China in Focus 2013

Dear Attendees,

Our formal committee of the Chinese Student Association (CSA), cordially welcomes you to our annual event ‘China in Focus’ at the Erasmus University in Rotterdam, The Netherlands.

Your participation in this event takes place at a time when the China’s political leadership is in its transition, a critical time for China, when the durability of its export-dependent economy and autocratic polity is being tested by a European financial crisis and social and big technological changes at home. After a period of heavily keeping down soaring property prices and high inflation rates, it is expected that China will start to loosen monetary and fiscal policy early 2013.

In Europe, Chinese companies continue to make strong entries onto European exchanges. Not surprisingly, China has fully captured the world’s attention re-gardless of whether the talks are focused on Clean technology, global finance or the aerospace industry. At the root of this growth are business leaders like our speakers who continue to push China onto the international stage.

Recognizing the extraordinary opportunities China presents, and challenges hindering Chinese enterprises, CSA serves as the bridge between Chinese and international students, professionals and companies with an interest in the Chi-nese and Western markets. As an attendee, you will gain access to the exclusive insights relevant to leaders and an invitation to an unparalleled community of business practitioners, international oriented students and professors.

We hope that you will seize this distinctive opportunity to share ideas and build relationships. Thank you for your attendance.

Sincerely,

X.P. van de Par Head of Formal CommitteeCSA-EUR2

Welcome欢迎词

Welcom

e

欢迎词

Program Information 4 The Formal Committee 5 Program Schedule 6 Event Floorplan 8 Beijing Opera 8 Chinese Paint Workshop 9 Joint Case Study with CHEB

Speakers Biographies 10 Stone Yen 11 Balthazar Den Breems 12 Buhui Qiu 13 Jimmy Ji 14 Dolores van Dongen 15 Shangyou Nie Partners 17 Shell 17 ABN Amro 18 Ernst & Young 18 Erasmus Trustfonds 19 DB&S 19 KPMG 19 Erasmus Cultuur 20 ChEB

Other 21 FAQ 22 About CSA 23 Memo

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Table of Contents

目录

Table of Contents目录

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Floor Plan

会场平面图

Floor Plan会场平面图

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Program Schedule

活动日程

Monday 11th February (Senate Room, A-building)Cultural Symposium

13.00 - 13.00 Opening: Beijing Opera13.30 - 14.30 Chinese Management (Acer)14.30 - 15.00 Lunch: Networking15.00 - 15.30 Chinese Music Performance: The Pipa15.30 - 16.30 Joint Case Study (CSA & CHEB)16.30 - 17.30 Workshop Chinese Paiting

tuesday 12th February (Senate Room, A-building)Business Symposium

11.30 - 12.00 Opening12.00 - 12.40 Chinese Mergers & Acquisitions (DB&S China Desk)12.40 - 13.20 Chinese Corporate Governance (RSM)13.20 - 13.40 Lunch: Networking13.40 - 14.20 Chinese Investment in the Netherlands: Opportunities & Challenges (KPMG)14.20 - 15.00 Practical Business Cases in China (Ernst & Young)15.00 - 15.20 Break: Networking 15.20 - 16.00 China and the World: An Energy Perspective (Shell)16.00 - 16.50 Debate17.30 - 19.30 Chinese Karaoke & Quiz @Pub the Smitse

Wednesday 13th February (Rotterdam)ABN AMRO Inhouse-day (Selection based on CV)

15.00 - 18.00 ABN AMRO International Operations Career Opportunities within ABN AMRO Business Case Energy

thursday 14th February (Amsterdam)SHELL Inhouse-day (Selection based on CV and motivation letter)

12.00 - 17.00 Shell Project in China Career Opportunities within Shell Busienss Case Study

Program Schedule活动日程

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The Formal C

omm

ittee

聚焦中国委员会

The Formal Committee聚焦中国委员会

Name: Xavier van de ParPosition: Head of Formal CommitteeLanguages: Dutch, English, MandarinEducation: MSc. Finance & Investments

Name: Luna LiuPosition: Formal Committee MemberLanguages: English, MandarinEducation: MSc. Finance & Investments

Name: Ee Wai TanPosition: Formal Committee MemberLanguages: English, Mandarin, HokkienEducation: BSc. International BachelorEconomics and Business Economics

Name: Billy ShenPosition: Formal Committee MemberLanguages: English, Mandarin, ShanghaineseEducation: BSc. International Business Adminitration

Name: Jackie YenPosition: Formal Committee MemberLanguages: English, TaiwaneseEducation: BSc. International Business Adminitration

Name: Yang HaoPosition: Formal Committee MemberLanguages: English, MandarinEducation: BSc. International Business Adminitration

China in focusthe event for CHINESE CUlTURE & BUSINESS

聚焦中国

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Beijing O

pera & C

hinese Painting

京剧与中国画研讨会

Beijing Opera京剧表演

Chinese Painting Workshop中国画研讨会

Beijing Opera is the quintessence of China. The largest Chinese opera form, it is extolled as ‘Oriental Opera’.

