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China Lodging Group, LimitedInvestor PresentationJ.P. Morgan China Conference, June 2012
Safe Harbor StatementSafe Harbor Statement
Statements in this presentation contain "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, asamended and Section 21E of the Securities Exchange Act of 1934 as amended and as defined in the Private Securities Litigationamended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities LitigationReform Act of 1995, including, among others, those relating to China Lodging Group, Limited (the “Company”)’s beliefs as to the growthof the Chinese economy and the hotel industry and the factors driving expected growth, the Company's growth strategy and expansionplan, and the competitive advantage and expected execution of its hotel pipeline development and business model. These forward-looking statements are not historical facts but instead represent only the Company’s belief regarding future events, many of which, bytheir nature, are inherently uncertain and outside of the Company’s control. The Company’s actual results and financial condition andother circumstances may differ, possibly materially, from the anticipated results and financial condition indicated in these forward-looking statements. In particular, the Company’s operating results for any period are impacted significantly by the mix of leased-and-operated hotels (or “leased hotels”) and franchised-and-managed hotels (or “managed hotels”) in its chain, causing the Company’soperating results to fluctuate and making them difficult to predict.
Because forward-looking statements are subject to risks and uncertainties, we caution you not to place undue reliance on any forward-l ki t t t All itt l f d l ki t t t b th C ti it b h lf lifi d b thlooking statements. All written or oral forward-looking statements by the Company or persons acting on its behalf are qualified by thesecautionary statements.
The Company undertakes no obligation to publicly update or revise any forward-looking statements or other information or datacontained in this presentation, whether to reflect any change in its expectations with respect to such statements or any change inevents, conditions or circumstances on which any such statements are based or otherwise.
111
Table of ContentsTable of Contents
Section I:Section I:
S ti IIS ti II
Company and Industry Overview
Investment HighlightsSection II:Section II:
Section III:Section III:
Investment Highlights
Financial and Operating Performance
222
A Leader in China’s Limited Service Hotel SectorA Leader in China s Limited Service Hotel SectorNASDAQ: HTHT, Market Cap (05/15/2012): $730M
Our Business: a leading and fast-growing limited service hotel chain in China
― No. 1 in RevPAR
― No. 1 in Revenue Growth
― 2nd largest by revenue (1)
Our Network: a nationwide network (as of 3/31/2012)
― 675 hotels, 75,622 rooms, 111 cities
― 353 Leased hotels (52%);
322 Managed hotels (48%)Our Expansion
― Added 36 net new hotels in 1Q 2012
260 270
2010 Gross Regional Product (RMB billion)
>1,000 500~1,000 <500 HanTing Covered Cities
3333
(1) Among U.S.-listed peers
― To add 260 to 270 new hotels in 2012
China’s Travel Demand Continued toChina’s Travel Demand Continued to Grow FastDomestic Travel Expenditures Growth
(in RMB billions)
Domestic Travel Expenditures
YoY Growth %2009- 2011 CAGR 17%
2007- 2009 25%
16%20%
20%
25%2,400Expenditures CAGR=17%CAGR=14%
13% 13%
10%
15%
1 200
1,800
1 0181,223 1,383 0%
5%
600
1,200
777 875 1,018
-10%
-5%
02007 2008 2009 2010 2011
4
2007 2008 2009 2010 2011
Source: Euromonitor International.
