Chipotle Mexican Grill: external environment

In this paper, we are going to discuss the various external factors which include:

competitive factors and trends, economic factors and trends, political factors and trends, legal and regulatory factors, technological factors and trends and demographical and sociocultural factors

and trends.

Competitive factors are the outside factors that are also in the same business as the Chipotle Mexican grill.

This makes the market very competitive and introduces a cut throat competition.

There are various industries within the company that offer more than the grilling services.

If the quality is high it means that there will be sales and like wise for low sales.

It is estimated that with the growing population, Chipotle Mexican Grill will continue to have strong competition as the population grows.

The demand for grilled foods is high. The competition is strong but this

company has established other outlets in the various states across the world.

In the past six years, America suffered a serious financial setback.

The outlets suffered so much financially. Chipotle was forced to let some of their

staffs go. The entire country suffered the same

consequences.

the economic situation of the country five years down the line has improved.

However, with the improving of the economy the company too has improved economically.

The company has since improved in its service and delivery and so far it is one of the best in the country.

Political factors too have got serious contribution to the general overview of the company.

Politics revolve around the health of people who eat from restaurants.

Supporters of the fast foods think it is good to the benefits of those who are busy.

Trends: The tag of war is real and continuing

between the supporters and non-supporters.

Health officials advocate for sparing use of fast foods or complete avoidance.

however, the trend in the country says otherwise. People still love fast foods.

The employer and the consumers are both governed by some code of conduct.

These laws are binding to everyone that gets involved with Chipotle restaurant.

The restaurant has got a procedure where one can report such a case.

This are factors that control how the business operate.

They take control of the business and tell each person how they are supposed to behave.

Each employee of chipotle is expected to behave and handle the consumers in a particular way.

Technology has lead to improved services in the outlets.

Technology has revolutionized so much that the effects have been felt all over.

Technology has also revolutionized the food industry, the way food is handled and cooked has improved so much.

Through technology, there have been better way of handling and preserving food.

technology will still provide better ways of providing better services to customers.

Technology has shaped the world so much and is still expected to continue improving all the industries.

People spark growth of the business. people need to exist somewhere before

a food business is established there. The beliefs and values that people

uphold determine how the food industry will eventually grow.

regions where the demographic situation is unbalanced, the business will fail.

Sociocultural factors are still going to determine where the business is going to do well.

Sociocultural and demographic work hand in hand.

However, it is also good to note that the impact that environmental factors have on a company is what leads to their growth.

A company or industry or an outlet cannot be said to be doing well if there are no environmental factors.