Facial Painting (Lianpu) & CostumesLianpu is formed through dramatic artists’ long-term practice and their under-standing and judgment of the roles in plays. It is the colorful dressing on actors’ faces. By using transformative and exaggerated figures, professional spectators would easily tell the characteristic of a role.

The costumes in Beijing Opera are mainly based on fashion of the Ming Dynasty (1368-1644). The colors of the customes indicate different social status: yellow for the imperial family, red or blue for high nobility, white for old officials, black for men of fierce or aggressive character. Scholars usually wear blue gowns, military generals wear padded armors, and emperors wear dragon robes

Chinese painting can be traced to as far back as six thousand years ago in the Neolithic Age when the Chinese have started using brushes in their paintings. Chinese art dates back even earlier than that. Chinese paintings can be classified as landscapes, figure paintings and flower-and-bird paintings. When it comes to technique, there are two major categories of Chinese painting: meticulous (or the ‘gongbi’ school),and freehand (or the ‘xieyi’ school). This workshop will introduce the basic characteristics of Chinese painting:

• Brush techniques. A freehand painter coordinates his fingers with the wrist, elbow and shoulder. Practice entails acquiring the ability to paint with his wrist suspended in order to paint the longest lines, the roundest circles especially when paining bamboo poles or willow twigs in Chinese landscape painting.• The use of ink. The Chinese use the color black as the main color in traditional Chinese painting. They use darkness or lightness or density or dilution of ink in relation to water to represent the light and color intrinsic to various objects.• The use of color. The natural color intrinsic to objects, especially those found in the natural world, is emphasized in Chinese painting.

A Grand Entrance? Li Ning’s Emergence as a Global, Chinese BrandThe objective of this teaching case is for students to better understand the complexity of Chinese firms international expansion and their response to increasing competitive pressure, in both domestic and international markets. It highlights the importance of objective setting and strategic planning and challenges the participants to view internationalisation holistically including not only the business activities and expansion markets but also the timing, capabilities, political and cultural aspects that influence successful internation-alisation.

Li Ning Co. Ltd.Li Ning, a Chinese sport apparel, footwear, and equipment company founded in 1989 by the Olympic gymnastics gold medallist, grew from a family busi-ness in to China’s number one sporting good brand in less than two decades. The company’s ambition was not confined to the home market and this case looks at the company’s internationalisation strategy. Li Ning established its first flagship store in a developed market in Almere, Netherlands, a location they chose for its proximity to Europe’s largest consumer markets (England, Germany, France). Li Ning was the first Chinese company that tried to gain market share abroad by establishing a uniquely Chinese brand.

Despite the reputation of Chinese products, Li Ning’s sports merchandise was received outstandingly well by the Dutch, French and German customers but other issues (e.g. production or the internal politics of Li Ning) represent-ed many more obstacles to Li Ning’s expansion in Europe. The international branding strategy pursued by the company was predominantly intended to compete with other international companies in China, not abroad. These mat-ters in this case are relevant for understanding the complexities of the interna-tionalisation of Chinese firms.

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Case Study

案例研究

Joint Case Study with CHEB演讲嘉宾简介

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Speakers Biographies

演讲嘉宾简介

Stone worked for Acer computer for 25 years. He was transferred from Taiwan to Netherlands in 1999, after few years working in Europe, he was assigned to join the Acer China operation in 2006.

Stone’s main experience is in the supply chain management. During his expatriation in Europe and China, he was working on the re-engineering processes to setup the new business model, meanwhile, organizing the back office operations to support Acer's strong growth from 2002 to 2011.

Mr. S. Yen's expertise lies in the the very productivities and efficiencies operations to maintain the Acer EMEA(Europe, middle east and Africa) and Acer. China market position and share.

Stone YenAcer, Ex-Vice President Acer ChinaMonday 11th Feb. 13:30 - 14:00Topic: Chinese Management

Speakers Biographies演讲嘉宾简介

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演讲嘉宾简介

Balthazar den BreemsDB&S, CEO and FounderTuesday 12th Feb. 12:00 - 12:40Topic: Chinese Mergers and Acquisitions


Balthazar has over 20 years of experience in mergers, acquisitions and corporate finance issues. His first experiences in mergers and acquisitions date from his career with UNIGRO ( now LAURUS ) - a supermarket chain - as financial, commercial and business consultant for local unit managers.

