GFE 793 Global Fashion Networking FIM 399 Global Product Management

Contact:

Tom Fung fungt@philau.edu

Nioka Wyatt

wyattn@philau.edu

PROGRAM FEE INCLUDES

International and intra-country airfares, high-

speed train, 4-5 star hotel accommodations

in premier locations, cook-to-order

American breakfast daily in hotel, ground

transportation for business visits, factory tours, and cultural site visits; visa application

and processing fee, tips.

Registration through Study Abroad Office Website - Deadline:

October, 2015 (TBD).

March 9 - 19, 2016

PROGRAM OVERVIEW This course exposes students to the fashion ecosystems through an international study tour, coupled with classroom and experiential instructions. Students will visit design houses, mills, apparel factories & retail locations in China, identifying best practices in merchandising & supply chain management within these organizations. Students will gain knowledge of product development, marketing, lean manufacturing, quality assessment, and customer service. Students will acquire global competencies and the opportunity to hone their career aspirations; expand their professional networks through informative interviews with global fashion executives and hiring managers. WHY A CHINA STUDY TOUR •  2nd largest and fastest growing economy in the world. •  McKinsey Global Institute forecasted a market growth of $30 trillion by 2020, fueled by

the emergence of a billion middle-class consumers, with 85% residing in Asia. •  China ranks # 1 in textile/apparel exports into the US, at $30 billion a year.

ACTIVITIES On-site visits to China’s top and emerging corporations and meetings with company executives, and influential economic decision makers, various retail development visits, and cultural immersion. Business Visits: e.g. Made By Mir, QVC China, Luen Thai Supply Chain City (Uniqlo), Backpack Manufacturing, D’Luxe (Michael Kors, Coach), Regina Miracle (Victoria’s Secret), Global Textile Link, Tiger J Glorious, US Commercial Service, Hong Kong Polytechnic University, Li & Fung, Abercrombie & Fitch Hong Kong, etc. Cultural Visits: e.g. Great Wall of China, Forbidden City, Tiananmen Square, Film Museum, Shanghai Urban Planning Museum, Yuyuan Garden, Jade Buddha Temple, Tea Ceremony, Silk Museum, People Square, The Bund, Acrobat Show, Hong Kong City Gallery Infrastructure Exhibit, Victoria’s Peak, Night Market, Ladies Street, Stanley Market.

Great Wall of China

Shanghai to Beijing bullet train traveling at 250 km/hr. (155 mph)  

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ACCOMDATIONS All 4 – 5 star hotels

Beijing Shanghai Zhejiang Hong Kong Shenzhen Bao’an Dongguan Day 1: US departure Day 2: Arrive in Shanghai Day 3 - 4: Shanghai and Zhejiang Company visits: Global Textile Link, Tiger J Glorious Cultural visits: Urban Planning Museum, The Bund, Acrobat Show, Jade Buddha Temple, Tea Ceremony, Yuyuan Garden, Silk Museum Day 5: Depart for Beijing (high speed train) Company visits: Made By Mir, QVC China Day 6: Beijing Cultural visits: Great Wall, Forbidden City, Tiananmen Square, Film Museum Day 7: Depart for Shenzhen Company visits: Backpack, D’Luxe: Michael Kors, Coach

Day 8: Shenzhen, Bao’an and Dongguan Company visits: Regina Miracle Depart for Hong Kong (bus) Day 9 – 10: Hong Kong Company visits: US Commercial Service, Li & Fung, Abercrombie & Fitch, Lilly Pulitzer Cultural visits: Infrastructure Planning Museum, Victoria Peak, Stanley Market, Night Market, Ladies Street Day 11: Depart for US Tentative – subject to change

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ITINERARY Map of ancient silk road

INTENDED AUDIENCE •  Students who want to become a business leader with a global perspective. •  Industry practitioners who want to understand diverse consumer demands, regional business and cultural

differences, market competitiveness for product development and doing successful business in China. •  International business students who want to add China content into their knowledge base of China’s political,

economic, and business development. •  Anyone who wants to understand competitiveness and the role of China in a global economy. DIVERSE INDUSTRY SECTORS COVERED Luxury sector | Supermarket sector | Specialty retailing | e-Commerce sector | Shopping center | Footwear | Intimate wear | Faux fur | Apparel start-up | Manufacturing sector | Sourcing | Product development | Warehousing & logistics | Supply chain management

For more information: Nioka Wyatt wyattn@philau.edu

Tom Fung fungt@philau.edu

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Silk  Museum  

Global  Tex1le  Link