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China IPR SME Helpdesk Using Customs to Protect and Enforce Intellectual Property Rights in China Alessandra Chies Ferrante Intellectual Property 16 April 2014 16 April 2014 2

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Page 1: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

China IPR SME Helpdesk

Using Customs to Protect and Enforce

Intellectual Property Rights in China

Alessandra Chies Ferrante Intellectual Property

16 April 2014

16 April 2014 2

Page 2: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

Welcome to the webinar

16 April 2014 3

Aleksandra Cybulska Project Officer

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16 April 2014 4

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Page 5: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

Today’s  Speaker

Name: Alessandra Chies

Firm: Ferrante Intellectual Property

Location: Beijing

Email: [email protected]

16 April 2014 6

Page 6: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

Agenda • General introduction on customs border protection of IPR • How the customs border protection works in China • Custom recordal (ex-officio detention and detention upon

application) • Custom bond in ex-officio detention • Disposal of infringing goods • Cooperation between customs and Public Security Bureau • Importance of Customs trainings • Summary of core issues and Case study

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Page 7: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

Poll 1 Question: Do your business dealings in China

involve import/export goods to/from the country?

A. Yes, both import and export

B. Yes, only import

C. Yes, only export

D. No

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Page 8: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

• Customs protection of your registered intellectual property rights is a core aspect of every successful IP protection strategy

• IP rights that can be protected: registered trademarks, designs, patents, utility models, copyrights

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Importance of Customs Border Protection of IPR

Page 9: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

• China Customs supervise both importation and exportation • Infringing goods can be stopped before they enter foreign

markets • You can receive information and evidence about infringing

activities • Deterrent effect for future infringements:

9 The goods will be confiscated and a fine imposed on the infringer 9 The  exporter  ‘s  credibility  may  be  affected  if  found  exporting  

counterfeits 9 For seizures that met the criminal threshold, the case can be

transferred to the Police for further investigations 16 April 2014 10

What are the advantages of Customs protection?

Page 10: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

• 2006 Global Anti-Counterfeiting Award awarded to Chinese Customs

• 2007 WCO (World Customs Organization) awarded China Customs for its outstanding contributions in fighting against counterfeiting and piracy

• 2011 China Customs awarded the Prize for Outstanding Achievement in IPR Protection in China presented by Association of Chinese Enterprises with Foreign Investment

16 April 2014 11

China Customs awarded for outstanding contributions in fighting against counterfeits

Page 11: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

¾ The contact point for a particular IP right has to be a legal person/entity domiciled within the territory of China mainland.

¾ Companies registered in China can choose to act on customs matter by itself or through an agent (remember, all documents are in Chinese)

¾ For a company which does not have a presence in China, a local agent is needed to manage Customs IPR procedures.

16 April 2014 12

Do I need an agent for managing Customs IP procedures?

Page 12: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

1. Ex-officio detention (recordation of rights at Customs is a must)

2. Detention upon application

3. Protection in postal channel & luggage checking

16 April 2014 13

How Customs Border Protection Works in China

Page 13: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

• Inserting in the GAC database details of your PRC registered IPRs • Documents required for Customs recordal (procedure managed

online): • Application form • Copy of Business Registration (or ID Card) of the IPR owner • Power of Attorney entrusting the agent • Payment confirmation of Official Fee (RMB 800, per each recorded

right) • Copy of IPR Certificates (trademark certificate, patent certificate,

copyright certificate, etc.)

• Note: in case of an international trademark extended to China, the confirmation certificate shall be submitted 16 April 2014 14

Recordation with GAC of your IP Rights

Page 14: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

Aside from the basic documents, more documents are required for patents’ recordation:

1. An original copy of the evaluation report issued by SIPO is

required for a design patent whose application date is later

than 1st October 2009

2. Submit copy of patent annuity payments

16 April 2014 15

Recordation with GAC of your Patent

Page 15: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

Aside from the basic documents:

1. A copy of the Chinese “copyright registration certificate” is

required (other evidence of copyright ownership may be

accepted)

• Notes: the Customs will hardly seize products based on

copyright on a shape of a product

16 April 2014 16

Recordation with GAC of your Copyright

Page 16: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

1. GAC reviews documentation and approve the recordal within 30 working days after receiving the required documents.

2. Recordation lasts for the life of the right to which it refers (renewable – no fee for renewal).

3. Inform GAC of any change in ownership, cancellation of right etc within 30 days (or your recordal can be cancelled).

16 April 2014 17

Customs Recordal Timeframe & Validity

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16 April 2014 18

Ex-officio Detention procedure

Revert to Customs (goods released)

Page 18: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

16 April 2014 19

Poll 2 Question: Have you recorded your registered IP

with Chinese Customs? A: Yes, I have. B: No, but I am planning to do so. C: No

Page 19: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

9 Insert authorized manufactures/exporters/freight companies etc. in the GAC database ¾ Be as detailed as possible - the information is not

released to the public.

