China Fruit, Vegetable Juice & Beverage Market Profile · imported fruit, vegetable juice & beverage products, foreign enterprises and enterprises in other forms. It also offers a

CHINA FRUIT, VEGETABLE JUICE & BEVERAGE MARKET

PROFILE

Beijing Zeefer Consulting Ltd.

February 2011

I N T R O D U C T I O N

This report discusses the fruit, vegetable juice & beverage market in China mainly from the following sections.

- Size of Fruit, Vegetable Juice & Beverage Market in China

Based on Zeefer's China Market Size Formula, by the analysis on China fruit, vegetable juice & beverage market size, industry sales revenue and domestic fruit, vegetable juice & beverage output in 2007 - 2009, this report presents a picture of the real development of fruit, vegetable juice & beverage market in China and changes in the overall market size.

- Hot Areas of China Fruit, Vegetable Juice & Beverage Market

Based on the comparison and analysis on China's fruit, vegetable juice & beverage production and import in different provinces or cities, this report points out those hot areas in China for fruit, vegetable juice & beverage market deserve most attention.

- Top 10 Enterprises in China Fruit, Vegetable Juice & Beverage Industry

Based on the comparison and analysis on top 10 leading enterprises in China fruit, vegetable juice & beverage industry in terms of sales revenue, market share and number of employees, the report shows their positions in the fruit, vegetable juice & beverage market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises.

- Market Share and Market Structure of China Fruit, Vegetable Juice & Beverage Market

This report analyzes the fruit, vegetable juice & beverage market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of fruit, vegetable juice & beverage product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of

imported fruit, vegetable juice & beverage products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current fruit, vegetable juice & beverage market in China by means of Bain's Market Structure Classification and Index of CR4.

- Import and Export of Fruit, Vegetable Juice & Beverage Products

In this section, the report includes the main source countries / regions of imported fruit, vegetable juice & beverage products for China and their market shares, the domestic destinations of imported fruit, vegetable juice & beverage products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced fruit, vegetable juice & beverage products and shares of these destinations, major origins of the exported fruit, vegetable juice & beverage products and their shares.

- Fruit, Vegetable Juice & Beverage Industry Standards in China

The report lists relevant national standards and/or industrial standards concerning fruit, vegetable juice & beverage products generally accepted in the fruit, vegetable juice & beverage industry in China, including standard names both in Chinese and English as well as their unified code numbers.

- Major Fruit, Vegetable Juice & Beverage Importers in China

The report lists 10 major importers for fruit, vegetable juice & beverage products in China and provides their contact information such as company name, address, website, telephone number and fax number.

- Summary on Key Statistics of the Fruit, Vegetable Juice & Beverage Industry in China

Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Fruit, Vegetable Juice & Beverage Market Profile presents the current situation, the growth rate and profitability of the fruit, vegetable juice & beverage industry in China.

D E C L A R A T I O N

Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report.

The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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C O N T E N T

CHAPTER 1 PRODUCT DEFINITION.................................................................1

CHAPTER 2 MARKET SIZE ...................................................................................2

2.1 ANALYSIS ON THE FRUIT, VEGETABLE JUICE & BEVERAGE MARKET SIZE...2 2.2 ANALYSIS ON THE CHANGES IN FRUIT, VEGETABLE JUICE & BEVERAGE PRODUCTION VOLUME IN RECENT YEARS ...................................................................4 2.3 AN OVERVIEW ON CHINESE ECONOMY ..................................................................5

CHAPTER 3 HOT SPOTS FOR FRUIT, VEGETABLE JUICE & BEVERAGE PRODUCTS ACROSS CHINA ...............................................................................9

CHAPTER 4 INDUSTRY OVERVIEW................................................................11

4.1 A SUMMARY ON THE INDUSTRY...............................................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY..............................12

CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15

5.1 AN OVERVIEW ON THE IMPORT & EXPORT...........................................................15 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF FRUIT, VEGETABLE JUICE & BEVERAGE PRODUCTS........................................................................................17

5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED FRUIT, VEGETABLE JUICE & BEVERAGE PRODUCTS ..............................................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA.............19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS..............................................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA ........................................................22