Hereafter, he extended his expertise in mergers and acquisitions with BRUNA (bookstores) which was then part of Koninklijke Bijenkorf Beheer (Holding company of large Dutch retailer). At a later date it became part of the Post-Offices Group (ING and TPG). Within a space of some three years about a 100 new BRUNA outlets saw the light.

After this interesting experience he wanted to further develop myself. The next six years I was employed by KPMG Corporate Finance. He was involved in complex acquisitions and matters of succession in various business sectors. Balthazar was focused on companies up to 200 FTEs, business transactions up to 20 million euro and single ownership by managing director, also being major shareholder.

Eventually, after an interesting time with KPMG he became on of the founders of DB&S in 2005.

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演讲嘉宾简介

Buhui Qiu is an assistant professor of finance at Rotterdam School of Management, Erasmus University. His research interest is in the areas of corporate governance, corporate information disclosure and fraud, institutional ownership, and mergers and acquisitions.

His research work has been presented at various international finance and accounting conferences such as the Singapore International Conference on Finance (SICF), WFA, AAA (FARS), CRSP forum, China International Conference in Finance (CICF) and FMA, and at various universities. He is currently teaching Mergers and Acquisitions (undergraduate), M&A and Corporate Restructuring (master) and Corporate Finance (master and doctoral) courses at RSM. Before pursuing an academic life, Buhui had worked for several years as a financial analyst and (advanced) financial consultant at Ford, PwC Consulting and IBM.

Buhui QiuRSM, assistent ProfessorTuesday 12th Feb. 12:40 - 13:20Topic: Chinese Corporate Governance


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演讲嘉宾简介

Jimmy Ji was transferred from China to KPMG the Netherlands in 1995. He has over 15 years of experience in the KPMG Netherlands to assist Dutch companies doing business in China as well as Chinese companies investment in/through the Netherlands.

Jimmy has broad experience in advising Chinese companies doing business in the Netherlands. He has gained extensive and broad experience from working with KPMG Tax, M&A and advisory specialists. Jimmy helped many Chinese/Taiwanese companies investing in/through the Netherlands including market entry, company structure set-up, taxes, M&A etc. Some of the major companies are: Huawei Technologies, COSCO, China Southern Airlines, Acer, CIMC/Burg, Midea Group, BYD, Hanergy Group etc.

He plays very active roles in Dutch/Chinese business community. He is the Treasurer and Deputy Chairman of the Dutch Chinese Chamber of Commerce (“DCCC”) in the Netherlands. He often joins Dutch high-level government and/or business delegations to China as a keynote speaker about investment in the Netherlands/Europe. Online and The 9 Limited, as well as a number of emerging companies.

Jimmy JiKPMG, Vice President Acer ChinaTuesday 12th Feb. 13:40 - 14:20Topic: Chinese Investment in the Netherlands: Opportunities & Challenges


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Dolores graduated in Sinology at Leiden University and in Shanghai Fu-dan University. She has worked for both Chinese multinationals, like CITIC (China Hong Kong Trade Center) and Dutch multinationals, like KLM Roy-al Dutch Airlines where she acted as Chief Representative for China. Dolo-res worked and lived in China (Beijing and Shanghai) from 1988 to 2007.

In Beijing she founded and managed a non-profit organization, Sunshine Learning Center, a special needs school and a special needs training center for Chinese teachers. Upon her return to the Netherlands, Dolores joined Ernst & Young and is responsible for the China Business Services in the Netherlands. Ernst & Young provides assurance, tax, advisory, transaction and legal services to her clients.

In 2010, Dolores was seconded to Hong Kong for6 months to co-develop a strategic marketing plan for Ernst & Young’s Asia Pacific integration of 20 countries. During her presentation, Dolores will share her experience of living and working in China and the differences between Sino-Dutch culture in business.

Dolores van DongenErnst & Young, Assistant Director China Business ServicesTuesday 12th Feb. 14:20 - 15:00Topic: Practical Business Cases in China



演讲嘉宾简介

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演讲嘉宾简介

Shangyou NieShell, Senior Commercial AdvisorTuesday 12th Feb. 15:20 - 16:00Topic: China and the World: An Energy Perspective


Shangyou is a Senior Commercial Advisor at Shell. He obtained his aca-demic training in Beijing University (B.Sc in Geology), University of Chi-cago (Ph.D. in Geophysics), and Rice University (E MBA). He had worked in the energy industry for more than 25 years, including five years from the academic side, unraveling the geological evolution of Asia and forma-tion of the Tibetan Plateau and the Tianshan Range.