Huge Potential for Branded Hotel Chains toHuge Potential for Branded Hotel Chains to Take Shares from Other Segments
2011 Travel Accommodation in China (Total outlets = 100%, 350K)
B d d 1-3 Star Hotels
Addressable market30.2%, 106K
BrandedHotel Chains
(<4 Star)1.9%, 7K
1 3 Star Hotels 3.2%, 11K
Other Hotels27.0%, 95K
4-5Star Hotels
Stand-alone Lodging Facilities97.2%, 340K
Guesthouses25.2%, 88K
Star Hotels0.9%, 3K Other
Accommodations
41.8%, 146K
5
Source: Inntie, Euromonitor International, China National Bureau of Statistics, CNTA
Hanting Group: Become a Top HotelHanting Group: Become a Top Hotel Group in 10 Years
647 161 482
Number of rooms at 2010YE + / - in 2010
618,104
647,161
22,643
482
612,735 15,061
507,306
604,781
7,850
19,721
575,00071,621*21,183*
6
* As of 12/31/2011, and change in the full year of 2011
2021E2011
Table of ContentsTable of Contents
Section I:Section I:
S ti IIS ti II
Company and Industry Overview
Investment HighlightsSection II:Section II:
Section III:Section III:
Investment Highlights
Financial and Operating Performance
777
Investment HighlightsInvestment HighlightsA High-Growth Company…
1. Fast Revenue Growth Driven by Network Expansion
2. Multi-brand Strategy to Sustain Long-term Growth
3 L di R PAR A hi d th h Hi h lit
…with High Quality
3. Leading RevPAR Achieved through High-quality Product Offerings and Loyal Customer Base
4 Fast growing Management Business4. Fast-growing Management Business
5. Visionary and Experienced Leadership Team
8888
Highest Revenue Growth Among Peers11
High Growth
Highest Revenue Growth Among Peers2008 – 2011 CAGR of Net Revenue
11
43%41%41%
28%28%
9
Source: public filing
Unit Expansion Drives Fast Revenue11
High Growth
Net RevenuesNumber of Hotels in Operation
Unit Expansion Drives Fast Revenue Growth
11
Net Revenues
(in RMB millions)
899-909
Number of Hotels in Operation
Managed HotelsLeased Hotels
2,250435-445639
34.5~
37.5%
1,738
295
445
438
639
29.4%
764
1,260
46463
195
167
236
145 173243
3442263167
2008 2009 2010 2011 2012E
1010101010
2008 2009 2010 2011 2012E2008 2009 2010 2011 2012E
Solid Execution of Expansion Plan
High Growth
11 Solid Execution of Expansion Plan11
Number of Hotels Opened (net, as for the period)
312935
43
64 59
36
Target: 260-270 New Openings in 2012
16 2233 30
9
1921
27
336Number of Hotels Contracted for Development (as end of the period)
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12
111 145185
229162
201233
278 Strong and Growing Pipeline
74 90 88 93 107
88111 145
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12
1111
Q1 11 Q2 11 Q3 11 Q4 11 Q1 12
Managed HotelsLeased Hotels
Multiple Products Target A Broad Range22
High Growth
Multiple Products Target A Broad Range of Customers
22
Segment Mid-Scale,Limited Service Economy Budget
250 - 400 160 - 300 100 - 170Typical Room Night
Price Range (RMB)
24
(47 ~ 52)
622 29Number of Hotels
(Estimated Number of (~ 815) (38 ~ 43)(47 52)Hotels as of 2012) ( 815) (38 ~ 43)
Target Customers
12121212
Note: figures as of 3/31/2012
Sustainable Fast Growth Fueled by22
High Growth
2021E
Sustainable Fast Growth Fueled by Multiple Brands
22
2021E~ 5,000 Hotels
~750
2016E2,000+ Hotels
300+
750
Now
24 29 1,400+
~2,500 675 Hotels
Other brands
622
1,400 brands
13
Leading RevPAR With High quality Brand33
High Quality
Highest RevPAR (in RMB)
Leading RevPAR With High-quality Brand Positioning
33
Highest RevPAR (in RMB)
207
HanTing Home Inns 7 Days
Shanghai Expo
192
207
163
153 157
