice Platform!

Only 1 Chiropractor per County can Subscribe.

THANK YOUWe Welcome Your Feedback

feel free to get in touch with us for anyfeedback or questions

https://app.paykickstart.com/checkout/2BKp7ladeP1E0zRO87WrmNgoYAQ6L9v3

Documents

Chiropractic Coronavirus Action Plan!...conversion rates. Of course, you can't just assume higher prices boost conversion rates. And you can't guess which pricing strategy puts the