9 Liaise in advance with Customs notifying of an authorized shipment .

16 April 2014 20

How can I avoid original goods being stopped at Customs?

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16 April 2014 21

How is the Bond calculated?

Declared value of seized goods Required bond payment

Less than RMB 20,000 (approx. EURO 2,330)

100% of the declared value of consignment

RMB 20,000 – 200,000 (approx. EURO 2,330 - 23,300)

50% of the declared value of consignment but not less than RMB 20,000 (approx. EURO 2,330)

Over RMB 200K (approx. EURO 23,300)

RMB 100,000 (approx. EURO 11,650)

The value of the bond is calculated based on the declared value of the preliminary seized goods

Page 21: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

• Option one: Paying bond in RMB into designated account of Local Customs;

Note: Sometimes, no bond is required! – The bond will be returned at the end of the procedure,

minus the warehouse and handling fees (paid by the right owner).

• Option two: Setting up General Bond with GAC (no need of paying bond on a case by case basis).

16 April 2014 22

Customs Bond payment in ex-officio detention procedure

Page 22: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

• If the General Bond is established the PRC local Customs can proceed against counterfeit goods without the need of paying the individual security bond.

• Documents required by GAC for setting up General Bond: 9 Application Letter 9 Letter of Guarantee issued by a PRC licensed bank

(for each year) 9 Detail List of Disposal/Storage Fee of the previous

year, if any

16 April 2014 23

General Bond with GAC

Page 23: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

�Public auction after removing the infringing labels �Donation to Charity Association (i.e. Red Cross) after

removing infringing labels �Destruction: right holders may be invited to attend

16 April 2014 24

Disposal of Infringing Goods

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16 April 2014 25

Detention upon Application procedure

IPR owner finds

infringing goods to be

exported

Lodges application

with Customs and

pay bond (very detailed info required)

Customs seize the

goods and send Official

Notice

File civil lawsuit

within 20 working

days

Goods officially seized

Court decision

Warehouse fee

payment/ bond

refund/ Destruction

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16 April 2014 26

Protection in Postal Channel & Luggage routes

China Customs is entitled to directly seize the infringing goods, without requesting the IPR owners to pay the bond

Page 26: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

• If the seized counterfeits value reaches the criminal threshold, the Customs shall transfer the case to the PSB for criminal prosecution

• China Customs is working on enhancing the cooperation with the PSB to fight IPR infringements

16 April 2014 27

Cooperation between Customs and PSB

Page 27: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

Trainings are necessary to improve front line Customs officials knowledge of foreign products/brands and inform on statistics of cross- border infringements.

16 April 2014 28

Importance of Training Customs front line officials

Page 28: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

1. Company A has registered and recorded with Customs trademarks covering the core business (i.e. food)

2. Company B registers and records with Customs trademarks covering T-shirts

3. Company A produces in China some T-shirt as merchandising and ships them abroad

The Customs seize the products on the basis of trademark infringement of company B

16 April 2014 29

Case studies Remember : if another entity registers your IP Right in China and then records it with Customs, YOUR products can be stopped at Customs when imported/exported!

Page 29: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

• Xiamen Customs seized infringing Clothing bearing “UNDER ARMOUR” mark with a total value of RMB 2.05 million (even if the Customs declaration stated different trademark)

• Xiamen Customs notified the Public Security Bureau (PSB), and the local PSB launched investigation and criminal prosecution into it.

16 April 2014 30

Case study

Cooperation between Customs and PSB enhance the deterrent effect of Customs Protection.

Page 30: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

Take Away Messages 9 Customs protection of your registered intellectual property

rights is a core aspect of every successful IP protection strategy.

9 Register your rights in China and record them with GAC.

9 Train the Customs front line officials on the peculiarity of your

products.

9 Maintain good relationship with Customs officials by assisting

also in seizure with low quantity of goods.

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Page 31: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

Q&A

16 April 2014 32

Name: Alessandra Chies

Firm: Ferrante Intellectual Property

Location: Beijing

Email: [email protected]

Page 32: China IPR SME Helpdesk Stakeholder · PDF file9Application Letter 9Letter of Guarantee issued by a PRC licensed bank ... Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk

16 April 2014 33

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29 April, Liverpool: Introduction to IPR protection in China

29 April, Riga: How to Protect your IP While Doing Business in China

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Thank you Both the China IPR SME Helpdesk and ASEAN IPR SME Helpdesk provide free, confidential, business-focused advice relating to China IPR to European Small and Medium Enterprises (SMEs).

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