For the oil and gas industry, Shangyou worked both for the international oil companies (IOCs) including Shell and Amoco (now part of BP), and consulting company IHS (Geneva). He has been a strategy advisor at Shell for the past decade, for which his focused areas include China, Africa, the Middle East and Russia. He has worked in China, USA and Europe and traveled to more than 60 countries so far.

Shangyou has helped initiate and complete specific energy partnership with Chinese National Oil companies (NOCs) for projects both inside and outside of China. Before joining Shell, he helped Chinese NOCs to pro-mote their investment opportunities in Houston and Calgary.

Shangyou is passionate about finding and developing young talent. He has been on demand to help Shell’s campus recruiting efforts by sharing his personal experience in Insead and Erasmus.

China in focusthe event for CHINESE CUlTURE & BUSINESS

聚焦中国

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Sponsors and Supporters

赞助机构

Sponsors and Supporters赞助机构

98 per cent of Shell and joint venture employees, and two-thirds of the Chi-na Country Coordination members, are China citizens. The total number of employees of Shell China is about 15,000. And over 100 Shell China em-ployees have worked at Shell companies in other countries.Shell has formed partnership with all national oil companies in China, including PetroChina, Sinopec, CNOOC and Yanchang.

Shell seeks to provide energy solutions and contribute to the country’s three key energy priorities: security of energy supply, environmental protection and energy efficiency, working in partnership with Chinese companies and customers to mutual benefit both in China and overseas. All of Shell’s core businesses are represented in China: Upstream, Downstream and Projects and Technology.

ABN AMRO serves retail, private and commercial banking customers in the Netherlands and across the globe. Along with a comprehensive range of products and services, we offer in-depth financial expertise, extensive knowledge of numerous sectors and an international network supporting our customers’ domestic and international operations.

As a leading retail and commercial bank, we have a strong base in the Neth-erlands and follow our customers abroad. We are active internationally in areas in which we have substantial expertise, such as Energy, Commodities & Transportation (ECT) and ABN AMRO Clearing, and focus on our exist-ing Private Banking activities in the Netherlands, Europe and Asia.

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赞助机构


Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 152,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential.

Ernst & Young is one of the largest and fastest growing professional services organizations in China, having had a presence for over 40 years. To gain a stronger position in our professional advisory services, we established Ernst & Young (China) Advisory Limited in mainland China in 2007. We also es-tablished three entities in Hong Kong, they are Ernst & Young Tax Services Limited, Ernst & Young Transactions Limited in 2001 and Ernst & Young Ad-visory Services Limited in 2007. This fully integrated approach allows us to have greater flexibility in making a long term investment commitment into the region.

The objective of the Trustfonds is promoting growth and flourishing of Eras-mus University Rotterdam. We attempt to reach this objective by:

(1) Advancing scientific research and education, in particular by establishing (special) professorial chairs and engaging guest lectures; (2) Strengthening scientific collections and setups; (3) Promoting involvement of former stu-dents and doctoral graduates of Erasmus University Rotterdam and other persons who have any relations with Erasmus University, and promoting sup-port from them for relevant activities bearing upon Erasmus University; (4) Supporting facilities for students and supporting talented students of limited means, supporting students and/or (student) organizations which dedicate themselves to organize activities, study trips that are connected with Erasmus University Rotterdam.

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赞助机构


DB&S is based in Rotterdam, the Netherlands. For the benefits of the geo-graphical location and friendly business environment, many multinational and medium-sized Chinese companies have placed their European head-quarters in Rotterdam. We provide our clients with professional advisory services, specialized in corporate finance, consultancy and interim manage-ment. We help companies to eliminate barriers off the domestic and inter-national capital markets, approach potential buyers or sellers of companies, and improve the performance of corporate governance. The aim of the DB&S China Desk is to assist Chinese and Dutch companies to adapt themselves and to expand in the global market. We provide advice to Chinese companies who have interest to invest in Europe, as well as those European companies who have interest in entering the Chinese market.

KPMG China has 13 offices, including KPMG Advisory (China) Limited, in Beijing, Shanghai, Shenyang, Nanjing, Hangzhou, Fuzhou, Xiamen, Qing-dao, Guangzhou, Shenzhen, Chengdu, Hong Kong and Macau, with around 9,000 professionals. Our single management structure across all our China offices gives our people many opportunities to collaborate on projects.

