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TM The reference model for smart TV China Electronics Standardization Institute

China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

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Page 1: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

TM

The reference model for smart TV 

China Electronics Standardization Institute

Page 2: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

Contents

The development of Smart TV

St d di ti ti Standardization suggestions

The concept of Smart TV The concept of Smart TV

The basic requirements The basic requirements

System Management

Page 3: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

● The development  of Smart TV 

Page 4: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

The development of TV 

• Analog TV signals• One way

• Digital television signals • IP Networks Data• One-way

broadcast• Fewer TV channels

signals• One-way broadcast• Relatively rich in

content

• IP Networks Data• Semi‐interactive applications• Rich in content

• IP Networks Data• Fully interactive

applications• Very rich in content

CRT TV Digital TV

Internet TV

Smart TVTV TV TV

Page 5: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

The development of Smart TV market

• China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart TV. Smart TV market is growing rapidly

CHANGHONG TCL HisenseCHANGHONG TCL Hisense

KONKA Skyworth Haier

Page 6: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

The development of Smart TV market

Summary Smart TV conforms to the development trend of TV–– “high 

definition, networked and intelligent ” It will provide: It will provide: Web search IP TV Video on Demand (VOD) digital music li online news online video phones

It realizes the cross‐platform search between television It realizes the cross platform search between television, Internet and procedures.

Page 7: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

● Standardization suggestions 

Page 8: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

Standardization suggestions• Title: The reference model of Smart TV• Content:Content:

– The concept of Smart TV– The basic requirements– The typical applications

• Access to internet or home networkAPP t• APP store 

• Multi screen interactive• Multi input modeMulti input mode

– System Management• Application Management• Input‐output model of the Interactive platform• The Interactive platform APIsec rit management• security management

Page 9: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

● The  concept of Smart TV

Page 10: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

The concept of Smart TV

• The concept of Smart TVIt is based on the adequate performance of theIt is based on the adequate performance of the hardware, in addition to the traditional TV features;

It uses embedded operating system platform and applications support environment;

It has wire or wireless network interface, which can support to access personal network or public network;support to access personal network or public network;

It supports end users independently install and uninstall various applications to meet the needs of diversified and personalized TV products.

Page 11: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

The Conception of smart TV 

• The typical usage

open Internet

App Store server

ScenariosTerminalApplication Management

Interactive platform

TerminalApplication Management

security management

Page 12: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

The Conception of smart TV 

• The difference between Smart TV and IPTVSmart TV IPTV

Business Model End user combines  Operator provide fixed different applications

p pservices

operating system Open embedded  Open embedded operating system  operating system is 

optional

APP stores Large number of APP Small number of APPAPP stores  Large number of APP stores

Small number of APP stores 

Content Provide by personal or i

Provide by operatorinternet 

User interface and functions

End user can change End user can not changefunctions

Page 13: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

● The basic requirements● The basic requirements

Page 14: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

The basic requirements

• The feature of Smart TV

smart TV

Text2

Text1

Page 15: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

The basic requirements

• Support user interface for Language input

• Support open embedded operating system

• Support high‐performance multimedia  process

• Support wire or wireless connection 

• Support Multi screen interactive 

• Support App install and uninstall

• Support access to personal network or public network

Page 16: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

● The typical applications● The typical applications

Page 17: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

The typical applications

Smart TV S a

Page 18: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

System Management 

● SystemManagement● System Management

Page 19: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

Application Management

Application runs/exits

S t TVSmart TV Application management 

module

application exception

Application installation /storage

module

Application upgrade

Page 20: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

Input‐output model of the Interactive platform

Signal / data h

Input / output stream(Video on demand, Terrestrialexchange (Video on demand, Terrestrial 

digital television , Video Phone…)

Interactive platformplatform

User input(remote controller, Motion 

detection Phone )

Visual output(Video + pictures)

detection, Phone…)

Page 21: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

The Interactive platform API 

Applications  Applications  Application 

Pl I

found online load Download

Application framework

Application

Plug‐In

Core engineApplication Manager

Hardware resources

Page 22: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

security management

• Recommend the use of digital signature technology to ensure application integrity

Submit Audit Digital signature Releasesignature

Run Certification Search&Download

Page 23: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

Harmony with existing  standards

Th d TV d f d d ill b h i h• The proposed smart TV draft standard will be harmony with the  IPTV standards issued by ITU or other international standardization organization.g

• It will consider the existing DTV standards.

• It will also focus on the standardization scope of TC 100.

Page 24: China Electronics Standardization Institute · IP Networks Data • Fully interactive ... • China's major TV manufacturers have introduced smart TV Smart TV market is growing rapidlysmart

Thank You!Thank You!

Dr. Kefeng Fan

[email protected] kf@ [email protected]