Chinese ContributionsChinese Contributions

But what have they done But what have they done for me lately?for me lately?

Advertising CampaignsAdvertising Campaigns What is an advertising campaign?What is an advertising campaign?

Advertising CampaignAdvertising Campaign A series of advertisement messages A series of advertisement messages

that share a single idea or theme and that share a single idea or theme and appear in multiple formsappear in multiple forms

It promotes a product or ideaIt promotes a product or idea

TV, Internet, Magazines, Billboards, etcTV, Internet, Magazines, Billboards, etc

Favorite Commercials or Favorite Commercials or Ads?Ads?

There’s an m&m in all of usThere’s an m&m in all of us

      

                  

Your AssignmentYour Assignment In your group of 3 or 4, you will In your group of 3 or 4, you will

create an advertising campaign for a create an advertising campaign for a well-known (or lesser-known) well-known (or lesser-known) Chinese invention of innovationChinese invention of innovation

Your Final Product Will Your Final Product Will IncludeInclude

Magazine ad for your inventionMagazine ad for your invention A slogan representing your productA slogan representing your product A 30 second commercial for your productA 30 second commercial for your product A character spokesperson A character spokesperson

Magazine AdMagazine Ad This needs to be in colorThis needs to be in color It should have a picture and your It should have a picture and your

slogan on itslogan on it It needs to draw people to your It needs to draw people to your

productproduct It can show why people need it It can show why people need it

(practically) or why people would be (practically) or why people would be very un-cool without itvery un-cool without it

SloganSlogan Should appear on your magazine adShould appear on your magazine ad Needs to embody the spirit of your campaignNeeds to embody the spirit of your campaign Be creative!Be creative!

Think different.Think different. It’s everywhere you want to be.It’s everywhere you want to be. You’re in good hands.You’re in good hands. Obey your thirst.Obey your thirst. Because I’m worth it!Because I’m worth it! An army of one.An army of one. Just do it. Just do it. Before you dress…Before you dress… The toughest job you’ll ever love.The toughest job you’ll ever love. Click it or ticketClick it or ticket

SpokespersonSpokesperson Draw your spokespersonDraw your spokesperson On the back of the drawing, tell us about On the back of the drawing, tell us about

your spokespersonyour spokesperson-personality-personality

-costume-costume -how is he/she/it related to the product-how is he/she/it related to the product

Geico Gecko, Smokey the Bear, Progressive Geico Gecko, Smokey the Bear, Progressive Cave MenCave Men

30 Second Commercial30 Second Commercial Short!Short! Everyone should be involvedEveryone should be involved Be creative!Be creative! Possible ideasPossible ideas

show a scenario where the product show a scenario where the product would be useful would be useful

Use your character spokespersonUse your character spokesperson

Advertising CampaignAdvertising Campaign1.1. Assign the following rolesAssign the following roles

1.1. Runner/ Scribe or Artist as neededRunner/ Scribe or Artist as needed2.2. ArtistArtist3.3. Scribe Scribe 4.4. Spokesperson (to head up the group Spokesperson (to head up the group

presentation)presentation)