Connected Devices. Connected Living. How will marketers turn big data that comes from the Internet of Things into useful consumer insight? How will brands overcome privacy and trust concerns that hinder the Internet of Things? How can brands utilise the Internet of Things to create personal and contextual adverts without seeming intrusive or leaving the consumer feeling unsettled? Scan here to view my profile The Internet of Things is not a concept; it is a network, the true technology-enabled Networks of all networks. - Edewede Oriwoh The Internet of Things opens up a huge pool of new data but are consumers ready to share it and do marketers have the tools to understand it? Will the Internet of Things deter people away from wanting to use their electronic devices and look to live a life of digital detoxing / cleansing as much as possible?
Chira's Bio:Although I want to further my research on social networks and the challengesit puts on what are considered to be social behaviour norms. I’m really looking forward to the module on Computational Thinking so I can build a solid foundation of knowledge in the more hands on and technical aspects of Web Science.
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Connected Devices. Connected Living.How will marketers turn big
data that comes from the Internet of Things into useful consumer
insight?How will brands overcome privacy and trust concerns that
hinder the Internet of Things?How can brands utilise the Internet
of Things to create personal and contextual adverts without seeming
intrusive or leaving the consumer feeling unsettled?
Scan here to view my profile
The Internet of Things is not a concept; it is a network, the
true technology-enabled Networks of all networks.- Edewede
OriwohThe Internet of Things opens up a huge pool of new data but
are consumers ready to share it and do marketers have the tools to
understand it?Will the Internet of Things deter people away from
wanting to use their electronic devices and look to live a life of
digital detoxing / cleansing as much as possible?