167171
168161
168 170177
167157
183
169148 153 157
144 143 156
140
153 155148
157149
144
171
156
163
141143
145
148143
152 154
141 144141 130 140
132*131
142143
129
142 143
135 136
126
141132
122
08Q1 08Q2 08Q3 08Q4 09Q1 09Q2 09Q3 09Q4 10Q1 10Q2 10Q3 10Q4 11Q1 11Q2 11Q3 11Q4 12Q1
1414
Source: Public filing
* Including Motel; RMB139 if excluding Motel
Q1 Same Hotel RevPAR Appreciated 10% for33 Q1 Same-Hotel RevPAR Appreciated 10% for All Hotels, and 8% outside of Shanghai
33
Same-hotel RevPAR Growth
12% 11%* 12%*
All hotels Non-Shanghai hotelsFor hotels in operation for at least 18 months
1%
4%3%
12% 11%* 12%*
2%*2%
3%* 5%* 5%
10%11% 7% 7%
3%-1%
4%6% 7%
8%
-4%1% -2%
Q1 Q2 Q3 Q4 20102009 2011
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Same-hotel ADR Growth Same hotel Occupancy Growth
Q1 2012
7%5%
3% 3% 3%
Same-hotel ADR Growth
(2011, outside of Shanghai
3% 4% 5%
Same-hotel Occupancy Growth
-7%
-2%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4Q1 Q1
1515
* Normalized for Shanghai Expo
2011Q1 Q2 Q3 Q4
2011Q1 Q2 Q3 Q4 Q1
2012Q1
2012
33
High Quality
Established Quality Image among33
Recognition by Customers
Established Quality Image among Customers
Best Economy Hotel
– China Tourism Gold List by Traveler magazine 2011– China Tourism Gold List by Traveler magazine, 2011
Best Economy Hotel Chain Brand in China – The 6th China Hotel Starlight Awards, 2011g ,
Top 10 Best Hotel Groups– Hotels China, 2010
Best Loyalty Program – Qunar.com, 2010
Best Hotel Product Design
– Air China, 2010
16
Fast growing High quality Customer Base33
High Quality
Membership Contribution Grows
Fast-growing, High-quality Customer Base Sustains Long-term Growth and Profitability
Robust Growth of HanTing Club Members
33
(in thousands)
Membership Contribution Grows
Individual670
7925,0845,818
Robust Growth of HanTing Club Members
Individual Members
65.7%
29% 28%
67% 68%Individual members and e-members
132 5251,505
2,633
4,414 5,0261232,756
Other direct-l
4% 4%
29% 28%
Q1 2011 Q1 2012
525
2007 2008 2009 2010 2011 2012-3-31
Sustainable and Balanced Customer Mix*
salesAgencies
High-quality HanTing Club Member Profiles
Individual Members (one time registration fee)E-Members (online registration for free, launched in 2010)
Leisure
Sustainable and Balanced Customer Mix
Business
High quality HanTing Club Member Profiles
62% are managers, directors and above
30-40%60-70%LeisureBusiness
84% are college graduates
54% have annual income over RMB 60 000
17171717
* For overnight stay customers
54% have annual income over RMB 60,000
Fast-growing Management Business44
High Quality
Fast-growing Management Business44
Managed Hotels Revenue as % of Total Revenues: Continued to Increase
Managed Hotels in Operation: Grew Quickly
295
322 8.9% 8.9%
295
7.1%
195
3.4%
63
0 5%
1.5%
2009 2010 2011 2012-3-31Cities
C d 20 48 77 86
0.5%
2007 2008 2009 2010 2011 Q1 2012
18
Covered 20 48 77 86
Meet Expectation
Accelerate Growth of Management Business44
Mix Shift: Leased versus Managed hotels
Accelerate Growth of Management Business44
899-909
Number of hotels or percentage in total network
~49%639
46%
54%~51%140-150,
55%
260-270
120,45%
End of 2011 New Hotels Added in 2012 End of 2012
1919
Managed HotelsLeased Hotels
55 Visionary and Experienced Leadership
High Quality
Legacy of Strategic Leadership and Innovation
55 Visionary and Experienced Leadership Team
Successful serial entrepreneur
― Founder, Executive Chairman and CEO of HanTing (“HTHT”)