CHAPTER 6 THE MARKET SHARE...................................................................24

6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE...24 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ..................................................................................................24 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE................................................................26

6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE ......................................................................................................................................28

6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ...........28 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME..............................................................................................................................29

6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS......................................................................................................................31

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP .......................................................................31

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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP.........................................................................................................33 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .......................................................................35

6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ...............................................................37

CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39

7.1 COCA-COLA BOTTLING PRODUCT CO., LTD. ........................................................39 7.2 YANTAI NORTH ANDRE JUICE CO., LTD.................................................................40 7.3 SHAANXI HAISHENG FRUIT INDUSTRY DEVELOPMENT CO., LTD. ...............40 7.4 SHAANXI HENGXING FRUIT JUICE CO., LTD. ........................................................41 7.5 SDIC ZHONGLU FRUIT JUICE CO., LTD. ...................................................................42 7.6 SHANDONG LULING JUICE CO., LTD. ......................................................................42 7.7 PEPSICO (GUANGZHOU) CO., LTD. ...........................................................................43 7.8 INNER MONGOLIA YUHANGREN HI-TECH INDUSTRIAL CO., LTD. ..............44 7.9 QINGYUN COUNTY SHANDONG DINGLI JUJUBE INDUSTRY CO., LTD.........44 7.10 CHONGQING TINGJIN FOOD CO., LTD. .................................................................45

CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46

CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47

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9


C H A P T E R 3 H O T S P O T S F O R F R U I T ,

V E G E T A B L E J U I C E & B E V E R A G E P R O D U C T S

A C R O S S C H I N A

Figure 5 Nationwide distribution map of fruit, vegetable juice & beverage mfg. enterprises above designated size across China

1-3 14-6 47-9 710-29 1030+ 30

Liaoning

Jilin

Heilongjiang

Inner Mongolia

Xinjian

Tibet

Qinghai

Hebei

Shanxi

Jiangsu

Zhejiang

Anhui

FujianJiangxi

Shandong

Henan

Hubei

Hunan

GuangdongGuangxi

Hainan

Sichuan

Guizhou

Yunnan

ShaanxiGansu

Ningxia

Chongqing

Beijing

Tianjin

19

822

19

927

11

10

5

15

17

8

247

39

33

19

17

206

< 4

427

< 4

11

38

9

< 4

Shanghai

6

11

Shandong, Shaanxi, and Henan are the major production bases for fruit, vegetable juice & beverage in China. From Jan. to Nov. 2009, enterprises engaged in fruit, vegetable juice & beverage production above designated size

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31


6.3 MARKET POSITION OF FOREIGN

ENTERPRISES AND THE TREND IN RECENT

YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN

ENTERPRISES IN TERMS OF THE NUMBERS AND THE

COMPARISON OF FOREIGN ENTERPRISES AND

ENTERPRISES OF OTHER OWNERSHIP

Figure 18 Changes in the percentage of numbers of foreign fruit, vegetable juice & beverage mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership

2007 2008 2009全国 340 406 449Foreign-funde 113 133 149Others type of ownership 300

Private 112 144 174rivateForeign-funde 113 133 149ndedJoint-equity 17 18 26Others 98 111 100Private 33% 35% 39%Foreign-funde 33% 33% 33%Joint-equity 5% 4% 6%Others 29% 27% 22%

Percentage of foreign enterprisesin terms of the number of

enterprises in 2009

33.18%

66.82%

Foreign-funded Others type of ow nership

Changes in the percentage ofnumbers of foreign-funded

enterprises

33% 35% 39%

33% 33% 33%

5% 4% 6%29% 27% 22%

2007 2008 2009

Private Foreign-funded

Joint-equity Others

In 2009, among the 449 fruit, vegetable juice & beverage mfg. enterprise above designated size across China, 149 are foreign enterprises, accounting for about a share of 33.18% of all. In terms of the number of enterprises, there were 16

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China Fruit, Vegetable Juice & Beverage Market Profile · imported fruit, vegetable juice & beverage products, foreign enterprises and enterprises in other forms. It also offers a