The Global China Practice is a community of professionals known for pro-viding high quality, consistent services to China inbound and outbound investors around the world. With teams of China experts, cross-border investment advisors and Mandarin speakers in strategic investment loca-tions around the world, the Global China Practice brings China insights and China investment experience to our Chinese clients investing overseas, and our multinational clients interested in investing or expanding in the China marketplace.

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赞助机构


The master program MSc. Chinese Economy & Business combines the busi-ness knowledge of Rotterdam School of Management (RSM) and the unique expertise of the Department of Chinese Studies at the University of Leiden. Our students will gain a thorough academic understanding of China’s econo-my and business, but also real experience of Chinese business during a three month internship in China. Upon graduation, students will recieve RSM’s MSc. in Chinese Economy & Business degre

The Li-Ning case, done in co-operation with the Chinese Student Association (CSA), is a great example of the daily learning challenges we face at MSc. ChEB. To understand the rise of Chinese multinationals, it is essential to un-derstand China and its many facets. Courses such as “Understanding China’s Economic Development” and “International Business & Chinese Enterprises” provide a broad basis to analyze the present and future challenges. Language courses such as Elementary Chinese and Business Chinese complete the MSc. ChEB, one of the most diverse and challenging master program of RSM.

At Erasmus Cultuur EUR students can register for courses and workshops, visit theatrical performances with discounts and take part in cultural events on en outside the campus. Do you like to experience the cultural (night) life of Rotterdam and/or do you want to participate in courses, excursions and events, then Erasmus Cultuur can mean a lot for you.

Erasmus Cultuur organizes cultural events from nights full of performances by students and musical contests, to excursions, exhibitions and an open air cinema. Most of these events take place on the campus and do not have and admission fee. For events outside the campus, you are often asked to register in advance and pay a small fee. Erasmus Cultuur also offers many different courses and workshops where you can learn more about dance, writing, digi-tal media, fine arts, photography or music.

ChEB

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FAQ

常见问题

FAQ常见问题

How do I sign up?You can sign up by sending an email to [email protected]. Clearly state for which activity/day you would like to sign up. If due any circumstances you cannot attend the whole day, we kindly ask you to let us know in advance.

Is ‘CIF 2013’ only for Dutch students?China in Focus is also organized for Chinese students. Undoubtly, Chinese students know already a lot about their own background. However, China in Focus is a platform that addresses issues that many Chinese are not yet familiar with. China in Focus features highly experienced speakers from recognized companies. Especially during the business symposium and in-house-days, Chinese students can learn a lot from the abudent experience in diffrent fields available to them at our forum.

Is ‘CIF 2013’ only for Chinese students?China in Focus is also organized for Dutch and international students. We believe that Dutch and international students can learn a lot from this event. Looking ahead Dutch companies more and more value students that have a little knowledge about the Chinese market. We strongly emphasize that China in Focus is a platform for many diffrent nationalities, to exchange both experience and know-how as well as fostering valuable relationships.

What is the dresscode for the event?For the business, cultural sympoisum and other informal activities you are expected to wear smart casual. For the inhouse-days you are expected to wear business attire.

CSA-EUR stands for Chinese Student Association Erasmus University Rot-terdam. CSA is the student association that interacts with those that share interests in Chinese culture or business. Our community consits of different nationalities; dutch, chinese and other international students. The associa-tion creates an environment for its members that is aimed at being a social, cultural, educational as well as a career-wise enrichment during one of the most important and joyful periods of your life: your studying years.

MissionThe mission of CSA-EUR is to create a platform in which people regardless of their background, with interest in China, can be brought together.

HistoryCSA-EUR is a student association which was founded by Chinese students in 2004 at the Erasmus University Rotterdam and was mainly, but not solely intended for Chinese students. The initiative sprung from the lack of a Chi-nese student association at the University and moreover the presence of numerous other ethnic student associations and a large Chinese community at the university to boot. The founders felt there was a void and we believe that not only the Chinese community, but both the university as a whole and the city of Rotterdam, The Netherlands deserves and needs such a cultural and social ‘enhancement’.

ContactBurgemeester Oudlaan 50N Building Room 3-073062 PA [email protected]

Chinese Student Association鹿特丹伊拉斯姆斯大学华人学生会

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Chinese Student A

ssociation

华人学生会

Memo备忘录

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Mem

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备忘录

Chinese Student Association Burgemeester Oudlaan 50 N Building Room 3-073062 PA Rotterdam

Website: www.csa-eur.nlEmail: [email protected]

ChEBChinese Economy & Business

Documents

China in Focus 2013