― Co-founder and former CEO of Home Inns (“HMIN”)
― Co-founder, former CEO and President of Ctrip.com (“CTRP”)
M.S. and B.S. from Shanghai Jiao Tong University
Ownership: ~ 1/3 of outstanding shares
Qi JiFounder, Executive Chairman and CEO
Multinational Corporation Management Experience
Joined the Company in 2007
Over 10 years of finance and consulting experience,
Jenny ZhangCFO
y g p ,serving as Thailand CFO for Eli Lilly before joining
M.B.A from Harvard Business School
Joined the Company in 2012Joined the Company in 2012
Over 16 years experience in IT industry, serving as general manager in Digital China Network before joining
E. M.B.A. from Cheung Kong Graduate School of BusinessYunhang Xie
20
COO
Core Strategy: Fast Sustainable GrowthCore Strategy: Fast, Sustainable Growth With Quality
F C t E i G F t i U it & RInvestment in Human Resources
Focus on Customer Experience Grow Fast in Unit & Revenue
Invest in Human Resources Establish Multiple Brands
Sustainable Growth of
Shareholder V lInvest in Human Resources Establish Multiple BrandsValue
21
Table of ContentsTable of Contents
Section I:Section I:
Section II:Section II:
Company and Industry Overview
Investment HighlightsSection II:Section II: Investment Highlights
Financial and Operating PerformanceSection III:Section III:
2222222222
High Revenue Growth for Both ModelsHigh Revenue Growth for Both Models
Net Revenues Leased Hotels Revenue
433498
438 410530
606 627 627
(in RMB millions) (in RMB millions)
2,250
2010 2011 2012
339433410
Q1 Q2 Q3 Q41,738
649 Managed Hotels Revenue
37 414051
58 63 62
424
(in RMB millions) 2010 2011 2012
2231
2323232323
Q1 Q2 Q3 Q42010 2011 Q1’11 Q1’12
EBIT Margin Improved 3.4 Percent Points YOYEBIT Margin Improved 3.4 Percent Points YOYAdjusted Loss from Operations (1)
as % of Net RevenueIMPROVE
3 4%
-1.4%
3.4%
-4.8%
Q1'11 Q1'12
Adjusted Hotel Operating Costs (1)
as % of Net RevenuePre-opening Expenses as % of Net Revenue
Adjusted SG&A Expenses (1)
as % of Net Revenue
85.0% 84.5%
11.7%
DECREASE 0.5%
DECREASE 1.7%
DECREASE 1.2%
8.1%
6.4%
10.5%
24
Q1'11 Q1'12 Q1'11 Q1'12 Q1'11 Q1'12
(1) Excluding share-based compensation expenses.
Net Cash Balance Remained StrongNet Cash Balance Remained Strong
Net Cash Balance (1) Cash Generated from Operations
783
(in RMB millions)
Debt = 0
(in RMB millions)
161
124 135
101
2011 2012
630 39
101
Cash Spent on Investment (2)
(in RMB millions)
Q1 Q2 Q3 Q4
2011 2012(in RMB millions)
197 186
267 231
255
2011 2012
2011 2012-3-31Q1 Q2 Q3 Q4
2525252525
(1) Calculated as cash and cash equivalent , restricted cash, short-term investment less total debt as of period end.(2) Cash spent on the purchase of property and equipment, purchase of intangible assets and acquisitions.
Q1 Q2 Q3 Q4
HanTing Presents an Attractive InvestmentHanTing Presents an Attractive Investment Opportunity
Attractive Market- Large market
- Fast growth
- Highly fragmented
High Growth
Reliable ExecutionGrowth Execution
Attractive Brand Positioning and Product Portfolio
Attractive Execution Capability- Seasoned management teamMore
- Premium brand
- Multiple product
Seasoned management team
- Financially-disciplined investment
approach
Profitable
262626262626
27
28
29
Contact InformationContact Information
China Lodging Group, Ltd. Ida Yu, Investor Relations Managerir@htinns [email protected]+86 21 6195 9561
Company address:2266 Hongqiao Road, Changning District, Shanghai 200336 P R ChinaShanghai, 200336, P. R. China
IR website:http://ir.htinns.com
30